#465 – The Mail-Right – The Challenges of Moving Away From Traditional Marketing In 2025

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The Challenges of Moving Away From Traditional Marketing In 2025

Are you grappling with the shift from traditional marketing to digital strategies? This video addresses the numerous challenges that companies encounter during this transition. We cover everything from shifting consumer behaviors to the need for real-time data analysis. Learn how to navigate these hurdles and embrace innovative approaches that resonate with today’s audience. Tune in and transform your marketing approach—watch the video now.

Moving away from traditional marketing? I’d appreciate it if you could uncover the challenges and find practical solutions to modernize your approach.

This Episode’s Full Show Notes

[00:00:14.150] – Robert Newman

Welcome back to episode 465 of The Mailright Show, ladies and gentlemen. We are super excited. After a long hiatus with guests, we have a guest on the show today. The amazing, esteemed Dave Kimbrough is with us this afternoon. And, of course, I have my old pugilistic English partner, Jonathan Dinwood, who I’ve had for a long time.

[00:00:51.020] – Jonathan Denwood

What’s that word?

[00:00:53.140] – Robert Newman

I’ve used to meet you before, and you always push back. Pugilistic.

[00:00:56.910] – Jonathan Denwood

What the hell does that mean?

[00:00:58.560] – Robert Newman

It means you’re a fighter, dude.

[00:00:59.860] – Jonathan Denwood

Oh, Putinistic. There you go. I looked that one up. Thanks, Rob.

[00:01:05.650] – Robert Newman

You’re welcome. And Dave, that’s a true fact. Back in his youth, Jonathan used to box.

[00:01:10.080] – Jonathan Denwood

I did.

[00:01:10.840] – Dave Kimbough

That’s right. How did you guys meet?

[00:01:14.860] – Robert Newman

We met because he had a previous podcasting partner who was doing the show. That partner found me and asked John if it would be okay if he brought me on as a guest. John said, Yes. That other guy was already John’s hanging his way out of the podcast. John asked me if I wanted to do it. I said, Sure. I thought it would be a lark, and that was three years ago and something ridiculous. It may have been longer. We’ve done 200 shows together; we’re approaching that. Wow. Yeah. Yeah.

[00:01:48.730] – Dave Kimbough

Very cool.

[00:01:50.560] – Robert Newman

Dave, well, before we get started, I’m going to let John go first, and then I’m going to circle back around to you. But, John, why don’t you quickly give people an overview of who you are in your own words without just my little pugilistic intro there?

[00:02:03.970] – Jonathan Denwood

All right. Thanks, Rob. I’m the joint founder of Mel-right. Com. We are a CRM and marketing platform for real estate agents, and we’ve just done an extensive upgrade to all our systems, and what we offer is much improved. Just go to the Melright website and find some more. And we’ve also got a new pricing structure, and you’d be amazed at the value that we are offering. Back over to you, Bob.

[00:02:37.430] – Robert Newman

Beautiful. And for those of you who are catching the show for the first time via video, John has done something different with his hair today. So, if you look at our old episodes, you’ll see that he’s either coiffed or uncoiffed. I don’t know which. All right. So now, let’s move on to our special guest, Dave. Why don’t you introduce yourself to both me And the audience about who you are?

[00:03:03.750] – Dave Kimbough

My name is Dave Kimber. I’m a RE/MAX agent team leader in Grand Junction, Colorado. For those of you who don’t know where Grand Junction is, it’s about four hours due west of Denver. We’re located about 20 miles off the Utah border, 4 hours from Denver, and five hours from Salt Lake City. Cool.

[00:03:25.480] – Robert Newman

For those of you who may or may not know me, my name is Robert Newman. I’m the founder of Inbound or Unbound Real Estate Marketing. I am the most experienced online marketing consultant and the most experienced real estate SEO guy in the United States. So, without any further ado, let’s jump into the conversation; before you give us a brief detail, I’d like to know your real estate trajectory: who, what, when, where, and why. How long have you been doing it? What What made you a team member? We both know managing people gets harder and harder. So, give us a five-minute summary of who you are and why you do what you do.

[00:04:11.420] – Dave Kimbough

So, I can do that. I got into real estate back in 2002. In 1999, my first wife was diagnosed with brain cancer, and unfortunately, she passed away in 2001. At the time, I was working in pharmaceutical sales and had a completely different career. I had many other careers then and just needed a new gig. I needed a new start. Life had dealt me a lot of cards, and I just needed to try something different. So, The guy I hired to sell my house, I was going back to Atlanta because we’re from the South. I went to the University of Alabama. My parents are from Birmingham and Gadson, Alabama. So I was living in the West, and we’re just for Southern people. So, I was going to move back to Atlanta.

[00:05:02.540] – Robert Newman

I’m sorry, Dave. I’m sorry for all of us. Go ahead.

[00:05:11.720] – Dave Kimbough

So, yeah, don’t hold it against me. So I was going to move back to Atlanta to go to work for another pharmaceutical industry or another company, a biotech company as a district manager. The guy who I hired to sell my house is a long time family friend. And he said, hey, I think you could do great at real estate. He’s like, you should give it a try. And I thought, well, that might be one of the dumbest things anybody’s ever told me because I’ve got a great career, right? I mean, I had a really strong career in the pharmaceutical industry and I enjoyed it. I was good at it. But thought about it and prayed about it and got peaceful about it. And I thought, you know what? I’m going to give it a whirl. So he took me under his wing, and that’s how I got started in the business. It was a lot by intent. I thought I would get into the real estate business and drop my handicap from a seven to a three and sell a dozen houses a year. And that’s just not exactly the way it’s played itself out.

[00:06:14.330] – Dave Kimbough

But that’s why we do it. You never know what you’re going to get. That’s how I got started in real estate, fairly serendipitous the way it began.

[00:06:24.530] – Robert Newman

Beautiful. I want to ask a very brief follow-up question, which John did not include on his list, but it’s an easy question I promise. Why did you agree to come on the podcast?

[00:06:36.800] – Dave Kimbough

We have, like I said, been in the business for 23 years, and we have just finished in the last couple of months a new coaching program called Expectation Selling. And so we’ve just launched that here in the past month. And so we’re doing… We’re thankful to have some invites to do some podcast based on the expectation selling platform. And so that’s why I agree to do it. I’ve never done podcasts before. You guys are like my third podcast ever. I appreciate it. I’m almost a podcast virgin.

[00:07:10.910] – Robert Newman

Well, I don’t know about John, but I’m always happy to take a chair or two. No, I’m just kidding. I appreciate that. That’s terrible. That was terrible.

[00:07:19.060] – Dave Kimbough

That was terrible. That was terrible. That was a couple of weeks ago.

[00:07:22.700] – Robert Newman

Okay. Well, thank you for the incredible introduction, by the way. I know that I appreciate it. I’m sure the audience appreciated it. Once again, John, I’m going to take this next question, and I’m going to change it slightly. John asked the question, and we wrote down for you in the show notes. We wanted to know what the biggest challenge has been for you in 12 months. But now that I know that you have a 22-year history in real estate, and this is not the most challenging real estate market, if you’ve been in it that long, that you’ve ever seen, I want to change the question slightly and say, what is the biggest challenge you have ever faced in your real estate career as far as the market is concerned? Not like a personal challenge, and I’m very sorry to hear about your first wife, by the way, but not a personal challenge, but like a professional challenge related to the industry and the circumstances surrounding it.

[00:08:22.530] – Dave Kimbough

2009, ’10, ’11. That’s easy answer.

[00:08:26.200] – Robert Newman

Okay.

[00:08:26.890] – Dave Kimbough

For us, it was where we I think the rest of the Great Depression, whatever they called it back then. 2007, a lot of the nation was having a really tough time. The real estate markets cratered, housing prices cratered, all that stuff. Well, in 2007, 2008, we were still setting records because we were about 30, 40 miles north of where we live is a huge natural gas reserve. So we had a huge energy boom happening here. So we would go to a seminar ours, and we’d go to coaching and all these other things, and everybody be like, oh, my God, we’re getting killed. We’re like, what are you guys talking about? We’re killing it. And lo and behold, we were two years behind everybody else. In 2009, this thing completely flipped, and we were losing a % to a % and a half a month. Buyers and sellers, we lost tons of traditional sellers, and we ended up with a ton of have to sellers, distressed. And you lost your traditional buyer, most of them, a lot of them, and replaced those buyers with distress buyers. People who are buying distress properties, flipping them, fixing them, doing whatever.

[00:09:42.110] – Dave Kimbough

That was a very, very difficult market for Yes. It was a lot of foreclosures. We made the intentional decision not to seek or chase foreclosures or short-sale business. It didn’t mean we didn’t do them. That just wasn’t the lion’s share of what we did. We decided stay the course, do traditional real estate. If you chose to stay the course and do traditional real estate back in our market in those times, you were choosing the most difficult path possible.

[00:10:12.330] – Robert Newman

John, that begs a follow-up question, but you should ask it.

[00:10:15.840] – Jonathan Denwood

I think I’ll go on to the next one, actually. This is what he’s like.

[00:10:21.870] – Robert Newman

This is what he’s like, Dave.

[00:10:23.890] – Dave Kimbough

If you want to do a follow-up for your question, You’re several.

[00:10:30.760] – Robert Newman

Yes. Why? In the good Lord’s name, why would you choose the hardest road?

[00:10:41.400] – Dave Kimbough

Because it’s what we knew. Just being honest with you, it’s what we knew. We knew how to do it. We were good at it. We were number one in the marketplace at the time, and it was going to have to be a complete revamping of our business and everything we did to take on distress sellers. So it was just my sister. So my sister works with me on our team, and at the time it was just the two of us and one assistant. I think there might have been one more buyer’s agent we had. And we just decided we were just going to stay the course and do exactly what we did. Was it a good decision? I don’t know. I don’t know whether it’s a good decision or not. And it was a hell of a hard time. But we also survived it. We got better, we got stronger, we made our systems tighter. Everything we did when we came out in 2012 was infinitely better because we didn’t just tread water. We spent those three years of getting our ass kicked, but also making our business better. So we came out the other side.

[00:11:41.430] – Dave Kimbough

We poured money into advertising. We poured money into everything when everybody else was pulling it back. So did I make much money? No, I did not during those years, that’s for sure. But did we set the groundwork to come out of that thing like a bullet? We did. But it was a really hard I’ve given this advice to so many entrepreneurs and business owners.

[00:12:05.530] – Robert Newman

It’s ridiculous. But Dave, I’m super glad that you set it on your own. When everybody else runs for the hills, you’ve got a lot of tough decisions. You can pull up stakes or you can invest, thinking, knowing you’ll come out the other side with more momentum than anybody can catch. And it sounds like that’s what happened for you.

[00:12:22.830] – Dave Kimbough

That has been our motto whenever anything has gotten tough, it’s pedaled to the metal. I mean, The old stock adage is you buy when people are selling, you sell when they’re buying. For us, like you said, when they’re pulling back, we’re pushing forward. And it’s just harder, stronger, faster. That was our take. And It was our mantra at the time, and that’s what we did for three years. But let me tell you, bro, it was hard.

[00:12:50.690] – Robert Newman

Believe me, we’re going through a bit of hard on the marketing side right now ourselves. But before we digress, John, finally, Finally, you can ask the next question.

[00:13:04.010] – Jonathan Denwood

Thank you so much. So Dave, apart from recommendations from your previous clients, I’m sure you get a ton of recommendations and repeat customers.

[00:13:23.170] – Dave Kimbough

We can always use more.

[00:13:24.680] – Jonathan Denwood

Yeah. Apart from that, what are some of the other biggest and successful lead generation methodologies that you and your team uses to attract people to your brokerage?

[00:13:39.930] – Dave Kimbough

Well, I mean, nowadays, now or earlier in my career, Please say in the last year, 18 months, what are being some of the methodologies that you feel have worked for you and your team? There’s no question. I mean, the biggest thing for us is new construction. We do a lot of construction. We work very diligently with our builders on our development side, new construction. So that’s a huge one for us. We probably sell more of new construction homes in our market than anybody does. Our leads come in largely website leads for new buyer leads that aren’t referral-based. And a lot of those come from new construction because we have a lot of it, and also residential resale. I mean, between new construction and residential Resale will sell somewhere between 125 and 180 houses a year between those two with a pretty even split between, well, probably a little bit more resale than the new construction, but it’s still a large portion of new construction. And also, too, we do a lot of radio. I know a lot of people think, hey, radio, radio sucks and whatnot. But in our market, again, when you realize we’re four hours from Denver and we’re five hours from Salt Lake City, we literally If you look at a map, we’re about one of the most isolated towns of 150,000 people you’re going to find in this country.

[00:15:06.970] – Dave Kimbough

So radio really works here. Yes, people do podcasts. Yes, it’s a splintered and fragmented world. All of these things are so true. But terrestrial radio still does work very well for us, especially AM radio, talk radio. It’s a captive audience. My background was in radio. I was a disk jockey back in the early ’90s, and we found radio to be a very positive thing as well.

[00:15:35.770] – Jonathan Denwood

I’m not surprised, actually, when I was watching a couple of your early Virgin interviews, I sense that you had some professional training because you are quite a good communicator, Dave.

[00:15:52.200] – Dave Kimbough

Well, I don’t know about the professional part of it, John. You’re being very kind.

[00:15:56.600] – Jonathan Denwood

No, but you understand what I mean. Some people It is difficult to talk on a podcast. Some people get very nervous, but you seem to be able to get your points across without the nerves affecting you.

[00:16:13.400] – Dave Kimbough

Yeah, well, I think part of that, again, it’s very kind, and I appreciate that. I think part of it is because I spent a portion of my life behind a microphone in radio. But also even here when I talk about radio, we did a radio talk show. I did a talk show for Oh, my gosh, 13 years on Saturday mornings. And that was a really robust thing for me. And I also do newspaper ads and articles. I do a lot of writing. So we just do a lot of diverse things that we find really work for us, and we really like it. Our focus is always about quality over quantity. I’ll happily pay more for a quality lead than less for a whole bunch of quantity, right? So We’ve always been very focused on what’s the quality of our lead.

[00:17:04.330] – Jonathan Denwood

All right. Beautiful. All right. Thanks. So I’m to go for a break, Rob. Yeah.

[00:17:08.520] – Robert Newman

Ladies and gentlemen, thank you so much for tuning in the podcast in any of the many places that we post this podcast Sure. If you’re watching us on YouTube, forgive us. We’re sorry. We’re easier to listen to than look at. But other than that, we really appreciate you all. Most of our audience, Dave, are actually other realtors like you. I’m sure that like me, they appreciate a good story that relates to real estate. And I think that our audience is going to love the fact that you happened into real estate because about 80% of the people I talk to say the same thing. So with no further ado, give us a thumbs up, give us a like wherever you’re seeing or listening to us, and we’ll be right back. We’re going to ask Dave three more questions, and I’ll try really hard to vaguely stick to the format that we handed him before the show. Stay tuned. All right. Three, two, one. Welcome back, ladies and gentlemen. It is episode number 465. I shouldn’t know that. I just said it a few minutes ago. I had already forgotten. Welcome to the land of ADHD. We’re here with Dave Kim Burrow and Jonathan Dinwood.

[00:18:16.510] – Robert Newman

We’re super excited to have John co-host the show with me and Dave be on the show. We have now discovered that he is a radio personality, so he should actually be putting John an eye to shame.

[00:18:29.990] – Jonathan Denwood

He’s putting one of us to shine. That’s for sure. All right.

[00:18:36.690] – Robert Newman

So John and I focus a lot on the show, and we each have companies that we end up having a lot of discussions with people about lead generation, specifically real estate agents, realtors, brokers, mortgage brokers, if anything in the real estate vertical. And I’ve been doing it for 16 years, and John has been doing it for eight now. And so we’ve got this conversation always It happens. Always, always, always, every single person. I would love it if you would share with the audience some of your specifically marketing challenges and failures, things that you’ve learned from. We all know that failures is just a way to learn and grow and get better, and I understand that. But at the same time, there has to be things on the road that you tried that you just didn’t work for you.

[00:19:24.450] – Jonathan Denwood

Yeah, I just want to cut in. Maybe a couple of things that you were sold that looked you thought they were going to really work, and somebody sold you a plan, a platform, and the reality, it didn’t pan out, Dave.

[00:19:40.080] – Dave Kimbough

Yeah, I mean, where do I start? How long is it? That’s not a joke, right? I mean, it’s the gospel. I mean, I think the biggest thing for me over the years is I have found around real estate in particular, but not just real estate, the world in particular. It has a way of sucking you in and mesmerizing you with the sexy lure of more. More. You got to have more. As real estate agents, I mean, every single day… John, don’t fall asleep there, bud.

[00:20:28.250] – Jonathan Denwood

I’m I’m very almost like listening to you, Dave.

[00:20:32.690] – Dave Kimbough

I’m just kidding you. I’m giving you a hard time. We get sucked in, every day on my email. I don’t know how many emails a day I get somebody selling me something, somebody calling me, getting text on my phone. All they’re trying to do is suck me in to buy something, to follow the money. Everything is about selling you something as a real estate agent. And you are constantly have this feel. At least I did. Maybe I’m the only guy in the world who ever did, but it was always I need more. I need more buyers. I need more sellers. I need more this. I need more that. And I’ll pay for it. I make good money. It’s just one check away. Hey, Dave, it’s only $1,300 a month. If you close two deals in your market, an average market of $500,000, that’s $30,000. You’re going to make $12,000. You know what I mean? You’ve all done it. And you can justify it right into the poor house. And it has happened to me. So my biggest failure is that. My biggest failure is buying- But give Don’t name names, Dave, because we don’t want to be sued.

[00:21:37.320] – Jonathan Denwood

But give us a couple that- We can’t get sued if he has an opinion about a company he did business with, John. I’ve got enough Let us see.

[00:21:45.590] – Robert Newman

You’re just tired of the angry letters I generate for you.

[00:21:48.560] – Jonathan Denwood

Yes, that’s all I have.

[00:21:50.270] – Robert Newman

I volunteer these opinions, Dave. I see these guys are second rate, and then he gets the emails.

[00:21:56.690] – Jonathan Denwood

I get the heat done. I get the heat Dave. That’s what I get. So Dave, there must be a couple that have stuck in your memory banks.

[00:22:09.000] – Robert Newman

I’m going to caramane them.

[00:22:10.260] – Jonathan Denwood

Go ahead and name them if you want to name them. If you don’t mind sharing one or two, give us a If you can give us that sticking, that sounded really good, but it didn’t pan out, though.

[00:22:22.610] – Dave Kimbough

Oh, my gosh. I mean, I’ve done things with a company called Lion Desk. You guys ever heard of that?

[00:22:27.620] – Jonathan Denwood

Oh, yeah.

[00:22:29.910] – Dave Kimbough

I thought it was going to be the greatest thing ever. I tell you what, here’s the other thing about that. Sorry, I just have to do a qualifier with this.

[00:22:36.070] – Jonathan Denwood

When you’re in a market- These are Dave’s opinions, I want to point out.

[00:22:39.690] – Dave Kimbough

Yeah, and it just didn’t work because what happens is a lot of times these things are built and can be very successful in big markets. When you’re in a market of three million people, and people are calling you unsolicited, I mean, on stuff, they don’t know who it is or may not know who you are or whatever. When you’re in a town of It’s 150,000, it’s 150,000, but it’s still a very small town. People know everybody who works for me. I would get calls from people and say, Hey, who’s Julia? She doesn’t work for you. I’m like, No, she doesn’t. So there Where’s that? I mean, any online lead deal, I mean, where you’re- What was the specifics of what happened with Line Desk that didn’t work for you? Yeah, it didn’t work because it was a really hard bridge to gap in a market my size where people were cold calling or calling database or calling people on your behalf, and the people knew it wasn’t you. They knew that Julia didn’t work for me because they were calling… A lot of people know who works for us. There are pictures in the newspaper, there are pictures our pictures on billboards, our pictures everywhere.

[00:23:47.440] – Dave Kimbough

They know a lot of them knew that Julie wasn’t there. So it’s really hard to outsource that stuff in a lot of instances, because if they run across anybody who knows anything about our team, it’s a really difficult thing in a smaller market. So some of these things where if it’s a bigger market where there’s a lot more anonymity, we’re a pretty high profile team here in our marketplace. So it’s a lot harder to slide that stuff under the door, just to be frank. And so it just- So to So just a quick follow-through.

[00:24:17.960] – Jonathan Denwood

Was it really the fit between you and Linedesk? Was it more that they didn’t really understand? Do you feel it was an understandable misalignment because you were too small, a too niche market? Or do you think you’ve brought them up, so it must have left a bad taste in your mouth. So do you feel that they were aware that it probably wasn’t going to work in your particular market?

[00:24:53.360] – Dave Kimbough

Yeah, it didn’t really leave a bad taste in my mouth, right? I mean, it doesn’t. What works for me may not work for somebody else. What works for somebody else may not work for me. I have the extensive knowledge of my marketplace being here for 22 years and being the top agent team in this market for a really long time. We understand the dynamics of our market. If you come from outside of our market, it’s really difficult to understand what those dynamics are. And so it’s a niche market, like you said. And so it’s not a bad taste. It’s just like it was an epic failure because I got a lot of people who called and texted, and put to stop It. Knock it off. Stop texting me. Why are you texting me? And I’m the easiest guy in this town to get a hold of. If you want my phone number, it’s not hard to find, right? So when people are texting people unsolicited and they’re not expecting to get something from me, all they got to do is, Hey, this is Dave Kimbrough with what a blah, blah, blah. And then all of a sudden they’re like, Hey, dude, stop it.

[00:25:54.350] – Dave Kimbough

Knock it off. Why are you texting me? What’s the problem here? I thought you were a market leader. I’m like, Holy crap, dude. Just stop. It’s okay. Let’s dial this thing back. I don’t think it was necessarily, Hey, this doesn’t work. It’s just when you’re in a smaller town, people are less receptive of that stuff. There’s a reason why you lived 4 hours from Denver and 5 hours from Soleil.

[00:26:14.550] – Robert Newman

The tool was a bad fit.

[00:26:16.230] – Dave Kimbough

Bad fit, yeah. It’s not a bad… I’m not saying it’s a bad product. I can’t say because I talked to other agents who did it before me, and they’re like, Yeah, this thing works. This works great for us. It was just a bad fit for my marketplace. It just didn’t fit for our or what I was looking for at the time. It didn’t fit.

[00:26:33.790] – Robert Newman

We could have a whole episode. Honestly, Dave, the details that most other real estate people want from us is they probably… That’s why John just drilled in so deeply is that we get calls, both of us do, from team leaders, brokers, owners, you name it. And generally speaking, their biggest frustration is similar to something that you’ve just vocalized where they’ve already spent tons of time, energy, and money on tool. It failed because they weren’t able to get a good enough view of the tool before they actually purchased it. And by the time you’re in it, you’re in it. And so the frustration is no, but seriously, will it really work? Now, we get a lot more people spending a lot more time researching, which there’s been no other iteration of the real estate market where that’s ever been the case. Real estate agents love to buy the newest, shiniest thing, which you pointed out. But you get burned a couple of times, and I think that changes, or at least it does for some people. All right, but let’s move on before we run out of time here. Do you use any AI tools? And if you do, what AI tools are you using in your business currently?

[00:27:52.290] – Dave Kimbough

We’re pretty limited, honestly, on AI tools. We’re looking at doing some website stuff with changing up our website to where they use a more AI-generated chatbot type scenario, much more authentic seeming interface for the client. I mean, I’ve read a lot of stuff about really exciting stuff that seems to be coming that we haven’t seen. I mean, I know there’s disruption happening that I don’t see. I know there’s disruption going to happen. But at this juncture, we use it for the same stuff. We use it for Asking for coming up with marketing plans for Instagram, videos that are current and things that we can do to make it simple stuff like that. But nothing… I’ve heard and read about things that are just mind-blowing and amazing. If they ever show up, we’ll be the first ones to jump on board if we can. But I think most of it for me, it seems to be more conceptual than it does in actual practice. So we don’t. A lot of people on our market, they use it for copywriting. We use it for copywriting too on stuff, and we need to pound stuff out pretty quick.

[00:29:02.320] – Dave Kimbough

They use it for property descriptions, graphic generators. We use some of that stuff as well, but there’s nothing that I would say, oh, my gosh, look what Aon is making a huge impact on our business yet. It’s not.

[00:29:15.310] – Robert Newman

I have a follow-up question. It’s personal, wasn’t on the list.

[00:29:19.590] – Dave Kimbough

Okay, great.

[00:29:20.310] – Robert Newman

A vendor that I do business with, a lot of business, is getting ready to introduce a room. It’s like a dream room concept, but this is already out there, but it’s not really out there with IDX yet, which is where you get to take a listing and redecorate the room inside the actual search functionality itself, actually within an IDX. It’s brand I knew. I haven’t seen it, so I’m not asking any questions about performance. I’m asking you the thought. What’s your thought about a tool that could do that? Do you think people would use it?

[00:29:57.860] – Dave Kimbough

I think they would. I I think if they would, it would be impactful because I’ve always been one of those. The longer I can keep them on a page, the longer I can keep them interacting on a site, the better my chances are making contact with them and then being quality. So Everything we do from picture arrangement, write up, whatever it may be, is can we keep them there as long as humanly possible on each and every property that we have? Because the longer we can keep them, the higher the likelihood is they’ll contact us or see us as a valuable resource.

[00:30:31.540] – Robert Newman

Couldn’t agree more. All right, number six.

[00:30:34.470] – Jonathan Denwood

Can I ask that question, Robert?

[00:30:38.530] – Robert Newman

All right, H. G. Wells, go for it.

[00:30:42.530] – Jonathan Denwood

So Dave, if you had your own time machine and you could go back in time and maybe mentor your sofa 10 minutes at the start of your real estate career, what would you tell yourself? What little tip, what little bit of advice would you tell yourself at the beginning of your journey in real estate, Dave?

[00:31:11.990] – Dave Kimbough

I mean, it’s going to sound super cliché and super stupid, but I don’t think I’d give myself any advice that I wouldn’t want it. I wouldn’t trade the journey that I’ve had. My career has been far greater and far better than anything I ever dreamed it could be with the ups and the downs and the this and the that and every bit of learning. I know we talked a little bit about it earlier. Every bit of learning we’ve done from bad mistakes or things we’ve done, we should have done differently or whatever, we have learned from that. We are learners. We are not fool me once, fool me twice. That’s it, right? I mean, We’re going to fix it. And so I think that the journey that we’ve been on as a team and I’ve been on as a singular agent and team lead or whatever, I wouldn’t trade any of it. And I wouldn’t want some advice to cloud the judgment I came in with, because certainly If there’s anything, I would have maybe said, well, I mean, no, no, there isn’t. I mean, I look back on it, I don’t have any regrets.

[00:32:09.300] – Dave Kimbough

I got no regrets, and I got nothing on here that I would read. Okay, one thing, billboards. I would not run billboards. I have pissed away. I have pissed away more money on billboards, trying to get billboards to work for me. And I just am done. I’m done with that. I Somebody saved me a couple of hundred grand over 23 years by telling me, Dave, don’t ever do billboards.

[00:32:37.150] – Jonathan Denwood

So one other thing. So you mentioned about it, and you’ve been a fabulous guest, Dave. I’ve really enjoyed the interview, and you must come back. I’ve really enjoyed this discussion. So you mentioned this course that you’ve developed. Can you give us a quick outline what that’s about?

[00:32:55.420] – Dave Kimbough

Yeah, quick outline is it’s a complete mind shift. It’s a complete mind shift. We’ve taken 23 years of experience. So myself and my sister and my partner, her name is Jan, and my partner Mason have created this expectation selling. One of the biggest myths in real estate is that you can’t have massive production and work-life balance. You can’t have life balance and do massive volume. That’s not true. It’s absolutely not true. So what we’ve done is put together a course to help agents get their time back in their day and get their focus, get their work done efficiently and get more balance in their life by systemizing everything they do. And I mean, it’s a crazy process for those who are willing to go through it and implement the system, because I’m here to tell you, two years ago, I sold 159 listings with one system, right? I still coach football. I still eat dinner at home every night. My wife still loves me, I think.

[00:33:57.070] – Jonathan Denwood

I’m sure she does.

[00:33:58.710] – Dave Kimbough

I’m sure she does. But the whole gist around this thing is if we can find a way to give back what we’ve been able to learn over the last 23 years and the systems we’ve got in order to churn the volume we do with still having a work-life balance, and my kids love me, and my wife loves me, and I spend time with friends and all that stuff. It’s the number one thing that happens to real estate agents. We’re addicted to a hustle culture, and you don’t have to be addicted to the hustle culture.

[00:34:26.090] – Jonathan Denwood

Where can I get this course, Dave?

[00:34:29.350] – Dave Kimbough

You can go to www. Expectationselling.com or follow us on any social media outlet at expectationselling.com.

[00:34:41.990] – Jonathan Denwood

I will ensure the links are in the show notes, which you can find on the MailRight website. Back over to you, Rob.

[00:34:50.610] – Robert Newman

Well, we’re going to wrap up the show. I’m going to second what John has said. Dave, you’ve been a lot of fun. I hope you keep podcasting. You’ve got a talent for it. You’ve got a knack for it. But I suspect you probably have talent and knacks for everything else. If you haven’t already looked into it deeply, I suggest you look into both local and video because you are built for it. You would be wildly successful.

[00:35:15.040] – Dave Kimbough

You’re perfect. I don’t have a face for video, bro. You do.

[00:35:20.010] – Jonathan Denwood

It could be worse, though, if you could have my advice. Good point.

[00:35:23.570] – Robert Newman

I wasn’t going to say it. No, I’m just kidding. I’m just joking. No, in all seriousness, Middle-aged white men do fine on video. Please be sure to trust me on that. All right. Without any further ado, though, if anybody wanted to reach out to you personally, I think it’s expectations selling. We appreciate it. I hope that some people check it out. I strongly recommend that they do. If there’s anything I love about inbound marketing, it’s the same conversation you’re trying to have, which is to get back your time while still doing huge business. How would somebody reach out to you? Assuming you even want them to. How would they do?

[00:36:05.410] – Dave Kimbough

I do. I’m open to it. Please feel free to contact me anytime. It’s dave@expectationselling. Com. That’s my email. Could you just drop me an email? I live on it. It doesn’t go off my email inbox until it’s done. I’m happy to chat and talk to whoever.

[00:36:21.780] – Robert Newman

If anybody would like to check out the new, upgraded, incredibly fancy, snazzy system that Jonathan is using, it’s worth it.

[00:36:30.670] – Jonathan Denwood

It’s a lot better. It’s massively improved.

[00:36:33.500] – Robert Newman

Because we’ve just gone through hammering all the real estate marketing companies, but no, seriously, we’ve got something you should look at. But anyway, Jonathan, how would you like to? Our system starts at $49 monthly, so it won’t bankrupt you.

[00:36:49.140] – Jonathan Denwood

So go to the mail-right. Com website and book a call with me. And I will, or a team member will show you the Mail-Right system. Like I say, it starts at $49 a month. Go and have a look, folks.

[00:37:12.060] – Robert Newman

Beautiful. Well, that’s a big reduction. All right, ladies and gentlemen, if anybody has enjoyed the hustle that I have displayed on this podcast, you can find me at inboundrem. Com. You can go to my About or Services page, either or, and book a call with me directly if you would like, or you can learn everything you’d ever want to know about real estate marketing on my website. Detailed guides, PDFs, graphs, charts, videos, you name it, it’s all there. All right. Thank you so much, everybody, for tuning in. We appreciate it. Once again, Dave, we appreciate you coming on the show. It’s been magnificent and a lot of fun.

[00:37:49.850] – Dave Kimbough

Love it. Thank you, guys.

[00:37:51.300] – Robert Newman

All right.

[00:37:51.830] – Jonathan Denwood

Take us off. Bye.