Archive for the ‘Uncategorized’ Category

#160 Mail-Right Show SEO (search engine optimization) Part 4 Link Building

Saturday, September 1st, 2018

In this episode (part 4 of 4 show mini series ) we go deep link building and why you the real estate agent should really care about SEO (search engine optimization) and why so many real estate agent’s website are so bad in this particular area building quality external links Robert gives some great examples connected to websites that are really working connected to getting quality leads. We also discuss is really important to have a good quality property search on your website powered by IDX and have it freely available or have it semi locked down.

Jonathan: Welcome back folks to the Mail-Right Show. This is episode 160. It’s going to be our ongoing discussion about SEO and why it’s important for you, the Real Estate Agent. It’s a series of four and this is our final episode about this subject and we’re going to be talking about link building and why it’s really important in this ongoing discussion around SEO. And I’ve got my great co-host here. So, Robert, would you like to introduce yourself?

Robert: Certainly. My name is Robert Newman. I’m the founder of a Real Estate Marketing company called Inbound Real Estate Marketing and we do focus mostly on SEO and you can always look us up at InBoundREM.com.

Jonathan: That’s great. And I’m the founder of Mail-Right. We’re an online platform which helps you get quality leads with an emphasis of using the power of Facebook. So, Robert, we’ve had this series of three shows. This is going to be the final one.

Robert: Right.

Jonathan: We thought we needed this time to cover a very important but large subject and I understand from our pre-show discussion that we’re going to talk about link building and then have a quick round-up of all the subjects we’ve discussed. So, link building, what’s it about and why it’s so important Robert?

Robert: Okay. So, first and foremost, I’m going to use once again a screen share for those of you who are viewers but I’m going to also do a verbal description. Hopefully, this will match up well for all of our audiences, whether they’re podcast or video. So, link building, the reason it’s so important is that Google does 95 percent of Real Estate search traffic so we’re really talking about Google, number one. Number two, Google has always been a voting algorithm based on popularity.

People really don’t realize that and the way that Google always organized votes was through a system of something called backlink and a lot of guys like me talk about backlinks, backlinks, backlinks and it’s pretty rare that I come across clients that actually understand what a backlink is. So, a backlink is when a website puts your website address on their own and that is a backlink. And I’ve moved into a screen share and I’m going to be pointing at in this screen share this number on a graph that says backlinks and I’m going to click on it.

This is a Real Estate client and they have 3,790 backlinks and a lot of them are Real Estate listings that probably contain the Real Estate website’s address somewhere on them. These are one kind of backlink and then you have a lot of other kind of backlinks including, by the way, one from me to the client’s site. You can see InboundREM right here. So, somewhere on this page, I have backlinked to this particular client. There is a link in here that connects into my client’s site. And what Google does is they take a look at the website and there’s about 200 factors that they look at. They have a score that they assign to every website. It’s called domain authority and it’s 0 to 100.

My tool here takes a reasonable guess at both the domain authority and the URL authority. So, one, you have the value the website as a whole and two you have a value of the page that your actual vote is located on. It’s very similar to the way that our political system works. All the people cast the vote but they go to a smaller section of political representatives and then they’re supposed to cast the vote for their constituency.

Link building is exactly the same thing. You have a Real Estate related site that has a very popular page on that site and if you happen to get a vote off that particular page, that vote is going to count for far more than many other votes. That, in general, is link building and I hope I didn’t lose everybody. But here, I’m going to give a couple of tips. So that’s the 1,000-foot high top level thing. In the course of this particular podcast, I’m going to give two backlinks that are widely value for Real Estate, that every single Real Estate Agent and Broker can get.

That’s going to be the secret sauce to this podcast. So, hopefully, everybody understands what a backlink is and now I’m moving my screen and I’m going to go to a different client because they’re slightly easier, well, actually, maybe I won’t. Let’s see here. The two types of backlinks that you can get, actually, I’m going to go to my own website instead of using a client’s site. Here’s my site. Two types of backlinks that every Real Estate Agent can get. Number one, ActiveRain. ActiveRain is a Real Estate blogging platform that does allow for links to pass authority from their site to other websites. Because it’s Real Estate related and because you can add your own content to that site, these links tend to be very valuable. So, this is my backlinks, my votes to my website and this tool sorts them by value. So the fifth most valuable link on the site is an ActiveRain blog post that I did in 2017 and it just so happens that the URL authority is very high.

I’ve got a lot of activity on this particular blog post and that blog post has a link to my website. Anybody, anybody listening to this podcast can go and open up an ActiveRain account. They can go and get an ActiveRain blog. The basic blog is free or you can subscribe for $100 a year. You’re just going to have to take my word for it. If you’re going to do SEO, that $100 a year is very much worth it. I’m showing on the screen for those of you who are watching an actual ActiveRain blog post and this vote would count as much as maybe 100 other votes. It’s an incredibly powerful vote because you can see the domain authority is 81. So that, in the Real Estate world, is one of the highest authority domains that you can find and anybody can get a vote from this site making it the hands down number one place to go get a backlink from if you’re a Real Estate Agent or Broker.

Jonathan: Can I ask a question, Robert?

Robert: Sure.

Jonathan: Why is it important or why do you recommend to pay that $100?

Robert: Okay. That gets into something a little more complicated that I was trying to avoid.

Jonathan: All right, so we’ll avoid that. On you go.

Robert: Because it relates dofollow and nofollow links.

Jonathan: Yeah. That is a little bit, yes, I understand.

Robert: And I don’t want to get into it.

Jonathan: No.

Robert: If you pay the $100, the blog posts are more valuable. That’s an easier way to explain it.

Jonathan: Yeah.

Robert: The next link, which you’ll find all over my site, for those people that are watching and this has got to be my favorite SEO trick of all the SEO tricks that there is because it works actually for any industry, not just Real Estate but it does work very well for Real Estate. It’s called a DMCA backlink. Now, this is probably the only backlink that I can think of or that I have personally found so far that provides two or three levels of value. You still have to pay for it. You pay $100 for a year and you get something called this. For those of you who are watching, it’s a little certificate that says that the particular page on my website is protected by the DMCA. Now, the DMCA is a content protection service that has been around since the early days of the Internet so it is a wildly authoritative website.

It carries a domain authority of 91 which is, besides Google and a couple of other sites, that’s one of the highest domain authorities that you will find. And when you subscribe to their services, they’re creating these certificates. But these certificates actually do something. It’s not just for nothing. If you have a certificate on your site and somebody happens to copy the content, like if you use a duplicate content searching tool and discover that people have stolen your content, which happens frequently, these guys, if you paid them $100, will actually put a team of lawyers and have them reach out actively and basically pursue the people that stole your content until they take it down. So, this $100 buys you two things. One, it gets your content protected and two, it gives you one of the most authoritative backlinks that you’ll find in all of SEO.

So it’s an incredibly interesting way to do it. Plus, on top of everything else, the third level of value is you get to put this really cool badge, which is what the backlink is, on your website which is like kind of saying to anybody that knows anything about the Web, “Hey, my website is insured.” For those people like, it’s down here on mine, but for those people who are duplicating content and stealing content, scraping services, they actually avoid sites like this. So, actually, you’re putting something on your website that certain scrapping tools will avoid once they know it’s there because it’s too much of a pain in the a** to have these guys start to pursue you once your content is getting stolen.

So, hold a sec here, I’m going to pause the share now at this point and I should not be sharing anything anymore. Can you see? My desktop is not, actually, I’m going to stop. There we go. Now, we’re back to the full-screen everybody. So, that right there guys in our first 15 minutes of the show is one, a very brief description of backlinking and two, two incredibly valuable tools. Jon, I want to start digging into one other section of backlinking which is directories. Do you think we should do that before the break with 3 minutes remaining?

Jonathan: Well, I’ve just got one question that maybe you can answer before we go for the break. Most of listeners and viewers, they operate in a finite GEO area. Either they operate in a specific part of a town, city and they want to get clients in their area. So there’s a bit of a difference between local and regional and national kind of SEO, isn’t there? I suppose that’s why you’re going to talk about directories because they still have a, to my knowledge level, they still have quite an effect on what I call local SEO. Would that be correct Robert?

Robert: Yes and I was absolutely going to get into that because it is actually also a different type of link building. So directories are link building plus they affect the local SEO. So, pretty much every single SEO expert that you ever talk to is going to say directories, directories and there are companies out there like Local Easy and others that people hire.

Jonathan: Before we go there, I think we’ll leave that until after the break. But I think what we need to maybe, I’m just suggesting this, that we re-emphasize is claiming this Google local page because I think a lot of people don’t do that, don’t they?

Robert: Ah no, they don’t, they don’t.

Jonathan: So do you want to quickly just mention that before we go for our break?

Robert: Sure. Well, Google My Business page is a, these days, I think they make you create a Google Plus profile to go along with the page. I’m pretty sure that they do.

Jonathan: They keep changing it, don’t they? It’s a bit confusing, isn’t it?

Robert: Yeah. They’ve changed it a number of times. So, actually, my information may not be correct and the funny thing is, I make my teams do that work so I’m not as in tune with it as I once was. But the last time I checked, you had to create a Google Plus profile and as part of that, you could create a business page which turns into your Google My Business page.

Claiming it is a very smart idea. It gives you the start to getting into Google’s local search packets and I kind of have to show this one more time because, the people who are viewing can see when you do searches that contain an area and then certain keywords that Google associates with a local such as Realtor, like if you do Los Angles Realtor, you’re going to get what’s called a hyper-local search packet which is how they connect into maps and they’re basically showing Real Estate offices and Realtors, making the assumption you are on your phone looking for these people. So, everybody’s asking, “How do you get into these search packets?

How do you get into this search results?” Well, the answer is directories, it’s citations, is what Google calls it because they haven’t made everything confusing enough, they have to give directories another name because they’re scientists and they need to make everything very complicated. So, a citation is a business address and location and the more citations you have or in other words, the more directories that they find credible that you’re in like the Yellow pages or White pages, Manta, Hotfrog, they give you priority in these local listings.

Jonathan: That’s great. I think we’ll go for our break and then when we come back, we’ll delve into this specific area of directories and how it affects local search which is really important to you. We’ll be back in a few moments folks.

Male Voice in Commercial: Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need Mail-Right. It is a powerful, but easy to use, Online Marketing system that uses Facebook to generate Real Estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no question asked 30-day money back guarantee. So don’t delay. Get started today. Go to mail-right.com.

Jonathan: We’re coming back. We’ve had a feast about SEO, our final of a series of four about this subject. So, do you want to continue about building these directories and why it’s important for Google local search engine Robert?

Robert: Sure. First of all, whoops, whoops, whoops, whoops. I just stopped sharing my screen which I didn’t really want to do. There’s a lot of companies out there that do directories and they all claim that, like they’re really not going to tell you what they’re doing they’re just going to say, “Oh, we have this really cool thing that’s going drive traffic and get you business.” And Yext is another example of a company that’s made a huge business out of doing it and all they do is submit you to 100 qualified directories. Probably a couple will be local directories, that’s directories that are literally located inside your city.

And then, a lot are going to be national directories such as the Yellow pages and White pages like I already said. These directories, let’s just do the whitepages.com, so this is the White pages and let’s look for me. Let’s do Inbound Real Estate Marketing. So it actually didn’t give me the proper listing. Let’s try it with Van Nuys, California. Let’s see if it does it. But anyway, these are listings though. It doesn’t really matter. We don’t really need to see my listing. What we need to see is these are listings inside of the White pages and Google can see these and the more of these that you have and the more different directories, especially ones that are managed by a human team and not automated, those are the ones that then put you into this list. And the last and final element that Google looks at is how many reviews you have and how high of a quality they have and the more reviews, the more directories, the higher up in this listing that you’ll get.

Jonathan: I know folks this might sound a little bit daunting but I’m just going to go through a couple things and see if Robert agrees with me. It isn’t as hard as this sounds actually. First of all, like we’ve discussed, you want to get your Google page, your business page and just do a general search, put in this year’s date, put in 2018 at the end of the search and do look if there’s a date on the information that you’re looking at to set up your Google profile and your business page because they frequently have changed how you set up this page so you want the latest information and I will make sure that there’s some links in the show notes to up to date information.

But you want to set up this Google business page and it’s free and it’s a bit like a LinkedIn profile. You can upload photos. You can upload a video which I suggest you do and a good description and fill in all the fields on that as much as you can on that Google business page. One of the things that I understand and maybe Robert will correct me is that one of the things is that you’ve got a lot of these directory type websites and one of the things that Google looks for is that the information like the address, the phone number is consistent, there are no mistakes on almost all these entries that you’ve set up. To get that kind of consistency it is best to use a kind of paid service and the one that I’ve, I haven’t done this for a long time and I will have to check to see if they still offer this service is Mozz and it was the best value. I think when I was doing it, it cost about $79 for a year and then they would push it out to all these directories.

What do you reckon about what I’ve just said, Robert?

Robert: Yes, I haven’t checked out that service, not sure that we’ve simplified it for the audience but I will say this. I’m showing on the screen my Google page. This is literally my Google business page. So this is the core page. This is what you’d see if you owned a page just like this and I don’t know if that helps or hurts but this is the kind of information they ask, the name, address, basic information of the business, when are they open. Now, you can do things like add posts and do things like that but I have not found any of this other additional stuff to affect position inside local search results. So, I think all you really need to do is just set up your profile and get reviews.

Jonathan: Yeah. I think filling in as much as possible and then having some system, not gaming it but having it, you should be trying to get reviews anyway for your free Zillow account and some other free accounts that you could set up because people do check and you don’t have to give Zillow any money but filling in that free Zillow page and having reviews is similar to your Google. So you’ve got to have some methodology to try to attempt to get honest reviews and to have consistency about that. What do you reckon Robert?

Robert: I do and it plays into one of our guests that was talking about social proof. Once you get some social proof, it is a fantastic mechanism to build credibility. I use social proof on my own website and I have for a long time. You saw, for those that were watching, I have 27 reviews on my Google account and then on my blog right next to my content, I have those reviews posted so that people can read all of my 5-star reviews which was exactly what our guest said which is social proof, social proof, social proof. So, I think that, not only would it impact your local business rankings which would be really important for Real Estate, it’s going to impact people’s opinion of you before they ever talk to you and I think that’s just as important. And then, last but not least, you can see these number here, I’m really not a big player yet and yet I still had 750 views on my local page. So it really does get traffic and people really see it.

Jonathan: Yeah. We also touched upon this last week. It’s the chicken and egg scenario. Obviously, you’ve got a website. You want to get traffic to it. You want to build up backlinks, don’t you?

Robert: Yeah.

Jonathan: But for you to get backlinks, you’ve got to get traffic but to get traffic, you need backlinks. I’m specifically talking about a Real Estate Agent’s website aimed at a local community or area. So you’ve got any insights about how you start developing content or strategies that start the ball rolling?

Robert: Well, in terms of backlinking, because you’re right. You’re absolutely right. The domain has to have some authority for content that you’re putting onto the domain to rank in the Google search engine. So how do you start that?

Well, a directory campaign is how I started for my clients because entering yourself into 50 to 100 directories, not only does Google not view that as suspicious, they view that as necessary for companies. They want you to be in directories and they assume that if you’re a legitimate business, that the way that you would start to announce yourself to the world is listing yourself in directories such as the Yellow pages and the White pages.

That logic isn’t 100 percent true anymore.

Jonathan: I just want to quantify something. I mentioned this Mozz service if you’re attempting to do this yourself. Obviously, if you’re hiring a company like what Robert runs, obviously, they do this manually which is the best solution, to be honest. If you’ve got people that know what they’re doing and they’re going to set it up manually for you then check it over and blah, blah, blah and they know the ones that are worth setting up, because a lot of these hundreds probably aren’t worth and it changes radically year by year. I kind of handed out the Mozz thing for the do it yourself people really.

Robert: Right. I’ve never used that solution but I’m sure that if you’re recommending it, at the time that you used it was

Jonathan: Well, it comes from Mozz, doesn’t it? Mozz and they’re one of the leading

Robert: Moz. You’re talking about Moz? M – O – Z.com?

Jonathan: Yeah.

Robert: Okay. All right. I’ve got you.

Jonathan: That’s why I’m suggesting it because they’re pretty legit, aren’t they?

Robert: Yeah. No, no. Moz has tended to do good things. I haven’t really been following too much ever since Rand left the company. But the last time I checked in, they were still doing cool stuff. So directory campaigns would be how I’d start. I would definitely enter into 50 to 100 and Moz, whoever you’re going to use, somebody manually, whatever it is. Let’s just say that you’ve got your 50 to 100 directories built, that’s going to give your website some authority. That actually does count as some backlinks and transfer some value to your website. The next thing that I would do is I’d start blogging on ActiveRain.

I would do a couple blog posts on my website and then I’d do some blogs off ActiveRain. Now, if you’re starting from 0, it’s going to take a little while doing blog posts on your site and doing blog posts on ActiveRain to get some value into the website. Even though this is a really hit and miss strategy, let’s just pretend that you don’t have a lot of budget and you’re trying to just get something going, I might even recommend going on to Fiverr. You’re not likely to find a lot of high-quality backlinks there but there some good Real Estate bloggers that sell space on their blog and they don’t do it for that expensive, $5 or $10 and they’ll either let you create a post and put it on their blog or they’ll create a post and put it on their blog for you.

And I have gotten some decent links from that. It was a little hit and miss but honestly, if you’re buying 10 and 2 are good, that’s actually a really good value. That’s $50 and you’ve got 2 really good backlinks. So, that’s a good way to go also is maybe check out Fiverr and look specifically for Real Estate guest blog posts and that would be the next thing I might try. I have a post on my blog that shows exactly what I do from A to Z to build up the Real Estate SEO value and I think that and this is a very rare case if people follow the show, but I’m going to plug my blog. I’m going to say go to InboundREM.com and I’m going to say look up my post on Real Estate SEO. It says a Step by Step Guide for 2017. The information is still good in 2018. Ignore the title.

Jonathan: Yeah. I think that would be a great resource. Definitely folks. Go to Robert’s blog and have a read up. I think there’s a lot of local organizations like the Chamber and a lot of similar organizations which you can join and some that you probably should join anyway and part of the package is that they can give you a backlink. The one thing is you’ve got to ask them is, no, I’m not going to go down there, this non-follow business because I think we’re going to confuse people. I think we’ve had a good synopsis and I’ll sure there’s resources and I’ll make sure in the Mail-Right show notes there’s a link to Robert’s blog post specifically that gives additional information. I think we’ve had a good go at this over the four episodes, haven’t we Robert?

Robert: I just want to close. Just let me say one last thing and I’m really sorry to cut you off but I do want to say one thing. What we’re trying to do to all of our audience is we’re just trying to give you the basics. You’re really going to need to study up. If SEO was easy, every single person out there would do it. They really would. And it’s not complicated as much as there are many details that need to, like a lot of boxes that need to get checked in order for you to be super successful. You could be relatively or minorly successful by just following these basic tips and that I think is Jon and I’s main goal is to try to give you a couple of foundational tips that if you follow them, you’ll have some success. But if you want to get good at SEO, you’re going to have to do a lot more than listen to this podcast.

Jonathan: Yeah. I think that’s totally true but I think also the good news is that a lot of your competition, even in 2018, are really doing a very poor job about this. So, if you learn the basics, I think the major thing and I understand why this fails, this is a problem because Agents are really busy people, even those that start in their career, that have got some traction, that have gotten over that hump, that are making some money so they can continue to build their career, is that time is a bit of a problem because it’s a very up and down industry where you’ve literally got to deal with a thing that’s really urgent that you’ve got to do and you’ve got to drop everything else. But what you’ve got to do is consistency here about blogging, about putting those blogs on ActiveRain. What Google looks is really for consistency and being semi-consistent about this and learning the basics, in the end, will get you great results. So, Robert, how can people get ahold of you and learn more about what you’re up to?

Robert: They can definitely go to InboundREM.com and they can see my latest blog post as I suggested. Anybody that wants to learn something about me, I have a beautiful video on my home page and that will really give you my whole story. It’s right there, InboundREM.com, video about me, check out my blog and if you want, you can reach out through my calendar.

Jonathan: That’s great. And if you want to have chat with me, you can go to the Mail-Right website. There’s a calendar there as well. It’s on the About Us page and if you want to have a one to one chat, totally free for half an hour, I’m available. I love Agents that have contacted me and I think I’ve answered their questions and provided some great value for them. We’ll be back next week folks where we’ll be either talking about a subject or talking to an expert that will give you some insight about how to use technology and this online world to build up a successful Real Estate business. We’ll see you next week folks. Bye

038: Good Quality Photography With Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more

039: Why Agents Need To Blog Regularly
038: Good Quality Photography & Video is Important! 1

Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more

040: We Have Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more

041: Personal Agent Photography With Preston Zeller
038: Good Quality Photography & Video is Important! 1

Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more

Posted in Podcast, Uncategorized | No Comments »

#133 Mail-Right Show We Discuss Asset Protections With Scot Smith

Thursday, February 8th, 2018

We interview Scott Smith founder of the Royal Legal Solutions we discuss how you can protect your and your clients property assets.

Did you know one in four Americans will be sued in their lifetimes? Real estate investors are targeted even more frequently. If you get sued, the only question that matters is whether your assets are legally protected. We interview Scott Smith about how you legally can protect your or your client’s real estate assets.

Asset protection is like fire insurance, only instead of saving you from fire damage it prevents lawsuits from wiping out your assets. Proper asset protection provides full coverage, from before a lawsuit occurs to after a judgment is made.

 

Here’s Full Transcript of Our Interview With Scott Smith

Thomas: Welcome back my friends to the Mail-Right Real Estate podcast show. You’re on episodeScott Smith of Royal Legal Solutions 133 with Jonathan Denwood and myself Thomas J. Nelson and today we have a very special guest with us. We have Mr. Scott Smith, Esq. That’s right Esquire folks because we’re talking to an attorney. And Scott is the gentleman that founded and owns Royal Legal Solutions and you know what, if you’re an Investor or if you represent Investors or you’ve become suddenly a landlord because you inherited a property, this is the guy you want to listen to today because he is going to save your assets, assets, excuse me. And without further ado, I want to welcome Scott to our show. Scott, welcome and thanks for being here.

Scott: Hey. Thanks, guys. Really great to be here with both of you here today. It’s a pleasure to have an opportunity to be on Facebook Live where is everything is candid. And one thing I can promise you here today is that I’m a very candid, very laid back person so there’s no topic we can’t get into, talk about, whether it’s nitty-gritty, the scary stuff that nobody else wants to talk about. I have an opinion on it. I guarantee. Let’s get into the weeds.

Thomas: All right. We’re going to do that in just a minute. I want to give Jonathan the chance to introduce himself and tell everyone a little bit about his services.

Jonathan: Oh, thanks, Thomas. I’m the founder of Mail-Right. We’re a website marketing platform aimed at Real Estate agents and aimed at getting them quality leads. Back to you Thomas.

Thomas: And I’m Thomas J. Nelson. I’m a Residential Realtor and an Investor here in San Diego, California and I’m with Big Block Realty where you can find me on thomasjnelsonrealtor.com, representing Investors, military and yes, helping people work through that divorce. I have a special niche working with divorcées helping them make informed decisions before they settle. All right. We’re going to get into our show today. We have a lot to cover so I want to dive in with Scott. Scott, I want to come right out of the gate with, people that have invested in Real Estate or planning to, one of the things they have to think about is asset protection. So, what are some of the things you can do to safeguard your properties that you’re purchasing to buy and hold for rentals?

Scott: Yeah. Really, it depends on where you’re at and how many properties you have. A lot of people don’t have anything that’s worth protecting, right? So, if you don’t have anything, don’t waste the money on setting up company structures. But once you have about 50,000 plus in equity, then it starts making sense to start looking at how do we protect our assets from lawsuits. And one of the key things that I think that a lot of people don’t talk and if you haven’t heard this following phrase, then you need to start down your journey of looking at asset protection. If you don’t know the value of separating all of the operations of your company from all of the assets of your company, you don’t even really understand the first step of what’s available and legal strategies to help protect yourself.

Thomas: Could you explain that a little more because I have a feeling you’ve already got question marks popping up?

Scott: Yeah. So, what happens with lawsuits is that I can only sue somebody that I’m connected to, right? Somebody has to say something to me or have a document like a contract. There has to be some type of interaction for me to sue somebody.

Thomas: Okay.

Scott: And so, what we do for Real Estate Investors is we take all of their money, all of their properties and we put that in one LLC. And then, we take a completely separate LLC and we use that as an operating company. That operating company is their face to the world. It’s the one that signs the contracts, makes the representations, does everything. Because that’s the one we want people to sue, is the one that’s making all the representations. Imagine how cool it is, is that the only one they can sue is the one that doesn’t actually own anything, right? And everything else is protected over in this little castle.

Thomas: Okay. So you raised a question because, in my training, I’ve learned that essentially I was told by an attorney years ago that for every property you own, you should have an LLC attached to it. And then, I’ve heard people contradict that. So, can you clear that up? Is that an LLC per property or that encompasses all your property? How do you set it up?

Scott: So, I look at this question from a businessman and an investor. I look at what is my cost for the actual structure that I’m putting in place and I weigh that against how much equity that I’m protecting. That’s why I think that $50,000 mark is really like a good realm for me to say, “Okay great. Well, now I’m going to start looking at putting in an LLC”.

So, what you want ideally for asset protection is every asset compartmentalized, right? So every single property would be in its own LLC and we want the company and the properties held anonymously. So that way nobody can connect up our properties to us or our company to us in any way. So, that’s your ideal situation. Then the question becomes, well, how expensive does that get and how much does that complicate my life? Right?

And that’s what separates an average CPA or an attorney from specialists like myself that use structures that are efficient, don’t complicate our lives and also gives us those types of protections. But you really want to think compartmentalize every asset and let’s hide it so that way when people look to sue us, it doesn’t look like we own anything.

Thomas: Okay. Now, what about, because I’ve heard this misconception, what do I need to do that for, Scott? I’ve got insurance.

Scott: Yeah. Insurance is great. I have great insurance too and everybody should, right? This misconception I think and correct me on that is not that, “Should I have insurance?”, is, “I have insurance so I don’t have to be worried”. Is that right?

Thomas: Right.

Scott: Typically what that is, right? Well, the piece about insurance is that insurance only protects you against accidents, right? And in legal terms, we call that negligence on your property.

Thomas: Okay.

Scott: It’s not going to protect you against every other type of legal claim that exists, right? So, that includes even gross negligence, which is a really bad accident, right?

Thomas: Okay.

Scott: Insurance companies don’t cover that, right? And you’ll find that insurance companies are really in the business of collecting premiums and denying coverage. So, when a lawsuit happens, that’s a really bad one, they can always fall back on some of these legal loopholes like gross negligence to be able to deny you coverage and leave you having to defend yourself and suing your own insurance company.

Thomas: Wow.

Scott: I don’t like to be in that position.

Thomas: Right. Okay. So let’s talk about, from your experience, what are, I know there’s probably a plethora of scenarios but let’s just say maybe the top five things you see property owners get sued for by their tenants.

Scott: Yeah. So you’ll get tenant lawsuits that’ll happen and those are relatively small potatoes really, right? That’s why we have insurance is because we want these nuisance lawsuits to go away. And that’s why you want to be well insured for a lot of that. And those lawsuits typically will be against whoever the leasing party is. So if that’s you, if you own a property in your individual name, you’re in the worst possible position, right?

If somebody sues you and something totally unrelated to your real estate in personal life, they can come and take your real estate. If a tenant sues you, they can come and take your real estate because that’s a lawsuit against you because you’re the property manager. What you want is “My property is protected in LLC. So if somebody sues me, they can’t get to the property. If a tenant wants to sue me, they sue whoever signed the lease, which is where I want that also to be the operating company, that shell company that enters into those contracts with people”. Because what we want to do is say even if our worse scenario happens with this lawsuit and we lose and it’s a really bad judgment, at the end of the day, it’s a shell company and there’s nothing that they’re going to get after the fact.

Thomas: Okay. So, now, we’ve probably got some people listening that are signing leases in their own name and don’t have an LLC and we’ve now put the fear of God in them. So, what do we do to get them right? What are the steps somebody can take with an already signed lease, with a tenant in place to make these corrections and get these protections in place?
Scott: Yeah. So, don’t be afraid that there’s no hope out there for you, right? The reality of the situation is that if you’re somebody out there that owns property in your own name and has the leases that you’ve been signing, is that you’re just like 90 percent of everybody else that’s got into real estate, right? I mean, Rich Dad Poor Dad taught you the exciting parts and the lucrative part about buying a property but it sure didn’t teach you about how to take it to a really professional level, right? They kind of stopped 70 percent along the way and then you have to do a lot of exploration after the fact.

And if you’re working with someone that’s experienced inside of asset protection with company structures, you should be able to get fully protected within a week. Because we’re talking about, there aren’t huge timeframes to be able to set these entities up. You’re basically talking about filing a company, composing some trust documents to be able to use to hide assets and hide the ownership. And then, a number of deeds to get filed with the County clerks. That’s as complicated as it really gets, I mean, from 10,000 feet up. We’re just establishing a structure, taking some deeds and moving title. How do you do that to actually have an effective system? Well, that’s where the magic comes from, right? But that’s essentially the nuts and bolts of what’s going on.

Thomas: Okay. So, what would somebody expect to pay and I know this varies depending on who you hire and what state you’re in. But, like if somebody came to you, you’re in Texas, correct?

Scott: Yeah.

Thomas: Okay. So, let’s just say I’m a property owner in Texas and I’ve just had this realization of my exposure and I come to you and I’ve got one single-family property I want to do this protection plan for. In that week, how much time or how much money am I typically spending to convert to an LLC?

Scott: Yeah. So, we work with clients that are here in Texas but also clients that are nationwide. My limitations and our limitations as a firm is that we can’t step into court anywhere.

Thomas: Oh, okay.

Scott: But what we do is we’ll set up people, you know, people come to talk to us and we set them up as a Texas representation for an out of state representative. Anybody can do that, right? That’s not anything special. But to get to your question on that, is what do typical costs look like? It really depends on what you want, right? If you’re just looking for anonymity and you just need a land trust, an anonymous land trust in combination with a deed, you’re talking fees at around, typically around $400 to $500 to be able to set that up. If you’re saying, “Hey. If I have one property, I want an LLC in that”, maybe you’re spending anywhere between $1,500 to $2,000 to have that piece put together. An LLC, you probably wouldn’t spend more than $1,000 for. If I’m looking for the more sophisticated structures like a series LLC, which I could establish in Texas and use it anywhere in combination with anonymity trust, I’m probably talking anywhere between $3,000 and $5,000. And the most sophisticated structures that we use for California residents is a Delaware Statutory Trust, which if properly structured avoids franchise taxes in California while giving them all of the series protection, all of the compartmentalization. And those structures are typically running anywhere between, I would say, markets around $6,000 to $9,000 to set up.

Thomas: Okay. There’s a menu of services and they’re appropriately priced. Now, what about from a tax perspective? Am I double taxing at this point because now I have an LLC? Does that affect me tax wise?

Scott: No. Your taxes will actually stay exactly the same way they are right now.

Thomas: Okay.

Scott: Because the whole entity structure will be completely pass-through and you’ll report it on the Schedule E of your personal income tax return.

Thomas: Okay.

Scott: If you’re a single person or a married couple. Did you know about this 2018 tax bill though with some people that are looking at establishing C Corps to hold properties now?

Thomas: Yeah. I was going to take the conversation there later but since you brought it up, let’s go.

Scott: Oh, okay. Sorry to jump the gun on you.

Thomas: No. That’s okay.

Scott: on taxes, you know. Yeah. Well, it’s really interesting, right? There’s people out there that are toying with the idea of saying, “If you don’t ever need the property distributed to you and you’re just going to hold it inside of a C Corp, then you can actually have a lower affected tax rate at that point”.

Thomas: Than an LLC?

Scott: Yeah. Well, it’s the C Corp in particular, is the one that you would end up doing that in, right? Because I think it’s, what is it? 18 percent or something like that for the 2018. I’d have to look back at my notes. But in any case, it’s always going to be lower than your, if you’re at a higher tax bracket, it’s always much lower than that, probably like half, I think.

Thomas: So, in other words, if I had LLC and I’m at whatever I’m paying. Let’s say I’m at 35 percent. And then, I decide, “Hey. I’m never going to liquidate this property”, that would be cause to go into a C Corp? Because then I can lower my taxes and not worry about the double taxation on the gain if I did sell it back to myself or sell it on behalf of myself, that is?

Scott: Yeah. That’s right. For an LLC, all of the income has to be distributed to you at the end of every year to avoid LLC tax.

Thomas: Okay.

Scott: So, if we’re going to keep all of the income year over year in the C Corp, then we can leave it in there and as long as we don’t need it, then we can build our resources more effectively inside of the C Corp. And that can make a lot of sense if you’re doing, like you’re combining your business expenses with things that you want to do in your normal life anyway. Like if I really want to get that jet, then what I really need to do is start thinking, “Okay. How can I use the jet with the C Corp because that’s where I really need to go to Milan because that’s the Real Estate Conference?”.

Thomas: Right.

Scott: You know, like you start playing this game of like, “Where do I shelter expenses and do what I want to do?”.

Thomas: Okay. But let me be clear because I’ll be the first to admit. I’m a little confused here. Is this strictly regarding the sale of the property or is this saying that even the rents I’m collecting need to stay in the C Corp and I can’t touch those as income?

Scott: Yeah. Nothing, right?

Thomas: Okay.

Scott: The whole point is to say that, “I’m never going to touch, it’s never going to hit my personal return”.

Thomas: Okay.

Scott: Everything is going to stay in the C Corp once it goes in.

Thomas: All right. Now I’m going to ask a dumb question but I have to ask it.

Scott: Yeah.

Thomas: So, what becomes of that money? Who is that money for eventually?

Scott: Well, nobody. I mean, what would happen eventually is you die, right? And then, it’s whoever inherits the shares of the C Corp, right?

Thomas: Okay. That’s where I was going. It’s an inheritance then for somebody essentially.

Scott: Yeah. Essentially, right? And then, during your lifetime, you have this little cash producing expense machine to do all of your expensive that you just need to do.

Thomas: Okay. So, this is a strategy then. If I’ve got this extra income that I don’t really need to live on, I’m comfortable the way I’m living now. And so, I’ve got this property that’s just kind of generating an account or a trust if you will that it will eventually be inherited by my son. When he inherits it, what kind of taxes does he face or what’s his responsibility to the C Corp?

Scott: Yeah. Well, he’ll end up inheriting a C Corp, right? And then, he can make choices about, in that circumstance of what they want to do. There’s a number of options at that point. But, what you’re essentially doing is, I don’t want to jump too far out of line here on a Live Facebook chat but if you start looking at saying like, “What are the scope of things that I can say are business expenses?”, it’s pretty broad, right?

Thomas: Right.

Scott: And so, what you’re typically doing is saying like, “Do I have a big bucket of money that I can use for expenses? I’m going to pass that on to my heirs”. At that point, you’re able to do a lot of taxation measures in preparation of that and you should talk to an Estate Planning specialist that’s going to help you be able to determine that effectively. If you’re just a typical Real Estate Investor, that kind of strategy with a C Corp probably doesn’t apply to a lot of people.

Thomas: Right.

Scott: But if you’re a typical Real Estate Investor realistically saying, “What are my basic structures I can put in place? How do I get good insurance? How do I look at my LLC? What’s my basic Estate Plan, like just a basic Living Trust and a Pour-Over Will to help my assets avoid probates? That way I can make sure that they’re protected and distributed how I want. Those are going to be like low hanging fruit that put you 95 percent above everybody else but just hasn’t even taken a swing at doing the right things. If you start making a lot of money and you want to hit me up about, “Hey, Scott. How do I take this and then really maximize it?”, you know, anybody can feel free to give me a shout if you have that extra million just sitting around, you don’t know what to do with it.

Jonathan: Oh, yeah, Thomas. I think we better go for our break Thomas. Obviously, you and me Thomas, we’re going to look at our jets this afternoon, aren’t we Thomas?

Thomas: Yeah. Yeah. I’ve got to make sure they waxed it up.

Jonathan: Yeah. I’m going to upgrade this afternoon Thomas.

Thomas: You know, Scott, that’s the beauty of working with Jonathan’s podcast is we all get company jets, company cars.

Scott: That’s good. I’m still waiting for mine to get delivered. It must have been delayed in the snow storm.

Thomas: All right Jonathan. We have to go to commercial, don’t we?

Jonathan: Yes. We’re going to have to go for our commercial break.

Thomas: All right. I’ll let you take it away sir.

Jonathan: We’re going to go for our commercial break folks and we’ll be back in a minute. And like I said, I’ve already scheduled to look at my new jet this afternoon. Be back in a few moments folks.

Male Voice in Commercial: Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need Mail-Right. It is a powerful, but easy to use, online marketing system that uses Facebook to generate Real Estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no question asked 30-day money back guarantee. So don’t delay. Get started today. Go to mail-right.com.

Jonathan: We’re coming back. We’re talking about jets, taxes, and limited companies. Back to my co-host, Thomas.

Thomas: All right. I can spend all day on that topic because I have so many questions. But I want to make sure we cover a few more topics as we’re already halfway through the show. So, Scott, one of the things I know that you’re qualified to talk about and one of the things I’m seeing a lot of and done really badly, at least in Southern California are these teams that they get set up for the purposes of bird-dogging properties and bringing them back and investment teams. And I’m watching other teams come in to retail listings and trying to force fit a bottom line strategy in a retail world. So, what’s your advice for teams and maybe just some basics about what they should be doing to analyze the proper properties for their formula?

Scott: Yeah. So, I would say some tips on that would be, number one, is never hire a professional or do business with anybody that’s not in the same business you’re in, right? So, if you’re looking at hiring like a CPA or attornies or even like loan officers and what not, you want all those people to be in the Real Estate industry with you because that means they’ve actually gone through the muck of knowing how things really play out and how they relate to other pieces, right?

Thomas: Right.

Scott: one thing to be a professional in one category and not know how it works in the others. So, one of the pieces that I look for when I’m establishing teams and not just Real Estate but teams for any of the businesses I’m in, I’m always trying to find how I can contribute the most valuable pieces to, how can I be as most valuable as possible to any team that I would go into, right? You need one niche area that you’re really strong in. And then, you need a little bit of knowledge on everybody else’s. So that way it helps you identify who are real players and who are people that just like to talk. Because there’s a lot of people right now that’s super soft because money is so soft meaning everybody’s trying to throw it into Real Estate and Bitcoin and what not. What happens anytime you have a market like that is there’s a huge amount of people that are all getting into it and a lot of people are just throwing cash at it. So, me and my professional friends, what we talk about right now is saying like, “Man, the money is just stupid. People are throwing money at stuff because people are promising them a 20 percent IRR in the deals and I’m looking at these deals and I’m like, “This is not it. This is a crystal ball deal”, right? If you’re telling me you’ve got a crystal ball, you can know what markets are going to do, then I’m like, “I’m probably not into that because you don’t have it, I don’t have it”, right? When we’re looking at what teams that I want to partner with, it’s kind of like saying that you, like having a girlfriend in a lot of ways. What you want to do is start meeting her friends? That’s how we judge.

That lets you know if you’re going to have a good girlfriend or good boyfriend or whatever, right? If you start meeting her friends and all of her friends kind of suck, then you’re like, “Yeah. You’re probably not that good when all of this fades away”. It’s not any different investing with people, right? If they don’t have good contacts with who you’re meeting that they’ve done deals with and what not, then that’s how I know. Forget about like clothes and cars and all of the material stuff. Those are like glitzes and glamor that people will use to bamboozle you into thinking they’re successful. Really successful people have really awesome friends though.

Jonathan: There you go. That’s why I’m single Thomas.

Scott: Maybe Jonathan you’re just too choosy. You don’t accept below a certain high caliber and that’s okay too.

Jonathan: No. Thomas will tell you the truth.

Thomas: Well, he couldn’t be that choosy. He picked me as a co-host.

Jonathan: One of my better decisions.

Thomas: Well, you know, Scott, you bring up a good point because what I truly think I see happening, at least here in SoCal, is that they’re not all on the same page. Because I’ll often end up talking to more than one team member and you can hear two completely different philosophies about property that they’re discussing. The thing that frustrates me is as someone that invests, I look at a market like we’re in right now and there’s no way I would be investing in Southern California, not because I don’t believe in it, because there’s no ROI. There’s not enough return to even get a positive cash flow. By the way, I do my numbers and I’m pretty conservative. But what I’m seeing is these guys coming out and trying to force fit their model into retail properties. I guess occasionally it’s happening. But what I’m seeing is a ton of overpriced properties with no price reductions after 30, 60 days.

They’re $20,000, $30,000 over asking. You look up the tax records. You can see what they bought it for. You look at the property. You can estimate what they invested in it to get it to be a rehab and they’re just sitting there. So a lot of these guys end up renting the properties, which is not what they want to do. But I mean, what’s your advice to flippers because I’m a buy and hold guy. I’ve never believed in flipping properties. I understand there’s people that are really good at it. It’s just not my forte. I’m a buy and hold guy so I have a biased opinion about it to begin with. So I’d look to you for some advice on these guys that are going out and trying to flip in 2018. Do you have any advice for them?

Scott: Yeah. I mean, flipping properties when you’re coming down to it is that there’s a couple of ways that I see people really lose money. One way is that you buy bad, right? Like you’re just too excited about the market.

Thomas: Right.

Scott: And so, you’re really optimist about what numbers should look like.

Thomas: Okay.

Scott: And the question I ask whenever I have a client that’s a flipper and they’re talking to me about a deal they want to go into is 50 percent of this game is actually knowing your client and the other 50 percent is law and investing and how numbers work as an Investor, right?

Thomas: Right.

Scott: But the part of it I look on it and say, “I’m going to grant you the fact that you know the market better than me, right? Then even in that, can you tell me that these are actually conservative numbers? Because out of all of the unknowns, are you okay losing money on this property if it doesn’t go exactly the way you want it to? And if you are and you want to take a stab at it, fine. Go to Vegas, roll some dice, right?

Thomas: Right.

Scott: But if you’re really depending on making money on this deal and stamping out consistent returns, then being conservative on your numbers is the only way that really makes sense because there’s too many variables to be able to have consistency. But that being said, some people are hitting home runs and you’ll hear those stories more than all the people that lost money because people like to talk about wins and not losses.

Thomas: Right.

Scott: So, be careful about the stories you’re hearing and how practical it really is. That brings us back to something we’re talking about before we actually jumped on the phone, which is, do you feel comfortable having conversations with people about the bad stuff?

Thomas: Right.

Scott: Can you really get in there with somebody and develop that kind of intimacy in a relationship where you can feel comfortable talking about all the stuff that really went wrong along the way? Because if you haven’t, then you don’t have the best information.

Thomas: Yeah. I would agree.

Scott: And you’re blind.

Thomas: The team or the individual needs to be able to look at all aspects of this including the risk and the numbers don’t lie. You can’t force the numbers. They either add up to cash flow, break even or you’re in the red. And it’s like you said, I mean, some of the best Investors I’ve met over the years, they’re these very unassuming guys. I would tell you that the average guy I met is probably in his seventies in blue jeans and a Pendleton shirt and drives a station wagon or an old sedan. You would never guess the guy to be worth what he’s worth and these guys are worth multi-million dollars.

I worked with a lot of these guys during the ’06 to ’11 era of the great recession and I learned a lot from them. And that’s why I just scratch my head when I see this new generation of Investors coming into a market with a model that is probably a good 5 or 6 years too late for the average home that’s on the market. That’s not to say there’s not deals to be had but you’re not going to find them as much on the MLS right now. You’ve got to go dig for them. You’ve got to go find that non-performing property or that deferred maintenance property or that distressed property that’s not on the market and those are getting harder to find.

Scott: And that’s why you need a good wholesaler, right? That’s what Kiyosaki and all those guys talked about as the basics. It’s the three legs of the stool. You need a CPA, an attorney and you need somebody that actually is a deal maker. And you as an Investor have to find out where do you fit into that group, right?

Thomas: Right.

Scott: And if you’re like, “Okay. Well, I’m not a CPA and I’m not an attorney. I think I’m the deal maker and I have some cash”. Well, then, your job is to network with a ton of wholesalers to be able to figure out how they’re actually, what deals are they getting and then leveraging your network to be able to go that way, right? I’m getting this impression though from what you’re saying right now is that people aren’t even running numbers, like where you’re at and that because that sounds like insanity. I haven’t even heard of that among the people that I talk to.

Thomas: I’m guessing that because I mean, that’s what the end result is. When you’re seeing something that should be, let’s just use a one bedroom condo because I see a lot of those because they’re easy to buy for a first-time Investor. I’m right now representing a buyer that is in a $300,000 budget. And we’re looking at properties that I’m running numbers on that should be priced around $250,000, $260,000 that are sitting there at $280,000, $290,000 and there’s not a comp in a 6-month time frame or in a mile radius, which is essentially what an appraiser’s going to do that supports the price. And then, they’re sending me these comps that are 8 months old and they’re 2 or 3 miles away.

And I’m like, “Well, yeah, in that neighborhood, it is worth 290 but you’re a block off the freeway and that neighborhood’s a nice lovely side street where Leave it to Beaver music plays”. There’s a huge difference. They’re trying to force fit the comps as I see it and all I can imagine is, it was what you said earlier, they didn’t do the numbers or they have that crystal ball, “Oh, the market’s going up, up, up”, but if you’re paying attention to the market the last 6 months, it hasn’t stopped but it’s definitely slowed down and the rate of increase has definitely slowed down. Even though we’re still moving up, it’s not month after month we’re seeing these huge leaps and bounds like we were a year ago.

Scott: What’s going on when prices can increase but rents can’t because wages don’t increase.

Thomas: Right.

Scott: If you just look at it from just Macroeconomics of what’s going on that would tell you, “Okay. That sounds crazy. You can’t keep having that for forever”. And then, the other piece of it too is saying like, “Well, why wouldn’t banks be happy to lend to stuff when it’s $30,000 over market?”

Thomas: Right.

Scott: Well, maybe because they have a couple hundred years of investing experience, right?

Thomas: Right. Yeah. And we’ve all been through this just recently. It’s almost like everyone’s got short-term memory because I’m still licking wounds from ’07.

Scott: Yeah.

Thomas: The amount of short sales I had to do and watch people foreclose and just the carnage.

Jonathan: I call it Financial Alzheimer’s disease.

Thomas: Yeah. That’s a good term. Now, a lot of the people I’m working with, Thank God they’re conservative and the number one thing that I encourage and almost demand of my clients is if this is the budget, stick to it. Quit fudging it. Quit saying, “No. Well, this property is the exception”. Well, why? What’s going to be so exceptional about it when the numbers don’t add up? You’ve got to stick to the budget.

Scott: Yeah. I mean, I would say so, right? The assumption is that like, “I can fudge numbers if the markets continue to improve. Because as long as markets continue to improve, then I’m cool, right?”. It doesn’t matter what I think because markets are going to continue to improve.

Thomas: Right.

Scott: But the question becomes and saying like, “That’s great. If markets continue to improve, that’s great”. The problem is it’s two-fold. If markets start to reverse, one, now you’re upside down on this house and you can’t rent it for enough to be able to cover the mortgage. So you just saddle yourself with like a life destructive financial event that you can’t get out of easily at all. And then, the second part is, is that once markets start to reverse, let’s say like we have this stock market, it wasn’t just a hiccup when we had the greatest loss, right?

Thomas: Yeah.

Scott: Well, let’s say something like that happens. Let’s say if you didn’t think 2008 they did the perfect thing to fix the economy and maybe they kicked the can down the road and maybe Real Estate markets might reverse and the stock market might reverse. The flip side of that too is is, is when markets reverse you also have up ticks and litigation.

Thomas: Yeah.

Scott: Because people also start to sue more because now the pie is smaller. And so, they feel like they need to take it from somebody else. So lawsuits actually go up. So imagine if you end up overshooting your property and you don’t plan for, “What position am I going to be in if things reverse or if things don’t go the way I planned?”. Then really what you’re saying is, “I’m really okay with taking a gamble and if I’m wrong when I buy this, I am okay with the next 20 years of financial pain”. Like what kind of insanity must you live in if that’s the world you live in because nobody taught you that. That’s just something you’re hoping. It’s going to be okay.

Jonathan: I think we need to go for our, to finish up on the podcast part of the show Thomas. And then, I’ve got a couple questions and I’m sure you have and that’ll be in our bonus content Thomas.

Thomas: Okay. Scott, Jonathan always cuts me off right when it’s getting juicy but there’s a method to that madness because we do bonus material and video folks. So, for those of you who are hearing us sign off on the podcast, you can continue this with us on YouTube or the Mail-Right website. But Scott, before we sign off, I want to give you an opportunity to tell people how to get a hold of you if they want to get more information about your services.

Scott: Well, I prefer singing telegrams. That’s a good way to get my attention.

Thomas: Nice. That’s a first.

Scott: That would be always a good one. Those are welcome. Fruit baskets are also welcome. Getting healthier this year. But you can also go to our website royallegalsolutions.com. You can reach us by phone at 512-757-3994. You can reach me by email at scott@royallegalsolutions.com. And no matter where you live or no matter what assets you’re dealing with in Real Estate, give us a call and it’s very likely that we’re going to be able to help you or connect you with somebody that can.

Thomas: Okay. Wonderful. Jonathan, what about you? If folks want to get their mail right, how do they do that?

Jonathan: Fruit baskets. No. You just go to Mail-Right website, got a phone number, email. I answer the emails and really easy to get a hold of Thomas. Back to you Tom.

Thomas: All right. And I’m on thomasjnelsonrealtor.com. You can also find me on social media which is predominately Facebook and LinkedIn for me. And, of course, the old-fashioned thing, give me a call at 858-232-8722. I’m Thomas J. Nelson with Big Block Realty here in America’s finest city, San Diego, California. All right folks.We’re going to jump over to video only now so come join us there. For those of you signing off with us on the podcast this week, thanks for joining us and we’ll be back next week with another exciting guest. See you later. Bye-bye.

Our Guest Contact Details

Scot Smith
Royal Legal Solutions
Phone: 512.757.3994
Fax: 512.842.9373
Website: https://royallegalsolutions.com

Here’s Our Contact Details

Producer: Jonathan Denwood
Call: (775) 237-3884 8am-5pm PST) Monday to Friday
Email: jonathan@mail-right.com

Producer/Co-Host: Thomas J. Nelson, Realtor
Call/text: 858-232-8722 (Mon-Sat 8am-5pm PST)
Email:TJN@ThomasJNelsonRealtor.com
Website:http://thomasjnelsonrealtor.com

 

038: Good Quality Photography With Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more

039: Why Agents Need To Blog Regularly
038: Good Quality Photography & Video is Important! 1

Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more

040: We Have Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more

041: Personal Agent Photography With Preston Zeller
038: Good Quality Photography & Video is Important! 1

Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more

Posted in Podcast, Uncategorized | No Comments »

#123 Mail-Right Show With Kim Ades: Everything In Life Connected To Success Is About Attitude!

Sunday, November 19th, 2017

Kim Ades CEO of Frame of Mind Coaching is one of North America’s foremost experts on performance success through thought mastery. She returned to our Podcast this week to follow up on some great training she offered us on Episode 85. Kim shares some live coaching on co-Host Thomas J. Nelson, Realtor, who went through a one week trial assessment of Frame of Mind Coaching back in March 2017.

An executive coach and popular speaker, Kim works exclusively with highly driven, accomplished executives, leading entrepreneurs and high level professionals in their respective fields. Working with high profile individuals who have already achieved success in some areas of their lives, Kim uses the unique Frame of Mind Coaching process to ignite significant change and life transformation.

Kim lives in Toronto, Canada with her husband and five children. For her, family is paramount, and this priority remains at the core of all her endeavors.

After earning an undergraduate degree in Psychology, Kim received her MBA from the University of Ottawa. Between 1995 and 2005, Kim was the Founder and President of Upward Motion and is well known for dramatically penetrating the international real estate industry with a product called the Real Estate Simulator, a web-based assessment tool for the recruitment, selection and training of top performing real estate agents.

During that period Kim worked intimately with brokers to help them identify the characteristics, traits and behaviours of individuals who had the potential to be outstanding sales agents. Her expertise in this area makes her one of the industry’s foremost experts on performance and success. As a result of her years of study and data analysis, and literally working with thousands of sales professionals, she has discovered that while top performers have a variety of different personality traits and execute different strategies to acquire their success, there really is only one substantial difference between top performers and others: their frame of mind.

Kim designed the Frame of Mind Coaching program to provide her executive coaching clients with a powerful infrastructure where they could develop the skill of deliberate thought and apply this directly to the goal of achieving higher levels of success. Kim understands that the single greatest difference between those people who are extraordinarily successful and everyone else is their THINKING. She knows that we all have the propensity to shift our thinking and achieve greater leadership and higher levels of success in both our business and our personal spheres.

She is also a regular contributor and expert guest for a number of publications and online magazines including Choice Magazine, Forbes, ASTD and SHRM. She is known by her peers as an elite expert around sales and relationships, validated by being recognized as one of North America’s Top 50 most influential women in real estate.

What Makes Kim a Phenomenal Executive Coach?

What clients say about Kim:

“I found that Kim’s coaching has reawakened the person in me that had been dormant for years. I had almost forgotten what it was like to feel alive.” —Michael Olesen

“Working with Kim I have experienced a life-changing transformation. My life today is one of excitement, self-discovery and endless adventure.” —Andrew Pollard

“Kim has had a tremendous impact on my life. Her principles freed me from long held counter-productive thoughts and beliefs that were holding me back from what I really wanted.” —Kevin Faherty

Kim’s approach to coaching:

Kim is recognized for her warmth, her passion and her instinctive talent for seeing the strengths of her clients and helping them discover the path to their own success. She is creative in her approach, honest, perceptive and forms a genuine connection with her clients, building a solid bond of trust and growth. Kim is a bold coach who is unafraid to take the lead in the coaching relationship in order to help clients achieve extraordinary success.

What drew Kim to Coaching:

Kim has always felt like she was designed specifically to help people in a personal way. When she was exploring various coaching systems, she sensed several flaws that repeatedly showed up in the coaching ideology. Kim noticed that many coaches would focus solely on goal-setting, and on holding clients accountable for the actions that were necessary to meet their goals. “By and large, people know what to do in order to reach their goals, they just aren’t taking action. The question is why?” Kim explains. Kim realized that the one and only thing stopping each and every client from meeting their goals was their thought patterns. Every client wanted to meet their goals, but something – a very big, persistent something – was preventing their success.

Kim’s discovery sparked her desire to start an executive coaching company that focused solely on success as a result of empowered thought mastery. She knew that if she could help people remove the thoughts and beliefs that prevent their success, achieving their goals would be possible. Kim found that journaling was the quickest and most efficient way to access a client’s thought patterns and belief system. She began coaching using the tool of journaling, and found that she could help propel substantive and lasting changes in client’s lives and careers.

Contact Us

1-416-747-6900

Email: info@frameofmindcoaching.com

 

 

038: Good Quality Photography With Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more

039: Why Agents Need To Blog Regularly
038: Good Quality Photography & Video is Important! 1

Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more

040: We Have Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more

041: Personal Agent Photography With Preston Zeller
038: Good Quality Photography & Video is Important! 1

Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more

Posted in Podcast, Uncategorized | No Comments »