#413- Mail-Right Show: Your Guide to Video Equipment for Real Estate Agents: Microphones, Cameras, and Ai Software

Thursday, December 28th, 2023

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Your Guide to Video Equipment for Real Estate Agents: Microphones, Cameras, And Other Stuff

Actual Estate Video Equipment: Microphones, Cameras, and Ai Software Guide. Please make sure to enhance your property marketing with Professional Tools.

Are you a real estate agent looking to up your video game? Look no further! Our comprehensive guide covers everything you need to know about essential video equipment for creating stunning property videos. We’ve protected you, from top-quality microphones and cameras to cutting-edge AI software. Don’t miss out on this valuable resource – watch our video now and take your real estate marketing to the next level!

#1 – Cameras

-a- Your iPhone

-b- DSLR cameras and mirrorless cameras Sony or Canon

 

Canon M50 – https://www.amazon.com/dp/B082DN8KR4?tag=pv0dbb-20&geniuslink=true

$499

Sony ZV-E10 Camera Review – https://www.rtings.com/camera/reviews/sony/zv-e10

$698

Sony ZV-E1 Camera Review – https://www.rtings.com/camera/reviews/sony/zv-e1

$2,000

Canon EOS R50 Camera Review – https://www.rtings.com/camera/reviews/canon/eos-r50

$899

 

Camera Review – https://www.rtings.com/camera/reviews/sony/zv-1

$636

#2 – Lens

Sigma 16mm –  $399

Viltrox 13mm  – $449

#3 – Gimbals

-a – Zhiyun Smooth 4 Gimbal Stabilize $89

-b- FeiyuTech $199

-c – FeiyuTech SCORP Mini $239

 

#4 – Audio

– a – Rode NT-USB mini $99

– b- Samson Meteor Mic $45

-c- Rode Wireless GO II Single Channel Wireless Microphone $182

 

#5 – Drones

DJI Mini 4 Pro (DJI RC-N2) $759

 

 

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#412- Mail-Right Show:Best Type of Facebook & YouTube Videos For Real Estate Agents in 2024

Wednesday, December 20th, 2023

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Best Type of Facebook & YouTube Videos For Real Estate Agents in 2024

#1 Short-form vertical video content, organic or paid ( Your face doesn’t need to be shown in this type of video).

-a- Inspiration quotations (6 to 8 seconds long)

-b- Testimonials (6 to 8 seconds long)

-c- Properties walkthroughs (pro tip avoid mirrors).

#2 – Business spotlights (promoting local business in your videos)

#3 – Monthly or quarterly market update videos.

#4 – Promote a listing of the week’s video

#5 – Educational (the basic information on the process of buying or selling a property).

Episode Full Show Notes

[00:00:02.800] – Jonathan Denwood

Welcome back, folks, to The Mail-Right Show. This is episode 4:13, Lucky13. Rob Robert, my regular co-host, is on his vacation. He’s in England, my native homeland, folks. Yes, Rain in. When he told me he was going, He’s actually gone to Wells, Adam, in December. Lovely. That’s what I’ve got to say. The weather must be beautiful. That’s what I’ve got to say. I’ve got my co-host, my co-founder, I should say, of Mel Wright, Adam Brown. Adam, would you like to introduce yourself to the listeners quickly?

 

[00:00:53.930] – Adam Brown

Yeah, thanks for having me on again. We got a pretty exciting program today to share some good tips. But I am a co-founder, like Jonathan said, we’ve been working together 2-3 years and complement each other really well because he’s really good at certain things that I’m not quite as good at, and then I’m good at something that he’s not quite as good at. We learn off each other, but we also build into each other and each other’s strengths, which is excellent. It also makes for a lot of good information because you’re getting both sides of the equation there. Nomo Marketing at Seaside does a lot of videos, photos, some website stuff with Jonathan, logos, and things like that. I’m excited to get into this. How about you?

 

[00:01:41.510] – Jonathan Denwood

I’m Adam’s video expert, and he also does the Facebook adverts on the website, design, and development. We make a good mixture, folks. In this episode, we’re going to discuss the best type of Facebook YouTube videos for real estate agents in 2024. Video is essential. If you want to build your brand in 2024, it’s crucial. I think there’s a rush to quality. What I mean is that people who will be selling and buying homes next year will look at those with a great brand and show that they know what they’re doing. What do you reckon, Adam?

 

[00:02:39.370] – Adam Brown

Yeah, and the video is just huge. Almost every podcast and video we make is about the importance of videos, along with a couple of other things that we share about. But we can’t overemphasize how important it is, so keep listening.

 

[00:03:02.240] – Jonathan Denwood

Yeah, let’s go for number one, short-form video. I’m talking about 10, 15-second videos. They can be utilized on multiple platforms: Facebook, Instagram, YouTube, and YouTube Shorts. They’re getting more popular on YouTube. Google and YouTube really have been promoting its short format. These are vertical videos, not horizontal. Like I said, they’re fast. We can help you produce these as well. The other good news is you don’t have to be on them, basically. I’ve got three subcategories and ideas of content for these short videos. Also, there are AI platforms that can help you produce these, or we can create them for you. What are your views on this, Adam?

 

[00:04:07.410] – Adam Brown

Yeah, all good information right there. 10-15 seconds is a trend right now. Who knows next week, right? What it’s going to be like. But those short static images that then people, especially on Instagram, so a sharp static image that you can then scroll to, so you’re getting people to stay on your post, engage with you. They’re touching the screen, and they’re interacting inside that platform. Those are pretty huge too. But yeah, if you can keep your videos to 7-15 seconds, that’s a good mark, a benchmark to set as a goal.

 

[00:04:52.800] – Jonathan Denwood

Yeah. Before I go into… Yes, the subcategories I got here are inspiration quotations. People love… We all fall for it. If you see a video, it’s moving, and there are various techniques that you can use to get in movement with the quotation that’s inspiring or interesting. You can rapidly produce them, and they do have of effect. Testimonials are really great. Just having the text and having a voice overhead read out with the text showing at the same time is very effective and quick. You can do walkthroughs, longer ones, and then you can cut them up using AI. As I said, we can help you with this. Basically, you can cut up a walkthrough. A walkthrough doesn’t have to be a home that you’re actually the agent for. It can be homes that your breakage is happy for you to show, or it can be quick videos of the outside of homes that are on the market. There are various ways of getting that content. Then you can do long-form, break it up into short form, and populate Instagram and the others. What do you reckon, Adam?

 

[00:06:18.210] – Adam Brown

Yeah, all perfect ideas. Try to include captions on those. One, it’s suitable for the hearing impaired so that they can see as you’re talking if you’re on the video, or if somebody is on the video speaking, they can see the words that are coming out if they can’t hear them. And then also, it reaches more people. So the algorithms pick up on it. You’re also getting keywords that those algorithms also can read on the screen. And so that’s going to be good for SEO, which is Jonathan’s considerable strength. It is one of the big ones for him. So using captions that explain the words being shared, even if it’s a five-, six-, seven-second video, are really important. It’s constructive, and it’s also resourceful as well. So include those. And when you do it inside the platform, that’s typically going to give you a little bit more reach. But if you’re hosting multiple platforms, many of us will make them on a different app or program, and then we’ll import them into there and post from there. There are options, but I try to include those in your short and long videos, too, honestly.

 

[00:07:36.200] – Jonathan Denwood

Yeah. Funny enough, folks, especially with YouTube, YouTube seems to be pushing to ends of the video market or type of videos. You’ve got the short-form video that we just talked about, and then they seem to be promoting heavily long-form video, which are basically podcasts. They’re doing a big push to promote podcasting on YouTube, like hour-long YouTube podcast videos. They’ve got a whole section tab now on YouTube for podcasting. They’re really pushing their YouTube shorts and then they’re really long-form. It’s quite interesting. Where the classic is about 10, 15 minutes. When it comes to YouTube videos, I consume all sorts, so God help me. I watch too much YouTube, but it’s better than normal American television, isn’t it? There’s only so many weather channels and murders you can watch, isn’t it? Number two, business spotlights. This is a great way of building your brand through video and building your connections in the community. What do I mean by business spotlights? Well, basically, you video people in your local community and you interview them, do a quick interview, and it’s business owners and you spotlight restaurants, services, anything around property or any popular business. If you say you’re going to edit a video and you can give them the video and it’s cross-promotion, and most business owners, some will say no, but majority are going to be delighted.

 

[00:09:45.450] – Jonathan Denwood

It gives you the opportunity to also build a relationship with that business owner as well. It’s a win-win for everybody and it really… Because it’s hyper-local, you can put keywords in, you can use it on your website, you can use it on your Facebook, you can put it on YouTube. You can use it on multiple platforms and it’s hyper-local video, relevant content. It’s really a great idea. What’s your thoughts about this, Adam?

 

[00:10:21.490] – Adam Brown

Yeah. Don’t forget, too, some of these you can add on to your Google Business profile if it’s appropriate. They’re a little more strict on that and not as much of a social media type of a platform as far as your Google Business profile. But definitely start looking into that if you’re not, because it is drastically underutilized. Just YouTube Shorts are really underutilized. And I guarantee on your phone, you have shots of where you live. Really, Jonathan and I, reenforces so much. But you need to be the digital mayor. If you’re in real estate, you need to be the digital mayor of the area, the city that you live in. Paying it forward and sharing about different businesses, they get so excited about that, most of them, I would say generally, and so sharing about them and the highlights, what makes it such a cool spot or a great environment to go grab a coffee or grab lunch or something like that? You can be super strategic. Like Jonathan said, it’s great for SEO too all around. We encourage you to start doing that if you’re not already. If you are doing it, just continue to improve what you’re doing.

 

[00:11:42.380] – Jonathan Denwood

Yeah, because what I was saying is combining these different formats, like the videos that we started off the short-form vertical that we can help you with, that you don’t need your head, your face to be. We’ve also got a calendar system, so we can help you produce these videos and then we can place them on a calendar for you and combining them with video that you are in and you are presenting. It’s really producing enough content that’s sustainable for you because consistency is important. But we’ve got to be realistic here. It’s feast of fun and normally in real estate, but it’s keeping that consistent with our help. Us, you may be setting out one or two hours each week to do some of the videos that we are suggesting, which is one of them doing a business spotlight, mixed with a couple of others that we’re going to talk about.

 

[00:13:01.110] – Adam Brown

Really.

 

[00:13:01.740] – Jonathan Denwood

Works. What do you reckon, Adam?

 

[00:13:04.310] – Adam Brown

Yeah. You’re going to have a little bit of editing time where you can send that off to get edited as well. There’s help there, or we can help you with that with one of our plans that we have. There was something I was going to share that one of the things I noticed when people were doing the business spotlights is the audio is really bad. If you have bad audio, it ruins the whole video. Even if you’re using your phone, which I have a $10,000 camera I normally use for these Zoom recordings and podcasts and stuff and for my business, but guess what I’m using? What am I using right now, Jonathan?

 

[00:13:42.460] – Jonathan Denwood

He doesn’t like it, but he’s been let down by the software of his camera. He’s using his iPhone, but I think it looks fantastic. But he’s not happy with it. But he’s a professional to talk if he got-.

 

[00:13:56.480] – Adam Brown

But you know what? It’s working and it’s pretty appropriate because that’s probably what most of you are going to be using is iPhones. And so it works. We’re using it right now. We’re doing a long podcast, and it works. It looks good. I can’t really trick it out as much as I would like to with my good cameras, but hey, it works. So yeah, just back to the audio. You can get little road mics. They’re really not expensive, especially if you’re in it for the long run. I think Ceremonics is another good brand. Deity is another good brand. Look up those and their Bluetooth. You can get ones where you can hide. I don’t particularly like when people are wearing the big rectangle mic on their shirt. I think it looks pretty cheesy. So I like to hide them. If people are okay with that, you can let them install them in their shirt. But it makes such a difference to have good audio. So invest in that. You could probably, for around 100 bucks plus or minus, get a decent audio set up.

 

[00:15:00.330] – Jonathan Denwood

Don’t give them too much information because next week that’s what our topic can be there. Perfect. And also some AI video editing tools out there. We can have a mixture. I think it’s time for us to go for our mid-break, folks. We will be back with some other suggestions about video that can help you market yourself and build your brand in 2024. We will be back in a few moments, folks. Do you.

 

[00:15:30.630] – Adam Brown

Want quality leads from homeowners and buyers right in your own neighborhood? Then you need mail write. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no-question-asked, 30-day money-back guarantee. So don’t delay, get started today. Go to mail-right. Com.

 

[00:15:54.010] – Jonathan Denwood

We’re coming back, folks. We’ve been talking about all formats of video that can promote yourself and promote your business that will lead to some really quality leads, I can guarantee it. Because if you’re just listening to this podcast and you’re just doing some of the things that I and Adam are suggesting, you’re just going to be probably in the top 20% of agents that are doing anything like this. Unfortunately, the majority aren’t, and they’re the ones that are going to struggle in the next couple of years. Because if you do listen to what we’re suggesting, you’re going to be in that top 20% of agents that are going to be okay or build their business in the next couple of years. That’s my little spill, but I believe it. Next one, monthly or quarterly market update videos. Well, it’s linked to your email. If you can do a weekly email, I think that’s best. If you can’t do a monthly one, we can help you with that. We have our standard plans and then we’ve got plans which can fit in to your particular requirements. If you’re looking for a particular mix, you can always book a call with us on the mel-right.

 

[00:17:26.670] – Jonathan Denwood

Com website and we can build a bespoke package for you that includes our standard technology stack, which is amazing. But mixing video with your newsletter and sending it out will increase the engagement of your eye. You take a frame. You don’t have to utilize something like Bon Bon. You can just take a screenshot of the video that you’ve uploaded to YouTube. You can place it, give a written introduction, and then they can click on that to watch the video and it just gets more engagement. What’s your thoughts? If you can do a weekly one, but either it has to be good content or do a monthly market update, or if you got to just do it quarterly, I think it’s best to do a monthly one at least and then do a bigger one quarterly. It’s got to be interesting. There is a lot of agents that do these and they’re pretty dry and they’re basically folks, they’re pretty boring. You’ve got to put yourself into the listener viewer or the consumer’s shoes. Would you really want to watch something that’s half-an-hour? Really, really boring? I don’t think so—so always try and put yourself in those shoes.

 

[00:19:04.670] – Jonathan Denwood

What do you reckon, Adam?

 

[00:19:07.380] – Adam Brown

Yeah, agree. I think if you could do once a month, that would be great. Once a week might be hard for most. So you want to set goals you can reach and achieve, otherwise it just doesn’t feel good and you end up giving up and doing nothing. And also make sure that information is resourceful, but also entertaining, like Jonathan said. And if it’s too long, how many people are really going to have 30 minutes to what?

 

[00:19:38.000] – Jonathan Denwood

What I was thinking, Adam, is the weekly one. You just do the video and then you can use it on… And then you just do a paragraph for writing and you send it out to your list, and in monthly you do a longer one, a longer write-up, but you’d still keep the video to 10 minutes or less.

 

[00:19:59.610] – Adam Brown

Yeah. And then you can use clips from that on your social media, write any of the highlights or key things that you maybe said and reuse that on other platforms, and you’re going to start reaching a lot more people.

 

[00:20:13.120] – Jonathan Denwood

Yeah, it’s just planning out. I would just blank it out, just planning out a bit, blank a couple of hours every week, make sure, unless it’s really something really, really urgent, like a really commission check, blank it out. If it is urgent, obviously you can adapt, but it’s best to blank out a specific period of time so you can do some of the things we’re suggesting and then mix it up with some of the AI tools that we’re going to talk about next week and you should get a result. Promote a listing of the week video, which could be part of your newsletter. The great strength, folks, is there’s whole TV channels about property, about flipping property, there’s whole channels. People love consuming walkthroughs. It’s a staple, but it still works. You need a certain degree of equipment to so you don’t… It’s not all shaky and that. But then you can cut those up as well and use for your shorts as well. People just love walkthroughs, don’t they? What do you reckon, Adam?

 

[00:21:36.880] – Adam Brown

Yeah, walkthroughs are cool and try to focus on things that maybe also stand out. If it’s just a room and there’s no furniture in it, don’t spend five minutes in there. Show the room, move on if there’s a cool, updated bathroom or if the kitchen has updates, upgrades or the backyard, or there’s like, a water feature, swimming pool, or whatever it is that maybe has a little bit more wow factor that’s more entertaining and will keep people watching or get them to start to watch because of what you’re showing, that’s where you want to try to focus more of your time on that.

 

[00:22:17.360] – Jonathan Denwood

Yeah. And the truth is, your first two, three, four of these is going to be rough after that. You get better at it. The important thing is, like I say, try and do one once a week. Do it before people turn up. If you’ve got a property that you’re representing, do it before a client or possible buyers turn up. Plan it. Or if you haven’t got properties, ask your broker or do property tours of the outside. Keep doing it, folks, and don’t give up after the first few weeks. Make sure you can do one a week, and you will get results. Finally, education, well, that’s more YouTube. There’s a bit of overlap between the monthly quarter market. But educational videos, what I mean is that in the process of buying or selling a home, a lot of people don’t know the basics. It doesn’t have to be really high level. We go through the basic process of how to get a mortgage and a host of other things. What’s it like? Dealing with the HIE, the Homeowners Association, just going through the basic stuff, and also going through what we call Evergreen videos, which are about the actual area that you’re doing business in, the city, town, region, those types of videos.

 

[00:23:59.870] – Jonathan Denwood

They’re great for writing written content and placing it on your website. Once they’re set up correctly, they can get results for over a year or two years with a little bit of updating, but not too much. What do you reckon?

 

[00:24:15.690] – Adam Brown

Yeah, I love the evergreen highlight that you just mentioned, too, because, as Jonathan said, it could be resourceful. Say, you want to share about different parks and neighborhoods. You don’t really need access inside anyone’s house, but you can also indeed show homes in the area as you’re going through there or riding a bike or whatever you’re doing, skateboard or whatnot, and show the houses, but then show where the park is. Or maybe there’s a beautiful canyon next to it where people like to walk, ride bikes, or do Frisbee golf. Those are all just perfect ideas. Granted, those aren’t necessarily educational, except if you’re educating them on all the different parks near you. So think of it that way as far as these educational videos go. Short and Sweet is good with these as well, and make sure you’re explaining the area and giving people the information that they would want and what they’re looking for.

 

[00:25:14.300] – Jonathan Denwood

As I said, we can help you with the non-facial content. We can help you with those types of videos and advise you about the equipment. Adam knows a ton about all this, and he can advise you. We can be your mentors and support network, and that can be part of one of our bestowed packages. We can give you ideas, help you on the technique side, and advise you about the equipment. Well, we’ve done that. We’re more than happy to do that. I think we’re going to wrap up this podcast. As I said, next week, we’re going to be talking about sound, cameras, and equipment, plus some AI tools that can help you with these short videos and some other aspects around graphics and video. You have the tools to produce this type of content in 2024. So, Adam, what’s the best way for people to find out more about you and what you’re up to?

 

[00:26:26.870] – Adam Brown

Yeah, they can go to Mail-Right. com. Is that what you mean? Or do you tell me personally?

 

[00:26:32.410] – Jonathan Denwood

Well, we’re following you on Twitter. Where can I find you? On Facebook?

 

[00:26:36.300] – Adam Brown

Yeah, Explore Marketing, LLC. Most of them are on that, obviously, where the usernames weren’t available. You can check that out. Obviously, check out the Mailright accounts as well. Follow us, give us a like, share, and comment because we do like to hear your feedback, your experiences, things you’re trying, maybe things that have been successful, things that are more challenging. Include that even on our videos here. Anything else?

 

[00:27:09.390] – Jonathan Denwood

No, I think that’s great. We’ll see you next week, folks, where, like I said, we’ll be talking more about video. Give us feedback on how you’re finding these podcasts and some topics you’d like us to cover. It’s about giving you value. That’s what it’s all about. We’ll see you or you listen to us next week. And to you soon. Bye. Bye.

 

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#411- Mail-Right Show: How To Get Real Estate Digital Leads in 2024

Wednesday, December 6th, 2023

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How do you get quality real estate digital leads in 2024?

#1 – Video ( Facebook, YouTube and Instagram)

#2 – Reviews

#3 – Facebook Advert

#4 – Email and text marketing

 

#5 – Google Local Service Ads

Episode Full Show Notes

[00:00:00.370] – Jonathan Denwood

Welcome back, folks, to The Mail-Right show. This is episode 411. In this episode, we’re going to be talking about how you get high-quality real estate digital leads in 2024. 2023 is coming to an end. It’s gone quickly, isn’t it, folks? Plus, my regular co-host, Robert Newman, has gone away on vacation for the month. Taking his place is my co-founder of the Mail-Right show, Adam Brown. Adam, would you like to introduce yourself to the listeners quickly?

 

[00:00:49.180] – Adam Brown

Yeah. Jonathan and I have been working together for a past… Man, are we coming up on almost two years?

 

[00:00:56.910] – Jonathan Denwood

I’ll be free.

 

[00:00:58.450] – Adam Brown

Oh, wow. I also have a marketing agency, so really familiar with videos, and photos, working with Jonathan, all the SEO, Google video reviews, and things like that as well as the program he’s got going. So thanks for having me on.

 

[00:01:15.460] – Jonathan Denwood

No problem, Adam. Adam, like I said, he really specializes in video and Facebook. He’s an idea, the website, and the SEO.

 

[00:01:28.120] – Adam Brown

Good compliment.

 

[00:01:29.460] – Jonathan Denwood

Yes, I think so. Folks, in this episode, Adam’s going to be doing this show with me and probably a couple of shows in December. Then we’re going for a break over Christmas and the New Year, but we will be back, and hopefully, Robert will be back as well from his trip. As I said, in this episode, we’re going to be discussing how to get digital leads in 2024. Let’s start off the number one thing we have hammered away during the 2023 video. Video, in all the mediums that we have been talking about, will help you attract more leads and better quality leads through Facebook, advertisement, YouTube, Instagram, or, if you’re really up on the edge, TikTok. But we’re planning to discuss videos for Facebook, YouTube, and Instagram. What are your thoughts about video and utilizing video to get better-quality leads, Adam?

 

[00:02:44.940] – Adam Brown

Yeah, the video is huge. It’s pretty much the staple now online, even using static images on social media. It’s just not getting the reach that it used to, which is unfortunate for the photographers. I also do photography, but video is more my niche. It’s not a waste of time to do static images, but it is worth your time to start implementing video if you’re not already. Honestly, we should have been implementing video, not we, but everyone out there years ago, just because of how much more effective and captivating it is to reach people. Plus, it works better. It’s better for SEO. It’s just better all around. It’s so highly suggested, and it’s why we keep pounding on this with all the different workshops and stuff that we’re presenting.

 

[00:03:40.840] – Jonathan Denwood

Yeah, obviously, these are different platforms, folks, so different types of video work on them. The other thing is, most of you are either going to have a really great iPhone, or you’re going to have a good Android. Almost all modern phones now have a fabulous ability to take video. Actually, Adam had some technical problems, and he couldn’t utilize his new, average cameras. He’s recording this with me using his iPhone, and it looks like… And it looks fantastic because he’s got the lighting set up. What I mean by different types, in Facebook, we can… A lot of people don’t want to take videos of themselves, add and can develop and utilize a video library of pre-taken videos and slides. We can make some compelling videos without you being part of the video. But if you can take some video, which we can utilize the more, the better, but we can advise you. Facebook, if you’re going to utilize it for branding, it’s best if you can video yourself about the local market, about what properties, showing properties, walking through a new property, and promoting it. These are all excellent ideas. But when it comes to Facebook advertising and utilizing video, you don’t necessarily have to be in it.

 

[00:05:24.390] – Jonathan Denwood

When it comes to YouTube, that’s different because that’s more about education. Would you agree? Because I think, Adam, when it comes to YouTube, people want to know about different aspects of the area that you’re an active real estate agent in. They want to know about the schools, the parks, the immediateities in general, the market in general. It’s really very informational focus. Would you agree with that, Adam?

 

[00:06:04.600] – Adam Brown

Yeah. And yet our household, my wife and kids, watch a lot of YouTube for entertainment purposes. We don’t have cable, for instance. We were trying to think of using it for entertainment reasons, which really if what we’re sharing on YouTube as real estate agents or whatever industry we’re in, if it’s not entertaining and it’s just spewing out all this information without having some fun, it’s just not going to be as effective either. Yes, totally agree. But also keep the fun aspect as you’re being resourceful and providing information to people.

 

[00:06:43.390] – Jonathan Denwood

Yes, absolutely. I see exactly where you’re coming from, Adam. You can’t be too dry and it doesn’t necessarily have to be too… Don’t end up like me, folks. But he doesn’t want to be too long either. But if you could do a monthly video about what the market is like in your area, show some of the properties, talk about the different areas, the different types of property. We’ve discussed finding the niche, if you can, that will help resonate your videos to the right target and offering a resource and talking about that resource during the video, having some lead magnet and having a landing page that they can go to to get that lead magnet, and having a link in the video, that’s important as well, folks. Now, when it comes to Instagram, what’s the situation? Because you’ve got the different type of reels and you’ve got the different types of advertisement on Instagram. What’s your thoughts about this, Adam?

 

[00:07:53.800] – Adam Brown

Yeah. Like you said, you have the Reels, which is more of that vertical portrait way of holding your camera, your phone, for instance, and their stories, which is going to use the same format for that placement. And then you could do posts still. Facebook, for instance, when you do a post, it’s turning it into a reel. So if they’re owned by the same company, so that makes sense. And just as a little pro tip too, YouTube has the YouTube shorts. So if you’re already doing the portrait format up and down with your phone and it’s quality enough and it’s resourceful enough and it’s entertaining, if you can make it short and sweet and make it look pretty decent with your phone, which I think you can, I know you can actually, you can also post those onto YouTube as well. So you’re getting more bang for your buck with the time and effort you’re putting into creating these videos. So definitely check that out too.

 

[00:08:56.030] – Jonathan Denwood

Yeah, it’s really important, folks, that you just have a plan of action where you have one or two hours a week and you knock up a few of these videos and you keep at it. Because for branding purposes, the more you get in front of your target audience, the more trust and an management you will build up, which will make your other paid advertisement or your other attempts to get good quality leads a lot more easier. On to the next video, reviews. Now, I think reviews in general, getting really good reviews, get them on your website, utilize them on your Google Local Business Area page, getting them on your Zillow, the free Zillow resource that they offer you. But just generally getting reviews is one area that a lot of real estate agents fell on. I think it’s one of the key factors that really will determine how effective your digital lead generation is compared to other people, your ability to have a system and get reviews. What’s your views on this, Adam?

 

[00:10:22.830] – Adam Brown

Yeah, I feel like you and I hammer out reviews and try to reinforce that because it’s super important. It’s really good for SEO. Google loves it. Like Jonathan said, dito to all of that and integrating it into your website as well. It’s huge. It’s necessary. Reviews are basically today’s word of mouth without talking to somebody. When we buy stuff, whether it’s a home or some electronic device, we are looking for reviews. What are people saying about it? I don’t know about you, but when I see it’s got four to five stars, that’s when I start to look a little bit more versus if it’s a little less expensive and doesn’t have four stars, I probably won’t look at that one just because of the reviews. They’re powerful and they’re really important.

 

[00:11:13.730] – Jonathan Denwood

Having them linked to a social media platform and then utilize them on your landing page or your paid advertisement is really going to increase the effectiveness of your paid advertisement. We specialize in Facebook and Google, local adverts platform, and having reviews and having those reviews generated by a social media platform and then utilizing them is really important. Just writing a review, getting a written review and putting it on your website helps. But a lot of people will dismiss it as well. If it’s linked to actual social media platform, gives it more credence and it will really make a difference to how effective your outreach, especially through paid advertisement, and it just makes a big difference. Now, with Mailright, I just want to plug the Mailright platform, it’s a CRM, it’s a social media platform, and we’ve got a really easy, usable CRM in build. Plus, it does text messaging and email and text strip campaigns. But we also got a really fantastic in Build review platform that you can send out a request asking for reviews in batches, and that really saves time. We’ve known people utilize it and it makes the whole process of getting these reviews and getting it more systematic, a lot easier.

 

[00:12:57.190] – Jonathan Denwood

I think it’s one of the gems of our Mailwright system, really. Would you agree with that, Adam?

 

[00:13:02.070] – Adam Brown

Yeah, I think it’s such a great way and it’s user-friendly and it’s got a little bit of a… What would you call it? So if reviews come in that are under a seven or something, right? They go through a process so they’re not immediately posted onto the website, right?

 

[00:13:22.620] – Jonathan Denwood

We ask for a mini survey from people and you can see it. It’s like 1-10. It just asks them… Obviously, if you ask for them to write out a full review straight away, you’re going to get a lot of resistance. It just seems quickly, they click it and then they ask, Can you give a rating of 1-10 stars about your experience? You can set it at five or whatever limit. If it only gives you five or below, it will take them to the screen asking, Can we have a chat? Can you give me more feedback? If it’s five or above, depending where you set it to, it will then ask for a quick review and then it will take them to either Google or Facebook and they can leave a quick review there, then we find this system just really helps agents get a lot more reviews. We’ve got some more great points to tell you about and point out to you, but we’re going to go for our break now, folks. We’ll be back in a few moments.

 

[00:14:37.710] – Adam Brown

Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need mail write. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no-question-asked, 30-day, money-back guarantee. So don’t delay, get started today. Go to mail-right. Com.

 

[00:15:01.760] – Jonathan Denwood

Welcome back, folks. It’s strange to do this without Adam, but I think, Roblox, I should say. But Adam’s doing a sterling job. Let’s talk about Facebook adverts. I think about almost a year ago, Facebook was facing a challenge because they were dealing with the new position that Apple had brought out, and they made it much harder for Facebook to get the information they need that enables them to make their efforts really effective. But the good news is, folks, that basically using artificial intelligence, Facebook threw an army of their developers and a load of money, basically, because they had to deal with this because it was affecting the results people were getting from Facebook. Now they’re getting better results than ever, the reports I’m getting, and Facebook has just come back. I think for a real estate agent, combining video, which we mentioned in the first part of the show, is really important. What’s your feelings about this, Adam?

 

[00:16:27.300] – Adam Brown

Yeah, I think with Facebook in particular, it’s good to run some test ads and do different formats of the video, and also do carousels and static images. That way you can test and make sure the money is going into the placements that are the most effective, and so you’re not losing as much money, but also gaining more quality leads through being more strategic with your advertising on there.

 

[00:16:59.200] – Jonathan Denwood

Yeah, it’s really important, though, because with the mail write system, you’ve got two choices: you’ve got the DIY element of WordPress where you get a fantastic website which you can brand and that’s yours, and IDX integration as well, plus the suite of all the tools, the CRM, the Drip, email, the text messaging, that all comes in a DIY package at one of the best prices out there. But if you don’t, you can then do your own Facebook adverts and run your own campaigns. But we also offer a concierge service where Adam and our team can manage the campaigns for you. So you’ve got options with us. That’s the basic choice. Our platform is really powerful because most people go wrong, and I want to see if you agree with this, Adam, is they run their campaigns a bit too short and also they don’t have the consistent follow-through because with Facebook adverts, people are at different journeys on their house purchasing or selling journey, and it’s a disruption platform. So videos, they think, I want that information or I want to know about that property. Then you send them to the landing page, you get their name, email, and phone number, and then our system will email them over a month and text message them.

 

[00:18:37.250] – Jonathan Denwood

Then after the month, it puts them on another list, which then they will be sent a monthly type newsletter. It just keeps them in your sphere of influence because they’re all at different stages of, like I said, the buying or selling journey, aren’t they? What do you reckon, Adam?

 

[00:18:59.030] – Adam Brown

Yeah, I think you nailed it. So obviously, test them to create different placement formats and sizes. I think people don’t spend enough money on it. I would definitely put at least $50 if you’re trying to get any significant results and you want their AI and algorithms to really try to pull what you’re trying to do. When you put five or ten bucks, it’s just not really going to be super effective. So you will get into it what you’re putting into it, which is good and bad depending on your budget and what you want to spend. The other thing is people don’t run it long enough, and so you can’t run it for two days and be done. Although I have had clients say, stop, wehave enough people. We’re good, which is always a great problem when you spend eight bucks if that’s the case. That just doesn’t happen too often. Run it for a good week, maybe even two weeks, once you know which are performing better from the tests that you’re doing. That’s a couple of quick tips. We could really spend hours talking about this.

 

[00:20:10.290] – Jonathan Denwood

Next week, Sean would probably do a deeper dive about Facebook. The main thing is a lot of people give too much information on their Facebook effort. You need to be in what I call with Facebook, the go delox area. You give enough information to intrigue them, so to click on the effort and go to the landing page. If you give them too little, there’s no reason for them to click the effort. But on the other end, if you give them too much information, they won’t click either because they got everything they wanted. That’s why. Now, if you do want us to run your Facebook effort, we got a great concierge service and it’s $250 a month, so it’s not outrageous, folks. Then we recommend that most areas you need a 250 budget to start off with, so that’s 500 bucks. We run one or two campaigns a month for you. You do have to sign up for six months, though, because it does take their upfront cost. We have to interview you, find out. It’s a customized service to some extent. We’ve got a library of different campaigns that work, but we do customize for each clientele.

 

[00:21:32.860] – Jonathan Denwood

We need you to sign up for six months, but it’s not an outrageous amount of money. We find that people get fabulous results from it. Or if you want to, you can sign up for the MailRide platform on its own, which starts at around $150 or slightly underneath. You can do all this on our platform yourself, so you’ve got great choices. Email and text marketing. I think the money is in the list, as they say. It comes from a lot of the leading individuals that started talking about digital marketing, is that building up your email list and then emailing those people and keeping your email list, your database up to date and relevant, text messaging is powerful, but we suggest that when you run a campaign, you can text people, but you do it like you send two email and you send one text message, and you do that for the first 30 days, and then you just put them on the email list afterwards. That’s what we recommend. I think email has been proven. When social media ads came out, and it’s great social media, but a lot of so-called guru was saying the email was finished.

 

[00:23:06.530] – Jonathan Denwood

That’s turned out to be totally untrue, hasn’t it?

 

[00:23:10.350] – Adam Brown

Yeah, it’s still effective. It’s still necessary. If you’re saying faxes, maybe that’s true, it’s faxing. But email is fax. I thought it was a fax. Yeah, right? What is a fax, though? And so-.

 

[00:23:25.160] – Jonathan Denwood

I bet when you say that to your family, they just look blank at you.

 

[00:23:29.380] – Adam Brown

I could- I know, I’m sorry. -like, I wouldn’t even know what that is.

 

[00:23:31.580] – Jonathan Denwood

We don’t even know in what fact what you’re talking about.

 

[00:23:34.630] – Adam Brown

Yeah, a facsimile. And the good thing is if you aren’t good at following up the mail-write program with the email text strip campaigns, basically really helps you out with that. So it’s always good. I mean, the sooner you can follow up, the better. But it is set up in a way that there’s multiple, multiple touches through that first week. So you’re top of mind, tip of tongue, and you’re going to find out if they’re interested or can you put them in the pipeline inside the CRM? So it’s great because you could put notes on there and things like that, that of the process and conversations and things just to keep you fresh next time you go in there.

 

[00:24:18.580] – Jonathan Denwood

Yeah.

 

[00:24:18.910] – Adam Brown

We can.

 

[00:24:19.680] – Jonathan Denwood

Like I said, we’ve got a full… You can build a full email text campaign, 30 days or plus. Plus, we’ve got a landing page builder that’s really easy, but it’s flexible and you can build great landing pages. Plus, we provide some digital lead magnet resources, or you can upload your own, plus the review platform plus the social media, Canada. Because a lot of people, one of the key things, folks, is to get a result on social media, you’ve really got to publish a lot of social media content. And most agents, it’s feast or famine, either you’ve got no time at all. The other key to social media is every month posts a lot of content. Well, you can pre-populate and we help you there. We supply to all our clients a calendar worth of one post a day to Facebook and other platforms. We provide that for you charge and you can add to it. It just puts your social media on steroids, basically. The last thing, before we wrap this up, Adam, is Google Local Service Ads. We want to point out, if you go to the MailRoy YouTube channel, we’ve got about four or five really great videos about Google Local Service Ads.

 

[00:25:51.170] – Jonathan Denwood

Do you want to tell the listeners quickly what they are, basically?

 

[00:25:56.220] – Adam Brown

Yeah. There are ads on Google that hit your immediate area, and it’s created through your business account and the information you provide on your profile. So it’s super important that you fill that out correctly. Like Jonathan said, we have several videos that can explain and walk you through that, or you could just get a hold of us through the website. They’re good leads, they’re good leads. They’re not inexpensive. But again, you’re getting what you’re paying for. I think, Jonathan, I would say they’re better than Zillow leads, right?

 

[00:26:33.040] – Jonathan Denwood

Well, basically, Google is competing with Zillow. Basically, when you do a search for a local service in Google, folks, you will see the top three, and they will be linked to a MacPAC, as this is the SEO term they call it. And those free placements, not all the time. It depends if they’ve got anybody advertising on the platform, but in most areas, they’re paid placement. And you want to be one of those… Basically, it’s very similar to Zillow Premier in the way it works. They have a bid. If you’re the highest bid, your advert will show. They match searches when people are doing a search in Google, and they know, especially when somebody’s using a mobile device where they are located, so they match the search. These typically cost between $50 to $70 per lead. The great thing is that if you think the quality of the lead is totally rubbish, you can actually make a claim, and you can claim that money back off Google. Zillow doesn’t do that very well. We find they’re much higher quality. But the key to this is you do have to pick up the phone. If Google senses that you’re not, they will back off sending these leads to you.

 

[00:28:18.480] – Jonathan Denwood

And second, you’ve got to set up your Google business profile, claim it, and fill it in. We do have a service where we can assist you to do this. If you do sign up for the mail right for the year, we’ll set it up for you for free. If you don’t want to sign up, there is a charge, but we will help you set it all up for you and advise you. But it’s more expensive than Facebook advertising folks, but the quality of the lead, they’re much further on their journey, their buying or selling journey, than what a Facebook lead is. But you can be lucky with a Facebook lead, you can show up at the right moment. But in general, they’ve got a much broader intent of either purchasing or selling. With the Google Local Service Ads, they tend to be much further on their buying or selling journey. Their intent is much later on in the process. That’s why you have to pay that price to get them. It’s very similar to Zillow. But as we all know, the quality of Zillow premium efforts, unless you pay for their screening services, which is an extra cost, i.

 

[00:29:48.350] – Jonathan Denwood

E, they get a virtual, they get offshore VC actually to rent out the prospect. That’s all the extra cost that Zillow charges you. It gets very expensive very quickly. I think Google Local Service Ads is much better than you. You need a little bit of help. The brutal truth, folks, is almost 80% of real estate agents don’t set up their Google Local page correctly or don’t claim it at all. It’s just bonkers, basically. It’s time to wrap it up. We’re at the half-hour mark. We’ll be back next week, and we’ll probably talk about Facebook in a bit more depth or use video equipment. For the next two weeks, if Adam’s up for it, we could do two shows before the Christmas and New Year break. In one of them, we talk about Facebook advertising in a bit more detail. In the second, before we went for a break, we talked about video equipment because Adam knows everything about that. What do you reckon, Adam? Do you think it’s been a good show?

 

[00:30:57.690] – Adam Brown

It’s been a great show, and I guess what? If all you have is an iPhone, I just recorded on my own iPhone, so you could do it.

 

[00:31:05.550] – Jonathan Denwood

I’m going to tell you, Adam.

 

[00:31:07.840] – Adam Brown

It doesn’t look too bad, huh?

 

[00:31:10.070] – Jonathan Denwood

Well, you’ve got all the lights in, Adam.

 

[00:31:13.750] – Adam Brown

Lighting helps, and onthe honestly, you could spend like 30 bucks and have enough lighting. Let’s talk about that, too, right? There are some more just for you to maximize your reach and make it look good for pretty inexpensive.

 

[00:31:27.620] – Jonathan Denwood

Hopefully, you’ve enjoyed it, give us some feedback, folks. We’d love you to go to the Mailwright, leave a comment on the Mailwright YouTube channel, and give us some feedback. We will be back next week with another, giving you some real value and insights. See you soon, folks. Bye.

 

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