#494 – The Mail-Right Podcast Show:Best AI Lead Tools For Real Estate Agents in 2026

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Best AI Lead Tools For Real Estate Agents

Discover the best AI tools for real estate agents in 2026. Automate lead generation and client management to boost sales by 40%.

[00:00:05.020] – Robert Newman

Welcome back to episode 494 of the MailRight podcast. And ladies and gentlemen, it is sad to say that there will be no 495. This is officially and unequivocally our last show together. I will be hosting another show, which I will be presenting myself, likely within the next couple of weeks. It will be called the Real Estate Revolution, and it will focus on the rapidly changing aspects of the real estate industry, particularly in terms of marketing and technology. So, John, as your final swan song, what do you want to say to our audience?

[00:00:55.900] – Jonathan Denwood

Well, it’s been a good ride. Thanks, Robert. I think we’ve covered some good stuff. I think we’ve given some good advice, and I think we’ve covered, like I say, some great stuff.

[00:01:07.000] – Robert Newman

So do I. We have a banger, two bangers. So our originally scheduled show for the day was AI tools, and in his normal, organized way, John had gone out, diligently researched a lot of really cool tools. However, I received a call from a client, a dear friend and contact, who asked me a simple question. They said, ‘Hey, did you know that Follow-up Boss or Zillow has updated its terms of service?’ I said I saw something come through one of my feeds, something like on Inmin or something similar, that said that. He’s like, Did you look at it? I went, No, I didn’t look at it. These companies update their TOCs all the time. And he’s like, You should. And what specifically he was calling out was the fact that in the latest round of terms and condition updates, Follow Up Ops updated specifically its terms as it relates to… Or sorry, Zillow updated its terms as it relates specifically to Follow Up Ops. And the relationship that they updated was genuinely detrimental to real estate agents. Just so bad that I had to ask John if he’d be willing to let us preempt the show.

[00:02:29.220] – Robert Newman

And what’s more, remember, they did it all less than… It’s like four or five days ago. The changes go into effect on the 15th. The total amount of notice that they gave for this change, ladies and gentlemen, is under two weeks. And here’s the change. The change is that Zillow is doing… Hold on a second here. Let me go up here because I’m going to read it exactly as it is. A key area of change is the handling of data for mutual customers, contracts in your follow-up database, who also have a Zillow account. Now, that’s how it reads. Okay, Ladies and gentlemen, this data will be processed in accordance with Zillow’s privacy notice, which generally permits the use of data for Zillow’s advertising, marketing, personalization, and analytics purposes, as well as the combination of data across Zillow and Zillow-owned brands. Deeper integration for Zillow Pro, that’s the next clause. The updates enable a much deeper integration between Follow Up Boss and Zillow’s new suite of products, Zillow Pro, which is designed to enhance the agent workflow and provide real-time consumer insights. This integration allows agents to invite any follow-up boss contact to form a my agent relationship on Zillow. Agents can gain real-time insights into the behavior of their connected clients as they search on Zillow.

[00:04:07.920] – Robert Newman

The framework supports Zillow’s AI technology, like smart messages and smart summaries, using the integrated data. Now, here’s a handful of agents who have already lost their minds, as they should have. So this is what Zillow’s response to immediate and widespread concern was. Zillow has stated that agent-only contacts are used solely to provide the CRM services. Now, that’s their response. I want to be really clear with you, ladies and gentlemen, and John, as well as anyone who cares. Agent-only contacts mean they don’t have a Zillow profile. Guess what the number is, everyone. For people who will have a Zillow profile that’s part of your database, the average is across the country, and it’s 80%. What Zillow has said is that they’re going to take 80% of your database, or roughly that amount, just in case anyone in legal listens to this. I’m not saying that is the definitive number; that’s just an average, and it’s based on the last data that I saw, which is not a guarantee of absolute proof. I’m just going to say that that number is somewhere in there. It’s a window about that big. It’s a significant percentage of any database that’s being held in a real estate agent’s account is now going to be used on Zillow Pro, and they’ve already said in their first original statement in the update of TOC that they are going to use customer data to make the experience better on Zillow.

[00:05:39.380] – Robert Newman

That’s how that reads. They’re going to take your data and use it against your competitors. Other agents that have memberships or advertising accounts with Zillow now most likely get access to 80 % of your database, even though they said, Oh, you don’t need to worry if it’s just a contact of yours and they don’t have a Zillow profile. But at the same time, they’re also encouraging not only you, but the consumer to create a Zillow profile. It is very fancy legal footwork to say, We’re finally doing the data grab that guys like me and John have been talking about ever since Zillow bought a follow-up boss. So now that I’ve shared what I feel is like a ticking bomb, John, what do you think?

[00:06:29.860] – Jonathan Denwood

Well, they’re always going to do it, weren’t they?

[00:06:39.940] – Robert Newman

Yeah, but they have now. The grenade, the pin has been pulled.

[00:06:44.420] – Jonathan Denwood

Well, I’m I’m surprised. Time flies. How long was it since they bought it?

[00:06:52.000] – Robert Newman

I want to say two years.

[00:06:55.000] – Jonathan Denwood

Yeah, I think you’re right, but I’m not sure. If that’s That’s correct. I’m surprised it’s taking them so long, to be truthful about it. I was thinking that they were going to do this a lot earlier.

[00:07:10.000] – Robert Newman

Almost two years to the day. November first, 2023.

[00:07:14.300] – Jonathan Denwood

Yeah, it’s been… Blahmy, time goes quick, doesn’t it? Yeah, I’m surprised it’s taken them that long. It was always that I never… It’s just my personal opinion, so I never believe received their statements anyway. It’s a bit of a shame because it’s a great CRM, isn’t it? Follow Up Boss.

[00:07:40.580] – Robert Newman

It is. And while I’m not… There isn’t any amount of me that wants to say… It’s like there’s a lot of sad facts that when you deliver them, people expect you to dance on the grave of your fallen enemies and things like that. And I’m not that guy. I’ve been saying, and you’ve been saying, and I’ve said it on my own channels independently, that the acquisition for the amount of money that they paid because they wildly overspent for what Follow Up Boss was. They spent a half billion dollars on it, which is the price tag that was needed to acquire platforms from, I think, some founders that hadn’t intended to originally sell it. They overpaid for this acquisition, and there was only one reason that made any sense, which was some use with the information that they were going to get. Now, even I didn’t expect it. It would be this egregious. I didn’t think they’d just simply say, Hey, we’re going to take the customer data that you have in there.

[00:08:41.260] – Jonathan Denwood

You were surprised.

[00:08:43.060] – Robert Newman

I’m surprised by the egregious nature of it. Yeah, I’m not surprised that they’re using it. I’m just surprised by, We’re just going to take your data and use it with your competitors. I’m surprised that they just decided to go full bore, like right in your face. Like, Okay, this is what we’re doing. Sorry, not really your data anymore, but we’re going to give you this one line that’s going to make it seem like it might be your data. And it’s such a legal dance. It’s fancy footwork. If you know the statistics by how many people have Zillow profiles, this is not good at all.

[00:09:17.640] – Jonathan Denwood

Well, I got to say, I’m not saying disparaging. I’m not surprised at all to be doing full. I’m just surprised it took them two years to do it, to be I’m not sure for, but about them overpaying, well, it’s not their money, is it? It’s their shareholders’ money. I’d imagine they looked at the figures, the bean count as their accountants, who I would imagine, did they get the founders of Follow Up Boss? Was it cash or was it cash and shares?

[00:10:00.460] – Robert Newman

Let’s see here.

[00:10:01.650] – Jonathan Denwood

I don’t know about that. I presume it was cash and shares. Then normally, you got to be invested for two years. Then you don’t get all the money up front. You got to work for them for two years. We’re coming up to the two-year mark. I’m only surmising this, folks. I don’t know, but normally when you’re selling your SaaS to a large competitor or a corporation, they want you to work for them. It’s normally two years before you get your full options and you can cash out. We’re coming up to the two years. I think probably the founders of Follow Up Boss are departing. With their departure, they’re taking the opportunity to do what they always plan to do. But I’m only surmising this, Robert.

[00:10:54.060] – Robert Newman

Ai and Google, a couple of articles. They paid cash, Which doesn’t surprise me. The whole deal, the amount of money, the structure of the deal definitely suggests that follow-up boss was in the driver’s seat. I would imagine that they were from what I’d seen and what I’d heard, because if they didn’t want to sell and you’re getting approached, I would do the same exact thing, John. If you wanted to buy me out, buy inbound RIM out. I mean, based on book value, the company is worth whatever X amount of dollars, maybe a million, I wouldn’t sell it for less than 5 or 10. Is it worth 5 or 10? Only if you If you want me to get out of this segment, then it’s worth 5 or 10. If I seem to be harming your business or you really want access to all my data that I’ve collected, then absolutely, you buy me out for 5 or 10. But other than that, you don’t. These numbers and the deal structure, because you’re 100% correct. Usually, there’s going to be shares and some type of tie-in. All that they have here is there was a potential for $100 million bonus in cash based on performance.

[00:11:59.040] – Robert Newman

That’s what they But it’s cash, all cash, the entire deal cash, no shares.

[00:12:04.040] – Jonathan Denwood

Maybe they didn’t have to do the investor term. Maybe it was cash and they took the money in. I would imagine they had to stay on for some period of time.

[00:12:11.820] – Robert Newman

I think that’s the performance bit. You’re probably not wrong. There’s And it’s probably a choice. I doubt, again, from what I’ve seen, the founders, they probably said, Now, if you want to lock us in on the contract, we’re probably not going to sign. So Zillow said, Well, how about we give you $100 million if you hit these performance metrics? How about $100 million?

[00:12:32.550] – Jonathan Denwood

A hundred million? That is a lot of money. That’s a lot of money. I wonder what their tax bill. Well, they probably had it, some special set up.

[00:12:44.380] – Robert Newman

Zero. Probably went straight into a family officer or-Well, I don’t know what the…

[00:12:49.080] – Jonathan Denwood

Because it’s an Australian-based company, isn’t it? What about, boss? I don’t know what the taxation system is in Australia.

[00:12:57.680] – Robert Newman

Well, ladies and gentlemen, I’m going to say these following things. If you care about your data, if you care about privacy, if you care about somebody competing for you, Zillow is going to grab that data coming on the 15th. That is approximately nine days from now. If you care about any of this, you’re going to want to look someplace else fast. Hubspot, Realty Juggler. There aren’t a lot of really high-quality options. Do not lock yourself into a long-term contract with an expensive CRM like Sink or Boomtown or KVCore or CRM Interactive or any of the other people that are still making you sign 12-year contracts or 12-month contracts for CRM because the way the industry is changing, if it was me, the advice I’m giving you is the advice I take for myself. Too much is happening, too fast. I’d want my options to be open without being, number one, obligated to $6,000 for a CRM, at the higher end, KVCore and companies like that. Number two, I would not want to be pushed into a corner by what is an egregiously short time frame for this aggressive data capture tactic. What do you say, John?

[00:14:11.520] – Robert Newman

You seem like you had something to say.

[00:14:14.580] – Jonathan Denwood

Well, I’m sure the people that run you up are concerned about it, but I would say about 90 %, they don’t even know what’s going on. They wouldn’t even register with them because I don’t know, though, what it should be concerned, shouldn’t it?

[00:14:35.600] – Robert Newman

Yeah, they should be very concerned. The way that I read that agreement is even if they don’t intend to do it in this moment, Zillow has officially updated their terms to say that they can use your data to enrich data in their Zillow Pro advertising campaign program, which means that effectively anybody that’s paying them gets access to your data. That may not be you. Probably isn’t you, actually. That means that they’re going to take what you’ve worked so hard to get and profit off it.

[00:15:05.280] – Jonathan Denwood

It’s the same thing as Amazon, isn’t it? Half the sellers on Amazon are independent retailers, and they sell their products on Amazon, but Amazon competes with them directly, uses the data and actively encourages other competitors to compete with you on the Amazon platform, don’t they?

[00:15:36.500] – Robert Newman

They do indeed. Well, ladies and gentlemen, we’re going to wrap up this subject. Thank you, John, for humoring me and allowing me to get it on to the last episode of our show. When we come back, we’re going to go to break. And when we come back, what we’re going to talk about is we’re going to discuss on our break which of the… We originally had eight tools or seven tools. We’ll narrow it down to three, and we’ll have the best AI lead tools for real estate agent or the best three AI lead tools for agents in 2026. That’ll be our final swan tongue for our collaboration that is otherwise known as the MailRight Show. Ladies and gentlemen, stay tuned. We’re excited to bring you this one last bit of valuable information. We’ll be right back. Do you want to look at the tools?

[00:16:28.140] – Jonathan Denwood

Yeah, I got them in front.

[00:16:29.080] – Robert Newman

Yeah, sure. No, Which three? I didn’t research any of these. I don’t know.

[00:16:33.700] – Jonathan Denwood

Let’s go with Koala AI, Neuroriter, and let’s go with Ryan Humanizer.

[00:16:42.880] – Robert Newman

The last three on the list. That makes it easy. Or the last right in the middle list. I got it. Koala, Neurowriter, and Ryan Humanizer. Correct? Yeah.

[00:16:51.660] – Jonathan Denwood

Okay.

[00:16:52.600] – Robert Newman

All right. Three, two, one. Welcome back, ladies and gentlemen. We are here Last Mail Right Show, 494 episodes in, and we are not going to make 495, but we appreciate all of those that might have been following the show this entire time. There’s thousands of you who do. We are still the number 90 show, but No more, obviously, because there will be no more show, but we’ll probably maintain that ranking for a little while as all of you catch up on all the amazing episodes that we’ve done together. If any of you are interested in tuning into something new, you’re going to go over to Inbound R-E-M in a couple of weeks from now, somewhere towards Thanksgiving. I will be announcing my next project, which will be a podcast, and it will be the Real Estate Revolution, is what it’s going to be called. I’ll be talking about the segue between old and new, how we used to do business in real estate and how technology is changing it and what we’re doing in the future. I’m still lining up guests and figuring out the rest of the show’s aim, but that’s its primary mission.

[00:17:54.180] – Robert Newman

We are going to talk about three tools today. 3 AI tools is the closing I made a mistake.

[00:18:01.760] – Jonathan Denwood

I like to talk to Ford, the other one. It’s the number three. That’s Margie, Margie. Because Margie and Caralo are similar.

[00:18:15.660] – Robert Newman

Okay, got you. We’re going to talk about three tools today. It’s going to be Majai, is how I’m reading it, Neuroriter, and Ryan Humanizer. These are three AI tools that are designed to help you do leads. As normal, John has actually done a lot of the research, and I have not. I know none of these tools and very little about them. John, if you could go ahead and start with what you just said was top on your list, number three, Majai, and let everybody, including me, know what this tool was.

[00:18:45.300] – Jonathan Denwood

Yeah, I actually interviewed the founder of this company this morning. He’s a personal friend, and it’s a great tool. Basically, you got all the AI models like ChatGPT, got Claude. There’s about three or four of them. Well, you buy this product and it gives you access to all those AI language models in one interface. At one price. Darren’s really built a fantastic business, and he’s a great guy. We had a great interview this morning on my other show, the WP Tonic Show. It’s $20 for Solo, and team is $40. You get very generous quotas with it. I use it, and it’s really a great product.

[00:19:46.740] – Robert Newman

What does it do? John, you use it, what does it do for you?

[00:19:50.100] – Jonathan Denwood

Well, if you want to write content, all the type of things that you would do in ChatGPT, it offers you ChatGPT, but it offers you all the other leads in language models in one interface. So Claude is better at some things and ChatGPT is better. And it offers about five or six of these interfaces or these large language models in one interface. So it saved you a ton of money and effort because it’s all in one interface.

[00:20:24.540] – Robert Newman

Beautiful. All right, so here’s how I heard that this particular tool in five seconds of looking at on the website, actually, John’s list seems to be less than what they’re showing in their demo. So maybe either John’s correct and the demo is not or the demo has been updated and it’s got more like 12 models, all sorts of complexity, All of them, really. If you’re looking to save a little money and experiment with what tool does what the best, this sounds like an amazing option to me. So thanks for bringing it to everyone’s attention, John. I think it’s fantastic. How about Neuron Ryder?

[00:20:59.000] – Jonathan Denwood

Yeah, can Can I have a quick chat with Koala? Oh, Koala.

[00:21:03.280] – Robert Newman

Sorry, I messed it up.

[00:21:05.120] – Jonathan Denwood

No, I wanted to cover four because it would be quite quick. Okay. Koala. It’s similar to the other one, but it’s the one I use the most because I bought, I wouldn’t say I bought a lifetime deal, but I bought a lot of credits. It should last me another year. In my opinion, it’s one of the best AI writing tools. It’s better than Jasper or Copy AI. It’s the one I use. It comes with a really nice interface, and it comes with some other options. One option, you can write out a brand voice, which I use. I developed a brand voice for the articles I produce, and you can paste the brand voice into and it will adapt the article to your brand voice, and it does quite a good job. It’s got some other features like imaging. It can convert videos into a text file. It’s got a number of things to it. I really like it. I use it almost every day. It starts at 9: 00, the professional’s 49, the boost is 99. I bought a special deal and I put like, six, seven hundred dollars into it, which I normally don’t do.

[00:22:44.220] – Jonathan Denwood

I normally go to month to month with these type of products because it’s changing so quickly. I think Marjo is probably better if you’re starting out because it’s $20 to $40 a month, and it gives you eight tools. So yeah, they’re both in the writing area, but you can use them to generate imaging, everything that a modern language model can do. But koala is more of a writing, a professional writing tool.

[00:23:20.300] – Robert Newman

Got you. Well, thanks for sharing that with us. There’s certainly some cool sounding things inside that tool. So now, if I remember correctly, I get farther from remembering our initial private conversation every single second that we’re talking, Neuron Writers next up. Am I correct?

[00:23:37.140] – Jonathan Denwood

Yeah. This is cool. I’ve been using it for the past couple of years. It’s a SEO professional tool. You put in the title of the article you’re going to write, and it will find 10 of the leading websites that are ranking for that particular title. It will then give you a list of all the keywords that should be in the article, and you can copy those. Then koala gives you the ability to copy the list into koala, and it will make sure that the key phrases that neuron writer finds will go into the article. You got to do some editing because it will make the article really long. I want to point I edit all these articles quite extensively because the copy that koala produces is quite good, but it’s more to do with the large learning models. They could be factually incorrect, but normally it’s the data is outdated, so you’ve got to check all the facts and make sure everything’s up to date because it’s using data that might be six to a year old, depending on what you’re writing. But I bought new and write on a lifetime deal, and I use this regularly, not every day, but when I’m writing my articles, I use it.

[00:25:15.380] – Jonathan Denwood

I think they’re based in Poland, actually. Compared to some of the other SEO tools, such as Jasper, there are about half a dozen. It’s really quite valuable because it starts at 23 for bronze, 45 for silver, 69 for gold, and 93 for platinum. However, using it with something like Koala yields much better results. If you’re not using one of these tools, an experienced SEO copywriter needs a lot of experience to do a really good job.

[00:25:57.900] – Robert Newman

I agree. Totally. Being one of our core competencies, it requires a significant amount of work. All right, so Ryan Humanizer is last on our list, ladies and gentlemen. I’m looking forward to hearing about this one, John. Go ahead and take it away.

[00:26:14.640] – Jonathan Denwood

Well, some people like Darren, whom I interviewed this morning, said, I don’t really need to use Humanizer. I decided to use one. What is a humaniser? Well, the content that Koala produces, I then manually paste into Ryan. Ryan, there are about half a dozen of these humanisers. Some are free, others are paid for. I think Ryan is still seen as the most effective one. Essentially, you paste your copy in, and it then performs its magic, disguising that you’re using an AI writer. There are other services that allow you to paste some of the copy into them, and they will perform AI detection on it. Ryan normally passes, not everyone, but the bulk, like Turin, and there are some others who can do it online. It will pass 100% human, and I use it just to add another layer of verification to ensure. Some of these humanizers really do… They make the copy almost unreadable. But Ryan does a pretty good job. You do have to read it, and you do have to perform some checks, but it’s still fairly readable, considering the content it produces, and it does pass most AI detection.

[00:28:04.600] – Robert Newman

Well, that’s been an incredible list. John uses these tools every day. I’ve stayed away from them. That will not always be the case. Both the tools are improving, and the world is changing. I still am going to leverage the human factor a lot, but the more I look at it, the more I’m starting to understand where the applications for AI will be relevant inside every space that we’re I think the main thing is that there are other people, especially in the SEO space, who still produce hundreds of articles per week.

[00:28:46.860] – Jonathan Denwood

I’ve never used it that way because you have to read the content and fact-check it. And there are other people who don’t bother; they just churn it out. I tend to add video, and I also add other elements to increase the value of the content. However, in my opinion, you do need to proofread, edit, read, and fact-check it. However, if you have experienced copywriters, there are other platforms. It will still help them increase their profitability, but I wouldn’t be happy with just not checking it and putting it on somebody’s website, which some people are doing, aren’t they?

[00:29:39.200] – Robert Newman

Yeah, absolutely. Well, ladies and gentlemen, that’s been our show. That’s been our last show. Thank you so much for tuning in. John, I’m going to let you do whatever you want to do at the very end. Say your goodbyes. If anybody, I am not going anywhere, though, ladies and gentlemen. I’ll still produce content for real estate. I’m going to change it up slightly. You can find whatever my next thing is on the inboundrem. Com site. Probably look at the bottom. You’ll see the last couple of notes or episodes that we’ve posted from this show down there. I will see you there if you want to follow me and join me. John, over to you.

[00:30:19.480] – Jonathan Denwood

Yeah, I’m not giving up on Mel, right? It’s still up. I’ve still got about half a dozen clients. I’m going to have to focus a little time on my other main business, but I’ve got some ideas for Melright. In the new year, I will probably move that on. I’ve got somebody who’s interested in helping me with that. We’re going to go a slightly different direction with it, which I should have done about 18 months ago, but I’ve been busy with my other business. But I wish you all the success with Melright. Rob. I think it’s going to be a great show. I think we’ll produce some really good content together. It’s just that I need to concentrate on my main business for a few months.

[00:31:16.220] – Robert Newman

I understand. Listen, sir, I wish you the wind in your sales and all the success in the world. Ladies and gentlemen, I deeply appreciate the time you’ve invested in listening to the advice I or we have given. I hope that it’s helped. I’ve always hoped that it has helped. I hope that you’ve gotten some value. I appreciate how much you’ve all elevated this particular show, and I’m always grateful, personally. And John, I’m grateful to you. I’m grateful for you getting me into this in the first place, and I’m also grateful for you getting me started on the podcast path and helping me understand the value.

[00:31:57.740] – Jonathan Denwood

That’s fantastic. We’ll see you later, folks. Bye. Ciao.