#386 – Mail-Right Show: A Review of Some of The Real Estate Lead Providers in 2023

A Review of Some of The Real Estate Lead Providers in 2023

Are you looking to stay ahead of the competition in real estate lead providers? Our podcast review of some of the best real estate leads providers in 2023 will help you make informed decisions and stay updated with current trends. From innovative customer engagement strategies to automated sales processes, we’ll be covering it all! Don’t miss out on this chance to get an edge over your competitors.

#1 – Zillow Premier Agent – https://www.zillow.com/premier-agent/

The top real estate portal in America and one of the most visited websites in the world, Zillow makes most of its money from real estate agent advertising. It has multiple options for agents and brokers looking to purchase leads, including a pay-per-lead option and a pay-at-closing option.

Starting at $200+/mo

#2 – Realtor.com – https://www.realtor.com/marketing

Realtor.com’s Connections Plus

$200+/mo. Realtor.com is the second most visited real estate website in America. Realtor.com is owned by Move.com, which is in turn, owned by the Murdoch family (Fox, Wall Street Journal, and more). They are also partnered with the CRM Top Producer and lead generation OpCity. Realtor.com is a solid source of buyer leads for real estate agents.

#3 – SmartZip – https://smartzip.com/

$1000+/mo. SmartZip combines the high-tech tools of AI and predictive analytics with the old-school tools of direct mail. They use their predictive marketing to identify likely home sellers and then mail those home sellers personalized pieces designed to get them to call you. It is the tech-savvy way of running your direct mail campaign and focusing on listing leads. SmartZip is worth considering for those who are farming with a direct mail component. And like all leads, they are only as good as you are. You have to work it


The minimum monthly cost is about $350. Many agents report their typical SmartZip spend is about $1,000 a month. SmartZip also requires a 12-month contract to get started. The base entry cost gives access to Smart Data (the results of the SmartZip algorithm for your market) and the SmartZip CRM.
SmartZip CRM


#4 – Offrs – https://offrs.com/index.cfm

$200+/mo. Offrs is a real estate lead generation software mostly designed to generate listing leads using predictive analytics. Offrs uses big data to guesstimate likely sellers in the next 12 months.

10 cents for each lead
20 cents for each exclusive lead
$400 per month for leads in one ZIP code
$600 per month for exclusive leads in one ZIP code


#5 – Market Leader – https://www.marketleader.com/products/real-estate-leads/

Market Leader is an affordable CRM + website combo for real estate agents and teams. They own HouseValues.com, from which they generate many of the primarily Facebook leads they sell to their users. Their system is simple, functional, and one of the easiest solutions for an agent who needs a platform on a budget.

Price – $129+/mo

Market Leader pricing is straightforward and easy to understand. For $139 per month, users get all-inclusive access to a website, CRM, and marketing center. A la carte pricing for individual tools is not available. A six- or 12-month contract is required.

For real estate leads, the cost is $25 or more per lead, depending on your market.

#6 – SetSchedule – https://www.setschedule.com/

Contrary to the name, SetSchedule is not a calendar app, showing service or anything of the sort. Instead, it is a lead service (you “set a schedule” with your listing appointments). It does this with a rather novel concept. Instead of paying monthly, you can pay per lead. It includes a dashboard that lets you spend as much or as little as you like. It also has a premium access option that gives you unlimited access to all leads.

Price – SetSchedule charges a 20% referral fee on converted leads.


The Hosts of The Mail-Right Show

Jonathan Denwood & Robert Newman



Robert Newman




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