#484 – The Mail-Right Podcast Show: How To Generate High Quality Real Estate Leads in 2025

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How To Generate High Quality Real Estate Leads in 2025 (With 4 Easy Steps)

Master the art of generating high-quality real estate leads in 2025. Follow these 4 easy steps to attract more qualified prospects now.

Unlock the secrets to generating high-quality real estate leads in 2025 with our latest video! We break down four easy steps that can transform your approach and boost your success in the competitive real estate market. From leveraging technology to refining your marketing strategies, this video provides actionable insights tailored for today’s landscape.

Eric Preston, Owner of Agent Launch

https://agentlaunch.com

Evelyn Weiss

https://www.skool.com/evelyn/about
.
Skool was co-founded by Sam Ovens, Daniel Kang, and Alex Hormozi

#1 – Using Either Google or Facebook Paid Advertising

Starting with $1,000, however, if you want quick results, you should be looking at around $3,000 per month

#2 – Optimizing Landing Pages for High Conversion – (with marketing automation)

One Clear Call-To-Action (CTA)

Social Proof

Video

Split Testing

#3 – Retargeting Ads – (keeping your brand top of mind)

$5 to $10 per day

#4 – Conversion – (turning leads into clients)

Episode Full Show Notes

[00:00:00.000] – Speaker 1

Right. It’s show 484, so do your countdown, and we go into it.

[00:00:05.820] – Speaker 2

Three, two, one. Welcome back, ladies and gentlemen, to episode number 484 of the Mailright podcast. I have just discovered, through my own due diligence, that the number one place you’ve been liking our show is Apple iTunes. I’d like to ask those of you who don’t know that we’re in the running to be the number one real estate podcast for marketing. We are number 89. Do us a favor and give us a like and a thumbs up if you enjoy the show’s content. Today, we’re going to talk about how to generate high-quality real estate leads in 2025. It’s going to be a fairly basic show for those of you who’ve listened before. We’re going to cover a couple of specific tips. We’re going to talk about things like driving traffic, optimizing landing pages, retargeting targeting ads, and conversion. Now, the conversion part of the conversation is probably one everybody will want to tune into. But before we dive into this extremely meaty and relevant subject, John, why don’t you go ahead and introduce yourself to the audience?

[00:01:14.440] – Speaker 1

Oh, Thanks, Robert. I’m the joint founder of Mel-right. Com. We’re a CRM, AI-generated website, and all-in-one lead generative platform, available at a fantastic price of $ 49 per month if you pay month-to-month. Back over to you, Robert.

[00:01:35.040] – Speaker 2

Hey. So, ladies and gentlemen, my name is Robert Newman, and for those of you who don’t know me, I’m one of the country’s leading SEO guys, and I specialize in real estate. I build real estate websites. I specialize in real estate marketing campaigns that focus on organic and inbound strategies, which align directly with the conversation about generating higher-quality leads. Interestingly enough, our strategy isn’t here, but then again, on this list, but then again, it’s a long time. It’s a significant investment of either time, money or both. However, it far exceeds most other results in terms of both high quality and high ROI. Today, we’re going to start our list by discussing paid advertising. John, I think you do more paid advertising than we do. We have about 10-15 clients that we service in that field. I know that your partner is a paid advertising expert for Facebook, I believe. Yeah, Facebook. Why don’t you jump us off on this subject?

[00:02:44.220] – Speaker 1

Yeah, I just want to make it clear. I’ve gathered many of these ideas from Eric Preston, whom we had on the podcast about a year ago. He’s the founder of Agent Launch, and I follow Eric on his YouTube channel quite a lot. And he’s really down to earth, and I like a lot of his ideas and how he explains things. I get a lot of my ideas around there from Eric, so I want to give him a shout-out. The environment’s changed. Our experience is primarily with Facebook, so I’ll focus on that. We haven’t got that many. We have about six or seven clients that we help with their Facebook advertising, as you can start off with a monthly budget of $500, depending on the area you’re in. However, in reality, you will be better off doing it yourself. Eric provides a wealth of training on his YouTube channel to help you do that. However, if you want us to help you and you’re looking to generate leads reasonably quickly, you really need to consider a budget starting at $1,000 and going up to $3,000 per month, depending on the area you’re competing in.

[00:04:26.460] – Speaker 1

So, it’s definitely more expensive to get reasonable leads from Facebook. But on the other hand, with AI and what Facebook has done with AI, the leads that you do get are pretty good if you have the right budget.

[00:04:46.720] – Speaker 2

Awesome. Well, I’m going to… Thanks for all that, John. I appreciate it, and I know the audience does as well. I’m going to share what I use paid advertising for, how I utilize it, and whether or not I feel it impacts lead quality. We are using paid advertising more and more because, as revealed in the lawsuit and the leak that occurred about a year ago, we now understand exactly how Google operates. We know that they lied about paid advertising. It does positively impact SEO. Okay? So there’s that. What we do is we run tests. We use paid advertising to run tests on pages and initiate user behavior, because there’s one thing you cannot fault paid advertising for. Theoretically, if you had your ad and your destination ready, you could start tomorrow. I could get traffic tomorrow. In fact, depending on the traffic I’m targeting, I might be able to get a thousand people to a page tomorrow, which means that user behavior and SEO signals start immediately. This can and sometimes It does lead to things like conversion. It definitely leads to faster SEO rankings on websites and similar platforms.

[00:06:11.600] – Speaker 2

It does not help you with Facebook in terms of organic marketing unless, of course, you’re getting something that’s extremely shareable and that you’ve got a lot of accelerant in the terms of an existing audience ready and willing to share your content. Then paid advertising It works quite well on Facebook and can lead to some strong organic results depending on what you’re sharing. Now, having said that, one other thing that I love for advertising is testing things like video. Now, video is still an extremely cheap way to advertise. It rarely makes it onto conversion lists because lay down leads from video tend to be like lay down. They’re usually your customer by the time you get them. Unfortunately, you lose a lot of middle market indecisive people that a strong salesperson or sales team can convert. That means that video isn’t the end all, be all. It’s just a good way to get high quality leads for a relatively reasonable cost, but you’re probably not going to get your phone ringing off the hook. It’s my experience with it. It’s not on our list, but I decided to add it. What is on our list is number two is optimizing landing pages for high conversion.

[00:07:28.100] – Speaker 2

Now, I have a lot of thoughts here because I built a lot of these pages, including what are called super pages, which is where you’ve got one web page that is effectively a whole website combined into a single page. There is a methodology that you use to create these pages that is like a philosophy that somebody described to me years ago. But before I jump into that, what did you have in mind when you put that? How would you How do you optimize your landing page for high conversion, John?

[00:08:02.680] – Speaker 1

I think it’s just the basic principles, one clear call for action, CTA, social proof, video, but you’ve mentioned that if you can put video on the landing page, I think it really helps, but if you can’t, you can’t. You’ve just mentioned split testing. The split testing, it’s just minor change into the wording. It can have a dramatic effect on the amount of people that fill in. You need a good offer. Don’t ask too much information from the possible lead. Make sure that they got to put in the right email address to receive whatever they’re going to get for their information. Just don’t Just don’t automatically take them to somewhere where they can download because they’re just going to put in a crap email address. So it’s best that they can only get it. You’re going to set up with two factor authorisation, why you’re going to send them an email to say, did you want this? Did you want whatever you’re giving in exchange for their information? But it’s still It’s better to do it that way because they got to put in a decent email address. I would really try and cut down wanting their phone number and a load of additional info.

[00:09:46.060] – Speaker 1

Constantly have this discussion with people. We want this field, we want that field. The more fields you have, the more it’s going to put off somebody. But they’re the basics because that’s what I thought this episode we would do, just go over the basics because I think a lot of people don’t understand the basics, do they?

[00:10:10.160] – Speaker 2

I don’t think they do. High converting landing pages, the page that you land on, is different than high converting sales pages, at least in the general world of e-commerce mechanics, because usually what you’re doing is you’re on these really long, deep pages that I promised that I would talk about. You’re You’re usually doing benefit, benefit, benefit, temperature check, benefit, benefit, benefit, temperature check. Now, benefits could be videos, they could be social proof, they could be how many other people signed up. They can be a lot of different things. But what you’re generally doing is benefit, benefit, benefit, and then you’re like, doesn’t this sound great? Something like that. When I just looked up converting landing pages, I discovered that the first four or five websites seem to be drifting in the direction of neilpatel. Com. These websites are a simple sign-up form that leads you to deeper questions and mechanics inside. The Netflix was given as a great landing page, which is literally just a buying statement, an input bar, and a sign it. That’s it. Neil Patel is very similar. I do not think that without the brand that all the companies listed have, you’re going to get high conversion.

[00:11:34.540] – Speaker 2

I don’t think anybody cares unless they already know who you are. However, if you’ve managed to convince somebody in a traffic-generating mechanism that you’re worth checking out, then these very simple landing page forms do work quite well. You might want to use video or ad copy that’s compelling, really compelling. What really compelling is, is I actually recommend that you use Neil Patel, to decide what ad copy should look like, or better yet, use ChatGPT or Gemini and see what they recommend for ad copy. You can probably come up with some reasonably good stuff if you wanted to. Failing all that, call a specialist like John and his team, and they should be able to help you out where these AI tools might not. Number three… Hold on.

[00:12:25.660] – Speaker 1

I think we got fire break.

[00:12:27.580] – Speaker 2

We’re going to go to our break. We When we come back, we will be right back, and we’re going to say thank you to our sponsors of our show. Probably ask you to save or like our show one more time, and then move on with the rest of the show, which we’re hoping is going to be a helpful refresh for those of you looking to generate some high-quality leads in 2025. We’ll be right back. Three, two, one. Welcome back, ladies and gentlemen, to episode number 484 of the MailRight podcast. Today’s show has been sponsored by mail-right. Com. It’s the only place to go if you’re looking for a reasonably priced CRM website combo where they build the website right in front of your eyes. I highly recommend you check them out. Ask for John and tell them that Robert sent you. All right. If you’d like to check out some SEO or AIO services, you’re going to want to go to inboundrem. Com, who’s our second sponsor for the show today. You can hit the About page and you can get in touch with me, Robert Newman, and I will happily give you consultation that will change the trajectory of your entire real estate career.

[00:13:41.120] – Speaker 2

I pretty much guarantee it. All right, without any further ado, we’re going to go into the next subject on the list, which is retargeting ads. John, for those people that don’t know, why don’t you explain what retargeting is?

[00:13:54.980] – Speaker 1

Yeah, especially on Facebook, you can put a pixel on your website on your landing When they hit it, they might not fill in the form, but it will track them. So when they go back to Facebook, you can do what’s called a retargeting campaign, which basically will reshow the offer to them on Facebook. I can’t remember what the average on a good, sorted out landing page is. You might know it, Robert, but it’s not that high. If you can increase the amount of people that will return and fill in the information and to get what you’re offering on the landing page, that’s fantastic. And you can do that with retargeting, and it’s a lot cheaper. It’s a lot cheaper because you’re dealing with a much smaller target. So it could be like 5, $10 a day to retarget, and it will increase the effectiveness of the campaign, basically. Back over to you, Rob.

[00:15:21.320] – Speaker 2

We use retargeting. Now, retargeting is actually a method of traffic generation that is one of my favorites. Now, because retargeting Everything works really good with the idea of inbound. Inbound and paid. And paid advertising has a very big place inside the inbound marketing world. Inbound REN just doesn’t use a ton of it, at least not right now. We have a handful of clients that do a lot of it. But it requires… It’s like sending people to a place requires you have something really good for those people to look at in the inbound world, like to get a response, offer really good content drop, an e-book, something that you’ve built or designed that gives so much value that people want it, and then they reach out to you.

[00:16:07.020] – Speaker 1

I think you specialize on the Google local business and local SEO, and it’s very, very effective. It just… That’s what you specialize in. You set everything up in your team. I Like I say, it’s very effective, isn’t it?

[00:16:32.940] – Speaker 2

It works really, really well for some of our clients. Now, ladies and gentlemen, here’s something that you should all hear from me. The retargeting is one of my favorite inbound strategies. Why? Because we can take a list that you have of clients that have already reached out or connected with you or that you’ve scraped off the website traffic and then create an advertisement that follows them around. It’s one of the best inbound marketing ecosystem development tools that exists because you’ve already got their information. If you’re like me and you specialize in a particular profession, or let’s say you’re a real estate specialist such as mid-century Modern Homes or people that are relocating or a specific city. Well, if you got the name of everybody inside that city, an email marketing list of every person that publicly had their information for purchase, and then you did retargeting campaign that made sure that every time they came on the web, they saw an advertisement or a video of why you’re just the best person that they should talk to about, theoretically, maybe listing their home in a city. Is this the right time? What questions should you ask?

[00:17:46.360] – Speaker 2

Get a free consultation with me today, and I will happily come to your house and give you all the pros and cons of listing your home in 2025 as an example. Then you let your market knowledge speak for you. If you’re really, really, really, really, really certain of your sales abilities like I would be, you’re going to offer anything at all just to get the conversation going. Then you’re going to walk through the door. Retargeting works so, so, so, so, so your information, you already understand where the audience is at, you already understand there’s some core element about the audience that you use to grab the information in the first place. My retargeting campaigns are aimed at people who’ve already visited my website, so I already know they’ve been there. But the most important part of the conversation, the most important part of the whole podcast is the next part of the conversation, which is conversion. Let’s just say that you do have something that’s generating calls or emails. Well, my goodness, the secret then becomes, how do you convert? How do you take a casual inquiry and convert it? That is a very big subject.

[00:19:15.710] – Speaker 2

We could actually have a real estate podcast called Realtor Conversion Podcast, and probably do incredibly well, John and I. But that’s how big the subject is. But, John, why don’t you go ahead and give some Some tips, some updates?

[00:19:32.050] – Speaker 1

Like I said, I’m just going by the way we set up MailRight, and Eric has a similar setup. Is that basically, they filled in the landing page, they’re giving you their email, they’re giving you their mobile number depending on how many fields you’ve got on the landing page. Well, with our system, you can build the landing page, and we also provide some lead magnets as part of our system. It’s a library, basically. I think we’ve got about 15 different lead magnets, and we’ve got a modern page builder where we got a library of different landing pages and patterns. So it enables you to build the landing pages really quick if you want to do it yourself. Then our system, what we recommend, what we do if we’re doing it for people, is we have a day one, a day three, and a day seven. Then after day seven, they go on a monthly drip. But day one, day three, day seven. Basically, we send them text and emails on day one, on day three, and on day seven. It depends on the agent. We like a link with the first frame of a video in the email.

[00:21:10.920] – Speaker 1

Essentially, it’s an introduction to the agent, outlining the process for working with them, and then a follow-up email regarding whether they’re buyers and what the transaction process entails. Just a quick intro. Just to build trust, basically. What we’re really about is seeing if the potential leads are going to put their hand up, whether they will respond to the email, and whether they will respond to a text message. If they do, essentially, there are three buckets we categorize leads into: hot, nurturing, and unresponsive. If they put their hand up on day one or day three, that’s a hot lead, and that deserves a phone call. You’re not going to get around it. You’re going to have to call these people. It is. If they put their hand up and say, ‘Well, we’re not actively looking right now,’ that might be in the nurturing bucket. Then, if you don’t get any response from them, we put them on the monthly drip because they might not be thinking of buying or selling in six months to a year or 18 months. But it’s still worth putting them on a drip because Most agents are just terrible about all this, aren’t they?

[00:22:49.260] – Speaker 2

They really are, which is what’s going to make my next comment all the more surprising. I’ve always thought and still think that if you’re going to… Whatever lead generation strategy you have going on, one thing I do a little differently is either personal outreach or personal calls. Now, my lead strategies for inbound are so strong. I have an 80% book rate with just a calendar or link. I rarely have to call my leads. But if I didn’t, if I didn’t have leads that were that strong, if I didn’t have that going for me, what I would be doing is calling every mediocre lead with some intro that instigated value. With IDX leads, it’s always, Hey, I just want to let you know I got the system registration. I’d like to update your search parameters so that when the system sends you properties, you receive the best ones based on your interests. Then, if the client hangs up on you or goes away, I delete the lead. If they start a conversation, I qualify when, where, and when they are thinking of moving. Where are you moving from?

[00:24:29.100] – Speaker 2

What’s your price range? Do you have approved credit? Blah, blah, blah, blah, blah, three months to one year as a real estate agent, the more money you’re going to make. I say conversion is about understanding that every lead, no matter how unappealing, is an opportunity, and that you enter the conversation with that person to establish a relationship as soon as possible. I’ve never been a big fan of sales tactics as they relate to the individual relationship between a prospect and you. In other words, call them up with something that honors and respects your humanity and also honors the fact that you have to generate some business. If John has just moved to Wichita, how is your move? Are you liking Wichita? Let me ask you a quick question. Do you already have somebody that you’re under contract with? You have to be very careful about the way you phrase your questions. Are you under contract in order to purchase another piece of property? Because I know you just moved from Reno. Because you have to say the words under contract. Very few buyer’s agents are still applying contracts.

[00:25:22.840] – Speaker 2

It’s a very subtle way to get the S. You have to be careful about how you open up your dialog. How do you get the contract? Now, I can go on all day long because telephone sales is my background. I’ve actually spent more time doing that than anything else. For over 30 years of my career, I’ve been doing telephone sales. What I suggest is that if you have questions about specifics, you should work on your pitch a bit. Honestly, it’s still a bit slow, so you can always reach out to me at inboundrim. Please contact us at com or [email protected] to schedule a call, and I’ll do my best to assist you. We’ve reached the end of our list a little early in terms of the show, just a few minutes ahead of schedule. I just want to thank John, as always, for putting together the show notes and remaining so disciplined and diligent. Ladies and gentlemen, this guy just moved halfway across the country and took only a single week off, and then was straight back into the trenches with me on the show. John, thank you very much. How would you like people to contact you if they would like to discuss the MailRight system?

[00:26:32.810] – Speaker 1

Yes, simply visit the mail-right.com website. Have a look at what we have to offer. We’ve got a new library of WordPress-based starter websites. However, we also offer onboarding with one of my team members, where you can actually build a website in front of you using AI and prompts. Alternatively, you can use one of our starter themes and adapt it. It’s all using a modern WordPress page builder. However, if you wish to utilize AI, we will do so in front of you and get your website up and running on a dummy domain. We can then transfer it to your main domain, but this will be done immediately. Or, as I said, you can use one of our starter websites. That’s it.

[00:27:31.320] – Speaker 2

That’s a compelling offer for somebody who’s looking to move quickly. Again, you’ve already heard me say to go to inboundrem.com or simply search for ‘real estate marketing company’. We’re now on the first page, at number 4, just to demonstrate our SEO capabilities. We’ve been working on it for… Again, I’m a very transparent guy. It’s been 18 months, but we’re currently just one step below a luxury presence, and we’re a 28-person team, whereas they’re a 400-person team. So, I feel pretty proud of the work that we’ve accomplished. Thank you all for your time today. I haven’t looked at a client’s name. I’m so sorry. John and I really appreciate it.

[00:28:15.440] – Speaker 1

Is Joe better looking than me, then, Robert? More pleasant. Has it got the English sarcasm? Is that it?

[00:28:25.500] – Speaker 2

I think I’ve grown accustomed to your English sarcasm after three and a half to four years. All right, ladies and gentlemen, thanks so much for tuning in. Like and share the show where you find it. iTunes is most likely and followed shortly after Spotify. We’ll catch you next time. Thank you for your earballs.