Archive for the ‘Blog’ Category

Five Best Real Estate Marketing Videos and Tips for 2022

Wednesday, December 22nd, 2021

When it comes to real estate, videos, and social media, there is perhaps a no better nor powerful way to grow your business. It’s a proven and effective way to generate leads, build SEO (Search Engine Optimization), connect with your audience, and get your branding out there above your competition. Knowing this is the case, then why aren’t more Realtors® doing it? There are several reasons why that we’ll discuss as we highlight five of the best real estate video marketing videos and tips that you can practically put to use immediately!

 

#1 – Community Videos

Community Videos

You need to become the digital mayor so to speak of your community! Share about events, important people (not politics), and consistently share about what’s going on in your area. Be the expert in your community. What’s the lifestyle like where you live? Why do people live there or move there?

For instance, if it’s an outdoor recreation mecca, and there are mountains and people ski, snowboard and hike, or lakes and rivers that people fish, kayak, and paddleboard on, then show people these things so you can show them that you are the authority. Are there dog parks and off-leash dog parks, trails, mountain biking, shopping, concerts, and entertainment, or sports games that you can let people know about? You being the source of this information increases your exposure because you’re being micro-focused, and this is good for your area and will increase your SEO. You will also be able to repurpose this content on your other social media platforms like Facebook and Instagram for instance, as well as your website

 

#2 – High-Quality Video Tours

High-Quality Video Tours

People are fascinated by homes and real estate. In fact, most of us just love homes, other local houses in the neighborhood, homes we’d like to buy or wish we can buy, luxury homes, ranches, and the like. This is why it’s vitally important that you learn to utilize your video home tours and create content that’s not just a selling tool, but also to show off the area, as well as the different kinds of homes in the area, so you become the resource. Doing this will build your brand and show consumers that you’re the local leader in real estate where you live. Take Note: We do not mean using photo slideshows since these will not produce the same results that an actual video will. Consider yourself a mini-HGTV that the public likes because of what you’re showing them on your social media as the digital mayor.

Remember that you get what you pay for when it comes to videos, and the higher quality content will generally get you better reach. We’ll get into this more in another video, but some basic examples you want to consider are if your footage is shaky vs. using a selfie-stick, or even better, a gimbal, so it’s clean and smooth. Again, this makes a difference in the quality, and people will notice and even engage more with your posts when you spend the extra time to do it right. This doesn’t mean you always need to have a professional do your videos, but make sure at the very least that you’re having a professional do a video of your listings.

You can also highlight different styles and eras of homes, or kitchens, bathrooms, backyards, curb appeal, and other things that stand out to people, and it also gives them ideas and satisfies their desires. Did you know that you also have a pretty impressive video camera in your pocket or purse? Utilize that and make sure you’re recording at 1080p minimum, but many now have the capability of recording in 4k quality too which is amazing! At this point, it’s common knowledge that video outperforms static images (photos) on almost every channel out there, so use this to your advantage! Pro Tip: If you’re running low on your own listings, don’t forget that you can share about other agents’ listings, especially the agents in your office, just be sure to get permission first! Some of the most reached posts are homes that are reshared by others.

#3 – Educational Videos

What questions do buyers, sellers, and prospective clients always ask you? You know what we’re talking about here. Make a list of all of these questions and find a niche that you can specialize in. “Nichify” is the area you live in, whether it’s a country area, metropolis, or urban area because this will help you connect to that audience in your city, town, or region. When you educate people and answer questions they’re asking, this proves you are the experienced one that can walk them through one of the biggest financial transactions most people will ever make in their life!

#4 – Micro-content Videos

Micro-content Videos

What if you created a 5-minute video that answers 10 questions that you posted on YouTube, and then repurposed the content and made ten 30-60 second videos that do the same thing and answer the same questions? Then you have 11 videos from 1 video. This is often called “batching” because you’re able to spend time focusing on one dedicated session to get these 11 videos done because it’s fresh in mind, and those creative juices are flowing, so take advantage and be strategic with this. This will also save you time and allow you to be more impactful, effective, and efficient.

Also, don’t underestimate the power of pulling out your phone and capturing a quick video (min-edits we call them) of the location you are in if you’re on a mountain bike ride or a hike or just out and about for instance. Capture nature, mountains, rainbows, lakes, shopping centers, venues, and local businesses as some ideas. It doesn’t take much and try not to overcomplicate the process. Try to get what you can in 60 seconds or fewer clips, that you can then repurpose and trim down to 15 seconds. We like to use “KISSS” with our social media and videos (Keep It Simple, Short not Shallow).

#5 – Personalized Digital Outreach Videos

(AKA Email Drip Videos)

Smartphone With New E-Mail Message Notification Lying On Computer Keyboard

Not only can you post these videos you’re producing on different social media platforms, but you can then also post them to your website as a blog. Then you can include them in the monthly emails that you send out to your clients and prospects (which you then drive traffic back to your blog). So utilize programs like BomBom, Zoom, Mailer-Lite, or our own Mail-Right program that we’d love to get you familiar with and give you a tour of. With these outreach videos, you can create a personalized presentation about a prospect’s home or someone in your database, and you can send them an email (or text) about their home, its value, and other useful information about their property that would help them.

Then you can let them know if they have any questions, they can contact you. This positions yourself in a way that is not “sales” and shows that you are proactive and the resource for real estate for them. Sure you can send a photo, but a video can tell a story in a text or email in such a way that you can express emotions and connect at a much deeper level. You’re also showing these prospective clients that you go to extra lengths to market your business that will carry over into selling their home for instance. When you use programs like Mailer-Lite, it can also show you who opens it and for how long, and other features that can be helpful to your marketing efforts. If your brokerage offers a CRM (Customer Relationship Management), and it’s been proven effective, take the time to learn it so you can use it to implement and integrate the above-mentioned features and tips.

We hope this has inspired you to take the next steps on your video marketing journey so you can experience new growth with your business and relationships in your community. All five of these real estate video marketing tips you’re able to implement immediately, and as you consistently apply them into your marketing plan, you’ll see your pipeline grow, your following increase, your rankings on search engines rise, and the satisfaction of seeing the fruit of your labor. Do any of the five tips resonate? Need help with any of them, or have questions we can help with? Any of the tips you just tend to struggle with? Simply let us know in the comments.

7 Email Marketing Mistakes Real Estate Agents Need to Avoid

Introduction Email marketing can be an amazing tool for Realtors, as long as you're avoiding these common email marketing mistakes! Read more

4 Career-Killing Mistakes New Real Estate Agents Make in 2022
4 Career-Killing Mistakes New Real Estate Agents Make in 2022

Did you know that 85% of new agents leave the industry in less than 2 years? How can you avoid Read more

How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads
How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads

Introduction Google Local Services Ads is a specialized advertising program that allows real estate agents to reach potential buyers and Read more

Introduction to Google Business Profile For Real Estate Agents
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Blogging: WordPress vs. Active Rain

Monday, October 18th, 2021

Blogging: WordPress vs. Active Rain

Blogging: WordPress vs. Active Rain

In today’s world, specifically the real estate industry, blogging is still incredibly powerful! It’s a solid way to generate leads, build Search Engine Optimization (SEO), and is also a great way to compete with the likes of Zillow, Trulia and Realtor.com. Digital marketing geeks like us at Mail-Right, are all about finding ways to optimize search engines and get placed higher, and blogging is no exception to this. One of the questions we often get about best real estate marketing results is guidance on where to blog and where to start. It’s true, there are so many options out there in the online world that we live in, that it can be mind boggling! So let us narrow it down for you by comparing WordPress (WP) and ActiveRain (AR), so you can decide for yourselves. We should also let you know that we use WP for our CRM website and blogs, but we’re not coming from a point of being biased, but experience since we have also used AR.

ActiveRain

The ActiveRain Pros:

The ActiveRain Cons:

Let’s dive a little deeper into it with ActiveRain. AR is a real estate blogging platform that has more than 300,000 members. It’s the largest, most active social network in the real estate industry (https://activerain.com/about), that’s a community of people who are brokers, agents, home stagers, mortgage brokers and lenders, inspectors, appraisers and the like. It also has SEO structured content and the ability to post your blog on a website that has extremely high domain authority (DA). DA is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). (https://moz.com/learn/seo/domain-authority) Domain Authority scores range from 1 to 100, with higher scores corresponding to greater likelihood of ranking. So it’s very important to have this as part of the deal because it helps your blogs rank higher than the average website blog.

Let’s dive a little deeper into it with ActiveRain. AR

ActiveRain also has over 400 million blog posts specific to real estate. You can expect to learn about best practices, other’s success and failures, and also find high quality training through the Active Rain University. But know this: It’s not only about blogging, it’s really about a community, and community means relationships and a national referral network of like-minded people. You just might find life-long friends along the way. AR is also a place the consumer can seek out real estate knowledge too.

The main reason people love ActiveRain is because you can blog about anything! The platforms outside blog posts are for consumers and SEO. Likewise, you’re also able to blog to other agents and industry professionals. You can share ideas and information, and the comments part of ActiveRain is effective with its two-way communication. AR is also good for posting real estate listings. These posts tend to do well with SEO and they don’t gum up the consumer facing sites with homes they may or may not be interested in checking out. On those sites, we would write about houses in that price range or style, and share a link to those types of homes where the listing is included in the list.

The WordPress Pros:

WordPress

The WordPress Pros:

WordPress Cons:

Now let’s look a little more in depth at WordPress: As a CMS initially designed for blogging, it’s grown leaps and bounds from there (if you’ve been around the past decade or so, and you’re familiar with websites and blogging to some degree, you’ll know what we mean). WP is an advanced blogging tool that provides a rich set of features. Through its Administration Screen, you can set options for the behavior and presentation of your weblog. WP goes to great lengths to see that your blog posts look good, the text is beautiful, and the html code it generates conforms to web standards. In addition, over half of the top 1 million websites use WordPress. Many established real estate website providers build their sites on WordPress, and all the good IDX companies build WP compatible plugins. (See how it gets a little more techy than the ActiveRain option?

So which should you choose?

So which should you choose?

When it comes to ActiveRain, this is a great option for the newer blogger, not only because it’s powerful, but it also includes a point system that holds people accountable and helps you gauge your blogging efforts. There also happens to be other realtors on there, so you can view what they’re doing and glean from them!

WordPress on the other hand is our method for niche blogging. We’ll create a specific blog that’s geared for SEO in a particular area that we’re looking at targeting. For example, you can do a Reno, Nevada Real Estate Update blog that’s aimed toward home sellers, and then a Reno, Nevada House Hunter blog that caters to home buyers. These typically place well in search engines and literally drive traffic back to our main site.

In short, both WordPress and ActiveRain are very effective ways to blog, and both have their strengths and weaknesses. It really comes down to your experience with websites, your end goal, and how simple or in-depth you want to go with your blogging. WordPress tends to be more than a beginners blogging option, and is somewhat better for those who have some technical background in them…or you should at least be willing to go through some training to learn it. Don’t think that you also need to be limited to only one blogging platform either since both have their strong purposes. And in doing so, you can also link each of the sites together for SEO purposes.

Now that you have a better understanding about both WordPress and ActiveRain blogging websites, which do you, or would you choose? Let us know in the comments, we’d love to hear what you’ve experienced.

7 Email Marketing Mistakes Real Estate Agents Need to Avoid

Introduction Email marketing can be an amazing tool for Realtors, as long as you're avoiding these common email marketing mistakes! Read more

4 Career-Killing Mistakes New Real Estate Agents Make in 2022
4 Career-Killing Mistakes New Real Estate Agents Make in 2022

Did you know that 85% of new agents leave the industry in less than 2 years? How can you avoid Read more

How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads
How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads

Introduction Google Local Services Ads is a specialized advertising program that allows real estate agents to reach potential buyers and Read more

Introduction to Google Business Profile For Real Estate Agents
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Introduction Having a Google Business Profile (formerly called Google My Business) is one of the most important steps you can Read more

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5 LinkedIn Tips and Hacks For Real Estate Agents

Friday, September 24th, 2021

LinkedIn is a very important part of social media marketing. So how can you stand out from the crowd as an influential leader within your industry, and still reach your intended audience? In order to maximize some of the benefits of the platform, we need to build a foundation and understand how it works, what results in better engagement, and how you can use some of the tools and options to maximize your impact. Keep in mind that we can spend hours and probably have 100 tips that could help, so we’re going to start with the five we tend to get the most questions about.

Post often and consistently, but don’t overdo it

Putting in a process in place of when and how often you post may seem like a basic step, but it’s where you should start from. There has been enough research that confirms that there is more engagement with an influencer that posts 30 times a month versus 50+ times a month. So what does this mean? The recommendation is to post enough that you can be consistent with, but not too much. If you’re able to post 3-4 times per week, but 5-7 times a week is too overwhelming, then stick with what you can commit to. In addition, limit your monthly posts to no more than 30 in order to take advantage of maximizing your engagement. Don’t forget, when you post is also extremely important on social platforms. For instance, typically on LinkedIn, it’s best to post in the mornings and late afternoons, but always be sure to look at your analytics

and experiment so you know what’s best for your audience and according to your and their timezone.

Pro Tip: Do a few things and do them well. Why set goals up for yourself that will either burn you out or disappoint you for not achieving them

 

Share videos and visually appealing content

Did you know that posts with images get almost 95% more views than those without? This isn’t limited to images alone, you can and should also add videos (even animated text or moving images zooming in or out are also helpful and considered “video”). Apps such as Adobe Spark Post and Canva can be very helpful for these additions and quick editing of words and images to create simple videos. If you’re not comfortable with videos yet or not able to for whatever reason, then add images in a series called a carousel that your viewers can swipe through.

 

Pro Tip: We typically have only 7 seconds to keep a person’s attention, so make your content and imagery/videos with a “wow factor,” so people will stop the scroll and pay attention to the story you’re telling.

We typically have only 7 seconds to keep a person’s attention

 

Keep people on the social media platform

Many don’t realize that when you take someone off of a specific platform from your post, you’re doing something the social media channels do not prefer. For instance, you post an image, then tell people to check out a YouTube link so people click and are no longer on LinkedIn. Why would LinkedIn like for you to take people off of their platform? It’s like a real estate agent who’s selling a home, and he/she tells a prospective buyer to go check out another real estate agent’s listing to purchase instead, thinking they’re growing their business. It just doesn’t make sense, right? So be sure to upload your content directly to LinkedIn whenever possible, and keep people on the specific platform you’re posting to as much as possible so you can increase your reach.

Pro Tip: How can you create similar content that would cause someone to click and leave the platform and check it out (as described above), to stay on your post and inside the social media channel, and interact with you?

Share others content too

Have you ever heard of the Pareto Principle? Many know it as the “80/20 Rule,” but the main point of this principle is that 80% of consequences come from 20% of the causes. It’s like the saying: “80% of the work gets done by 20% of the people.” The rule is not limited to 80/20, but can be 90/10, 60/40, or the like; and it all depends on the circumstances. Have variety in your posts, and don’t only share your own content, but also share what others who are respected and have followers and exceptional engagement are doing. Find some influencers on LinkedIn (some who are in your industry, and some who are not), and properly share their articles and posts. Also, be aware of what these other top real estate agents and trainers are sharing. Then share some of what they’re doing, and also get ideas from them on what you can now produce and post on your own without copying. The algorithms know when you have a variety of content when people are engaging when you’re sharing others’ posts and articles when you’re commenting and replying to your own and others’ posts and messages…and when you are not. Putting effort into making the experience on their platform more enjoyable will increase your chances to get more reach.

Pro Tip: Ask yourself: “Is my post-self-serving, or does it bring value to my followers and prospects?” And don’t forget to tag the person whose content you’re resharing; you may be surprised at the interaction you could bring to yourself.

Who’s the superhero in your content?

Most don’t realize it, but what they share is usually all about themselves. There’s a time and place for this, but how does this make the consumer and prospects feel when they see your content? If you’re only sharing your real estate listings, then stop. What are some of the best parks in the area you can help people know about who are looking to move to the area? Where are the off-leash dog parks? What events are coming up that would benefit someone to know about? When you make your audience the hero, you actually then become their hero for helping them. Some may need to reprogram the way they’ve been doing things to better reflect this in the story they’re telling online and on social media.

Pro Tip: Don’t forget the 80/20 Rule.

LinkedIn is a social media platform that continues to grow and be used by more and more people and influencers, and it’s not “just a professional network for job searches.” This is an opportunity for you to bring some positive content into a world that needs it right now when there is so much uncertainty. Take advantage of these tips and hacks, and influence those around you by what and how you’re sharing, how often, and when. Remember to not overwhelm yourself, but do a few things and do them well. Also, be ready for new opportunities to open up for you as you intentionally interact with people and not just push information out there without engaging. If you’re not getting any likes or followers, there’s a reason. If you practice these 5 LinkedIn tips, we’re certain things will start to turn around for you. Maximize your potential on LinkedIn (and other social media channels) by putting these steps into place.

7 Email Marketing Mistakes Real Estate Agents Need to Avoid

Introduction Email marketing can be an amazing tool for Realtors, as long as you're avoiding these common email marketing mistakes! Read more

4 Career-Killing Mistakes New Real Estate Agents Make in 2022
4 Career-Killing Mistakes New Real Estate Agents Make in 2022

Did you know that 85% of new agents leave the industry in less than 2 years? How can you avoid Read more

How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads
How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads

Introduction Google Local Services Ads is a specialized advertising program that allows real estate agents to reach potential buyers and Read more

Introduction to Google Business Profile For Real Estate Agents
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Introduction Having a Google Business Profile (formerly called Google My Business) is one of the most important steps you can Read more

Posted in Blog | No Comments »

7 Tips for Creating Better More Effective Facebook Ads for Real Estate Agents

Saturday, June 23rd, 2018

7 Tips for Creating More Effective Facebook Ads for Real Estate

Here are seven killer tips that you can use to create high-converting real estate Facebook ads

Real estate agents know that to succeed in their field, they need to know about more than just how to sell a property. In fact, the more leads that a real estate agent can generate through conducting an effective marketing campaign, the higher the chance of making a sale. To sell a property, you need someone to sell it to!

In the past, lead generation involved posting ads on superstore bulletin boards and handing out flyers. Today, they use Facebook ads.

With this in mind, in this article, we’ll step through seven powerful tips that will help you grab the attention of your target market by creating effective Facebook ads. By the time you’re done reading this article, you’ll have some actionable tips on hand that you can use to improve your marketing efforts.

Let’s put everything into context before we begin.

According to a study conducted by Mediakix, the average person spends 35 minutes per day on Facebook. As a real estate agent, you can leverage that time to get noticed by the right audience using Facebook ads.

Facebook’s precise targeting options enable you to get your ads in front of the right people. You can filter them by a number of different metrics including first-time home buyers, those that are likely to move, or people who are actively browsing real estate websites.

Here’s what you’ll need to get started:

Now that you know what you need to create real estate Facebook ads and why they’re important, let’s take go through seven tips on how you can create effective ads.

Tip #1: Use Location, Demographic, Interests, and Behavioral Targeting Options

Once you have decided what your ad campaign’s goal is you can choose from a number of different targeting parameters to refine your audience. This will make sure that your ads are viewed by the right people.

Here are some of the most important metrics you’ll want to use:

Location Targeting

First up, set the location targeting parameters based on the area where you are selling properties. It’s important that you don’t become too specific and target people who live within, say, a two-mile radius. Keep in mind that your potential customers could be looking to move from an entirely different zip code. For this reason, it’s best to target the zip codes that, data suggests, move to the area where you’re selling.

Age Targeting

Age targeting parameters are pretty straightforward. All you have to do is make sure you’re targeting a reasonable age bracket based on the property you’re trying to sell. For instance, it wouldn’t be a good idea to show a $1 million property ad to a teenager.

Demographic Targeting by Income

One neat thing Facebook lets you do is target your audience based on their income. Simply navigate to Detailed Targeting > Demographics > Financial > Income to set the income bracket you’d like to get your ad in front of.

Demographic Targeting by Home Ownership Status

If you navigate to Detailed Targeting > Demographics > Home > Home Ownership, you will see three options:

For example, if you’re looking to sell a small affordable home, first time homebuyers would be the right audience to market to.

Custom Audiences

If you have a list of satisfied customers who have recently bought your property then you can use that as a starting point to target people with similar preferences. This is achieved using the Facebook’s Custom Audiences option which helps you reach out to lookalike audiences.

Behavioral Targeting

This option actually allows you to reach an audience of people who are likely to move. If you navigate to Detailed Targeting > Behaviors > Residential profiles, you will see the Likely to move parameter.

Tip #2: Give Your Properties Some Life With Video

Although creating videos might be challenging at first, it’s certainly worth the effort. Video ads can work wonders in the real estate industry.

According to a real estate group based in Australia, real estate listings with accompanying video received 403% more inquiries than those without one.

And it’s pretty easy to understand why. Videos give prospective buyers a much more realistic look at the property as compared to photos. In addition to this, it gives you an opportunity to be a part of the video ad which helps build trust.

If you decide to try this out for yourself then remember to follow Facebook’s video recommendations. Bonus points for creating an interactive, 360 real estate video!

Tip #3: Leverage Carousel Ads

Carousel ads are the perfect option for those of you who want to display visually appealing photos of your real estate listings in your ad campaigns. You can use this ad format to display photos in a catalog-style layout that prospective buyers can scroll through.

Tip #4: Be Transparent

As a real estate agent, you understand that prospective buyers are making a huge financial decision when they’re looking for a new house to buy. It’s important for them to be working with someone they can trust.

By being transparent with your ad campaigns, you can make your sure that your lead doesn’t feel like they are being deceived. Here’s how:

Tip #5: Always Plan Ahead

Real estate agents know that there are peak months when more people are prepared to make purchases. The only problem is that it’s easy to give your marketing efforts a break since you’re already getting good business.

A little bit of time and money saved on marketing spend could cost you big in the long run.

In fact, if you get your ads in front of the right people during peak months, you’ll have a much better chance of making sales. Since you probably already know what the peak months are in your area, you’ll need to plan ahead of time and put some money aside for Facebook ads.

Tip #6: Use Testimonials and Reviews

We talked a little about how you can build trust with prospective buyers by being transparent. Another thing you can do to establish trust is by letting satisfied customers share their experience of working with you.

Customer testimonials and reviews allow prospective buyers to what an unbiased party had to say about your services.

And if you want to kick things up a notch, you could include customer testimonials and reviews in your ad copy. It makes a great first impression and prospective buyers are more likely to trust you.

Tip #7: Capture Images That Appeal to a Lifestyle

Finally, make sure that the images you use are captivating and appeal to a certain lifestyle. Lifestyle branding is crucial when it comes to helping prospective buyers turn their dreams into a reality.

Real estate agents understand how important this is which is why they hire professional photographers to get the look they’re trying to achieve. Make sure you’re using high quality photos for your ads and that all of them capture the essence of the individuality and lifestyle you’re trying to get across. In addition to this, it’s also a good idea to use words in your ad copy that reflect the same lifestyle.

Conclusion

If you want to generate more leads for your real estate business and outperform your competitors, Facebook ads for real estate give you an actionable and surefire way to do so.

The easy-to-employ targeting options we discussed and the various tips we shared in this article will help you create more effective Facebook ads and get them in front of the right people. Hopefully, you’re in a good position now to take things further yourself.

What are some of the ways you use Facebook to create more effective ads for your real estate business? We’d love to hear from you so let us know by commenting below!

7 Email Marketing Mistakes Real Estate Agents Need to Avoid

Introduction Email marketing can be an amazing tool for Realtors, as long as you're avoiding these common email marketing mistakes! Read more

4 Career-Killing Mistakes New Real Estate Agents Make in 2022
4 Career-Killing Mistakes New Real Estate Agents Make in 2022

Did you know that 85% of new agents leave the industry in less than 2 years? How can you avoid Read more

How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads
How Google Local Services Ads Can Help Real Estate Agents Get Quality Leads

Introduction Google Local Services Ads is a specialized advertising program that allows real estate agents to reach potential buyers and Read more

Introduction to Google Business Profile For Real Estate Agents
Setting up Google Business for Real Estate Agents by Mail-Right

Introduction Having a Google Business Profile (formerly called Google My Business) is one of the most important steps you can Read more

Posted in Blog | No Comments »

The Top 5 Real Estate CRMs to Grow Your Real Estate Business

Tuesday, April 10th, 2018

All real estate professionals share a mutual goal: to get and convert more leads, thus, grow their real estate business.

But we know it’s easier said than done: leads may not be ready to buy; need time to nurture the idea; and coordinate their desire to purchase.

That’s why all real estate professionals need a customer relationship management (CRM) system. A CRM system helps you keep your customers’ contact details up to date, track every interaction they have with your business, and manage their accounts.

In this article, we’ve reviewed the top five CRM systems that you can use for your real estate business, including:

● Top Producer
● Followup Boss
● HubSpot
● Contactually
● Wise Agent

Like all software, it will have its pros and cons: usability, cost, etc. But after reading this article, you should know which CRM system is right for your real estate business.

Top Producer

Top Producer is a CRM system built specifically for real estate professionals and is undoubtedly one of the most popular CRM systems in the industry.

And rightfully so: Since its release more than 20 years ago, Top Producer has consistently added new features and integration – all tested and proven by the real estate industry – that help real estate professionals increase leads and sales.

We’ve reviewed the pros and cons of the Top Producer CRM system below.

Pros
Top Producer has a low startup cost. Top Producer has three plans: Top Producer Transaction Bundle; Conversion Bundle; and Top Producer Bundle. The recommended plan – Top Producer Bundle – is only $100/month and includes all the features you need in an efficient CRM system.

Top Producer includes many helpful products included in its CRM system. Top Producer products include:

● Top Producer CRM: allows you to get better organized, build relationships and keep in touch with past customers to generate repeat and referral business.
● Market Snapshot: allows you to create agent-branded neighborhood reports and listing alerts with market statistics, school and community information.
● Reesio: helps you simplify your sales cycle, manage transactions seamlessly from start to finish, and build customer satisfaction and referral business.
● FiveStreet: allows you to consolidate your leads into a single view, then automatically send personalized responses helping you to be the first to make the connection.

Your access to these products will vary by the plan that you choose.

Cons
Top Producer has an outdated interface. The functionality is there; however, because the interface does not feel up-to-date, it can be unpleasant to use. Therefore, the learning curve could be steep for some customers.

Top Producer may have too many features for some customers. Some CRM systems pride themselves on providing only a few, strong features. Not Top Provider: it gives you everything you could need for your CRM system and more. For real estate professionals with lots of experience with CRMs, this is a pro. On the contrary, new real estate professionals may find the number of features overwhelming.

Followup Boss

Follow Up Boss

Followup Boss, like Top Producer, is a CRM system built specifically for real estate professionals and is designed to help real estate teams distribute and contact leads.

One of Followup Boss’s most appealing features is its ability to see where your leads are coming from: an essential feature to help you determine where to allocate your marketing efforts.

We’ve reviewed the pros and cons of the Followup Boss CRM system below.

Pros
Followup Boss includes easy automation. Automation is essential element to an efficient CRM system: Instead of having to spend your time manually contacting all of your contacts, Followup Boss has automatic text and email notifications for the agents assigned to the lead. This is a great way to save more time to get more leads.

Followup Boss includes many lead integrations. Lead sources are essential to your CRM system because it allows you to see where your leads are coming from. Followup Boss integrates with the top lead sources, such as Zillow, Trulia, and Redfin, so you can capitalize on your best lead sources (and improve your efforts on low-converting lead sources).

Cons
Followup Boss has a high monthly cost. Followup Boss has four plans: Team, Established, Growth, and Expansion. The recommended plan – Established – is $199/month, while the remaining plans cost as much as $499/month. Therefore, unless you run a team of agents, Followup Boss is likely not the best CRM system for you.

HubSpot

HubSpot

HubSpot is a fairly new CRM system. It is not created specifically for real estate professionals, however, because it’s free, it is great for new real estate professionals.

We’ve reviewed the pros and cons of the HubSpot CRM system below.

Pros
HubSpot is a free CRM system. That’s huge for new real estate professionals who need a CRM to quickly organize their new contacts. Despite the free cost, you don’t lose any of the core functionality of a CRM: you can organize, track, and nurture your leads and customers.

Cons
HubSpot is not designed specifically for real estate professionals. Because the HubSpot CRM system is not designed specifically for real estate professionals, it does not include several features that are essential to real estate professionals, including automated texting, drip sequences, and real estate CRM specific contact tags. Nonetheless, you can still track your conversations and move prospects through the process.

Contactually

The Contactually CRM system is a fairly new CRM, released in 2011. It’s designed specifically for real estate professionals and is the best CRM for real estate professionals that are looking for easy onboarding.

And it has a simple goal: to ensure you contact people frequently, thus, increase your chances of turning leads into conversions.

We’ve reviewed the pros and cons of the Contactually CRM system below.

Pros
Contactually helps you focus on the main activities. Instead of bombarding you with all of the features simultaneously, Contactually has designed its CRM to ensure you focus on the most important element: getting through your daily contact activities.

Cons
Contactually can make it difficult to craft custom messages. Contactually prides itself on making easy to communicate with people quickly and easily. However, it has it pitfalls: the focus on brevity can make it difficult to craft custom funnel messages.

Wise Agent

The Wise Agent CRM system is designed specifically for real estate professionals and provides all the features real estate professionals need to succeed.

We’ve reviewed the pros and cons of the Wise Agent CRM system below.

Pros
Wise Agent consolidates your email, calendar, and tasks all in one place. That means you can forget the days of having to bounce between several different applications – a big time saver so you can spend more time getting and converting leads.

Wise Agent is available at a low cost. At only $27/month, Wise Agent gives you all the features you need at a low cost.

Cons
Wise Agent marketing materials look outdated. Outdated marketing materials may be a deterrent to real estate professionals trying to portray a modern brand.

Think deeply about the CRM system you need for your real estate business.

Are you new to the business? If so, you likely need a CRM system with easy onboarding and a low start-up cost, like Wise Agent or HubSpot. Are you busy with dozens of leads and need to automate your tasks? Followup Boss may be the best CRM system for you.

You know your real estate business best: take time to review the CRM systems, then grow your real estate business with confidence.

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