#482 – The Mail-Right Podcast Show: Easy Ways To Stand Out As a Real Estate Agent in 2025

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Easy Ways To Stand Out As a Real Estate Agent in 2025

Discover easy ways to stand out as a real estate agent in 2025 and boost your sales with proven strategies that attract more clients fast.

In a competitive real estate market, how can you ensure your voice is heard? This video explores innovative strategies that will help you stand out as a real estate agent in 2025. From leveraging cutting-edge technology to building authentic connections with clients, we cover essential tips and techniques to enhance your visibility and reputation. Don’t miss out on these game-changing insights.

#1 – DM people on social media

a – noticing personal events

b – local events

c – information that is in your CMS about particular people

#2 – Selfie video to past clients (using BombBomb)

#3 – Answering Questions on Social Media

#4 – Share Success Stories of Past Sales

#5 – Share Hot Properties

#6 – Share Helpful Content

Episode Full Show Notes

[00:00:04.220] – Robert Newman

Welcome back, ladies and gentlemen, to episode number 482 of the MailRight podcast. I am just overjoyed to tell you that you have found the number 86-ranked podcast for real estate marketing in the US. And today, today’s exciting topic, today’s topic that you’re just going to be at the edge of your seat waiting to learn, joining Joining me and John, lapping up at the river of knowledge that we provide you is going to be easy ways to stand out as a real estate agent in 2025. Forgive me, that wasn’t the smoothest introduction I’ve ever done, but I am joined today by the master of all podcast production, Jonathan Dinwood. Go ahead, John, introduce yourself to the audience.

[00:00:53.460] – Jonathan Denwood

Thanks, Rob. I’m the joint founder of Mail-right.com. We’re a great value CRM with a landing page, email, text messaging, and a lot more. One embracing platform at a great value price, starting if you pay month to month. That’s slightly around $49 a month. Back over to you, Rob.

[00:01:18.160] – Robert Newman

All right. My name is Robert Newman. I am a lifetime sales and marketing guy. I’ve run big call centers. I’ve done traditional marketing campaigns. I’ve been in charge of budgets as much as $70 million a year to do things like TV advertising and infomercials and things that don’t even exist anymore, yellow pages, and I can go on and on. Today, you find me as a real estate SEO guy who makes websites, does internet marketing campaigns, and focuses on lead generation using an inbound marketing strategy. Without any further ado, today, John and I are going to do our best to give you some ideas that you may or may not know, or you may just need to be reminded on how to get noticed as a real estate agent right now in 2025. I’m going to let John jump into number one. By the way, these show notes, if you like what we have to say, if you’re curious to see how If you want to see the in-print version, you’re going to go to Mail-Right. Com, and you’re going to look for the show notes number 482, and you’ll be able to see all the work that John has put into making notes for you.

[00:02:28.480] – Robert Newman

Without any further ado, John, why don’t you go ahead and explain what number one is?

[00:02:33.420] – Jonathan Denwood

Yeah, it’s like what Rob said, our easy ideas to stand out as a real estate agent. Using social media and direct messages, people in your CRM. It’s something you want to block off a period of time every week and do it consistently. But what do you DM them about? Well, the stuff that’s in your CRM, anything that you’ve put in their personal events, their birthday, anything that you know about that person that you put into your CRM, can be a reason to hit them up with a direct message. Local events. And like anything about that person relating to other people, that’s in your CRM. This is one of the main reasons a CRM is useful: you can store this data, which nobody can remember easily, searchably, and then direct message people about it. It’s just like a hand up, putting yourself in front of them. Because it’s a busy world, and people forget that you are the real estate expert. That’s all you’re doing, really. What do you reckon, Robert?

[00:04:11.360] – Robert Newman

We’ve talked about subjects like this in the past, and I’m going to go back to an old recommendation of mine, How to Swim with the Sharks Without Being Eaten Alive. Harvind K is a master of building value by basically collecting information about a client. You can do that these days with research. Things like alma mater, favorite pet, favorite place to vacation, favorite place to hike, and favorite hobby. These are all really great ways to establish a connection with somebody. And so in the art of establishing connection, Harvind K is a master. He’s got 50 to 100 ideas about how you could theoretically establish a connection. If you were a pugilist, you could maybe talk to John about days, a long, long time ago, granted, but something that he used to do, that he used to do avidly. That might be an interesting way to establish a conversation because maybe he starts to talk about other things that were related to his youth, and maybe you can find something in your youth that connects to his youth. The next thing you know, you have a rapport with somebody, and that’s what really makes you stand out is connecting. Connecting, what you’ve got to do the way I’ve always thought about it is, let’s say you have 100 bullets in a magazine.

[00:05:27.800] – Robert Newman

You want to fire as many of them as fast as possible at somebody and find out if you have any strikes, because the connection usually has to be genuine. You want to find points of similarity or points of historical relevance to you that match up with somebody, which I don’t do sports, I don’t ever talk to people about sports, but I do read a lot. I’ve written a lot. I’ve done a lot of… I consume a wide variety of media. I have certain art forms that I really like, like theater and similar forms. Music, I’m very, very… I’ve got a lot of great stories about Bings that I’ve seen before they got famous, because I’ve been looking at live music in LA for a long, long time. So usually, if you just search enough, you’ll find a point of connection that somebody really, really enjoys, and then you can create a report doing that. All right, number two, selfie video to plastic clients. So John’s idea here was bomb, bomb. All I’m going to say is the video is the wave of the future. I do video in my emails to my customers.

[00:06:34.900] – Robert Newman

Live video is best, something that opens up inside the email. Bomb, bomb is a master of that. I think that you can’t say enough good things about the idea of trying to grab somebody’s attention in a different way using email. John, how did this make the list for you?

[00:06:54.400] – Jonathan Denwood

Yeah, well, remember we interviewed a while ago, Jimmy Burgess, I think, as it is. He’s the master of it. He selects past clients, gives them some local information about the property market, personalizes it, he sends it off to them. These are people he’s done business with. Like I say, it’s not generic, it’s personalized, and then he sends it out to them. It’s like a more targeted tap on the shoulder. I’m here, I can be a resource for you, and he shows his value by sharing the information he has with the client.

[00:07:38.100] – Robert Newman

Right. And for those of you who might be big fans, and I say might, not making that assumption. Just pretend for a second that some of you have been following me and John for a while, and you’re big fans of us. Well, guess what? We have a video that we did with Conor McClusky, the CEO of Bombom, a long time back in the day. I think it was Conor. It was two founders for Bombom. It was certainly one of the two. We did an interview with one of the two founders of Bombom. You’ve got two separate ways that you could probably get more value from this podcast. One, you could use it absolutely right. Jimmy Burgess is an incredible guerrilla marketer inside the real estate space. He’s got a huge following of his own. When he was trying to get that following started, he came and visited with me and Jonathan on this show, and he was amazing. It was an incredible show. Then we’ve also got the CEO, Bombomb. If you have the patience, go to the Mail-Right.com website and look up some of these past shows. I think I have a couple of those episodes on my website, inboundrem.

[00:08:43.040] – Robert Newman

Com, too. So either way, take a look for them. Just do the keyword search Bombom, and you’ll probably find the CEO. All right, moving on. Actually, hold on. Let me check the time. Yep, moving on. Number three. I like this one. So answering questions on social media. I’m going to follow you up on this one, John. How would you apply this yourself?

[00:09:10.580] – Jonathan Denwood

Well, it’s a bit like do some basic research, some SEO, Get a list up. Keep a list of questions that have been asked by clients or prospective clients. If you haven’t got such a list, you should develop one. But then also Look online. Do some basic searches, see what questions, what videos are being made on Facebook, Instagram, TikTok, whatever social media platform you’re on, what are the questions have been answered, asked, and try and put your own spin on it and make some videos and answer those questions and tag them properly, and they should get some reasonable volume.

[00:10:00.000] – Robert Newman

Social media these days also include sites like Quora and Reddit. When you wrote this down here on this list, John, the place that, strangely, that my mind went to is more like answering questions in long form on threads that already have a lot of eyeballs on them. Then what you do is you throw your answer in, and hopefully you have a more complete answer. Like Cora, I haven’t logged in that platform in a while. I’ve only answered two or three questions, but the last time I checked, I think I had 12,000 views on my answers. I probably spent about three hours. I got in front of 12,000 people. Doing answers or reviews, either way, are really great ways to get a lot of eyeballs on stuff that you’ve written or stuff that you said. I love this idea of capturing attention through… I’m going to take it a step further and say reviews also work. Answering questions in social media, that’s one way to do it. Another way to do it is, like I said, Reddit Corp or drop reviews in places that your clients exist. Mortgage companies, like reviews there. Anything related to real estate is probably at some point places that your consumers are going to research either services that they need, such as title or mortgages and things like that, or option B, developers, new home builders, stuff like that.

[00:11:31.840] – Robert Newman

If you review these guys, you’re going to get in front of a lot of people that may be an audience to the service that you provide. All right, we’re blasting through this list right here, guys. Share success stories of past success.

[00:11:49.160] – Jonathan Denwood

I think it’s time for a break.

[00:11:51.920] – Robert Newman

Okay. Ladies and gentlemen, we’re going to come right back, and when we do, we’re hoping that you’ll stay tuned. But in the meantime, I’ve recently come into this incredible piece of information. You, all of you, may be listening to this podcast on a service such as Spotify or millionpodcast. Com. Wherever you’re For that, most likely you can leave us a review. Listen, I am begging for my 10 cents here. I am saying I’m holding up my little cup and I’m rattling it and going, please, please, please, if you enjoy the show, if you’ve gotten anything from it ever, ever, ever, ever, do John and I a favor. Give us a thumbs up, give us a like, leave us a review. We’d really appreciate it. It helps the show a lot, cost you zero amount of dollars, and it will satisfy my OCD in the fact that I think we should be top five real estate marketing shows, and we’re number 86. So please help us out. All right, without any further ado, we will be right back. We’ve got three more great, great tips for you. Stay tuned. Struggling today. All Three, two, one. Welcome back, ladies and gentlemen.

[00:13:06.240] – Robert Newman

It’s episode number 482 of the MailRight podcast. We are super excited to bring you some interesting ideas on how to capture attention, how to stand out as an agent in 2025. So without any further ado, John, we’re going to talk about sharing stories of success. What do you got?

[00:13:29.420] – Jonathan Denwood

Well, I think there’s a way of doing this. I think there’s the wrong way where it’s all about the agent, but I think a more better way is to point out how you overcome problems, things that came up, how you helped the client overcome these obstacles, financial, if they’re okay about sharing it, and how You overcame these obstacles and you got the final success. They managed to purchase their dream home, or they managed to get the price that they wanted, and it allowed them to do what they wanted to do in their retirement, blah, blah, blah. This is really very powerful storytelling because if it’s done in the right way, it’s very relatable to the type of clients that you want to get.

[00:14:30.000] – Robert Newman

Agreed. So another way to share stories of success. So one of the ways to stand out is you can share stories of case studies. You can do so on a blog, on your Google business profile. You can even do so. You can figure out a way to share these stories on Zillow by responding to reviews that other people have left for you. There’s always ways for you to figure out how to share case studies, and you really should. If you cannot advocate for your own fantastic results, who else do you think will? You must get out there and say… I understand. John and I are actually both allergic to the same thing. I get it. I don’t want to shout from the rooftop, look how good of a job I did. The problem is if I don’t do it. Nobody else will. I have to show my case studies. When you get ready to do that, as all of you in real estate already know, the bigger the sale, the more exclusive and private the client, making so that some of you are going to go, But, Robert, we can’t get this client to give the case study.

[00:15:35.500] – Robert Newman

I’m going to tell you all something that is worth remembering. When you are dealing at a level where that logic makes sense to everybody, the person reading your review where you don’t disclose the name of your customer, you don’t disclose the exact sales price, you may not even disclose the exact location, it makes sense to that a specific audience. If you try to do that in a middle class market, nobody’s going to get it because nobody expects that exclusivity when they’re buying a $400,000 home in South Texas. They just don’t. They understand that Blue collar people are more inclined to loan you five bucks than a millionaire. That’s just the truth of it. So they’re more inclined to give you reviews and be transparent about the transaction. It makes more sense to them. It doesn’t at the highest levels of business. Like your billionaires don’t want you telling anybody that they bought the penthouse for $80 million and then never traveled to it, never even sat in it because they understand what the excess looks like to other people. They don’t It’s not going to be judged. But at the same time, you as the salesperson who might have done that transaction, you need to be able to tell the story.

[00:16:53.720] – Robert Newman

You have to. So figure out a way to get creative about your sharing of this data. Another Another way to share this data without violating any particular interest or concern is you can put into your service agreements and contracts that you put sales data on your own website, which means that you would be able to report on your own past sales. So without the name of customers, but just the hard data of I sold this property for this much money in this area, and then let the consumers do the research themselves to find out that it was a monumental sale with somebody famous. That is another way to get around all the loopholes when it comes to putting past sales data on your website. I’ve seen people do that. I’ve helped people do that. It lies in the gray area in terms of information disclosure, but it’s pretty common that real estate agents report their own sales data on their own websites. It’s one of those things where somebody would have to require that you didn’t put the sales data of your own past sale on the website. If they did require that, there is a world in which you can up your commission, get a better deal with that person, negotiate a better contract with that person to get that privacy.

[00:18:14.540] – Robert Newman

It’s all possible. All right, number 5, share hot properties. Okay, John, tell us about a hot property.

[00:18:26.800] – Jonathan Denwood

If you’re starting out and you haven’t got a lot of success stories. This is all stuff that we’re suggesting that you put on social media, and we’re providing this list so you have some strategies, some plan of action. And if you stick to this, we’re giving you loads of ideas, so there’s no excuse for not putting content on social media. Well, if you haven’t got a lot of sales, people are interested in interest in property. And if you can give information about this property, why it’s hot, why in a down market, this property is still probably going to sell for asking price. I’ve lived through about 2-3 down markets, and I know for a fact in England and in America that there’s been certain areas where They didn’t have to reduce the price. It had to be the market price, but it still sold in about a week, two weeks, because it was in a certain area where housing never came up on the market normally. So there’s always pockets, no matter how bad things are, and there’s always interesting properties to talk about and share. And it shows you as the expert. Over to you, Rob.

[00:20:00.900] – Robert Newman

You raise a very good point, and I couldn’t agree with John more. Even neighborhoods like mine in Vanhies, which is extremely blue collar, and the homes are not sexy or fancy in any way, shape, form, there’s still a few here that would be extraordinary. I live right across the street from a school. A house next to a school where you can walk out your front door and walk into the school if you had a kid, that’s extraordinary to the eye of the beholder, number one. But there’s also extraordinary properties here that have been altered and modified in slight ways that are unusual for the area, such as hot tubs and pools and things like that. So even when the rest of the properties around the area don’t move, this property probably would. And case in point, I’m going to give you all an example of a case study. So I have two friends that, and this is true, every word is true. I have two friends that had a lawsuit that they settled. Vanuise is not a very nice area, but there was a big piece of property that came up at the end of the cold sac that was listed at $1.

[00:21:04.980] – Robert Newman

8 million and has been on the market for over 100 days. The property has a huge yard, a hot tub, and a pool. Whoever owned the property really spent a tremendous amount of money renovating the property. Well, you’ve been there a long time because $1 8 million is about twice what a property in Vanuys goes for, like anything with the designation Vanuys. Then, eventually, my friends They just found the property, and it was perfect, and they bought it cash on the barrelhead. High properties are definitely in the eyes of the beholder. Anything that’s extraordinary or unusual in an area. Even though this property sat for a while, it was an extraordinary property for the area. If you are an expert in the area that you serve, you’re going to know, just like I know what’s extraordinary in Vanuys, the city that I’ve lived in for 15 years now, you’re going to know what’s extraordinary. You will figure it out over time, or you’ll figure it out through extensive research as you prepare to represent it. What’s common, what’s normal, what somebody’s done to upgrade a property that really makes it sexy for that area?

[00:22:19.800] – Robert Newman

Those are the properties that you could feed to your audience. If they don’t already know that it’s sexy, you do what I just did right now and you tell them how sexy it is. You build a story around it and explain why it’s sexy. And that’s how you get attention using hot properties. I love this one, John. Really good find there. Share helpful content. That’s a little broad. What were you thinking?

[00:22:47.240] – Jonathan Denwood

Well, it depends, doesn’t it? It’s like point information. It’s somewhat related to answering questions, isn’t it? But the buying process, showing about getting a mortgage, how you should getting yourself in a good financial position. Reverse mortgages, if you’re in an area where you have a lot of baby boomers is selling, or they’re thinking of getting reverse. I know it’s counterintuitive because you want them to sell, but they might be considering a reverse mortgage or selling the property. If you talk about reverse mortgages, they might bring you up to have that discussion. Obviously, you want them to sell. I’m not a big fan of reverse mortgages. I think you are better off selling yourself. So, what helpful educational material on social media shows you’re the expert?

[00:23:52.960] – Robert Newman

For me, helpful content is something that really addresses clients’ concerns. I might go so far as to find a couple of questions on TripAdvisor, post a question on my social media, and they will give me an answer. I would probably first answer the question on TripAdvisor, then I would either take a screenshot or copy and paste it and share it on my socials. Because, generally speaking, questions that are being answered in public spaces are also being asked by your audience. They just may not have done it on your social media platform. So you could double… I would view this as number 3 and number 6 combined on our show notes here. So if you don’t remember what number 3 was, ladies and gentlemen, it was about answering questions on social media. I think that sharing helpful content could be done by getting double the bang for your buck. You could answer the question, share it on your socials. All right, ladies and gentlemen, we’re going to finish a few minutes early today because we’ve just whipped through these subjects. We hope that you have gotten some value out of them.

[00:25:05.360] – Robert Newman

I have been Robert Newman, the voice of the podcast. Jonathan Didwin is the producer of the podcast. Either way, if you’d like to look me up, you could go to inboundrem.com, look at my About or Services pages, learn about what we offer as a company, go to my blog, and learn everything you ever want to know about online marketing, all educated, given to you for free. All the reviews of all the major real estate marketing platforms are also there, done with a high level of expertise because I’ve used most of them. So much appreciate your boss today. Give us a like, give us a share. John, how would you like people to reach you or talk to you?

[00:25:47.140] – Jonathan Denwood

Sure. Just go over to the Mail-Right.com website, have a look at what we have to offer. Book a chat with me or my partner, and we’d love to show you what we offer. Also, as Rob mentioned, if you really want to support the show, you’re listening on your phone, give us a review on iTunes or Spotify. It really does help the show, and it means that more people will be able to get this knowledge, which I think we do a great job of, Rob. Back over to you.

[00:26:19.780] – Robert Newman

Couldn’t agree more. All right, ladies and gentlemen, wherever you’re listening to this, thanks for giving us your attention. We know you have a lot of options. We appreciate your feedback and will catch you next time when we try to teach you something new about digital marketing for your real estate business.