#443- The Mail-Right Show: How To Dominate Social Media As A Real Estate Agent In 2024

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How To Dominate Social Media As A Real Estate Agent In 2024

Dominate social media as a real estate agent in 2024! Discover strategies to boost your visibility, engage clients, and drive sales today.

Unlock the secrets to social media success in the real estate industry with our latest video, How To Dominate Social Media As A Real Estate Agent In 2024.

Discover cutting-edge strategies, practical content creation tips, and engagement techniques designed specifically for real estate professionals. Stay ahead of your competition and elevate your online presence.

#1 – Make Your Posts Visually Appealing

#2 – Write Social Media Posts Professionally

#3 – Optimize Your Posts With Hashtags.

#4 – Start Using Video in All Your Real Estate Social Media Marketing.

Episode Full Show Notes

[00:00:46.790] – Robert Newman

Welcome back, ladies and gentlemen. It’s episode number 443. Today’s show should have been the preamble. I really should have. But Anyway, I’m here with my fantastic co-host, Jonathan Denwood, who just told me he’s essentially London trailer trash. We’re classifying accents. But that’s not what we will talk to all of you amazing people today about. What we’re going to talk about is Dominating Social Media. The actual title of the show will come out as How to Dominate Social Media as a Real Estate Agent in 2024. This is a very interesting and very big subject, and we will keep it broad because the strategies are different for every platform. But before we get into this subject, John, for that very small handful, that kernel of people that might be listening to us that don’t know you yet, why don’t you explain who you are?

[00:01:49.620] – Jonathan Denwood

Yes, I brightened his day with my Trader Trash, my English Trader Trash. He’s been having a busy day. It’s his creation day, and he looked a bit tense, but I brought a smile with my trailer trash comment, didn’t I, Robert? You did. I was bringing a smile. I’m the joint founder of Mel-right. Com. We’re a lead generation platform. We provide a CRM landing page, email text, and beautiful websites built on WordPress. What more could you ask for, my beloved tribe that listened to this podcast? There’s not much more, is there, Rob, that you could ask for?

[00:02:34.520] – Robert Newman

I don’t know. I don’t know. You know what? Probably not. You’ve got a Swiss Army knife of a tool over there, and you’ve got the heart of You’ve got a great heart to back it up, which is something I talk a lot about on my show, not on my show, on my channel, on my social media channel. I often talk about who the founders are and where their minds and hearts are because it always rolls out and affects the product or service. And many people have commented to me for some reason lately, a lot. I think as times get tighter and people’s belts tighten, they’re actually paying more attention to something I’ve been talking about for years. So John is one of the good ones, is a very long preamble into that. John is one of the good ones. He’s a good guy with a good heart. Like all of us entrepreneurs, sometimes a little finicky. So am I, though. Just to be fair.

[00:03:31.240] – Jonathan Denwood

I’m pretty bonkers.

[00:03:33.410] – Robert Newman

I know I am.

[00:03:36.980] – Jonathan Denwood

It’s not all bad. It’s when you don’t know that you’re a bit bonkers.

[00:03:42.360] – Robert Newman

Yeah. But if you’re looking for a WordPress partner, if you’re looking for somebody to jumpstart your marketing, if you’re looking for somebody that is a little more reliable than the average guy and certainly more accessible, John is the guy. All right. If anybody doesn’t know who I am, my name is Robert Newman. I’m the founder of InboundREM. It is a company focusing on SEO and attraction marketing strategies as opposed to the wide variety of other methods you could pursue. We’re unique in the space, and I’ve been doing it for a long time. If anybody’s interested in learning more about me, go to inboundrem.com, and you can look at the About or Services pages and figure out who I am quickly because I have lots of info there. All right, without any further ado, I think we should go ahead and jump into this topic. John, these notes that you left, are all things you wanted to keep. Are they making it into the show notes?

[00:04:43.410] – Jonathan Denwood

No, not the resources, just the four points. They’re just general four points that I laid out to give it some scaffolding to the conversation.

[00:04:55.010] – Robert Newman

I want to make this a little bit… I’m going to get a smid It’s tricky on you.

[00:05:01.690] – Jonathan Denwood

You only do that in some shows.

[00:05:04.570] – Robert Newman

I know you’re going to test me.

[00:05:10.670] – Jonathan Denwood

God, what’s he going to go ahead next week?

[00:05:14.290] – Robert Newman

Well, You’ve done a fantastic job this year of leading us down the path of many different applications. I do not intend to do this intentionally, but I don’t remember many of them. But the number one on our list to we’re going to talk about today is making your post visually appealing. The funny thing is that when I read this subject, my mind led to the many apps we’ve reviewed, and there’s got to be more than a small handful that falls into the category of make your posts pretty. If by any chance you remember any of those, I figured when you answer what you would do for this, you might drop a couple.

[00:05:55.910] – Jonathan Denwood

Well, the main one is If you’re looking, the free Canva is pretty powerful. But if you can’t cough up the $100, $120 a year for Canva, I think any real estate agent that’s serious about getting leads online and using social media should be coughing up for Canva Pro.

[00:06:26.310] – Robert Newman

Copy you. I think that all of that’s true. I also think that one of the greatest free resources for everybody listening to the show are some of the handful of apps that have taken the time to build out content libraries that are free. I personally found that when it comes to learning Optimizing YouTube videos as an example, well, VidIQ has been not the best, but one of the better resources that I use, and their videos are free. I’ve changed.

[00:06:59.050] – Jonathan Denwood

Listen, I I was using you, Tubeuddy, but I switched a couple of weeks to VidIQ, and it is a much better tool.

[00:07:09.220] – Robert Newman

Oh, wow. I haven’t really compared the two. It surprised me to hear you say that. I just got used to VidIQ. I knew there was two choices, and I just chose VidIQ, and I’ve been very happy with them, and it’s not very expensive. Because of those two things, it’s like, I’m not going to change. It’s $10 a month. I mean, it’s not worth the hassle. But the thing that has impressed me the most, though, is that I’ve been able to leverage VidIQ’s video library, John, and actually help have it supplement my own in the training of my people because their content, I’m not saying it’s the best in the world, but it’s good enough. Posting thumbnails and things like that, they’re really good about giving you not examples and people who are doing it right, and they have a bit of data analysis behind it. It’s awesome. Sorry, go ahead, my bad.

[00:08:07.600] – Jonathan Denwood

Sorry, I interrupted you. I didn’t mean to. I thought you were ending.

[00:08:11.180] – Robert Newman

No, I’m done. I can be done.

[00:08:13.260] – Jonathan Denwood

Yeah, I think the visualization, but I think the other thing I want to put forward to people is you’re going to be more successful on a platform that you’re actually enjoying using losing yourself to consume on. So if you’re on Facebook a lot or Instagram, the problem with Facebook and Instagram, Instagram is losing some traffic. Facebook and Instagram, they’re Meta properties. But if you’re on there a lot, I would put my material on there, but I feel you’re going to have to add some money to it as well and boost and give Meta some money because the reach isn’t going to be that great. But if you’re on there, Like I say, if you’re using a particular social media platform and you’re on there and you’re consuming, that’s where you should start on your journey because you’re going to find it easier to utilize a platform that you’re using on a daily basis rather than something you don’t use at all. I also think video… I think YouTube is a great resource because it’s the second largest search engine, but we’ve hammered away at that, haven’t we, Rob? I think we must have bored our listeners that have stayed with us a few years, but it’s the honest truth, and especially I’ve increased my presence on YouTube with Mailright and my other business.

[00:10:11.530] – Jonathan Denwood

I must, over the past six months, produced over 300 videos on YouTube.

[00:10:22.710] – Robert Newman

What has that done for your business, John?

[00:10:25.510] – Jonathan Denwood

Well, I think it’s really helped. Almost every person that’s booked a consultation with me has talked about the videos that I produce. A lot of them, not all of them, but a lot of them have mentioned them in the conversation, Rob.

[00:10:45.630] – Robert Newman

On top of that, it’s a very strong signal for your website. I haven’t checked your website out in quite a while, but I’d be absolutely stunned if you weren’t getting more overall traffic to it, the Melright site.

[00:10:58.120] – Jonathan Denwood

The Melright and the WP The WP tonic, I’ve tripled the traffic to it.

[00:11:04.780] – Robert Newman

Wp Tonic is a beast. It’s just like inbound REN in the sense that you’ve been working it so consistently, steadily. You have a strong audience, a strong name brand recognition now, all those different things to go along with it. Eventually, that work pays off. Even in SEO, which takes a long-ass time, even there, that work pays off. So I would be shocked if you told me that WP Tonic wasn’t experiencing growth.

[00:11:35.740] – Jonathan Denwood

I’ve tripled the amount of content that we have produced, Rob, over the past year. I think another one, I’ll be interested in your thoughts. Another one that I think is growing is TikTok. I don’t use it at all, but I know some real estate agents, and especially trainers and influencers in the real estate space that are also active real estate agents, and they’re saying they’re getting good results from TikTok, but it’s a younger audience. So I think a lot of other agents would say interesting, but my particular audience isn’t on there. What’s your own thoughts about that, Robert?

[00:12:28.840] – Robert Newman

I haven’t seen any proof that says specifically, the first movers in TikTok, which we interviewed one a few years ago, and I’ve talked to a few on my own, too. The first movers are going to make a lot of money in TikTok because there are going to be a small handful of younger people in California that could afford a home. You could buy them. In terms of adults, I’ve got adults. I’ve got friends of mine that are on TikTok, but they’re They’re on there with their kids. There’s deeper penetration to an older audience than I think we realize. However, I don’t know anybody in my circle that isn’t on TikTok for amusement’s sake. You’re backing into real estate stuff or whatever you’re going to do. Any platform where there’s a lot of people, I think that there’s the opportunity to market yourself. You just have to crack the metric for the tone of that place along with with the direction or result that you’re trying to get. Here’s where I’ve always thought that there’s a great synergy with real estate. There is a growing trend, which I hope I’m partially responsible for, where real estate agents are moving in the direction of being lifestyle ambassadors.

[00:13:50.710] – Robert Newman

If you’re trying to approach something on TikTok to be confusing or educational about a place that you live and all things related to generation or second, lifestyle ambassador first. I do think that there’s a big opportunity to brand yourself to an area. I think that if you’re on TikTok and you’re looking for a large audience and you have a clever way of approaching being a lifestyle ambassador, I’ve seen lots of people grow huge audiences very fast. I think as long as you’re invested in it for fun and leave the rest at the door, you might very well be surprised by the ancillary results. If you get a few hundred thousand or a few million followers on TikTok, you’re going to make some money off it. It just shouldn’t be your primary. I wouldn’t ever point anybody at TikTok and go, That’s your lead generation right there. Brand recognition, maybe. A little bit of fun, absolutely. A little bit of creative thinking applied to something, yes. But TikTok videos and YouTube videos and other videos, you’d have to work pretty hard to a reel that would work on all platforms consecutively, with TikTok being the standout exception, because to me, it’s an entertainment space.

[00:15:11.170] – Robert Newman

It’s not even a place where reels work quite the same way that they do on other platforms.

[00:15:16.530] – Jonathan Denwood

I think you want to choose one platform and concentrate that and then be omnipresent, but repurpose the content. But based on my experience, there’s There’s going to be one platform, one social… If you’re going to treat this serious to get leads, folks, there’s going to be one particular social media vector that will generate the bulk of the leads. For you, I’ve heard YouTube, Facebook, Google Adverts, don’t know what it is, but it’s going to be… Because you’ve got to be aware, each social media platform has a requires different content and has a different culture to it and a different audience. You got to be aware of that.

[00:16:13.080] – Robert Newman

With that, ladies and gentlemen, we’re going to go to break because I’m going to come back and I’m going to respond to some of what John said. He brought up a lot of really good things. I’m going to talk about platform-specific stuff from my perspective. I should surprise nobody listening to the show that John and I both are leaned heavily into YouTube. It is my primary platform I focus on. It’s also the primary platform that has driven me results. But we’ll get into a little bit of that after we come back from We’re going to break. Stay tuned. Three, two, one. Welcome back, ladies and gentlemen, to the episode 443 of the Mailright Show. Today This episode is how to dominate social media as a real estate agent. Really, I think this is really broad. I don’t think we’re going to really let you know everything to dominate. We’re just going to give you some ideas. One of those ideas that John just mentioned before we went to break was focusing on a platform. John, I agree with you, man. I think you need to pick something. For me, I picked two verticals, one accidentally and one with intent.

[00:17:28.160] – Robert Newman

The one I picked with intent from the The very beginning of founding Inbound R. E. M. Was YouTube. I always knew I wanted to go on to YouTube and start talking about real estate marketing-related stuff. I don’t dominate. I still only have a few 2,500 subscribers. I’m not really great about consistent video posting, but I am very good at consistently creating evergreen content that delivers me lots and lots of communication over the compound interest of yours. One of those things that I think that when you start to say dominate, guys, ladies and gentlemen, John, everybody, it’s like, I think that John really touched on what I would probably call the biggest secret of this episode. You have to have the courage and the faith to understand, do all the work up front in terms of your research, figure out where you be. Linkedin is a reasonable place for real estate agents. We don’t talk about it much, but you could easily build a following and get involved in a lot of groups. Facebook is also an excellent place. We’ve had a couple of people on the show that have done massive lead generation off Facebook groups.

[00:18:47.600] – Robert Newman

I would love that for everybody listening to the show. It’s just not my jam. That’s just not what I decided for myself. I post videos to my Facebook Facebook group, but I don’t want to be doing the daily stuff that I’ve seen so many Facebook experts that we have come on the show. I just don’t want to do it. There’s nothing wrong with it, though. If you’re more of a daily blogger or thinker and Facebook is your place that you like to go and be anyway, heck, make a Facebook group.

[00:19:18.300] – Jonathan Denwood

When it comes to LinkedIn with my other business, I have a very distinct audience, which I’m aiming at, which is more business to business, which is associations and nonprofits. I also write and make videos for YouTube and write content for that target audience. But I specifically post content, specifically developed for LinkedIn for that target audience, which is a subaudience. So I aim at that subaudience. I think the other thing when it comes to social media, Rob, and we’ve hammered away about this as well, is you’re going to find it much easier with social media to get success. If you whatever platform you choose is find this niche. Don’t find a niche that you’re speaking to through that platform. If it’s a certain type of individual, a certain individual, a bit linked to what you said about lifestyle. It doesn’t have to be geo-based, but it can be. When I was doing this research, I found a couple of agents, one agent that’s doing really well on YouTube, and he’s based in Atlanta in Georgia. And I didn’t add to that list, actually. I gave you that I was doing some extra research today, Rob. And I think that’s important because the reason why I’m saying this, Rob, is the truth is a lot of agents’ social media content is crap.

[00:21:28.360] – Jonathan Denwood

It really is bad, most It’s unfocused. It’s more about bragging a bit, or it’s more… You get a lot of agents complain online about, and it is a tough business, don’t get me wrong. But your audience isn’t interested in that, are they, Rob? I would imagine you’re going to agree with me. So you need to plan it out. And that’s what you do at in your agency, don’t you? You offer some strategy and some planning, don’t you?

[00:22:05.310] – Robert Newman

Lots. It’s measure once, cut for two years. I usually consult with people, and then the direction that we put them on, we stick with for years. It’s important to have an understanding of what your mission is and who you’re trying to talk to and what try to… My belief about marketing for the most part, and it’s not that you can’t do other things. I’m just so of one-liners and tag lines that lead you to something that is low value or not as represented. I mean, it’s 80 to 90% of everything you can buy, find, see, watch, read. Social media in many ways is a blight upon society, but we can make it different. The way that I teach my clients to make it different is honesty, ethics, good storytelling, and making sure that you have a clear and understandable mission. Like That mission can simply be providing the best, most ethical representation inside a very small space. Then you just talk about the details of what that means to you, like contract reviews and really boring stuff. I’m going to go out and sit in a class that talks about all the changes on the contracts because of NAR.

[00:23:20.140] – Robert Newman

I’ve done a few podcasts lately talking about that subject. That’s just a way for you to be on social media, providing value, providing transparency, providing ethical content that drives people to a place. Number three in the list, which I’m going to segue into here, but just for people who are following along and trying to read the show notes, I’m going to let you know that number three is hashtags. And so once you’ve got your messaging down, like John said, and you’ve figured out who you’re talking to and what the value is that you have to offer, then it becomes the mechanics of the individual platforms. And I always found to be harder than most other concepts because different platforms do have different mechanics. So you look at the platform and you go, how can I get some reach off my posts, like with Instagram or Facebook or wherever you’re interested in expanding first? The answer is, in many cases, hashtags, not in the case of YouTube. Youtube is time consuming to optimize to optimize content properly. Worth it, but time consuming. Facebook, less time consuming, but also much more momentary. Not very many people are using hashtags in their search bar, Facebook failed at competing with Google for informational relevancy, which is what originally Zuckerberg had that idea.

[00:24:58.470] – Robert Newman

It’s just that people aren’t using platform that way. So searching on it is not going to… You’re not going to create a lot of value for yourself through hashtags. A little bit, yes, for sure on Facebook. A lot of value on Instagram. Tremendous amounts. It’s a secret strategy there. 30 hashtags per post is what’s possible. And depending on what you’re trying to do and the level of determination that you have, you should actually have researched hashtags on your Instagram, and you need to keep hammering away at them because there’s lots of search there.

[00:25:35.270] – Jonathan Denwood

I don’t use Instagram. My partner with Mel Wright, he’s big into Instagram. He loves it. I’ve never been here. My four are podcasting, YouTube, LinkedIn, Twitter. I don’t use Twitter for a male, right? Because I don’t think a lot of real estate agents on Twitter. My other business, I Twitter a lot, and I put a lot of content on Twitter. I do a lot of content on LinkedIn, and I do a lot of podcasting, and I make a lot of podcasting, and I make a lot of videos. So I am very active on those particular four platforms, Robert.

[00:26:30.330] – Robert Newman

And generally speaking, do you acquire customers? I know you acquire an audience. Yeah.

[00:26:38.430] – Jonathan Denwood

I think the problem with the original podcast for my other business, it really wasn’t up aimed at my target audience because I started that before I started to find my own niche. When I started my original podcast, Rob, I was just a general developer, and I worked for a couple of regional agencies as a developer, and I wanted to get more just freelance clients, right? Or agency clients, right? But then I developed WP tonic into a niche. But I started about over a year ago, I started another podcast called the Membership Machine Show, which is really focused at my target audience from my business, Robert. And that does attract clientele. And the videos do as well. And the LinkedIn, because I’m aimed at associations and nonprofits, I get about one call a month, but they can turn into very large customers, Rob. Very large customers.

[00:27:56.840] – Robert Newman

And I don’t really focus and build… I’ve I’m always focused on my mission first and everything related second. I’ve been very blessed in that while inbound RIM is taking it on the chin as the real estate market has slowed down, we’re doing a lot better than most other marketing companies from what I can tell. Clients have remained more static, more steady. Here’s the funny thing. Once my business was established, I’m noticing that my existing clients are more and more leveraging my content, which is how I tell them they should use the service. My Our team is starting to promote our content on our social channels when they service the clients. I am discovering a massive amount of resiliency and an additional layer of profitability from a service perspective. It’s making me much more committed to the route, like the Facebook route, the YouTube route. It’s taken years to get my clients used to going and accessing those places. But now that they are, it’s really worth it. It’s It’s really worth it to do the content because they’re now going back and referencing answers and old videos that I have. I make sure that I post about every third show that you and I do into my private Facebook group, something like that.

[00:29:12.020] – Robert Newman

I just keep doing those things to try to provide value, which in turn, once people are used to leveraging it, provides valuable to me in the social media realm. Now, the hashtag Hashtags and such, guys, ladies and gentlemen, John, everybody, I got to be honest. I build processes around them and then forget it. I cannot stand the mechanics of doing the work myself. I always just build the process and then hand it off to other people and forget about it because I’m not trying to be wildly successful on all the platforms that really leverage like hashtags. John listed his. Ladies and gentlemen, I have three channels channels. One is not social. I leverage email a lot. It’s an important channel for me. It generates the vast majority of my leads actually is the email. Number two is YouTube. And I focus on YouTube. And then my blog and then Google my business, which shockingly, John, has actually started a general… This year, I think for the first time, it’s been about six years since I’ve been dominant in my area. I think this year has been a year where I honestly think I’ve acquired three or four clients through local, which is just stupidly impressive since I’ve only had 16 to 20 clients this year.

[00:30:48.940] – Robert Newman

So 25 % have come from Local. It’s crazy to me. I’m sorry, what were you going to say? My bad.

[00:30:56.420] – Jonathan Denwood

I think with the tag, you see LinkedIn about A year ago, LinkedIn got rid of tags. It got rid of it, which was surprising. I do tag the Facebook stuff that I post. And I think with YouTube, using something like VidIQ or YouTubeuddy does help with that process a lot, makes it less painful. And I always tag on Twitter because it is the main way that people find you. And I’m not really into Instagram. That’s really Adam’s, the video editing and the Facebook and Instagram. I do all the WordPress stuff and the website stuff. But the main thing is I’ve got a very small email list with my other business. It’s not something we developed on Mailright. So So you got to… But to get anything from this episode, folks, is I think we’re all big in video, but Choose the platform, choose one platform, multi-purpose it, and don’t produce all the… Go to Rob’s website, have a look at all his advice he’s got on it, and we got some on the Melright website. And think about it and work out what stuff you’re going to post. But most agents stuff is pretty dire, isn’t it?

[00:32:44.310] – Jonathan Denwood

So if you up your gain a bit, you’re going to get some good results, I think.

[00:32:50.200] – Robert Newman

We’re obviously going to wrap up the show. We’re a minute 32 or so into it. Ladies and gentlemen, I’m going to say that the next two, three minutes of me in my is going to be the bonus content from my perspective, not from John’s. Here we go. I’m going to give you all a couple of just hard and fast tips. Pinterest is actually not great for lead generation, but it’s extremely good for Number one, for search engine optimization. If you have a website that you’re trying to promote, Pinterest is the only major social media platform that allows you to read it and throw links and content and direct traffic. I still get over a thousand people to my website per month from Pinterest. It’s been the most successful transferral program that I have ever done. So we don’t talk about it much. Just understand Pinterest is viable, though it’s probably more of a place to build an audience. The other place is Twitter. Twitter has always been, in my opinion, a shit show of opinions and things like that. However, it’s a place that if you have a more authentic voice that I feel like you would go.

[00:33:58.410] – Robert Newman

I do not have an authentic voice for that forum. I don’t want to participate in conversations about politics or any of the vast majority of stuff that’s there. I do have a Twitter profile. I’ve got a few thousand people that follow me. I just literally just link the same content that I link everywhere else, and half the time I have somebody do it for me. With Instagram, now here’s the big one, the big boy in the sandbox for most real estate agents. I have without question, undoubtedly no second guessing. You want to know where the most leads come from about any platform except YouTube? Instagram is number two on that list. So many agents I know. Here’s the crazy thing, John. I know agents in the extreme highest ends of luxury, and they’re pulling 25, 35, 45, 55 million leads off Instagram. Instagram is the place to be at almost every level of your business. It’s also a great branding tool. We integrate so many Instagram profiles into our client websites. It is an incredible place to be as a lead as a real estate agent for both branding and lead capture. It’s that mid-range, younger to mid-range, because Instagram is an old platform now, John, used to be for kids.

[00:35:26.910] – Robert Newman

It’s not for kids anymore. It’s for young A young adult and hip middle-aged people, like everybody in tech that I know is on Instagram and prefer it. This is a very profitable audience to be talking to. Instagram. If everybody’s looking for a cheat code, I’m giving it to you. Youtube, for those of you who are story-based teachers like me and John, and for those of you who may be a little bit more fashion, image-conscious, Instagram is just a hands-down recommendation that I would make for you. Then the last but not least is, don’t worry about… Despite the fact that John and I are sitting here talking about this, worry about the big, broad stuff first. That’s how to dominate social media is do what John said, pick your place, pick your storytelling style, decide it in advance, and then go out and learn what you need to learn about that platform, about that storytelling style. John is correct. We’re both resources. I probably got a little bit deeper content on Inbound R-E-M, but we are both resources. John is a resource to look at, in my opinion, when you’re looking for a guy who is out there as a small business owner and making everything happen on all these different platforms for three different businesses.

[00:36:48.000] – Robert Newman

So if some of you have multiple businesses, John would be the person to look at. I have one focused interest, which is Inbound R-E-M. I have other things I do, but they’re all for fun. John, how do you want to close out the show? What’s your tip? What burning would you tell somebody?

[00:37:09.050] – Jonathan Denwood

I think you choose the platform and try and produce video and content for that particular. And by this conversation, the two are either Instagram or YouTube, right? For me, it will be YouTube because I’ve got a load of equipment, and I know how to produce them. If you do that, though, you want to go to Rob’s website or mine and look at some of the stuff. Join the Mel Wright podcast, listen to our advice, and get at it. There’s no excuse, but you will get leads if you take it, and concentrate either on Instagram or YouTube. I think you’ll get some leads from it, won’t you?

[00:38:07.280] – Robert Newman

I do. I do. But I’m going to give some free consultation to everybody who’s listening to me. The first thing that all of you should do, the first thing every single person should do, is answer the question for yourself, how you be helpful to the people out there? Lead generation comes second. It is harder to do tricky things online where you’re trying to sneak in a contact form or sneak in a squeeze page. Or, everywhere I look, Jean, the successful people, there are two channels, and I only do one of these two. But there are some people who have become wildly successful through being creative and amusing. In other words, they entertain and they become wildly successful for things like lead generation because they’re making you laugh for engaging you or you’re watching them. Krista Mayshore is a big believer in that. Then, the second group, which is to be helpful and educational, is 100% following that group. We’ll figure out what you need and how we can help with our knowledge, and then we’ll help you. And then, if we did a good job, maybe check out these other things we do.

[00:39:26.750] – Robert Newman

That school of philosophy drives most of your leads. After that, if you get that down, helping, being helpful, all that shit, what you have left is how do you get that help to be seen the most or asking your audiences for favor in the form of, Can you share this with other people? It’s going to help. If it helped them, it’s such an honest request, that they do it. If you’re trying to help, they will oftentimes say, You know what? You’re right. Every person in my office should see this video, and I will share it with them. That’s been my experience, at least. We’re at the end, John. This is 10 minutes on the dot. Is there anything else that you wanted to… Okay. All right, ladies and gentlemen, we’ll wrap it up. Wherever you’ve seen us, I will do exactly what we just said. If you think that this subject could be helpful to younger and newer, this is focused on either old agents getting into social media for the first time, like more established agents, or brand new agents that have never considered that they would have to have a social media presence as they got their career started.

[00:40:33.730] – Robert Newman

For those people, if we’ve helped you and you have other people in the office who are in the same situation that you’re in, do us both a favor, please. Share this with them. It is there to help. We’re trying to be helpful. If we haven’t met that standard, comment wherever you see this post. If you see it on a MailRight YouTube channel, you see it on a MailRight Facebook page, comment. John or his partner will respond. If you see it on InboundR EM stuff, comment. Just so you know- I will respond. If you’d like to contact me and learn more about InboundR EM or social media, learn about all the hundreds… I have so much information on my site about how to do this, specifically. Go to inboundrem. com and look at the social media section and then break it out by platform. We have something on there for everything. How about you, John? How would you like people to reach you?

[00:41:29.290] – Jonathan Denwood

I’ll go to the mail-right. Website. Have a look at what we got. We have a fantastic platform. It’s competitively priced. You get individual care and assistance from us. We will update the platform in the next couple of months to offer even more value. I think it’s honestly a fab platform. Back over to you, Rob.

[00:41:56.030] – Robert Newman

Beautiful. Well, ladies and gentlemen, this has been episode John, and I have been doing this for hundreds of episodes now. It’s been a joy and a pleasure. John, I will sign off the show with just a little footnote. We mentioned at the beginning of the show what I was excited about for myself is that today marks 18 years of continuous sobriety for me. You can cut this out of the show if you want, John. I’m fine with it. But anyway, it’s a big personal day for me. I’m so grateful to you, John. I’m so thankful to the audience, and I’m so grateful to everybody who tunes into the show. Without sobriety, none of this would happen. I wouldn’t be here. I wouldn’t be co-hosting with you. I wouldn’t have a business for you to care if it was partnered with. Anyway, thank you, everybody. Thank you, John, as always, for everything that you do to make this happen. Until next time, we will look forward to, hopefully, having you tune in to the next show. Take us offline.