#462 – The Mail-Right – Best Free Real Estate CRMs for 2025

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Best Free Real Estate CRMs for 2025

Looking for the best free real estate CRM in 2025? We’ve rounded up the top contenders to help you succeed. Find out more now.

In this show, we dive into the top free real estate CRMs for 2025, highlighting their unique features and benefits. Whether you’re a seasoned agent or just starting out, these tools can streamline your workflow and enhance client relationships. Join us as we explore user-friendly interfaces, powerful automation options, and insightful analytics that can elevate your real estate game. Don’t miss out—watch the video now to find the perfect CRM for you.

#1 – AgileCRM Launch in 2013

https://www.agilecrm.com

#2 – ZohoCRM

https://www.zoho.com/crm

#3 – Bitrix24

https://www.bitrix24.com

#4 – ClickUp

https://clickup.com/templates/real-estate-agent-t-4392666

#5 – HubSpot

https://www.hubspot.com/products/crm/real-estate

#6 – EngageBay

https://www.engagebay.com/

Episode Full Show Notes

[00:00:09.940] – Robert Newman

Welcome back, ladies and gentlemen, to episode number 462. Today, we’re going to talk about the best, and I’m going to change the title here slightly, the best free CRMs for 2025, some of which can be used for real estate. I’m very interested to get into this because as we were discussing before the show, my incredible co-host here, who is far more diligent than I am oftentimes with show notes, has actually done his research on all these CRMs. I’ve used two of them but not research the others. I think this is going to be an interesting chance for John, who I’m going to ask to introduce himself, to really strut his stuff and share his thoughts about all of these CRMs and what he thinks that they we can do for our audience. But before we get into any of that, John, why don’t you explain who you are and why you have an opinion on this subject?

[00:01:09.890] – Jonathan Denwood

Yeah, thanks, Rob. I’m the joint founder of mail-right. Com. We’re a CRM ourselves, but plus we’re really a marketing platform using the power of WordPress with Facebook to get you quality leads. Back over you, Rob.

[00:01:31.460] – Robert Newman

Beautiful. We’re going to start off with number one on our list, which is agile. Now, I do know of agile. I’ve just never heard.

[00:01:39.270] – Jonathan Denwood

Can I say something first?

[00:01:42.060] – Robert Newman

Always. You do anyway.

[00:01:44.860] – Jonathan Denwood

The way I see this, Rob, is that in real estate, and we’ve had this conversation before, is that I think the word CRM is is one of the most abused terms in real estate digital marketing, because it’s utilized as a term as There’s a blanket term for something which isn’t a CRM. To me, a CRM is you’re a salesperson and you’re keeping records of customers, interactions, birthdays, when you might have only spoke to a person six months ago, then they’re suddenly ringing you up and they expect you to know the details of the last conversation. And unless you got a photographic memory like an elephant, you probably can’t remember the conversation. So that’s why you need a CRM. But the problem with the real estate business, a CRM is then linked to what I see as the true purpose of a CRM. It then is utilized as a blanket term for a website, for marketing optimization. For a landing page builder, for a website, again, for email and SMS text messaging. It’s all combined into one generic, meaningless term. I see that as a problem, Robert.

[00:03:37.980] – Robert Newman

That I agree with you on. Before we go into this list of free CRMs, and the reason I haven’t… I’ve heard of agile, John. I just haven’t used it. And the reason I haven’t used it, because I just spent five seconds on its page, and I can tell you why I’ve never looked at it. John almost said, hey, do you want to cancel the show and move on? Because This idea, but I want to explain to you why, though, John. I’m not pooh-poohing. So I’m on here and I’m looking at the drop-downs. It’s like a lion desk, and I’m just trying to glance this. I am an expert in CRMs. I’ve used them my entire career. I built a few. I can barely understand what Agile is trying to accomplish in its website intro.

[00:04:23.640] – Jonathan Denwood

I wouldn’t bother too much because let’s start with Agile. Agile seems to offer an enormous I might be wrong with this, and if anybody from Agile is listening, don’t hold it against me. I don’t think it’s an active development. I think it’s not dead I have had a couple of people ask me to integrate it with WordPress. It was a couple of years ago, I could never get it to work properly. There was always something either the the forms or the optimizations, especially the free product, I could never get it to work. Of all the ones that are on this list, I would highly, and this is my personal opinion, folks, I would not recommend it.

[00:05:19.790] – Robert Newman

Well, here’s something that everybody should understand. I’m saying this so clearly. If you follow me for a while, all of you would know that I’ve run call centers for Sprint, AT&T, and MCI I’ve had thousands of people on the phone using customer record management systems. And this is, I don’t know what this is. This is not that, though. It’s trying to be everything that I laid out at the beginning of this podcast.

[00:05:47.190] – Jonathan Denwood

It’s trying to be a Swiss army knife, sales CRM, landing page, marketing, optimization, email, you name it. It It does it. But unfortunately, based on my experience of the free product and also the paid, it does it. It works sometimes, and sometimes it doesn’t work.

[00:06:12.010] – Robert Newman

And therein is the The complexities of all-in-one systems. I use HubSpot. Hubspot has become a billions and billions of dollars worth of a company. They had financial backing from Google. They’ve slowly started to become like And they are not necessarily free, like an all in one system. They connect exceptionally well into WordPress. It doesn’t work all the time either. It works most of the time. But I will tell you what, it is more intelligible than this. In terms of what you’re looking at, PPC management, website recording, what is… I know what they’re aiming at with that comment, but I doubt one person out of 100 reading the sales language on agile would even understand what the hell they mean by website recording. What is that? From a thousand-foot high overview, whether or not… And John gave you his opinion. My opinion is I would give Agile a firm miss, mainly just because of the unintelligible nature of their website as you’re trying to sign up?

[00:07:21.010] – Jonathan Denwood

Well, most people that I… It was because the free element, and you seem to be given a enormous amount. But as they say, you get what you pay for? Well, you get what you pay for some of the time, based on my experience I’ve been on the planet. But normally, you do get what you pay for with Provisos. There’s a good reason why it’s free. Basically, based on my experience, it don’t work. That’s why I don’t think it’s in active development. They’re based in India, which I know a few of these are, or the next one is. Shall Can we move on to the next one?

[00:08:02.800] – Robert Newman

Zoho, another one of my favorite all-in-ones. Go ahead. You start off.

[00:08:09.740] – Jonathan Denwood

I did utilize ZOHO. I used the free version, but I only used it to store records to keep my notes about when we last maintained a website, when I said I was going to give a discount to somebody if they came back, Because whatever you say to a client, it could be two years ago, they will hold you like you swore in your mother’s grave, anything you say to them. My memory is not that good anymore, Robert. I used to use this. The free product is better than agile. It does work. The problem with the free product is the email sending is crippled. You don’t have access to the email field and trying to send emails out or receiving them. Bits of it work, but other bits don’t. You have to go to the paid version and the The paid version, it starts off at $20 per seat per month. It just isn’t competitive. There are better solutions on this list. There’s one that I’ve actively moved which now I use, which I can highly recommend. They’ve got a suite of other products, and one or two of them I do use, and they work.

[00:09:42.890] – Jonathan Denwood

I use the free versions, and they do work. Other parts of their empire, they’re real dogs. They just don’t work. They’re based in India. I think they’ve got about 3,000 to 4,000 employees. The list of products, the fins they’re into is enormous, and people get attracted to it because they offer a lot of these services. They offer for free. I was in discussion with them about a year ago about sponsoring my other podcast, and I must have had endless meetings with them, and they have no idea what they’re doing. This is my opinion. But they’re big. It’s billions and billions of dollars of turnover they’re using. I think particular products, they do work in the free version. This does work, but the email side on purpose has been crippled.

[00:10:55.870] – Robert Newman

I think, ladies and gentlemen, you really need to listen to John carefully on this ZOHO, I knew was an Indian team. I’ve never had any interactions with them. I’ve never used them. Part of my reasons for never using them and never paying attention to them for the real estate space is you tell me what real estate professional, and not just a professional, a broker, anybody of small to medium size. You’d have to be a sea-level tech executive to come in here and even have an understanding of what ZOHO, what needs ZOHO was trying to fill. Telefony, social media. I’m just under omnichannel. Sms, live chat, service portals, web conferencing, and real-time notifications. Now, I think that basic channel is probably the most intelligible channel that there is. But coming out of this industry, I almost can guarantee you, John, that nobody understands what telephony would be or why it would be applied to a website. I do because I was in it, but very few other people would be And so you come in here and you look at it and you go, what is it supposed to do for me as a real estate professional?

[00:12:05.550] – Robert Newman

And I don’t think that most people would be able to understand it. Free or not free. I don’t think that they’re going to come in here. You go to sales enablement and it goes, portals, Wizards, calendar, okay? Wizards as the second-Well, you are one.

[00:12:22.920] – Jonathan Denwood

You’re a lizard, aren’t you? I am a lizard.

[00:12:23.860] – Robert Newman

I am a lizard.

[00:12:25.640] – Jonathan Denwood

You look like one.

[00:12:28.990] – Robert Newman

Let me I’ll tell you what a real estate salesperson is not going to understand. You go into sales enablement in the second portals, okay, maybe they figure that out. Wizards, huh? Yes, I think some people- I like doing this podcast with you.

[00:12:44.460] – Jonathan Denwood

I don’t get much out of it. I like doing it because I just like you laugh at my jokes. You’re one of the few Americans that gets my humor. Shall we go on to the next one before we go to our break?

[00:12:59.380] – Robert Newman

Yeah, Okay, so Bittrix24.

[00:13:03.610] – Jonathan Denwood

Yeah.

[00:13:04.540] – Robert Newman

I’ve never even heard of these guys, so please, enlighten me. Russians. Russians, okay. They’re Russians.

[00:13:11.250] – Jonathan Denwood

They’re here in Russia. They got office in Virginia, and you won’t find anything on their website that they’re Russians.

[00:13:18.930] – Robert Newman

Okay.

[00:13:19.720] – Jonathan Denwood

But they are- They’re Russians. They’re Russians. And I haven’t got any practical experience with it, but I did do a dive on it. And it’s like ZOO, they throw in the kitchen sink. The email side by what they say on the website and the reviews that I watched isn’t crippled, but it It’s agile CRM on steroids. They throw in the kitchen sink. The interface looks like a dog’s breath. It looks like something that was knocked up in the ’90s. Wow. They seem to be… Their UX design seems to be based on Craigslist. I’m vicious today, aren’t I? I’ve had too much coffee, haven’t I? I’m vicious today, aren’t I?

[00:14:10.850] – Robert Newman

You’ve been on one from the very beginning, from the very second I Don’t like my subjects, Robert? Fine, we won’t do the show.

[00:14:18.310] – Jonathan Denwood

I’ve had some difficult clients today, and I’ve had to give some home truths to a couple of people today.

[00:14:26.690] – Robert Newman

Might as well keep going. Might as well keep going. Okay, So once you’re looking over it, you got even more experience than me on these damn things. And most of these free ones… Here’s the honest truth, John. I would ignore most of these free ones. I haven’t seen a free product that I really like since HubSpot, and HubSpot is revolutionary. So it’s so completely overshadows and dominates the free list in terms of what they’ve done, what’s capable with it. I think that HubSpot for most small business is better than Salesforce. And Salesforce is pretty fucking good. It’s one of the biggest companies in the world. So when you start talking about how good of a job are they doing, the answer is they’re brilliant and they’re aimed at content marketing, which is what I do. So you go, all right. And it’s what I feel like most small businesses should be at least partially focused on. So when you say Bittrix and you say ’90s, I’m off the train already, dude. I don’t want to look at this. I don’t even want to take my… I mean, I will look at it long enough if I thought a lot of people that were listening to our show had ever seen Bittrix.

[00:15:38.540] – Robert Newman

I doubt that they have.

[00:15:40.560] – Jonathan Denwood

I was just going by what other people’s reviews. So I looked at it, I have checked it over. Yeah, that’s all I’ve got to say. Shall we go for a break now?

[00:15:53.350] – Robert Newman

We shall. All right, ladies and gentlemen, grab yourself a cup of coffee, get a little bit of tea. Don’t have as much coffee as John, please. Then come back and rejoin us because we’re going to cover three more CRMs now. These last three are all more things that you might have heard I’ve heard of ClickUp HubSpot and Engage Bay. Our last ones, I think ClickUp is something that I’ve heard a lot about, but I haven’t looked at it, so I’m excited to hear what you have to say about it, John. I hope you all are excited to hear about what John has to say about it, too. We’ll come back the show in just a minute or two. Stay tuned. Three, two, one. Welcome back, ladies and gentlemen. It is episode number 462. I am Robert Newman, the founder of Inbound R-am. I am joined by John Dinwood, the founder of WP Tonic and Mailright, and a hundred other things. No, I’m just kidding.

[00:16:52.090] – Jonathan Denwood

They keep me occupied.

[00:16:54.930] – Robert Newman

Yeah, they keep you occupied. And today we’re talking about CRMs, free CRMs, specifically CRMs that have free elements, free components, free signup, free something. The next one on our list is ClickUp, which I have heard of. I do think it has penetration inside the real estate space. John, I haven’t looked at it, though. What can you tell us about it?

[00:17:17.710] – Jonathan Denwood

Well, it’s the one I use. I use the free version. It’s off this list apart from HubSpot. I’m not so enamored with HubSpot as what you I’m probably putting words in your mouth, but you correct me. Clickup, it’s in a different league apart from HubSpot than any of these. It’s the one I use. I use the free. It isn’t crippled. The interface design is nice. It does the job. I use a WordPress solution for my email marketing and optimization, but as my sales CRM, it does the job. It’s head-to-head with another thing called Notion, which is more project management. Its origins is from project management, but it also can cope with sales is, I think it’s better than Pipeline. I think it’s better than monday. Com, which don’t offer free programs. They I also do offer a template specifically designed for the real estate business. I did look over it last night and it looked pretty cool. And I think this list, Phoenix Free, if you combine this, I think this is as good as anything that is specialized in the real estate industry. If you can combine it, there are a couple… I think It’s like wise agent or nine desk.

[00:19:02.540] – Jonathan Denwood

I think it’s much superior than those two, much superior. There’s a couple of others in the real estate industry, but they’re combining a CRM with online marketing. So I think you can use a Pacific system in the real estate industry for the online marketing. The other great thing with ClickUp, it has a load of integration Notions, and they do work. It works quite well with WordPress as well. I think I highly recommend it.

[00:19:42.600] – Robert Newman

We’re finally talking… I haven’t looked at ClickUp specifically, but we’re finally talking about stuff that I can actually contribute to. Everything that you’ve mentioned from Notion on down, I’ve used as a company, as an individual. I finally have some opinions. For my customer record management system, I basically use Base Camp, and I’m probably not going to move off Base Camp anytime soon because it’s simple.

[00:20:07.630] – Jonathan Denwood

I could never get my head around it. I never liked it, but other people love it. You love it. I could never It’s simple.

[00:20:16.200] – Robert Newman

But I would supposition to you, John, that one of the reasons that you love ClickUp, because I’m looking at the boards, here’s some things that are different automatically on ClickUp. When you’re talking about some of these new modern workflow management systems, you need to see how the workflow actually works to decide whether or not it’s going to work for you. Clickup actually has screen caps of the way that their layout is, and it’s very similar to Asana, Trello. It is one of these things. For the people watching this show, John, imagine, and may not be as familiar with these tools. A lot of these tools were based on the simple idea of this, the Post-it pad. What What they did is they came up with this way of putting notes and groups of notes into boxes, squares, cubes. And then as you drill down into the cube, you find other navigations into things until you granularly drill down. That was the original idea behind Trello. Then they changed it into a much more complex tool over time. They did the same thing with a lot of these tools. Now, ClickUp seems like a really cool drag and drop interface.

[00:21:27.860] – Robert Newman

Am I guessing correct in Yeah, as for you are a little bit as well, I’m a UX snob.

[00:21:37.920] – Jonathan Denwood

So that does not appeal to me to use something that looks like it came from the early ’90s. I do expect So I think the interface is up to monday. Com on pipeline.

[00:21:50.700] – Robert Newman

And that’s important, ladies and gentlemen, because here’s where we all have to get off the train. If you’re a ’90s kid like me and John and haven’t bothered to spend 100 hours updating your CRM knowledge, tools like Outlook and other tools that you’ve become familiar with the way that the UI and the UX is supposed to work. That is the user interface and the user experience for those that don’t know the acronyms, the abbreviation, sorry. These things help you adapt into the platform. Now, for those of you who are younger who’ve already gotten used to tools like and Trello and Asana, ClickUp would be a natural extension for you to look at.

[00:22:36.420] – Jonathan Denwood

I think it’s as good as follow up, boss, to be fair. It hasn’t got the specific themes that follow. But the problem with follow up, boss, is it’s now owned by Zillow, so I wouldn’t use it. For that, I’m sorry, but if I was a real estate agent, I wouldn’t give my… I don’t care what they say that they fire a wall. They’re just not going to get my… I’m just not going to get my business. End of story. But it hasn’t got the specifics, functionality, but the UX design, and I think that’s pretty high praise because I always thought follow-up boss wasn’t perfect in any shape or form. But when it came to UX design, it was one of the better ones out there. The people behind it did a great job.

[00:23:23.730] – Robert Newman

I agree. This right here with ClickUp, again, I totally agree with you. Not only is the UX design good, but I’ll give you an example under their integrations page. They have image-based cubes that are talking about their integration instead of, which makes it easier to understand because the cubes contain the logos of companies that you’re probably are familiar with. You have Z Outlook, MS Teams, GitHub, Chrome, Google Drive, and Slack. An image-based communication is becoming far more common than anything else, which is probably one that, and as a person who’s got dyslexia, probably extremely It’s comfortable for you personally. It’s comfortable for a lot of other people, John. It is really a great way to go. Now, the only thing I’m going to say, the same complaint I had about Notion, is that occasionally when you get into these list things and all of a sudden you are looking at a wall of text with little checkboxes next to it, which I’ve seen a couple of screen grabs already on ClickUp that have that. I always found that part of notion confusing, and I think I would find that part of ClickUp confusing.

[00:24:25.670] – Jonathan Denwood

The other caution I would give you is you can go I’m really crazy with this, Finn. You can set up a very elaborate optimizations, which you can do, follow up, boss. I’m a bit wary. The skill is keeping everything as simple as possible. It does the things you want to do without it becoming… I have seen a few people that I’ve consulted and they’ve gone absolutely batshit with this. What I mean is they’re gone just automation potty. Some of the support documentation encourages you to set up really elaborate set-ups, and I wouldn’t go down that road. I’ll try and keep it as simple as possible.

[00:25:32.120] – Robert Newman

As would I. But that’s probably a differentiation in philosophies, ladies and gentlemen. And John and I both, we’re slightly different. I am more extreme on the attraction marketing side, but John isn’t exactly a maven for push marketing, in my opinion. Anyway, we could get lost in this. So before we do- Shall we move on to your beloved HubSpot? Yeah, we should. But before… Just a footnote for you, John, we might want to do a show on what attraction versus push marketing actually is. That might be a fun conversation for us. Okay, number five on the list, HubSpot. This is my… And we’re going to go into bonus territory here, ladies and gentlemen. The original show is just about over. We’ve got a few more minutes, and we’re probably going to spend the next- He’s woken up, folks.

[00:26:25.710] – Jonathan Denwood

He was thinking this was going to be a dreary show, but I can tell he’s interested now.

[00:26:32.540] – Robert Newman

Hubspot is definitely one of those- I’m going to talk about free CRMs, Jonathan.

[00:26:41.430] – Jonathan Denwood

I just didn’t see that, but I still maybe don’t see the application for a lot of these for real estate agents.

[00:26:48.690] – Robert Newman

That was my complaint.

[00:26:49.790] – Jonathan Denwood

Come off here. There’s some real geeks out there. I’ve had some insane conversations with people that actually have taken it much too far. They’d be better off-With It’s real estate agents? Yeah, I’ve known a few that really geeked out all this stuff. They’ve known even more than I’ve known. And I thought, why are you asking for a consultation for me? You know more than I do. They’re only rare, but I’ve had a few of them.

[00:27:16.020] – Robert Newman

Well, I didn’t- I’m not really attracted that type. I won’t say that they are common. They do exist, but boy, oh, boy, are they rare? I I don’t find many of them, John. I’ve done this 16 years. They exist, though. Hubspot. Hubspot is a dream. If ever you had enough technical knowledge to get yourself into trouble and you’re working on WordPress, it would be a content marketer’s partner for sure inside the real estate space if they were trying to do- Are you sure?

[00:27:52.130] – Jonathan Denwood

I’m going to be nasty. I think the interface doesn’t in any shape or form compared to ClickUp. My biggest problem with HubSpot is the pricing structure. They’ve got over six choices when it comes to pricing structure. I think they got two or three with ClickUp. It’s been the bug bear that I’ve had with HubSpot for years. Is there insane pricing structures?

[00:28:20.070] – Robert Newman

Yeah, they’re absolutely out of hand. John has that absolutely right. Passed free, you’ve got free, and then you’ve got $50 a month. That’s the next lowest pricing tier, and then it quickly jumps up to $800 to $1,200 a month.

[00:28:34.630] – Jonathan Denwood

Almost as bad as Salesforce falls. Not quite, though.

[00:28:37.750] – Robert Newman

Not quite. So the pricing structure is insane. What I get for $50 a month, though, I’m incredibly happy with because that’s what I spend. I spend $50 a month and I spend some money on agents, and for that price per agent, $50 per agent, they get the ability to have a US number, text, and call call all out of HubSpot. Our team is not large enough to require the severe footprints inside of CRM that other agencies would require or that you might think that you need. So we don’t pay much attention to any of that. It’s more like the ability to call, the ability to track, the ability to integrate with WordPress, which all of those things HubSpot does better than most other platforms I’ve used, but I haven’t used ClickUp, John, so I don’t have any experience with them. I don’t know if they integrate seamlessly into landing pages and lead forms.

[00:29:37.510] – Jonathan Denwood

I love main bear, and I might be wrong here. Don’t hold it against me. He will do, folks. If I say anything, he’ll bring it up next week. So I think you only get a thousand companies or individuals for the free plan. It’s not crippled, but they’re a bit stingy on the It’s a bit of a limite. But apart from that, I think the free plan, it works most of the time, doesn’t it? I think it’s one of the better ones, isn’t it?

[00:30:12.410] – Robert Newman

Yeah, it is. It is one of the better ones. So yes, it is one of the better ones. Well, we’re going to move on. We can spend a whole show talking about HubSpot. I use HubSpot. I love HubSpot.

[00:30:26.160] – Jonathan Denwood

I’ve been horrible to them, but I don’t think I’ll be unfair.

[00:30:29.370] – Robert Newman

No, but You are right in the sense that there is a trap, a quicksand-like trap with HubSpot. Because once you’re using it and you use the kit of free tools, when you want to elevate to, let’s say, their marketing, because they do marketing, a marketing package, a sales package. That’s how they divide it up. It’s an incredibly expensive price leap every time you go up a scale, like to their marketing thing, which is what gives you all the website integrations. All of a sudden, instead of $50 a month, it’s $400 $550 a month. It’s an extreme upgrade. The only reason that I would say HubSpot should or could be interesting for real estate agents is that real estate CRMs are actually more overpriced than HubSpot is, John. Because real estate CRMs traditionally charge you $500 right out of the box. That’s their Interactive, that’s Chime, that’s all of them. You’ve got some good low-Oh, and I’m the one that does it, though. Right? You never mention it.

[00:31:33.310] – Jonathan Denwood

You never write about me on your website, but there we go. I’ll be nasty to them, but it’s not personal. It’s just I’m a bit peaved today. Shall we move on to the last one?

[00:31:45.340] – Robert Newman

Sure. Number six, Engage Bay. I don’t know much about Engage Bay, John. Why don’t you fill us in?

[00:31:52.000] – Jonathan Denwood

It wasn’t on my road until I did my study for this podcast. Another Indian company, they look like they hired it. When it came the actual functionality, it’s more marketing-focused. That’s the sense I got, but it has got the sales element to it. When it came to… I haven’t used it, but when it comes to the actual interface examples and the reviews that have been done at it, it looks a more modern interface. I don’t think it’s as good as ClickUp or HubSpot. The only thing with the free program, they’re a bit tight. I think I’m correct. I’m going by a memory here. I didn’t write it down in my notes. Is that the free, you only get 250 contacts. I think I’m right about that. That really seemed really stingy to me. The price is after that. I wouldn’t say it’s the… Well, that’s the thing The thing about BRICS24 that got me was that horrible design, got the free thing, but then if you went up to the paid, the next paid version, they wanted $60 per user. I thought, you got to be kidding, mate. You got to be what dream world, Russian dream world you’re living in.

[00:33:20.310] – Jonathan Denwood

But these people, I think they’re a little bit cheaper. But I don’t know too much about them, but they’re on all the the list that I’m looking at. It doesn’t look bad, but I just think there’s better ones on this list, basically.

[00:33:37.920] – Robert Newman

Just a quick look at their… 78% is what they were rated on Facebook from 11 people that reviewed them. They are using G2.

[00:33:46.970] – Jonathan Denwood

They all live in India.

[00:33:49.150] – Robert Newman

Yeah, G2 is enormously well known for being manipulatable. That’s why so many companies are using G2. I personally wouldn’t trust G2 ratings. Okay? That is for everybody that’s listening to the show.

[00:34:05.400] – Jonathan Denwood

Well, Google seems to trust them. Do you think they got money in with them? Do you think they’ve invested money in that lot as well?

[00:34:11.350] – Robert Newman

I don’t think so. I think that what’s probably going on with G2 is that there’s good and there’s bad, and Google isn’t going to bother to penalize them for the bad. But a lot of these people, like Reddit, just lost big in the latest Google update. So don’t think that G2 is going to… If If Reddit is losing, G2 is definitely losing.

[00:34:32.700] – Jonathan Denwood

Honestly, folks, listen to Rob there, he’s spot on. I don’t even go to it. I’ve heard it’s so easy to manipulate the results, and every startup, bootstrap startup in the SaaS business. I know quite a few, there’s even tutorials about how to manipulate it. It’s bad, isn’t it?

[00:34:57.790] – Robert Newman

It’s bad. It’s very, very, very, very, very bad, which is why so many people use it because they can manipulate their own reviews, which sounds like good business on the surface, and maybe it is, but it creates a lack of trust, which means that the actual platform itself is losing all value. I don’t trust, nor used nor referenced G2 ever. It’s all, as far as I’m concerned, a big scam. When you look at Engage Bay and they’re saying on their homepage, Hey, look at our G2 reviews, that automatically puts a warning flag up for me that goes is, okay, these guys are probably full of shit. Now, whether or not they are or not, guys, it’s just my opinion. I have no idea. I’m seeing all these awards that they put on their Facebook page. They all look fake to me. That would definitely be. And the fact that they only had a 78% recommendation, which, John, as you and I both well know, when you can only get 78% when you’re writing your own reviews, that’s a problem.

[00:35:57.460] – Jonathan Denwood

But we don’t know that. We’re surmising that. We’ve got to be a bit careful with the language we’re using.

[00:36:04.080] – Robert Newman

Well, Rob isn’t. I don’t have to say- It’s me that’s received two letters, two emails about Rob’s comments.

[00:36:13.110] – Jonathan Denwood

It’s not been my actual comments. It’s got me complaints.

[00:36:18.950] – Robert Newman

And anybody listening to this show, this show, isn’t going to believe that because you’re normally so careful. Not today, my friend. Not today.

[00:36:30.230] – Jonathan Denwood

I’ve been more entertaining today, haven’t I?

[00:36:33.990] – Robert Newman

You have definitely been more entertaining today. All right, ladies and gentlemen, that’s going to wrap up our list, though. Thank you so much for listening. Listen, John and the team over at Mailright make an exceptionally compelling all-in-one CRM. I haven’t talked about it much because, John, I’ve still never dove into it and understood it in a very deep way. But I’m going to say that what it does for the price that it does, it should automatically get it a look from any budget-conscious realtor looking for a marketing solution that does all the things that the other systems do but doesn’t want to spend $500 a month without even getting into the advertising it because it’s expensive. It’s incredibly expensive. Real estate CRMs, even for what you do, in theory, we could look at it and just really collectively say, Okay, $250, how is that? That’s actually expensive. It’s expensive for a CRM. It’s got to do something for that money.

[00:37:33.340] – Jonathan Denwood

Yeah, well, it’s easy. Well, as you know, we have a little bit of CRM, sales records, but it’s really a marketing platform. But before we finish, we’ve just gone full circle to the beginning of this episode, this abused term, this totally horse that’s been whipped to death. What is a CRM? Ours, we use Facebook, you can do your own Facebook landing page, blah, blah, blah, with a bit of record thrown in. A record, ClickUp isn’t going to get you any leads. Well, it’s not in the digital world, but it’s a good platform. I say they’ve got a lot of features, unlike the other ones we talked about. Most of them do work. But I don’t use it for that because I’ve got WordPress. I just use the sales conversation part of ClickUp, and I use it, but I only use 20% of the functionality of the platform.

[00:38:40.910] – Robert Newman

I couldn’t agree with you more. Language is wildly abused for all the people listening to the show. The reason that you guys get frustrated, because that’s the number one thing I get from all the people that I talk to, is frustration about unclear language, what’s something supposed to do. That’s literally the number one thing I take from veteran agents and new agents alike, which is one of the very few common thread complaints that you get no matter where somebody’s at in their real estate career. Ladies and gentlemen, it’s not just you. John is right. They are absolutely destroying, slaughtering any semblance of what the language is around the tool that they’re building. Customer record management systems are supposed to be that. Customer record management systems, not read nurturing systems. Systems, not email marketing systems. Yes. Do you have a function to send an email to a customer? Absolutely. Are you supposed to be able to have 100 fucking templates to send them a sales message as part of your customer record management system? Not traditionally, no. It’s two different things. You have an email marketing system and you’ve got a customer record management system because you’ve got somebody who is a live human being managing the relationship with the customer.

[00:40:01.090] – Robert Newman

That’s what those systems were supposed to do. Is that what any of them do? Really, technically, not really anymore. Crm is a misnomer, and John is 100% right about that, and it It drives me absolutely insane because it’s like, what is ClickUp? What is Bittrape? What is ZOHO? Because now you’re also talking about telephony integration. We always had a telephony system on top of a CRM. That’s literally the language you use when we’re running call centers. We had one piece of functionality that recorded calls and tracked calls and did stuff, and you integrated it into the customer record management system so that you could get some of that information logged into the customer record. Two separate pieces of functionality. No, that’s not what they do anymore. It’s all in one. It’s fucking not all in one.

[00:40:54.390] – Jonathan Denwood

Jesus.

[00:40:55.820] – Robert Newman

Anyway, you got me on one now, John.

[00:40:58.900] – Jonathan Denwood

Yeah, I got you worked up. We better call it a day.

[00:41:01.610] – Robert Newman

You better take your-We better.

[00:41:02.960] – Jonathan Denwood

You better then, then you can take your tablets, can’t you?

[00:41:06.480] – Robert Newman

All right, ladies and gentlemen, thank you so much for staying tuned to… We’re going to call this the Customer Record Management System Rant Show. That’s what we’re going to move it into. Anyway, thanks so much for tuning in with us. We really appreciate it. John, if somebody wants to look you up and complain about their free CRM, how would they do that? I look forward to the conversations.

[00:41:27.850] – Jonathan Denwood

I’ve had some rough ones this morning. Go to themail-right. Com website and book a free chat with me. And if you’ve got any questions, I’ll be more than delighted to give you some of my advice. Back over to you, Rob.

[00:41:42.030] – Robert Newman

For your learning, education and entertainment, you go to InboundR With all things related to inbound marketing, you go to inboundrem. Com. If for some reason, some of you would like to speak to me or learn more about me, you can also go to inboundr. Com/about. There’s always links to my calendar on my services page and my About page. Easy to get in touch with me should you choose to. I am still doing personal one-to-one calls in 2025 every year. I think it’s going to be my last because I really do. Maybe 2025 will be that. If you do want to talk to me directly and get a consultation from the great Robert Newman, you’re going to want to go to my website. All right, that’s it, ladies and gentlemen. We so deeply appreciate you spending some time with us until next week. Do you know what we’re talking about next week, John?

[00:42:31.760] – Jonathan Denwood

No, you have to email. He’s got a good theme for next week if he emails it to me.

[00:42:37.800] – Robert Newman

Okay, I got to email it to you. All right.

[00:42:40.160] – Jonathan Denwood

Yeah, you do. I know it’s stressful, Rob, but you do have to email me.

[00:42:45.370] – Robert Newman

Hold on. We’ll turn it off and I’ll ask you the question again of what the heck it was.

[00:42:50.880] – Jonathan Denwood

I can’t remember now, but it’s been entertaining. See you soon, folks. Bye. Bye.

[00:42:57.740] – Robert Newman

Let me know when we’re.