#460 – The Mail-Right – Best Video Content Ideas for Realtors in 2025

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Best Video Content Ideas for Realtors in 2025

Discover the best video content ideas for realtors in 2025. Boost your real estate marketing with these engaging and effective strategies.

In the fast-paced world of real estate, staying ahead means embracing innovative video content strategies. This video dives into the top video content ideas specifically tailored for realtors in 2025. From virtual property tours to engaging client testimonials, discover how to effectively connect with your audience and showcase properties like never before. Don’t miss out on these essential tips—watch the video now to elevate your marketing game.

#1 – Short talking head videos

#2 – Long-form market update videos

#3 – New building and subdivision overviews

#4 – New Listings

#5 – Wondering what $_____will get your in (your city?)

#6 – (FAQ) Frequently ask question videos

#7 – Schools and other local information targeted at those who are moving from out-of-state

#8 – The latest interest rates and financial news

#9 – Pro and Con videos connected to your areas, town, and city

#10 – 7 things to consider before buying in your?

Episode Full Show Notes

[00:00:12.110] – Robert Newman

Welcome back, ladies and gentlemen. It’s episode number 460 of the MailRight podcast. We are so excited to bring you something we’ve never done before. He says, Ironically, we are We’re going to talk about video. But it is the first time in 2025. That is that we’ve dedicated an episode. Before we jump into it, I am joined by my amazing co-host, the founder of The Mailright Show, the founder of many businesses, the founder of the WP Tonic podcast, the one, the only, Jonathan Dinwood. What would you like to say about yourself, sir?

[00:00:54.980] – Jonathan Denwood

Thank you so much, Robert. It’s a slightly It’s a slightly different show because we’ve discussed the importance of video quite a bit, but we’re just going to give a little bit of guidance around the different types of video you might consider doing in 2025. I think you’ll get some value from I saw a lot of value from it. Back over to you, Rob.

[00:01:20.600] – Robert Newman

Okay, so ladies and gentlemen, those of you who like to take notes today, we’re going to give you basically 10 video making tips. Okay, that’s what this really Today’s video making tips. We’re going to start off with number one, and please, if you haven’t already done so, take a moment, take a break, save the podcast, save your notepad because you are going to want to write these down, especially with the subtext, or you’re going to want to save this podcast and come back to it over time. Before we jump into the subject, John, I’m going to add a little oomph to it. I’m going to say that this year, as I’ve started talking to my customers, which I do once a year at the beginning of the year, every year, all my existing customers, in addition to the prospects that I usually talk to. I am full of fresh data about the videos that have actually been producing deals. For those that don’t know, I run an SEO company. I’ve got about 150 very elite clients that are all doing all sorts of vertical, like all sorts of real estate. I am freshly off conversations with about 10 of those customers.

[00:02:27.670] – Robert Newman

I know what’s working. I know it’s working for them and where it’s working, and we’re going to share it with you as we go along here. Number one, talking head videos. John, why is this on your list, sir?

[00:02:42.610] – Jonathan Denwood

Well, I think it’s really popular in short No, it’s just on video, stuff that you see on TikTok, shorts on YouTube, Instagram.

[00:02:53.480] – Robert Newman

Treat me like I’m an idiot. I’m so sorry, that’s the wrong way to say that. Not an idiot. Just pretend I zero about digital. What’s a talking head video?

[00:03:04.490] – Jonathan Denwood

I do quite a few of them for my other channel where I just look straight into the camera. Okay. And we see those beautiful blue eyes.

[00:03:13.670] – Robert Newman

Yeah, exactly.

[00:03:14.360] – Jonathan Denwood

The stunning personality just comes over the camera, doesn’t it? You look straight into the camera and you talk about a subject, minimum editing. It can be for a couple of minutes, like I say, short form will be 30 seconds, and you just got one quick observation, one quick tip. It’s like you’re reporting on the road. If I was doing it as a real estate agent, it’d be just talking about things that happened during the day, things I’ve observed about the local market. But it should be quick, one point, right to the point you looking at the camera.

[00:04:01.460] – Robert Newman

Okay. What camera would you do this at your desk or using a mobile camera on a gimbal or something? How would you specifically do it?

[00:04:10.220] – Jonathan Denwood

Both. You can use a webcam, but probably I’d just be using my phone and just looking straight in it. Like we’ve discussed, the main thing is get the sound decent. That’s the main thing that will stop people from watching it is if the sounds rubbish. That’s about the rest of it. Just keep it simple. But obviously, just one topic and get it over in this short form video.

[00:04:41.200] – Robert Newman

All right. So ladies and gentlemen, I’m going to add a little bit to that talking head videos do a good job. They keep your audience updated. So for those of you who already have an audience or an email marketing list, I might consider doing a talking head video to entertain them. I would absolutely do a talking head video to update my reels. For those of who are a little bit more advanced into social media and you probably are wondering what is the differences or advantage of doing this type of content. I love talking head content. When I have two minutes, I have something important to say that I’ve thought of because I’m ADHD, and I will throw it onto a Talking Head video, I will send it over to my editing team and say, This is a reel, and forget about it. The next thing I know, about a week later, I’m seeing 10, 20, 50 extra views on my channel from what was literally two minutes worth of work for me. They have their place, talking head videos. You can also do long form talking head videos. I only recommend these in the rare case that you are truly an expert in a very defined niche, and you have something extremely important to communicate to your audience, at which point a talking head video becomes low effort, low cost, and high impact.

[00:05:57.040] – Robert Newman

All right, moving on to number two on John John’s list because John is the producer of the show. He produces the questions. But this does happen to be a subject that I have a lot to contribute with. So long-form market update videos. Oh, boy, do I have a lot to say about this? Let’s let you go first.

[00:06:14.750] – Jonathan Denwood

Yeah, It’s the opposite, really, of the short form, really detailed, orientated, probably once a month or once a quarter, going into what is really happening in the local market, what What property is selling, what isn’t, what are the market trends? What are the new developers? What are going on in the mortgage market. Just generally where the market is, what type of property is selling, what aren’t, everything thrown in, but long form, 30 minutes plus. Just a load of information. You can also use it to help you formulate your monthly newsletter and throw it in. It all works together. Over to you, Rob.

[00:07:10.450] – Robert Newman

So some of the greatest realtors in the country by production and some of the best realtors in Canada by production, use this type of update. Ryan Surhont uses this type of update. Tom Ferry uses this type of update. Please do not underestimate the value of your particular voice at like, sent to your clients once a month, a well thought out market update. And when I say well thought out, John hit a whole bunch of really good points about well thought out. You So what type of inventory is moving? Here in California, who is impacted the worst by the fires and how has that impacted how people are communicating with you and what they are asking about? One, people are fascinated. Two, they may be in the same position and may just not have called you. Giving out the solutions you’ve created for others is an incredibly potent market update, and it also does something for you. It allows people the opportunity to create a relationship with you and tune in over and over again, because there’s many people who do only buy a home every 5 or 10 years, if not most. That does not necessarily mean they don’t want to occasionally tune into what like a qualified professional’s opinion is.

[00:08:34.630] – Robert Newman

That’s where these market updates make beautiful email marketing strategies. You can update them. You can also, as part of your marketing strategy, connect long-form updates with email campaigns to say, subscribe to my YouTube channel. So you’re automatically updated. You can connect social media along with email in terms of campaigns and use long-form videos video updates as the core reason that everybody wants to do this. Just depends on how much time and energy you’re spending and how good at it you’re willing to get. Now, here’s one that’s fire. Okay, FHIR. I have a great story, and I’m going to share it after. John, why don’t you start us off?

[00:09:26.600] – Jonathan Denwood

Yeah, you’re talking about number 3, new building and subdivision Overall?

[00:09:30.810] – Robert Newman

I am.

[00:09:32.050] – Jonathan Denwood

That’s what I’m talking about. Well, got a very static market. It depends on what region you’re doing business in. Obviously, Florida and some other markets are seeing some large changes as we speak. Other areas are seeing prices going up still. Other areas, just static market, not really much activity, but where the activity is, is in new building, new subdivision. Because the big housing builders are offering a lot of inducements to new buyers in basically subsidizing interest for a couple of years and other packages, they have been very aggressive over the last 18 months because they got a lot of housing. They’ve got move, and they’ve got the resources, the financial resources, so they can offer these inducements. So it’s something you should be talking about in your videos. Over to you, Rob.

[00:10:44.570] – Robert Newman

So Ladies and gentlemen, there are a new and burgeoning type of real estate marketing expert. This expert type is creating landing pages and ideas surrounding only one principle, which is working with and targeting new development. Now, I have been hearing about this for the last couple of years, ever since inventory started to get tight. And I had a client call me and ask me about this type of idea. We talked about it for a while, and it turned out that there was a brand new development with just a sign on the side of a field, and it was 20, 30 miles from his house. And he’s like, What do you think, Robert? You think I should go out there this early on? There’s nothing there. They haven’t even created the brochures, but it was an established developer with a history. So I’m like, yeah, why don’t we find out what will happen? Go out there with a camera and take a picture of the fields and paint a picture. Get creative. Say, based on these past developments, here’s what I would expect and how this would turn out. So he went out there with his sister, and it’s just him in front of a freaking farm field, John, and a sign and a camera.

[00:11:56.700] – Robert Newman

That’s it. There’s nothing. I mean, there is not It was a pre-development work happening. Nothing. A field. And we threw it on his site. And here’s what we were thinking. All the developer done has put up a sign next to a freeway. That’s it. That’s all they said. New development coming in, whatever, 2026, right? Some years away. No other advertising, no other conversation around it. So the thought was, well, let’s see how hot real estate really is for new development because it’s just a Really, that’s the whole thing. So we threw it up on his website. And I’m not joking, John. This is a guy I’ve been doing business with for four years. We have already doubled the traffic on his website from this strategy, from the single page. He has hundreds of pages on the site. I’ve never seen a home run like this ever. There’s no ancillary support work. There’s no TV commercials, there’s no radio, there’s no anything. There is a sign on a freeway and him. That’s it. And yet we’ve got 3-500 people per month coming in to his website. Why? Might all of you ask? The developer hasn’t even bothered to put up a page on their own website.

[00:13:13.600] – Robert Newman

So everybody’s thinking that he knows something that the developer themselves does not. And needless to say, he doesn’t. But here’s what he’s doing. He is getting out there and establishing a relationship with everybody before there’s any other marketing, before there’s any competition. He’s the first voice to market, and he did a great job on painting a picture based on his opinions about past developers. Now he’s in front of everybody, and it’s going to be like 20,000 home. It’s a staggering It’s a fairly large development, but it’s also long, long, long plan. It’s like a 10-year plan. He’s out there in front of everybody in this 10-year plan. It is very possible, John, that this one little move is making the rest of his career. Maybe it could. Worked right. Do not underestimate the power of some of these ideas that we’re giving you. Application and how you apply it is everything. New Listings is number four on our list. So, John, help us out.

[00:14:24.080] – Jonathan Denwood

Well, it’s the old favorite. That’s the great thing of being a real estate agent or is people can’t get enough information about property. They just can’t get enough of it. And people can’t get enough about new listings in the up market, down market. They still watch stuff. They still want to know what’s new on the market. Talking about new listings, showing is the price, if it’s a listing listing that you’re representing, or it could be listings that you’re not representing. You can still talk about them. It’s probably easier to be brutally honest when you’re talking about other people’s listings. Over to you, Robert.

[00:15:17.620] – Robert Newman

Well, you know what? As long as you can get creative, listing data is always one of the greatest lead opportunities that you’ll ever have, and it doesn’t have to be your listing. That’s the beautiful part It’s not about being a real estate agent. If you have a license in somebody’s house is up for sale, generally speaking, you’ve got permission to go and market the hell out of it. You can do whatever you want with it, just like Zillow does. Everybody is creating a lot of leads off listings. Here’s It’s a big thing, though. A lot of what’s been done has been done, and people don’t pay attention to it. It is just another tree falling in the forest and nobody hears it. You’ve got to get a little creative. I’ve talked a lot of times on this podcast about a creative 19-year-old that I met that made about $300,000 his first year in real estate, doing nothing but taking other people’s listings and marketing them. What did he do? He took his phone, he went to a listing somebody else’s. He just started to pick and choose places in the MLS that he liked. Then he drove there with his car and he filmed the fast forward video.

[00:16:25.470] – Robert Newman

He just used an app on his phone so you go like he’s doing cops, all all the way through the house, real fast. Then he posted it to Instagram and tagged it. Nobody else was doing it. I still think nobody else is doing it. It just looked interesting. It’s the same listing. You can see the pictures online. He didn’t do anything different. As a matter of fact, one could argue he did it worse. He just had an interesting approach to it. I talked to him, he had done 19 transactions He’s using that as his only lead source. Nothing else. Crazy, John. All right, number five.

[00:17:07.800] – Jonathan Denwood

Should we go for a break first?

[00:17:10.700] – Robert Newman

Should we? You’re probably right. Yeah, we should. All right, ladies and gentlemen, we’re going to be right back, and we’re going to somehow blaze through number 6 because John and I suck at doing this stuff fast. But we’re going to try. And so when we come back, what you’ve got ahead of you is FAQs in school. Actually, you know what? You’ve got five more ideas. We’ll be right back. Stay tuned. Three, two, one. Welcome back, ladies and gentlemen, and thank you for joining the show. Today’s show is sponsored by MailRight and InboundREM. We’re thrilled to have you. Welcome back. Today’s remaining subjects, we’re going to talk about six more ideas about how to create really great video content for realtors in 2025. So I’m wondering what X amount of budget will get in your city. I love this idea. I actually don’t know anybody who’s applying it. Did you capture this from somebody specific?

[00:18:17.620] – Jonathan Denwood

Yeah, I can’t remember who it was. I did it, looking at other people’s content and that. And I just think it’s a great idea because everybody’s got a budget. And if you can give them some examples of what a certain budget can get you in the market at the present moment, that’s really watchable. Over to you, Rob.

[00:18:41.140] – Robert Newman

And I love listening from a sales perspective I would think that this idea is a high conversion idea. Giving somebody a specific answers to what 500,000 will get them, touring and then editing a video. I think this type of video would probably require a little bit of editing because a really well done one is going to be jumping into a couple of house types that you could buy for about seven. Here in LA, it would be 800,000 minimum. But whatever the number is median where you’re at, that would be what you would do a few different examples of what it could buy you and maybe even go so far as to get a couple of styles of houses such as Mediterranean, Spanish. We have all that in LA, in California, John. I don’t know if that would work for every single market. But if it does work, then you want to say you can buy a cabin for 500,000, you can buy a condo for 500,000. It’s a great idea. If it was me, I would have a channel that would have everything. Eventually, I would have a video that would cover the entire budget range that I typically sold, from 500,000 all the way up to 1.

[00:19:49.180] – Robert Newman

5 million. I’m doing a $100,000 increments. All right, FAQs, Frequently Asked Questions. I love these because they’re so easy, and I’m going to jump We’ll jump right into it. Ladies and gentlemen, a little known hack when it comes to everything is you can always find what the most commonly asked questions are, especially in today’s world of AI. All you need to do is enter a search. An example would be questions people ask about buying a condo in Margaritaville. I’m picking a community in Florida that I’m familiar with, but obviously, it’s very far away from me, and I don’t know the answer to these. What we get immediately is a whole bunch of drop-downs. Are Margaritaville Homes a Good Investment? That’s the number one than people ask, because what you see is Google puts a thing there that says people also ask, and then you get a couple of blog posts, and then you get Reddit. Then all the questions right now are, are Margaritaville Homes a good investment? There’s three or four of them. So obviously, the number one thing that people talk about is, are Margarita Homes a good investment? You can make a video around that.

[00:21:09.720] – Robert Newman

So easy to do FAQs and start with the number one question. All right, John, over to you.

[00:21:18.160] – Jonathan Denwood

Now, I got to have you in the same. Shall we go on to the next one?

[00:21:20.620] – Robert Newman

Oh, yeah. Schools and other local information targeted those who are moving out of state. Well, I obviously took up the microphone for a while, so why don’t you start us off?

[00:21:31.790] – Jonathan Denwood

Yeah, to keep it short. It’s another natural, isn’t it? If people are thinking of moving into area, either they’re moving state in state or they’re normally moving out from outside the state, or they’re moving into the city or whatever. They want to know the schools, they want to know about the local employers, the local facilities, I want to know about the area. It’s just a natural for a real estate agent, isn’t it? Over to you, Robert.

[00:22:06.670] – Robert Newman

All right, so schools and other information. So once again, I did this a long time ago with a guy by the name of Raymond Petkevis, and what we did is we went to a school called the Applicutimic School district. We grabbed the camera, we managed to make an appointment with the assistant principal because you had to have permission to come on the campus. We sat down and talked for a film of video. Six years later, it’s still one of the most searched videos for Applicutimic. Yeah, no joke. We just sat there, talked to her for 20, 30 minutes, and it’s still ranking and ranking his website. This is a great idea, especially for tight communities. Number eight, the latest interest rates and financial news. Yeah.

[00:22:49.340] – Jonathan Denwood

Well, you just had that yesterday with the Fed. People can’t get enough of it. And in a market where people are very sensitive for interest rates, talking about this is a natural. Over to you, Rob.

[00:23:08.990] – Robert Newman

You could have a podcast to all the mortgage brokers that are part of my social groups and such. I mean, dude, they’re online almost every other day. There’s so much news related to interest rates, not the least of which is interest rates come down and loans go up. There’s so much dialog around what’s going on in this particular vertical. I would have to say that if you are even slightly numerically inclined, it would be the easiest thing in the world to create a couple of videos of the talking head format or sitting at your desk and just making some commentary about these notes. And by the way, if you decide to do that, please explain to me how the prime rate can go down and everybody’s rates can go up. I’d love to hear 10 different versions of that answer. All right, number eight. What?

[00:24:04.490] – Jonathan Denwood

It’s number nine, actually.

[00:24:05.850] – Robert Newman

Oh, number nine. My bad. Pro and con videos connected to your area, town, and city. All right, Tom.

[00:24:14.580] – Jonathan Denwood

Yeah, Well, it’s another favorite, isn’t it? People love to hear the pros and cons of a particular area. They just love it. There’s a few of those about Northern Nevada, and I just I don’t think people can get enough of them back over to you, Rob.

[00:24:34.000] – Robert Newman

I agree. Pros and cons is one of my favorite video formats. It’s neutral, so you’re never really tinking anybody. I use pros and cons formats when I go Traveling, I wrote a review on The Devil’s Pulpit, and it’s got 25, 30,000 people that have read that review so far. It’s a feature in Wales of all places, John. Strangely, I did pros and cons. That made it the most read review that there was because the pros were an unbelievable scenery, but the cons were you were traipsing through people’s cow fields that were actually more bog than field. So the getting to the spot was insanely complicated. And it didn’t say that when we was like, Oh, it’s a short walk through some fields. I’m like, Okay. And That’s why you do pros and cons. All right, number 10. Seven things to consider before buying in your question mark.

[00:25:38.670] – Jonathan Denwood

Area, town, city. It’s another can’t go wrong, really. A list of the things. People love lists, generally, don’t they? If you can knock through seven to consider before buying, especially aimed at the new buyer, the very inexperienced buyer, I think they can get value from that. And it’s just a natural, isn’t it, Rob?

[00:26:04.930] – Robert Newman

It is indeed. And I agree. Listicles at one point, there’s a joke on some show that I watched, America Dad or something like that. It was basically saying, oh, my God, all the internet marketing is anymore is listicles. That’s it. That’s the full scope of what we do. And they’re not wrong. I’ve got five blog posts that have reached 500 elements because every time And like my blogging team looks around, they go, well, somebody beat us. They have 200 slogans or 200 this or 200 memes. And so we’re going to do 500. And I’m like, oh, my God, this is not I can, but okay. All right, list, but they work. That’s the thing. They work. All right. Ladies and gentlemen, it’s been a fast podcast today. I think we’re going to wrap it up. For those of you who have the interest in some new ideas and would like some expert advice, I’m going to recommend that you talk to me or John. So, John, if you’d like somebody to touch base with you, how would you like them to do that?

[00:27:13.210] – Jonathan Denwood

Yeah, just quickly before, if anybody says that they got no idea to make a video on, you just need to listen to this video. There’s plenty of ideas out there on the subjects of making your video. That isn’t the problem. And if you want the easiest way, just go to the mel-right. Com website. Have a look what we got offer. And if you want to chat about anything, you can book a quick chat with me, and it’s totally free. Back over to you, Rob.

[00:27:44.960] – Robert Newman

All right, beautiful. I also have lots of resources on the inboundrem. Com, and if you’d like to check those out or schedule a call, and I will be happy to spend some time and walk you through what I feel is best based upon wherever you’re at with your marketing strategy. You can do that at inboundrem. Com/aboutabout, A-B-O-U-T, and you’ll find a way to touch base with me and learn more about me and my company. Thank you, everybody, for tuning into the show. I’m so excited and happy and thankful. It’s been a hell of a week for me. I’ve been getting my butt kicked, which means that I get more grateful every day for the things that I’ve got. I hope your days are great. I hope all of you are doing well. John, I really wish that for you. Whenever you’re ready, take us offline, sir.