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Ready to dominate the real estate market with top-performing Facebook ads? Look no further than this comprehensive guide for 2024! Gain insights into advanced ad strategies, audience segmentation, and proven conversion tactics that will set you apart from the competition. Elevate your real estate marketing game by watching this must-see show.
#1 – Introduction
The influence of AI on Facebook advertising is extensive and significant. It has enabled improved targeting of audiences, the creation of dynamic ad content, the use of predictive analytics, automated ad placements, and suggestions for ad copy and images. Additionally, AI has facilitated budget optimization and predictions for ad performance.
#2 – Facebook Lead Ads
If you or another representative in your office lists a new property, it can serve as compelling content for a Facebook lead ad. You can craft your ad with a brief description highlighting the property’s key attributes, such as the number of rooms, distinctive features, and proximity to parks or schools.
Also, could you incorporate three to five images of the home? In return for the lead’s details, please provide them with the price of the house, its address, and additional photos. Please ensure that your ad directs users to a landing page on your website or uses a Facebook lead form to maintain all interactions within Facebook.
#3 – Custom List of Homes
One practical approach for real estate Facebook ads is to feature customized lists of homes. These lists could include properties under $300k or homes with a pool tailored to match the preferences of potential buyers in your market. You can create appealing lists that resonate with your audience by identifying the most sought-after features.
You can direct interested parties to a landing page on your website or utilize a Facebook lead form for engagement. Once leads are captured, an automated email can deliver the list, typically via a link to your IDX website showcasing only the properties on your list. Before receiving the list, leads will be prompted to provide their contact details. When creating these ads, it’s essential to include relevant photos that accurately represent the advertised properties, such as an image of a home within the specified price range for listings under $300k.
#4 – Create Retargeting and Lookalike Audiences
With a sizable customer list of at least 200 individuals, you can upload this audience onto Facebook for retargeting through advertisements. These individuals may have made past purchases and could be interested in purchasing or selling a second home. You can maintain brand awareness and stay top-of-mind by running cost-effective ads targeting this audience. Additionally, consider utilizing Lookalike Audiences based on your customer list to identify individuals with similar profiles who may also be suitable for your real estate services. This approach provides a workaround for Facebook’s targeting limitations within the real estate sector.
In summary, we have outlined a number of Facebook ad strategies for real estate that encompass campaign strategies, ad types, and audiences, which can be implemented to enhance success. By leveraging these strategies, you can expand your real estate leads and gain a competitive advantage over less sophisticated peers. Furthermore, there are numerous targeting options available beyond those mentioned here.
Facebook provides the ability to be highly targeted and endlessly creative in how you market real estate to reach potential home buyers or sellers. It’s important not to let your competitors surpass you in this regard.
#5 – Types of Real Estate Facebook Ads to Avoid in 2024
Free Home Evaluation
In the past, real estate Facebook ads of this nature were widely favored. Still, they have now become obsolete due to the availability of free home evaluations on platforms like Zillow and other real estate websites. Unfortunately, these ads aren’t effective in attracting leads, as there is no compelling reason for potential clients to select your services over established platforms such as Zillow. Unlike waiting for an email response from you after providing their information, Zillow offers immediate results.
Personal Branding Ad
An effective real estate advertisement centered around personal branding requires an established agent or a substantial investment in advertising. Simply featuring a photo, logo, and experience description will only entice clicks if the audience is already familiar with your brand. These ads typically fail to offer any value in exchange for contact information, rendering them ineffective. Furthermore, they are not suitable for those with budget constraints seeking more cost-efficient alternatives. Nonetheless, personal branding remains crucial, and running ads can prove beneficial in the future.
Using Boosted Posts
Enhancing your posts through boosting is ineffective for generating leads, as it mainly focuses on increasing engagement rather than capturing potential leads. Although boosted posts may appear straightforward for creating impactful ads and gaining visibility, they typically result in limited lead generation. Raising is better suited for branding purposes and should only be utilized once a robust lead-generation ad campaign has been established.
We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more
Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more
Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more
Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more
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Attention all real estate agents! The future of Facebook advertising is here, and AI powers it. Please tune in to our latest show as we delve into the new AI tools transforming how realtors approach ad campaigns on Facebook in 2024. Gain valuable insights into how these advanced technologies can supercharge your marketing efforts and drive exceptional results for your business.
#1 – Midjourney
image creation tool
Prices Free | Basic $10 | Standard $30 | Pro $60 | Mega $120
#2 – Get Munch
Cut-ups your long-form video into short-form
https://www.getmunch.com
Prices Pro $49 | Elite $116 | Ultimate $220
#3 – Writesonic
Copywriting Tool
https://writesonic.com/pricing
Prices Free | Freelancer $20 | Small Team $19 | Enterprise $500
#4 – Ad Creative
Generate ad creatives that outperform your competitors.
Prices – Free 0 | Startup $21 | Profession $141
#5 – InVideo. IO
Enter any topic, and invideo AI gets to work. It generates a script, creates scenes, adds voiceovers, & tweaks the video at your command. With invideo AI as your co-pilot, engaging your audience is effortlessly simple!
Prices Free $0 | Plus $25 | Max $60
We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more
Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more
Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more
Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more
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Upgrade your real estate marketing game with the top video AI editing tools for 2024. Transform listings and attract more buyers effortlessly.
Descript
Runway Gen 2
OpusClip
invideo
CapCut
Wisecut
Are you a real estate agent looking to level up your marketing game? Join us as we explore the most innovative AI video editing tools, reshaping the industry in 2024! These tools redefine how properties are showcased online, from automated editing features to enhanced visual effects. Take advantage of this opportunity to stay ahead of the curve.
#1 – Descript:
https://primalvideo.com/go/descript
Industry-leading accuracy and speed, with powerful tools for correction and collaboration.
Prices Free | Creator $12 | Pro $24
#2 – Runway Gen 2
Prices Free | Standard $12 | Pro $28 | unlimited $76
Harnessing the power of AI for video creation using the innovative software Runway Gen2. In this in-depth video tutorial, we will guide you step-by-step through the exciting capabilities of Runway Gen2, helping you unlock endless creative possibilities. Join us as we explore the revolutionary features of Runway Gen2 and witness firsthand how artificial intelligence can transform your video production process. Whether you’re a seasoned video creator or a novice looking to explore the world of AI-powered video editing, this tutorial is designed to provide a comprehensive and accessible learning experience. Throughout the tutorial, we’ll cover a wide range of topics, including:
#3 – OpusClip
Prices Free | Starter $9 | Pro $29
Opus Clip, the magic of generative AI, turns long video clips into viral short videos and adds captions with one click. You can do 10 viral clips in one long-form video at 10x faster speed!
I’d like you to please understand how Opus Clip can transform video editing for creators based on its features, benefits, and limitations. This review will illuminate how Opus Clip can enhance your content creation process.
Opus Clip Review: Transform Your Videos with AI-Powered Magic
#4 – invideo
https://ai.invideo.io/signup
Prices Free | $15 | $30
InVideo is a do-it-yourself (DIY) video creation platform that enables users to turn their ideas into videos in real time. It comes with 4000+ custom-built templates, 1 million+ royalty-free images and videos clips. Professionals can use the application to customize templates by changing colors, animations, transitions, social media posts, shapes, emojis, and more.
https://www.softwareadvice.com/video-making/invideo-profile
#5 – CapCut
Prices Free
Once you launch CapCut, you can immediately start using it. That’s because, unlike TikTok, CapCut is primarily a video editing app. If you create an account, you can follow other profiles and like their videos. However, the social media component is different from the draw. I feel super unpopular when I open TikTok and get blasted by influencers on my video feed, so I appreciate this different tone. When you first launch the app, you can choose to describe what kind of user you are, from a student to a professional video editor to a social media creator. This survey is more of a study and doesn’t affect functionality.
#6 – Wisecut
Prices Free | Starter $10 | Profession $29
Wisecut is a cloud-based video editing solution that helps businesses create and edit videos using artificial intelligence (AI) and voice recognition technology. It enables users to automatically generate jump cuts, add subtitles and background music, and manage content via a unified platform.
We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more
Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more
Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more
Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more
In today’s fast-paced real estate market, standing out among the competition is crucial for agents. One proven method is through the use of engaging video content. With recent advancements in artificial intelligence (AI) tools and video editing software, real estate professionals can create high-quality, eye-catching videos in minutes – without any editing experience. These AI-powered tools offer a wide range of options, from video stabilization and AI voice generators to advanced editing capabilities, to help you generate polished and professional content that resonates with potential buyers.
The year 2024 has seen an upsurge in AI tools specifically designed for real estate agents to streamline the video creation process. Tools like Invideo, OpusClip, and Descript have made waves in the industry with user-friendly interfaces and comprehensive suites of features that cater to the unique needs of real estate professionals. With a blend of free and paid options, embracing AI video editing tools can significantly enhance agents’ marketing strategies by automating tedious editing tasks and offering an array of advanced capabilities to create engaging content at scale.
The benefits of adopting AI-powered video editing software extend beyond just the creation process. By leveraging AI algorithms and generative tools, real estate agents can transform how they market and promote properties, setting themselves apart in this highly competitive industry. Combining AI tools like Wisecut, Runway Gen 2, and Capcut enables agents to create visually stunning and impactful videos that captivate audiences, making their listings stand out and giving them an edge in 2024’s real estate market.
In today’s competitive real estate market, agents must stand out by creating and leveraging engaging video content. Invideo is an AI-powered video creation and editing platform that allows real estate professionals to create high-quality videos in minutes.
Invideo boasts a comprehensive suite of tools that cater to both novices and experts in video editing. It offers various real estate slideshow templates that agents can easily customize. Some of the editing features include:
In terms of pricing, Invideo provides a range of options, including free ones, to cater to the diverse needs of real estate professionals:
| Pricing Plan | Features |
|---|---|
| Free | Limited templates and editing features |
| Paid (Beginner) | Access to more advanced templates and editing tools |
| Paid (Advanced) | Full suite of editing tools |
Invideo’s AI capabilities assist real estate agents in creating captivating content without prior video editing experience. Its easy-to-use interface and AI-powered tools help simplify the video creation, save time, and increase the chances of standing out in the real estate market. Real estate agents looking to create engaging video content consistently should consider including Invideo in their toolkit.
Prices Free | $15 | $30
OpusClip is a state-of-the-art AI-powered video editor designed specifically for real estate professionals. It combines an intuitive interface with powerful features, enabling users to create high-quality, engaging video content in just a few minutes.
OpusClip is known for its user-friendly interface, allowing even those with limited editing experience to create impressive videos. The features are organized logically, and the platform offers helpful tutorials for beginners.
The platform offers various pricing plans, catering to individual real estate agents and larger agencies. OpusClip even provides free options for those trying the software before committing to a paid plan.
OpusClip is compatible with all major operating systems, including Windows, macOS, and Linux. Additionally, the platform supports various video formats, ensuring seamless sharing across various channels.
OpusClip is an invaluable asset for real estate professionals, empowering them with tools to create engaging video content. Its AI-driven features and extensive editing capabilities make it an ideal choice for agents looking to enhance their marketing strategies in 2024.
Prices Free | Starter $9 | Pro $29
Descript is an AI-powered video editing platform designed with real estate agents in mind. It offers a range of tools and features to simplify the video creation process and create high-quality, engaging content.
AI Video Generator: Descript allows agents to create professional video content using AI technology easily. This feature improves the output by automating elements such as audio and video synchronization and video stabilization.
Editing Capabilities: Users with varying editing experience can access easy-to-use editing tools like video clip management, audio enhancement, and even AI-powered voiceovers.
Templates and Customization: Descript offers various real estate slideshow templates for multiple market segments and property types. Agents can customize a template to create an engaging video in minutes.
Free Options and Advanced Tools: Descript includes free options for casual users and advanced tools with AI capabilities for power users. This flexibility allows real estate agents to select features tailored to their needs and budget.
As the capabilities of AI algorithms improve, tools like Descript become indispensable for real estate professionals looking to create engaging video content quickly and with limited resources. With AI video editors such as Descript, agents can produce high-quality content, without investing time in learning advanced video editing software.
For those looking to embrace AI in their real estate business, consider tools like Descript to streamline your video creation and editing processes. As the real estate market evolves, staying ahead of trends is key to success, and leveraging AI-powered tools like Descript can help you do that.
Prices Free | Creator $12 | Pro $24
Wisecut is an AI-powered video editing tool designed for real estate professionals who want to create engaging video content. This advanced tool has numerous features and capabilities that simplify video creation. In 2024, tools like Wisecut have transformed the landscape of video editing, making it accessible to even those with little to no editing experience.
AI Capabilities: Wisecut harnesses the power of AI algorithms to automate the process of video editing. This includes tasks such as clipping, trimming, and stabilizing video footage, making it an ideal tool for real estate agents looking to create high-quality listing videos.
Ease of Use: The user interface is designed for simplicity, allowing agents to focus on the content they want to showcase. With the help of AI, Wisecut provides a seamless editing experience that is easy to navigate, even for those new to video editing.
Professional Quality: With a wide range of templates and features, Wisecut enables users to create impressive, professional-looking videos without needing advanced editing skills. Using AI-generated images and voiceovers, agents can create visually compelling and informative videos that effectively highlight their listings.
Cost-effective: Wisecut offers a range of pricing plans, including free options that cater to the needs and budgets of various real estate professionals. This makes it an accessible choice for agents of all levels, from small-scale agents to large-scale firms.
By embracing AI-powered video editing tools like Wisecut, real estate professionals can save time, money, and effort, ultimately leading to a more efficient workflow and a more extraordinary ability to create engaging video content.
Prices Free | Starter $10 | Profession $29
Runway Gen 2 is an AI-powered video editing for real estate professionals. This tool significantly simplifies the video creation by providing top-notch video stabilization, editing capabilities, and advanced features tailored to real estate agents’ needs.
Among its comprehensive offerings, Runway Gen 2 enables agents to quickly create engaging video content to showcase properties, provide virtual tours, or market their services effectively. The AI capabilities help agents with little or no editing experience, ensuring professionally looking videos with minimal effort.
Critical features of Runway Gen 2 include:
Here’s a breakdown of what to expect from different users:
| Type of User | Features Available |
|---|---|
| Novice | AI image generator, real estate templates, AI voice generator |
| Intermediate | Advanced editing tools, AI-powered tools, AI recommendations |
| Experts | AI capabilities, video stabilization, range of tools to create professional videos |
Runway Gen 2 offers multiple subscription plans to ensure affordability while considering various users’ needs. With free options and premium plans, real estate agents can choose the version that suits budgets and requirements.
In essence, Runway Gen 2 enables real estate agents to navigate the competitive market by leveraging powerful AI tools to create appealing videos. By investing in this advanced video editing platform, agents can significantly strengthen their marketing efforts, attract potential clients, and enhance their real estate business.
Prices Free | Standard $12 | Pro $28 | unlimited $76
Capcut is a user-friendly video editing software packed with diverse editing features to create eye-catching real estate videos. Developed with a neutral tone and straightforward interface, it simplifies the editing process for first-time users and experienced professionals.
Features:
AI-powered video stabilization: Capcut offers a powerful AI-driven stabilization feature, making shaky footage appear smoother and more professional.
Generative AI tools: The software incorporates AI-based tools for generating captivating video introductions and outros and a comprehensive suite of other advanced tools.
Multiple video formats supported: Capcut enables real estate agents to create videos in various formats, such as vertical and square, to cater to different platforms and devices.
Free and paid options: Capcut offers a free version that includes basic editing capabilities and a paid option for those searching for more advanced features and resources.
Ease of use:
Capcut’s interface is designed to be intuitive and user-friendly, allowing real estate professionals to navigate the platform efficiently. Whether adding text overlays, animations, or music, this software makes it simple for users to enhance their video content without requiring extensive editing experience.
Compatibility and integration:
The program offers the ability to integrate with various tools and apps to create a seamless workflow. For instance, Capcut’s compatibility with AI content writing tools, such as AI voice generators, allows users to add professional narrations to their videos, further enhancing their appeal.
In conclusion, Capcut is an excellent option for those seeking an efficient and user-friendly video editing program for their real estate marketing efforts. With its versatile features, generative AI tools, and affordable pricing options, Capcut helps real estate professionals create engaging, high-quality video content that stands out in today’s competitive market.
Prices Free
A: The top 10 AI tools for video editing and creation in the real estate market 2024 include AI video editors, professional video editing software, and AI tools specifically designed for real estate agents.
A: AI tools can automate and streamline the video creation process, enhance video quality, and provide features tailored for real estate marketing, such as creating video tours and generating professional-looking property showcase videos.
A: The best AI video editing tools offer features such as AI avatars, video storytelling capabilities, automated video generation, and advanced editing options focused on real estate content.
A: AI tools can help real estate agents create high-quality and visually appealing videos for property listings, promotional content, and virtual property tours, enhancing their marketing efforts and attracting potential buyers.
A: AI tools can significantly reduce the time and effort required for video creation, offer innovative video editing features, and provide accurate estate-specific templates and tools to elevate the quality of promotional videos.
A: Real estate agents can choose the best AI tools by considering the specific features tailored for the real estate market, the ease of use, customer reviews, and the ability of the tools to meet their video editing and creation requirements.
A: Some video editing software tailored for real estate agents may offer integrated AI content writing tools to create compelling scripts and engaging text overlays for property videos.
A: AI tools can enhance the approach to video creation by automating repetitive tasks, providing creative suggestions, and offering real estate-specific features and templates to tailor videos for property listings and promotional content.
A: Real estate agents should look for AI features such as automated video generation, AI avatars for virtual property tours, AI-driven video content suggestions, and advanced editing capabilities tailored to the real estate market.
A: AI tools can benefit real estate agents in 2024 by offering advanced video editing capabilities, streamlining the video creation process, and providing innovative features to meet the evolving demands of the real estate market.
In recent years, video marketing has become essential for real estate agents. With advancements in AI technologies, creating engaging and professional videos is more accessible than ever. In 2024, various AI-powered tools and platforms will be available to support agents in their video marketing efforts.
Agents can utilize an array of AI-powered video editing tools to create high-quality content without needing expert editing skills. These tools offer features such as video stabilization, advanced editing capabilities, and even AI-generated audio and voice-over options. Some popular solutions include AI video generators, AI image generators, and AI voice generators.
Presenting a property using engaging video content can significantly impact a real estate agent’s success in the market. Several AI tools for real estate agents are available, allowing them to create captivating videos without extensive editing experience. These tools can include:
Real estate professionals can access a comprehensive suite of tools and apps, with free and paid options available. In 2024, agents are encouraged to embrace AI to streamline their video creation process, saving time and resources while producing engaging content for their clients.
In conclusion, AI-powered tools are transforming the real estate market, allowing agents to easily create professional and engaging video content. With a wide range of available tools and technologies, agents can confidently present properties and connect with potential buyers more effectively.
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Actual Estate Video Equipment: Microphones, Cameras, and Ai Software Guide. Please make sure to enhance your property marketing with Professional Tools.
Are you a real estate agent looking to up your video game? Look no further! Our comprehensive guide covers everything you need to know about essential video equipment for creating stunning property videos. We’ve protected you, from top-quality microphones and cameras to cutting-edge AI software. Don’t miss out on this valuable resource – watch our video now and take your real estate marketing to the next level!
-a- Your iPhone
-b- DSLR cameras and mirrorless cameras Sony or Canon
Canon M50 – https://www.amazon.com/dp/B082DN8KR4?tag=pv0dbb-20&geniuslink=true
$499
Sony ZV-E10 Camera Review – https://www.rtings.com/camera/reviews/sony/zv-e10
$698
Sony ZV-E1 Camera Review – https://www.rtings.com/camera/reviews/sony/zv-e1
$2,000
Canon EOS R50 Camera Review – https://www.rtings.com/camera/reviews/canon/eos-r50
$899
Camera Review – https://www.rtings.com/camera/reviews/sony/zv-1
$636
Sigma 16mm – $399
Viltrox 13mm – $449
-a – Zhiyun Smooth 4 Gimbal Stabilize $89
-b- FeiyuTech $199
-c – FeiyuTech SCORP Mini $239
– a – Rode NT-USB mini $99
– b- Samson Meteor Mic $45
-c- Rode Wireless GO II Single Channel Wireless Microphone $182
DJI Mini 4 Pro (DJI RC-N2) $759
We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more
Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more
Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more
Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more