#493 – The Mail-Right Podcast Show: Best AI Video Editors For Real Estate Agents 2025

Best AI Video Editors For Real Estate Agents 2025

Transform your listings with the best AI video editors for real estate agents. Professional videos made easy – no experience required

In this video, we delve into the top AI video editors specifically designed for real estate agents. Discover tools that can streamline your property marketing, enhance video quality, and help you capture buyer attention like never before. We’ll explore user-friendly features, pricing, and the unique advantages of each software. Whether you’re a seasoned pro or just starting out, this guide is essential.

Canva

https://www.canva.com/video-editor/ai/

Free | Pro $120 per year

Adobe Express

https://www.adobe.com/express/feature/video/editor

Free

Runway

https://runwayml.com

Prices Free | Standard $15 | Pro $35 | Unlimited $95 per month

Descript

https://www.descript.com

Prices Hobbyist $24 | Creator $35 | Business $65 per month

Opus Clip

https://www.opus.pro/tools/youtube-shorts-maker

Prices Stater $15 | Pro $29 per month

 

HeyGen

https://www.heygen.com

Free | Creator $29 | Team $39 per month

Episode Full Show Notes

[00:00:23.200] – Robert Newman

Welcome back, ladies and gentlemen, to episode 493 of the Mail Right Podcast. And unfortunately, ladies and gentlemen, I have some sad news. We will not reach 500. We will not most likely be making it to 494. 495, although we don’t know for sure, we may reach 494. For those of you who are longtime listeners, if you would like to continue receiving some updated wisdom. John is retiring from this particular podcast, and I will continue with a new podcast called The Real Estate Revolution. You can find more details about that on the inboundrem.com website. We’ll announce it on our homepage. John, is there anything you’d like to add before I go into what we’ll cover in this show?

[00:01:20.110] – Jonathan Denwood

No, really, it’s just that got. It’s just too much. I’m doing free podcasts, and I really have to concentrate. I don’t want to give up on the membership machine show. I’ve been running mail, right, as a kind of secondary business,s and I put a little bit of extra money in it. We have about half a dozen clients, but the number hasn’t grown for over 18 months. And I haven’t been putting in the effort. I’ve just been concentrating on my other business. Which has grown. I lost a major client very. About six weeks ago, I’m sure we can get some other major clients, but I really need to concentrate on that business. And it’s. And it’s reasonably successful, so I just haven’t got the bandwidth.

[00:02:07.650] – Robert Newman

Robert, copy while we’re.

[00:02:10.610] – Jonathan Denwood

It’s not that we’re full. It’s not that we’re falling out dramatically because we haven’t. It’s just I need to concentrate on my other business. That’s the main thing.

[00:02:20.250] – Robert Newman

And I’m sad to see this go. I’d like to acknowledge here on the show that John is the one who introduced me to podcasting. There was, there was another person involved, Thomas, a long time ago. But John took that baton, offered me a spot on the show, which I gratefully accepted. And I’ve kind of grown to love the format for reasons related to access to influencers and similar things. And that’s why I’m going to continue the show. But honestly, everybody who’s listening, I never once had a podcast on my particular marketing model when we started. It is 100% my experiences with the show and experiences with John. It’s making me want to continue the show. So thank you, John. I really appreciate it and I think.

[00:03:04.750] – Jonathan Denwood

We’Ve covered some great stuff. The reality is that I haven’t been concentrating. I did have a business partner, but he’s bailed, and I don’t like giving up on stuff, but I really need to concentrate on my other business, and that’s just the reality.

[00:03:22.240] – Robert Newman

Robert, well, ladies and gentlemen, one way or another, we have an excellent show. John and I have been beating the drum for almost three and a half years now, since we started doing the show on video. Today, we’re going to discuss one of the hottest segments in video, which is AI Video editors – those editors that can theoretically make your videos look magical. And on this particular list that John once again did all the production work on, it just so happened by sheer coincidence and luck that my team uses three of the six tools he has on the list. So, John and I are going to split it up a little bit. I’m going to discuss the tools we use and explain how we utilize them with all of you. And you can decide for yourself whether you think that’s going to be beneficial for your business models as realtors. And then John will talk about the three heavier ones, not exclusively, any more than I will exclusively talk about mine. But he will talk more, take more of the lead. So, without any further ado, the first one on our list in episode number 493 is Canva.

 

[00:04:28.130] – Robert Newman

Now, Canva is absolutely the tool that I use. I have. It’s one of the only AI tools where I have a team membership, so I pay more money for it. For those who don’t know what that means, I think we pay a one time payment of a few hundred dollars a year, but that’s a team membership for Canva. I’ve got a total of three resources that use Canva. We use it for the creation of thumbnails, we use it for editing videos, and we even use it in partnership with another tool that’s on the list, which is hey Jen. But that’s way down the list. And we’ll talk about that last. But I just want you to know that we refine some of what hey Jen does with Canva. Now, Canva is user friendly. It has a massive library of licensed material that you can use as seed material inside what you do. You can also do some really cool things these days with uploading images like a static image of, let’s say a house. And then Canva will create a video around an image for you with some prompts. Now, prompt engineering is always important for every single one of these models that we’re talking about.

 

[00:05:35.710] – Robert Newman

I am not the prompt engineer for our Canva tool. I’ve only got the reports from my team that it is a very, very useful tool across almost every medium of social media content. We use it for graphs and charts on our extended blog post. We use it to generate eight second videos for when we want some movement across some of the video products that we produce. Like Video Shark, we use it. I mean we use Canva every single day, John and I’m really high on the tool. I think it’s the most useful. It is certainly the tool that we as an agency use the most that of everything on the list. What was your why did you put it on on the list today?

 

[00:06:20.840] – Jonathan Denwood

Well, I think they’ve improved it quite a bit. I use Canva almost every day. Not, not quite every day, but many days. And the free product isn’t crippled. I, I pay for the Pro, which I think is 120 a year. So and it’s one of those apps that, or services that bit like Grammarly or Zoom or Dropbox. They’re the four that I pay for every year. And I just pay when, when the invoice comes in, I just pay them. And it’s one of those four really. I just pay it. I, I think it’s well worth $120 for what it provides. And I haven’t used the AI video tool, but I watch some videos and it looks pretty cool for, you know, what you’re getting. You know, is it part the Pro or can you get it for the free bundle?

 

[00:07:24.790] – Robert Newman

I think I don’t think you can get it through the free, but I do think it’s part of the Pro and you just give everybody, maybe even you, a perspective. When I was researching pricing for tools, not only was Canva more broadly useful than most tools, it also happens to be cheaper. And that’s a rare combination like VO3, which is a great tool, which is a Google tool for those that don’t know or nano banana is $29 a month. Now that to put it into perspective is for like three times higher than the PRO license that you’ve got and it’s about 30% higher than the team license I’ve got. So when you look at price versus efficiency, Canva also tops that list too. On top of everything else, making it I think personally a de facto recommendation. And I love the fact that you put it number one on the list of things we’re going to talk about today. Number two on the list is Adobe Express. Now you used a keyword here which is Express. Okay. Which is so that everybody knows what that means. Adobe is one of those sites. Now I love Adobe and I love Adobe products.

 

[00:08:37.940] – Robert Newman

I don’t want anybody to misreading this. My only complaint, it has been this way for a long time is that it’s hard to cancel once you sign up for them because I run into that all the time and they have so many tools that I get lost on what tool that we’re using specifically. So John was kind enough to include a link to what we’re going to talk about. Adobe Express. Okay. I strongly recommend that so all of you don’t accidentally download the wrong Adobe tool and that you use it. My experience, not necessarily yours, John, I’m going to ask you about yours. My experience has been that Adobe, which is used by my two top editors, it does stuff that other tools don’t do. It’s a more extensive toolkit because I know that my two best editors swear by Adobe products. But I also know I’ve logged in and looked at their tool stuff and it’s not as easy as my Screen Pal editor. It’s not as easy as a lot. Like it’s, it’s probably easier than God, not Screencast O Matica. There’s a really complex tool that’s out there and like there’s another really old school video.

 

[00:09:52.940] – Jonathan Denwood

Are you talking about Final Cut?

 

[00:09:55.900] – Robert Newman

That’s the Apple product. Now there’s another one that you can download that you can make a full on movie.

 

[00:10:02.540] – Jonathan Denwood

You’re talking about Vinci.

 

[00:10:04.790] – Robert Newman

Hold on, I’ll tell you.

 

[00:10:07.030] – Jonathan Denwood

So the other factor is I think Rob’s talking about Adobe Cloud, which is you get dependent on what license you have access to Adobe Illustrator, Adobe Photoshop, Lightbox Premiere Pro, which is their ed, their professional level editor. It’s not cheap folks. When I did my masters, I did a lot of work in Adobe in editing and in After Effects. We’re talking about their free, much simpler tool here. Adobe Express and they’ve offered it. They, they offer a lot of it for free. There are some parts that they ask for some money, but it’s not, it’s nothing like compared to their creative products. They have expanded it. I looked at specifically the editor that you get with Adobe Express and I was quite impressed. The only problem is it’s Adobe and I, I only use Photoshop, so I managed to, to get a deal and I do renew it. It’s one, it’s the, the fifth of the five products that I regularly and it was part of Lightbox, so I only pay about 120 for the year and of that I get Photoshop with Light Box, but I don’t touch the rest because, well, they’re in trouble Adobe a bit because Figma, they’re under attack from a, from a product which they tried to buy.

 

[00:11:52.850] – Jonathan Denwood

They tried to buy the company and the government wouldn’t let them do it. And that’s a company called Figma. And basically the Adobe had a competing product and they gave up on it and they no longer think it’s xr. And I gave up on it and then they attempted to buy Figma and they got pushed back from the government and Figma went public. I think, I can’t remember when they went public, but they’re really, they’re really eating into the Adobe pie.

 

[00:12:30.080] – Robert Newman

The tool I was talking about is Camtasia.

 

[00:12:32.720] – Jonathan Denwood

Oh, yes.

 

[00:12:33.920] – Robert Newman

Okay. So just with having said that, I still have team members that are using Adobe Express and I actually have two people just using full of full suite of Adobe tools on top of everything else. So it is where serious video editors go, whether or not it’s going to be right for most of the people listening to the show. That’s the reason I’m putting the addendum in there. If you have a video editor and you’re just trying to get like, if you’re listening to the show so that you kind of understand what the tools are so you can have conversations with people who use those tools a little better, then this is a great podcast for you listen to because then you can, you know. All right, well, if they’re using Adobe, they either have high aspirations or they’re serious editors.

 

[00:13:24.340] – Jonathan Denwood

I kind of selected the tools. I think all these tools apart from the next. Well, it’s possible with the next. I think it’s all aimed, but for the individual real estate agent that is probably trying to do it themselves, the next one we’re going to talk about is probably the most powerful and the most Complicated one, but you. It’s still a lot simpler than Adobe Premiere or Final Cut. It’s still a lot simpler.

 

[00:13:54.670] – Robert Newman

So why don’t you lead into the next. The next one on the list and.

 

[00:13:58.550] – Jonathan Denwood

Then we can go for our break. Well, it’s Runway of, of this group, I would say it’s the most complicated. They’ve got a free product. It’s not that expensive, though, really, compared to when you’re in the Adobe Suite Pro Suite, because it’s not. They’ve got a free, but that’s limited. The standard is 15 these month to month. The Pro is 35. I’d probably go with the Pro. And it’s. It’s a combination of Premier After Effects stuff that used to take you months to learn and then probably a year so you could get up to professional standard. It’s just amazing what it does. You know, you can. It takes away background, it makes videos, it takes one video and you can combine it with another. It. It’s very powerful and it’s very extensive what it can do. And like they say, I think it’s. It’s going to be probably the most difficult. But compared, like I say, compared to what you had to know about a year ago or 18 months ago, it’s totally doable, I think.

 

[00:15:26.380] – Robert Newman

Copy you. Ladies and gentlemen, I don’t know much about Runway ML, besides the fact I’ve heard of it. So, John, if you don’t mind, we’re going to go to our break and then when we come back, you’re going to kick us off. And what we’re going to talk about when we come back to break is a tool called Descript. You’re going to want to stay tuned for what John has to say about it. So without any further ado, go grab that cup of coffee. Thank our sponsors, which is InboundREM and mail. Right. They are bringing you the show today. And so if you find anything that you like on the show, do us a favor, give us a thumbs up and a like. Even though the show is going dark, the work that we put into it is not. And the shows are we going to leave the past shows available for people to access? So there you go, ladies and gentlemen. So if you like the work that we’ve done together, you should give us a final attaboy. As you.

 

[00:16:18.510] – Jonathan Denwood

Yeah, well, people gotta understand. I do three podcasts a week and it was just too much. Robert, I.

 

[00:16:24.270] – Robert Newman

Believe me, I understand. Maybe everybody else doesn’t, but I do. All right, with no further ado, we’re going to be right back. Stay tuned. Three, two, one. Welcome back, ladies and gentlemen. If you are still here after the break, John and I give you a hearty thank you so much. Now he’s going to take it away. We are talking about AI Video editors. Next up on our list is Descript. Tell us about it, John.

 

[00:16:50.490] – Jonathan Denwood

Yeah, Descript. It’s really interesting because Runway’s got, I wouldn’t say kind of a traditional interface, but kind of compared to some of the more traditional editors, where Descript is quite unique in a way. It’s got this interface where it’s like. It’s like using a word editor to edit your videos. It gives you a transcript, and you can move the words around, and then you can select a word to delete it. Like, if you’re trying to get rid of all your hums and Rs, it will. It will give you a transcript, and you can select all the hums or all the Rs, and it will just remove them. And you can do, like, fades, kind of traditional editing, video editing. But it’s in a. It’s in a kind of word processor interface. And that’s quite unique, isn’t it? And a lot of people. I’ve got a friend that uses it every. Uses it very regularly, every week, and he loves it. And it also. Runway does it as well. But the Descript, if you’re trying to. Trying to. You’ve got a long video, and you’re trying to turn it into shorts. It does a really good job of it, and it does the titles as well.

 

[00:18:23.710] – Jonathan Denwood

And for the price, it’s 24 for the hobbyist, and then the creator is 35. The business gets up to 65. So I probably would look at hobbyists and then the create at 35 if I was the individual agent trying to do some better editing. I think for the power and for the price, they create at $35 of this list, unless I was going for the free ones, it’s probably the one I’d go with a bit.

 

[00:18:57.920] – Robert Newman

Very cool. Well, I don’t. Again, ladies and gentlemen, and for John, I do not know this tool that well, so I’m going to just add what John has included in the notes but did not mention, which is the hobbyist price is $24 a month, creator 35, and business, 65 per month. Now, I’m going to add the final thought that this. All these tools fall in the same price range. They seem to be competing with each other within a few dollars a month. Except, of course, for Canva, which Once again is far less expensive than everything on the list. For those that might be trying to experiment and have no end goal besides like an inexpensive tool to try to get their feet wet. Other than that, John’s list of performance stuff that he’s been mentioning that, that, I mean, that’s how you measure these things. You go, you look at the features and make a careful decision based on both your budget and what you’re trying to accomplish. Out fifth on our list is Opus Clip. Yeah. Once again, a tool that we don’t use and that I don’t know that much about. So John, why don’t you, why don’t you take us through that one?

 

[00:20:04.300] – Jonathan Denwood

Yeah, that, that’s mostly used for if you’ve got long videos and you want to cut them up and use them for tick tock for Instagram reels, if you want to use them on YouTube, the shorts, my friend, it’s highly recommended for that. But the problem is he had both. He had Descript and Opus Clip and he said he mostly you. He mostly uses Descript and it just wasn’t worth paying. But if you’re just looking for a tool to cut up video in shorts, I probably go with Opus Clip, actually. But if you’re looking for a general editor, I say that if you’re happy with Canva or Adobe Express, but you want to produce a load of shorts for social media, I’ll probably go with Opus Clip. But if you look at Descript and you like it, it’s probably no point in buying Opus Clip. And it starts at 15 and, and then they’ve got a pro that’s 29. So it’s not ridiculously expensive, is it?

 

[00:21:14.740] – Robert Newman

No, not at all. And that’s. I had heard roughly the same thing about Opus. So for those that may be just looking for a fast, easy way to divide already existing, longer format content up, the way that I like to test new services like this is just have one video ready to go. You go, you sign up, you test it, you like literally cut it up, you post it, you make a reminder to yourself to go back into the tool a week later. And if you know, if you had some success with your shorts or whatever it was, maybe you then keep the expense going. But if you didn’t, or you saw no noticeable difference or it wasn’t easier, you cancel the subscription. I don’t know about anybody else, but I have so much bleed in terms of my finances because I have now canceled like 30 subscriptions. John.

 

[00:22:02.200] – Jonathan Denwood

Yeah, that’s what I like about WordPress Because I bought a number which I use for my other business as part of my offering. I bought a number. Well, I’ve got some special deals because of my relationships, but I’ve got a number of lifetime unlimited website licenses. Because all this, it all adds up, doesn’t it? All these subscriptions. I call it in Scripture, Nitis, you know, you don’t realize. So I try and keep. There’s about five of these SAS products like Zoom, Grammarly, Dropbox and there’s a couple others. But I really try and keep the subscriptions down because it, it just gets totally out of hand.

 

[00:22:52.660] – Robert Newman

It does. So far as yet, ladies and gentlemen, for the, the effort that I’ve told you, I’ve saved myself $600 a month. And of that 600, that fully 400 of it was stuff we’re. It would just. They got added. We tested and we didn’t cancel. That’s why I gave you the advice I gave you. You don’t want to find a charge for $15 a month, but you’ve been paying it for two years without ever even using the tool. You add that up. It does add up. That’s just my only point. It adds up. Like, next thing you know, you spent hundreds of dollars on something you haven’t even looked at in a long, long time. All right, moving on. We finally are at a tool that I do have something to say about. John, I don’t know if you’re willing to do this little bit of extra work, but I’ve just posted a link for you. We are using hey Gen almost exclusively to do AI avatar videos. And we’ve got it to a point where I call it 80%, 8 out of 10 in terms of quality. It’s where we create a representation of a realtor with their permission, of course, and they’re talking about an area.

 

[00:23:50.970] – Robert Newman

And we’ve done these videos numerous times. We’ve got like four betas now. And the videos don’t get quite the same engagement as a real life human being does. But if you’re looking for video and engagement, you’re doing anything like SEO or trying to fill a channel or a vast number of other subjects, then all of a sudden this service can be very good. The realtor that we’re doing it with has been a realtor for 40 plus years. He’s not going to get involved in social or AI. So we came up with a solution solution just for him as a beta. And so far he’s been really loving the result. So one way or the other, Whether or not it’s effective has is yet to remains to be seen. But does he have video that looks like he’s talking giving you a tour guide of certain parts of his market? The answer is absolutely it does. And it’s not that bad. If John is willing to attach it in the show notes, you can see an example. And it was generated using. Hey Jin.

 

[00:24:44.270] – Jonathan Denwood

Yeah, I’ll put it in show notes.

 

[00:24:45.750] – Robert Newman

That’s what I got.

 

[00:24:48.680] – Jonathan Denwood

Yeah, it’s, there’s a, there’s like two to three. But this is one of the leaders, isn’t it? I think the, we covered this six, seven months ago and there was some people that said you could improve the audio and there was a third party. But I think their move, they’re improving almost every month. And it’s not ridiculously priced, is it? It’s 20, it starts at 29 and the team is 39. So. So obviously be better if you can do it yourself. But there are a lot of agents that just. I don’t know what it is. Well, it is strange talking to a camera. I’ve just done a ton of it. I, you know, I’ve done it on my WP Tonic channel. I’ve done 1700 videos over four years. That’s a lot of videos. So I’m not bothered by it. But looking straight a camera, I’ve got a camera over here which is my professional camera. You get used to it. So I think. But there’s some agents, they’re really good in person, but they just, they just can’t handle being in front of a camera, can they?

 

[00:26:03.150] – Robert Newman

No, they can’t. And ladies, you know, I’m gonna, I’m gonna do a quick little summary and then we’re gonna wrap up the show. Or, if John wants to do a summary, he’ll do it, and then we’ll wrap up the show. My summary is this. There are a lot of interesting tools out there that are basically also AI video editors, but they’re included in bigger tools whose purpose doesn’t seem to be directly just editing AI video. One of the more interesting of these tools is the Instagram snippet cutter. I was just listening to a very prolific agent who has over 100,000 followers on Instagram, and he uses their built-in tool to cut, edit, and shorten his videos. He does it from his phone. He says it’s easy and it takes him less than 30 minutes. So when we’re talking about video editors, I would like to remind everybody that it’s a tool that should suit a need. If you have more extensive needs within the video, you may be looking at a more comprehensive tool. If your needs are extremely simple, you might want to check out the tools that are included with the platform where you’re posting the video.

 

[00:27:11.340] – Robert Newman

Almost all the services, including those from Google and Facebook, have very good editors built into their posting abilities. You may want to review those options before spending any additional money. That is just a thought. How do you feel, either as a comment on what I just said or in response to your own thoughts about it? John?

[00:27:34.320] – Jonathan Denwood

Yeah, I agree with that. I, I think, I think you can’t beat Canberra. I think what Adobe Express is offering, it’s not some of their functionality you do have to pay, but a lot of it is free. And I think if you. It’s got a very unique interface, but I haven’t used it. But, as I said, I have a friend. Is this descriptive if you want it to be? It makes it really easy to get rid of all the hums and Rs, and really do a kind of semi-professional job if that’s what you’re looking for, without spending all the time learning a more traditional interface. So. And then they got Opus Clip, which, if you’re just using Canva and want to create a lot of shorts, I probably would consider Opus Clip because it does a really good job.

[00:28:27.790] – Robert Newman

Thank you, ladies and gentlemen, for joining us on our show. We may do one more. As we said, we may not. It is all to be determined. So, in the event that this happens to be the last Mel Right show, just a little snippet. The AI revolution, the real estate revolution. What I’m going to talk about is kind of the segue, the branching point between all the things that are new in real estate and all the traditional things. It’s going to be a bridge conversation, where we’ll talk to a lot of innovators and CEOs, discussing where we think technology is headed, as well as some commentary on where technology has been. That’s why we’re calling it the real estate revolution. I intend to leverage my industry contacts and invite some notable guests, especially to kick off the show. I’ve got an agent with an AI funnel that is actually working completely from start to finish, generating him leads cold. However, it took him three years to develop it. I’m trying to get him to be the first guest talking about all the work that went into building a completely autonomous AI tool.

[00:29:29.950] – Robert Newman

That generates him leads. That’s what I got for you. If you’d like to check me out, you can do so at the InboundREM channel. You can email me at robertboundrem if you’d like to be subscribed to my new list. When I get it going for the new show, I think that. Oh, and one last thing from me to you and to all the audience, to John himself, I just want to give a hearty, heartfelt thank you to everybody. I want to give you a big thank you, John, for all the work you’ve done to produce this show, as well as all the work you continue to do to produce it. I understand so well how you’re saying it’s an overwhelming mountain of work. Just to do one show is a lot of work, ladies and gentlemen. To do three is almost mind-boggling. So John, hat tip to the direction that you’re going. All the luck, may the wind be behind your sails. And thank you for all that you’ve done.

[00:30:19.140] – Jonathan Denwood

Oh, thanks for that, Rob. I’ve learned a lot being your host on the show. I think we would do some really good stuff. I’m not sure why we didn’t become the number one podcast for real estate, but I think we consistently ranked in the top 20. I think we have a reasonable audience. We just didn’t hear much from them, did we?

[00:30:47.700] – Robert Newman

That’s true; a few times over the years, I’ve heard that there are some calls that I’ve received, but.

[00:30:52.780] – Jonathan Denwood

That’s not unusual for podcasting. My WP Tonic, which is a larger show. Depending on the guest, I have people join us live. About two weeks ago, I had about 20-25 people join the conversation, but in other episodes with other guests, I don’t get anybody joining us. So, it’s really dependent on the guest, in reality. So, thanks, folks, and us. Hopefully, we will do an end-of-show next week. I can’t say for definite, but I will attempt it, and hopefully, we will see you next week, folks.

[00:31:32.100] – Robert Newman

All right, take us offline, sir.