#459 – The Mail-Right – Here’s How To Generate Loads Real Estate Leads Per Month Online in 2025

#459 - The Mail-Right - Here's How To Generate Loads Real Estate Leads Per Month Online in 2025

Discover the secrets to generating a steady stream of real estate leads online in 2025.

Are you ready to supercharge your real estate business in 2025? This show reveals innovative techniques to generate many monthly leads using online platforms. We’ll dive into effective marketing strategies, essential tools, and best practices that can set you apart from the competition. Stay ahead of the game and elevate your lead generation efforts—tune in to watch the full video.

 

#1 – The truth about real estate lead generation and why only 2% of leads are hot immediately.

#2 – How to structure your CRM for efficient lead management.

#3 – The importance of building relationships, asking the right questions, and establishing your brand as a trusted adviser.

#4 – How to work with your sphere of influence and past clients for quicker conversions.

#5 – Steps to convert cold prospects through genuine, helpful outreach.

#6 – The power of a high-touch, value-packed weekly newsletter.

Episode Full Show Notes

 

[00:00:05.960] – Robert Newman

Welcome back, ladies and gentlemen, to episode number 459. Today’s title is We do these titles to get your attention. It’s how to generate loads of monthly real estate leads online in 2025. Ultimately, we’re having this conversation and giving you the title of this email because if your lead generation hasn’t changed over the last year, then you’re one of maybe 1% of realtors who haven’t taken a complete smack in the face regarding lead generation. We’re going to give you some ideas about how to ramp up in areas that you hadn’t thought of or maybe this will be a reminder that this does work, always works, and should work for you. All right, without any further ado, John, could you please introduce yourself? You are the master of all things related to this podcast. He is the guy that puts the subjects together. I usually rift based on 35 years of sales experience and some about 16, 17 years’ worth of SEO experience.

 

[00:01:33.230] – Robert Newman

But this is definitely something that John has been extremely passionate about since the very moment that we met, which is CRMs and CRM efficiency. Why don’t you both introduce yourself and explain why you’ve been so passionate on this subject since as long as I’ve known you.

 

[00:01:52.790] – Jonathan Denwood

All right. Thanks, Robert. I’m the joint founder of mail-write. Com, MailRight, and we produce leads through Facebook advertising with an integrated system, a website, easy to use CRM, and a load of other digital functionality that you get in one great package, one great price. And to find more, all you have to do is go over to the Melright website, and you can book a free trip with me. Back over to you, Robert.

 

[00:02:23.350] – Robert Newman

You didn’t explain why you’re so passionate about CRMs.

 

[00:02:25.550] – Jonathan Denwood

I’m not sure I’m passionate. I think people are in interested, and I think it’s important. But it won’t, having a great CRM won’t generate leads. Just having it is using it the right way. And that’s one of the things we’re going to be talking about, aren’t we, Robert? Yep.

 

[00:02:47.630] – Robert Newman

So first on this list is the truth about real estate lead generation. I’m just reading on John’s list here, ladies and gentlemen, the truth about real estate lead generation while in 2% of leads are hot right away. And this is a subject that I could talk all day on, and I have on my YouTube channel and other places online because the idea… But I also feel like any professional salesperson knows this, John. Like anybody who’s been in sales for a while knows this. The people that don’t know this are people that haven’t been in sales for very long. Because if you’re in sales for a long time, especially if you’re an incredibly good salesperson, you know that you can be the best salesperson in the entire But if the person that you’re talking to is simply not ready to make the decision, especially in real estate, which is a huge decision and requires many steps to become somebody that’s ready to move, ready to go. So the 2% of people ready right away, I think, refers to the idea in lead generation that you get a lead and they’re like, I am 30 days away from moving and I’ve got an approved loan and this is my budget.

 

[00:03:57.200] – Robert Newman

Let’s go. Is that how you perceive that question? You probably took it from somewhere, but is that how you recognize that question?

 

[00:04:05.340] – Jonathan Denwood

Kind of, and I see why you’ve given that outline, but I had more of a focus around digital lead generation I think we’ve discussed this before, the misconceptions of what is a lead. I think some of that misunderstanding has been generated by those that are often lead generative platforms intentionally. But I also think in the real estate industry, those that are utilizing these type of platforms think that somebody filling in a form, downloading a lead magnet, that everybody that does that or signs up on your website is going to be a hot lead that’s going to straight away generate a possible sell or buy or generate some form of commission. And that just isn’t the truth, Robert.

 

[00:05:14.310] – Robert Newman

No, it’s not. It’s not the truth. It’s not even close to the truth. And these are very, very, very, very good points. I’ve sold a lot of stuff over a long period of time, and in the last 20 to 30 years of my career, I’ve been somewhere towards number one or two at any sales organization that I’ve been part of. My philosophy is not complicated. You get on the phone, you find people who have the general qualifications of what a customer looks like to you. Then you build relationships, and relationships are what bear fruit. The same thing would hold true even if you’re doing hammering out calls, if you’re an opener for a real estate agent, a closer for a real estate agent, it doesn’t matter. You’re looking for people that you connect with, and then you keep track of those people. Then you build a schedule for yourself every single day, where on the phone for a few hours a day, filled with people that you know are qualified, that you’ve had conversations with before, that you know there’s a relationship and there’s some movement towards them making a move. Then you start to follow up, and you use the follow up not as an excuse to try to make a sale, but as an excuse to try to generate a better relationship, because that will absolutely lead to the sale every single time.

 

[00:06:28.740] – Robert Newman

There’s a guy out there by the name of Harvey McKay, Jonathan, who is one of my favorite, favorite authors of all time, because he doesn’t teach tactics. He’s more similar to Dale Carnegie in how to win friends and influence people. And his methods are so simple and so human affirming people would have a hard time understanding them as sales tactics. Because what he does is he memorizes things about the people that he means, such as what’s their alma mater, when’s their birthday. He used to develop a file around people that he was speaking to. Now, he made sure that the decision makers he was tracking all this information for were extremely relevant to him. So he thought big, aimed high. But at the same time, he knew the secretary’s name, her birthday. Does she have a picture of a shitsu on her desk? Because this is back in the days in which you went to somebody’s house. But these days, you could do the same thing using social media. You find out a lot about somebody, you find the areas that are mutual areas of interest, and then you open up dialogs and relate to them on those fronts, and you focus on areas of synchronicity, not opposition, and you build a strong relationship.

 

[00:07:49.250] – Robert Newman

And if you have enough strong relationships, you’re going to have a strong sales portfolio. You’re going to have a lot of sales. That is where I think this This is the whole conversation. Here’s how to generate loads of leads. Because you’re not wrong, man. I know clients, I know real estate agents that are doing incredibly well, but that’s because really experienced talented salespeople like Ricky Karruth do incredibly well in down markets. Why? They’re still getting on the phone and doing the same thing they always do. The people are less inclined to respond to digital advertising. They’re sitting on the fence. So what happens when you reach out to them directly? You have a chance to get them off the fence. That’s what Ricky does, and he’s losing less people to impulse decisions. So he’s got the people out there just sitting on the fence, raring and waiting for somebody to tell them what to do in a topsy-turvy market. It’s a fucking brilliant opportunity. Sorry for the language. You go ahead and read number two on the list. My screen isn’t moving, so I’m actually asking it because I can’t see that. Sure.

 

[00:08:56.710] – Jonathan Denwood

How to structure your CRM for efficient lead management. I would say, Keep it simple. Unless you’re doing a lot of digital paid advertisement and you got somebody in an organization that’s either spending half their time or is a full-time digital advertisement online manager, I think, and you got a central person that’s farming the leads out to various individuals in your boutique brokerage. If you’re doing this individually or you’ve got a virtual assistant or some form of an assistant, keeping the CRM system as simple as possible. And I think it doesn’t matter what terminology you use, but I would keep it to a free stage level. Those that are going to buy in the next three months, those that might buy or sell in the next 6-12 months, and those that aren’t going to buy or sell in a 12-month period. And you might add a fourth, which our previous clients. But I’ll leave that to your feedback, Robert.

 

[00:10:21.760] – Robert Newman

All of that sounds great. Ladies and gentlemen, I’ve used tons of CRMs, massive amounts of them. And generally speaking, I have a strikingly simple way to manage my contacts. I learned a long time ago that my brain works better when I have everybody I’m I was to call on a single screen. No reminders, no pop-ups, none of that bullshit. So what I generally do is I go to… Well, let’s see here. I’m trying to see if I could share and do this, but I may not be able to figure out how to find the right page. Hubspot reorganized itself, and it’s not as simple as it once was. They think it is, but I hate I fucking hate these CRMs when they go through and they reorganize everything after you’ve got all this ages and ages of experience working with a certain UX, and then all of a sudden they change it and go, It’s going to be more efficient. You’re like, Oh, great. Thank you. Because now that only takes me a year to realize your efficiency. Ladies and gentlemen, and that’s my main thought about all of this, John, using CRMs, it’s like HubSpot is the best CRM out there, but you guys all just heard my frustration with it.

 

[00:11:49.660] – Robert Newman

They’ve changed the UX, and I still don’t know where everything is. They think they simplified it, but I got used to it the other way. I had years and years of using it the other way, so they just upended my user experience. Nobody ever asked me if I wanted my user experience changed. And so I didn’t. I don’t. Once I learned something, I don’t want it changed. So what I generally use is I actually use Google Calendar or Outlook, and I create just a list of people, like I throw it into a calendar and just port them day to day and just take them, throw them into another calendar. It’s CRMs and everything. If you’re a really, really great salesperson, mostly overcomplicate a very simple process. Give me a list of people to call. That’s it. That’s it. Other CRM efficiencies such as email management, managing messages. If you’re a really good salesperson, you don’t want most of this stuff, John. I don’t want a machine sending out template emails to people I have just busted my ass building a personal relationship with because one bad pro forma templated email can destroy the sense of importance that that person feels with their connection with you.

 

[00:13:05.440] – Robert Newman

And the very second you make them feel like a number is the very second you lose the opportunity.

 

[00:13:13.540] – Jonathan Denwood

I see where you’re coming from, but I don’t quite agree with you because obviously, MailRight, we have a landing page system that works with Facebook. Either we run the Facebook adverts for you. If you want to, you can do it yourself. You get a landing page system, and then it will automatically send out text messages or emails, and you can customize all the ones that we provide and put your own system in. So I stand in the middle road, but I do understand where you’re coming from, where people, there are providers that say, we’ve got this follow through system and you don’t have to customize it at all, and it will get the results and it’s all been scientifically tested and blah, blah, blah. Yeah, I don’t really believe that. These are only tools, and they can be abused. And I think with AI, which I really love, it’s made a difference to me personally, but I also see it being totally abused as well. So that’s my two pennies.

 

[00:14:43.260] – Robert Newman

Okay.

 

[00:14:44.390] – Jonathan Denwood

He’s writing this down, folks, I think.

 

[00:14:46.670] – Robert Newman

Yeah.

 

[00:14:48.680] – Jonathan Denwood

He’s going to hold it against me forever, folks.

 

[00:14:52.230] – Robert Newman

I just realized that we came up with another subject for a video, and I’ve also realized that when I come up with these ideas, if I don’tif I don’t write them down in the moment, send them to somebody on my team, that they won’t ever happen. And this was a good one because I’ve realized in the answering to this question, John, in my experience, while realtors tend to be very hard workers, they don’t work hard in the digital arena. What they do is if you and I create a template system for them and say, This is an outline, I’m a framework, but you need to fill it in with your own information to customize it, to personalize it. Well, they generally don’t. Almost 98% don’t. They say, Oh, it’s not worth the time. It’s not this, not that. Or people say funnels work. I’ve never… Whatever, whatever, whatever. More people fall towards the antiquated form of real estate salesperson that I’m describing to you than a digital marketer, which is why we talk about it and why we have a podcast. It’s worth talking about. People can listen to 100 of these shows before they’re willing to spend 10 hours learning how to customize Facebook follow-up systems or CRMs or whatever else it is that we’re talking about.

 

[00:16:15.520] – Robert Newman

Which leads very nicely into number three, which we’re going to cover in a second here. But before we do, number three, we’re going to dig a little bit more into the value of building relationships because digital tools are only as good as the relationship that they surround, that they support. That’s it. At the best, at the very, very highest level, digital tools and digital marketing can open a door for you into a communication with somebody. But there’s this misconception that the digital is going to build the entire relationship for you. And while it can, it takes a very long time for that to happen. I know I’m an inbound marketer. It’s exactly what I do, but it’s not fast. It takes a long time to build a strong relationship without ever having to talk to somebody. We’re going to cover some of those interesting points when we come back. Stay tuned, everybody. Thanks for tuning in in the first place. We really appreciate it. Go ahead and do us a favor and thumbs up wherever you’re listening to this podcast. Yeah. All right. We’ll be right back. Three, two, one. Welcome back, ladies and gentlemen.

 

[00:17:30.360] – Robert Newman

We’re coming back to episode number 459 of the Mailright Show. We’re talking about how to generate loads of real estate leads today. And we’re certainly trying to give you a wake up call to do stuff that you probably know you should be doing, but you’re not. Number three on our list here was the importance of building relationships, asking great questions, and establishing your brand as a trusted advisor. So, John, what do you think… When you’re asking somebody the right questions, how did you learn how to… Let’s say for another one of the businesses that you own, the learning- Two.

 

[00:18:05.350] – Jonathan Denwood

Two. Two businesses.

 

[00:18:07.430] – Robert Newman

One could argue that all the podcasts you own are also businesses.

 

[00:18:12.200] – Jonathan Denwood

Yeah, The first one was started, it’s my biggest, but it started as a, well, accident. I had no commercial intent at the time. I just thought, if I built influence, it could be useful, and it has That’s been useful. The second one, this one, because I built Melright, and the number three, which is the Membership Machine Show, was done very intentionally because it generated hopeful, like this show, some interest in my target audience for my other business. But to get to this point three, I think digitally, I think the fin, and we’ve touched this on numerous times, and it has, and probably still is, one of the biggest lead generation tools for you has been video. Because the person who recommended you to me, and I watched your videos and I thought, Oh, I’ll just ask him if he would want to be a co-host on my podcast and just see if he was interested not, and you considered, and then you were gracious enough to say yes, was that I watched your videos and you were a bit edgy. You obviously knew what you were talking about. I thought you might instinctively, I thought you might be up for being my podcast co-host.

 

[00:19:51.200] – Jonathan Denwood

What would you lose? You’d only try it out, and if you didn’t like it, you just say, Sorry, it’s not my cup of tea. I wouldn’t hold it against I’ve used you forever. But you were introduced by your videos, and that’s why I think video, when it comes to digital marketing, is pretty important.

 

[00:20:13.040] – Robert Newman

I agree. I mean, I agree, but what questions… And that, by the way, asking the right questions and establishing your brand as a trusted advisor. Establishing your brand as a trusted advisor, that bit right there. Establishing your brand as a trusted advisor. Man, oh, man, John. I think that for the individual salesperson getting his career started, nothing is more important than simply meeting a lot of people and talking about your business. That’s it. Face to face, one to one, that’s it. But when you start talking about, okay, I’m not doing that anymore. I’ve spent seven or eight years in the trenches. I’m a pretty decent salesperson. I know how to do that. Now it’s about building a brand, and it doesn’t matter. Personal brand, like your brand as a salesperson, doesn’t make a difference. Re/max or whoever you’re working with Believe me, they’re not going to support your career forever, even though that’s what they want you to believe. You want to create a brand where you can move it around wherever you go, whether it’s for yourself or other people, and have it mean something, that your name is connected to a certain level of service and it has nothing to do with the bigger brand that you supposedly represent.

 

[00:21:19.070] – Robert Newman

There’s no more effective way, John, in my opinion, than video. I’m glad you mentioned everything you mentioned about me because it’s like, I am different and edgy, and I not at all. When you are talking about, do I appeal in my Tom Ferry? Hell no. I never will be. I never will be. I don’t want to be. It’s fine. I don’t want to be. But when you’re sitting here going, but do I want a brand? Do I want a business? The answer is absolutely 100 %, yes, I do. I just want to find people that are going to gel with me. And video, you’re right. Video has done that for me. You’re not the only one that vetted whether or not they wanted to work with me or talk to me through video. Big, huge guys at real estate marketing companies have done that. And they already know before they talk to me, can we handle Robert’s brand of edginess? And I suspect strongly I probably lose way more business than I gained, John.

 

[00:22:22.630] – Jonathan Denwood

Who knows?

 

[00:22:23.800] – Robert Newman

Yeah, but at the same time, I’m not sacrificing any piece of my soul or heart to do it. So it makes me pretty happy.

 

[00:22:32.470] – Jonathan Denwood

I just want one thing that I don’t agree with what you’ve said, but I agree with most what you say, is, and this might be a little bit controversial, is I don’t think being a really good real estate agent is being a good salesperson. And what I mean by that is these… Obviously, the element I think is really important to study is dealing with objections. Because I think unless you educate about the element of being an effective salesperson around dealing with objections, I think you’re going to flap around a lot. It’s going to quicken your ability to be successful. But the other bits of traditional sales education I think have diminished a bit, really, because it’s going to be interesting how all this plays out in the next few years because of AI. But I think the traditional model, when it comes to real estate, I think it’s more about competence. It’s more about being seen as a trusted advisor. It’s more about, do you know your local market and can you demonstrate that? These are the key things that I think people are looking for. And then dealing with objections is the more pure self-practice and training side and having some structure to the madness and keeping the structure.

 

[00:24:27.080] – Jonathan Denwood

But that’s my view.

 

[00:24:30.050] – Robert Newman

Strongly disagree, but I appreciate your view. I think that the art of negotiation and and subtle manipulation, there is no career or profession where it’s more necessary than a real estate agent. A real estate agent sales process, John, can be two to five years. And so that requires a massive amount of both sales and relationship building. And I think what you’re talking about is the old idea that sales is just about a single instance in which your salesperson is in front of a prospect and they close five times, overcome objections, so on and so forth. Whereas a real estate salesperson has overcome about 100 objections over time, all the way from, why can’t I paint my wall screen because I like it and who the fuck cares about these new buyers and blah, blah, blah, blah, whatever, right? All the way to, which some people could argue is relationship building. But I think that’s all part of the professional modern salesperson’s skill kit and package. You have to be all of these things. I have a client who probably wouldn’t phrase himself as a great salesperson, Derek Vawn. He just posted a video not too long ago where he managed to get a 35% bump over asking on a teardown, on a teardown.

 

[00:25:50.200] – Robert Newman

It wasn’t just like some fancy home that he got people into a bidding war. He actually got investors to get into a bidding war for the home, which is harder to do. He explained how he did it. It was really a lot of just rolling up your sleeves and doing some old-school perseverance and discipline. He contacted 17 different people that expressed interest and basically, through his own diligence, created enough of a relationship with the teardown through his sales skill and practice, basically explaining how good the market was in South Pasadena. So he didn’t sell one person. He sold 17. And creating an idea of urgency and limited market availability and all the things that you need to do in order to create momentum so that at the end of the day, of these 17 people, two of them bought into his marketing, you might say, and that yielded 35% more revenue for his customer. It’s just old-school persevue Perseverance. The idea of sales is really about tenacity, perseverance, and overcoming. I think that all those three things are no more important in real estate than any other profession. I think they top the list. But if you’re going to say the old-school idea of a person coming into a single conversation, overcoming objections, the only time that’s relevant in real estate and a lot of other sales is when you’re initiating, like you’re trying to create a lead.

 

[00:27:28.020] – Robert Newman

You overcome somebody’s objections about why they don’t want to get into the market or buy the widget or talk about the widget at this exact second. That requires a lot of like actual traditional sales skills, overcoming objections, things like that. Let’s talk about number four on your list, how to work with your sphere of influence and past clients for quicker conversions. So did you come up with an answer to that?

 

[00:27:55.700] – Jonathan Denwood

Well, I think it’s being aware that most of us, and we’ve We’ve talked about this quite a bit, which we’re bound to, aren’t we? Is that when you look at statistics, unless people are bought into very specific cells, morphologies, that are out there in the real estate industry that really aim at keeping close to a tight group of people. When you look at most of the statistics, really most agents are terrible about keeping in contact with previous clientele, previous people that they’ve had some interaction with. They are awful at it. When you look at the statistics. And I think they’re about right, but I’m interested in your views on it.

 

[00:28:52.920] – Robert Newman

I think that you’re right. I think that I’ve designed my marketing company shooting for the lowest possible load-bearing system to keep in touch with people. That’s why I think inbound… That’s why I established inbound marketing, the idea is because the only thing that I’m overcoming is that realtors think it takes longer to see fruit, but it’s less work over time. But the reason it’s less work is that maintaining of your sphere of influence, I produce one good piece of content content per month. My only follow up to every single person in my database is trying to get that content in front of me. The quality of the message may not be one that they want to engage with. But when it is something that they want to engage with, I want to make sure I created something worthy of their attention. That keeps you top of mind. If they want to call you, they’re going to call you. That’s my opinion. I teach my clients the same concept. With most of my clients, a really strong piece of local content they do, John, to keep their sphere of influence warm, is talking about their local marketplace, like a market update once a month.

 

[00:30:06.870] – Robert Newman

Depending on how good you are at tuning in to what the people who either live or are thinking of living in your area care about is how effective that market update is going to be at warming your sphere and keeping them engaged and then reaching out to you. I will tell you this, though, John, my handful of clients that follow the monthly updates prescription produce about 20 to 30% more sales consistently than the clients that don’t. The thing that is frustrating for most people who are really great salespeople is that there is no rhyme or reason to it. You’re not controlling the flow of the relationship. Whereas if you were calling them, you could control when and how and where you’re going to follow up. You’re essentially adding pressure to the client to make a decision within the time from, maybe one that they committed to. But still, people’s minds change, whereas the email system and updating them, it allows lots of variants, lots of mind changing. But the difference in thought processes is the reason the inbound leads are so strong is somebody may have thought they wanted to call you 50 different times, and they never did.

 

[00:31:23.820] – Robert Newman

But by the time they do, they’re really ready. Does that make sense?

 

[00:31:28.560] – Jonathan Denwood

Yeah. Also, I think So I forgot. Excuse me, but utilizing something like Bombom and having in your database, in your CRM, a previous people you’ve done some business with, and then producing something of value about their property and then send in a Bombom video with the report or some content. I think in a quiet period, that is something that you should investigate doing, which is very different to optimization and other digital processes where you’re using Facebook or you’re using organic SEO and inbound marketing techniques So, yeah, that’s what I was thinking about.

 

[00:32:20.100] – Robert Newman

I got you. And I don’t disagree with that. All right, steps number five, to convert cold prospects. So, ladies and gentlemen, we’re now in a bonus territory. You’ve officially sat with us for 30 minutes, and if you’re going to sit with us for a few more, what you’ve got, what you’re sitting here for is we’re going to talk about how to convert old prospects. We’re going to talk about some of the ideas or the value propositions in a high touch follow-up process. These are definitely 100% things for those of you that are mentally, emotionally geared for them. There’s no doubt that the following two things we’re going to talk about will generate you more business. There’s no doubt that in a tough market, the passive way is not for everybody, which is me. If you have any aggression in you whatsoever, any concern about your income, you’re really going to want to listen to these bonus subjects. So number 5, John, steps to convert cold prospects through genuine helpful outreach. Now, we covered a form of genuine helpful outreach from my perspective. What do you consider a form, a single form? Just give us one example of genuine helpful outreach.

 

[00:33:37.400] – Jonathan Denwood

Yeah, sorry. I did touch that. I should have left it at this step, but I thought I didn’t know we were going to do the bonus content, which is I outlaid it, which is utilizing Bombon.

 

[00:33:51.590] – Robert Newman

Oh, got you. Okay. That’s fair.

 

[00:33:54.670] – Jonathan Denwood

But I think you can do it generally in sending out more customized email to that particular list with more customer, higher value reports or value content that’s really tailored because you’ve already had that relationship with that person. So it’s probably worth your while or somebody in your team to customize more content for that particular individual.

 

[00:34:35.570] – Robert Newman

Yeah, a really powerful, powerful, powerful, powerful structure for content is a mix of in-person and digital strategies combined, connected together, strung together. Here’s an example that I’m pulling from my actual account base from a top performing team in LBI, Long Beach Island. High-end luxury oceanfront real estate in New Jersey. What the client did, and we collaborate on, is we create some really focused lifestyle blog posts. We just did a big one on pickleball. It’s just pickleball is big on the island. It’s not big everywhere, John. It’s just big on LBI. They’ve got big pickleball courts and things, and it’s not a big island. So to say that there’s multiple places you can play pickleball is pretty impressive. So they dialog not only about pickleball, but they followed it up because there was like, pickleball, amateur national championships and things like that on the island.

 

[00:35:39.810] – Jonathan Denwood

Do you think it’s going to be a series, The Wives of Pickable?

 

[00:35:43.200] – Robert Newman

Probably. I don’t know. But I’ll tell you this, this is what I think is genius, and it has generated a lot of interest from them. Not only did they talk about it, but it’s a family that’s running this project with me. And one of the family members went to the court during some of the games, the group championships. They put face to their informational brand and probably added some additional content. I don’t remember if they did or did not take some pictures and add it to their blog post, but I think that they did. And the end result is that not only do we have a top-ranking blog post for pickleball in this particular location, but we have involvement from the team inside the actual group activity. You connect these dots and you get an ever-increasing momentum-based reason to have high touch with the people that follow your blog, because not only did we talk about it, did we start to see some ranking on it, but now we showed up, created more content from showing up, pictures and video and stuff like that. Then we’re able to say, Congratulations to the winners. These are the winners.

 

[00:36:55.800] – Robert Newman

Then we’re able to send that out to our entire list. Every single person on our entire list now that is really deeply involved in pickleball, whether as an entertainment in a sport or as a actual serious pursuit, they all are like, Oh, God damn, these guys are the guys. It’s like being a soccer player and having a realtor who used to be a professional soccer player. If Pele was a freaking real estate salesperson, everybody in the pro league would buy their home from them. I guarantee it. Do you see what I’m saying? So Anyway. All right. The power of a high touch, value-packed weekly newsletter. John, I’ve never been great at weekly. I’m great at monthly. I’m terrible at weekly. So are you good at weekly?

 

[00:37:47.300] – Jonathan Denwood

Yeah, I do send a weekly on my other business. And what’s helped is what I’m doing now is I’m talking to the camera and just spewing my thoughts it out and I’ll put it into AI and then it gives me… And I put in a prompt that I specifically copied from somebody else and adapted it. And it goes through the video and it gives me copy, and then I’ll go in and give it a little edit, and boom, that’s a more customizable, more content opinion piece for my weekly newsletter.

 

[00:38:30.330] – Robert Newman

I think it’s a great idea, ladies and gentlemen. I think when it comes to AI shortcuts, we’ve already done some shows, but, John, you need to keep dropping that information. I’m so sorry, but you put this business on the street enough times that I feel comfortable sharing your business, which is John is dyslexic, which is why I am the voice of the show. This show is founded by John. It’s not founded by me. He has let me host it because at certain times, his dyslexia has caused issues, most when we had guests, not really when it’s just the two of us. But because of that, he asked me to be the voice of the show. But I got to say, your application for AI has been legitimately inspiring to me because I think that you’re working… I think the AI for people that might be challenged, such as like you, is going to be a freaking game changer, like a game changer. Imagine how much time your saving over trying to struggle through both the research, which people don’t understand. We do a lot of research to create content. So John has to read and stuff, and I have to write.

 

[00:39:41.570] – Robert Newman

I’m terrible at writing. I’m ADHD. So writing is my problem, but reading is not and comprehension is not. I consume knowledge at an incredible rate, but I can’t regurgitate it in anywhere near the same speed or clip. So I think it’s an inspiring way to use it, and I’m really glad that you mentioned it. In terms of high touch, like value-packed weekly newsletters, while I could easily recommend them to everybody, ladies and gentlemen, I don’t do it myself. I think in the digital realm- Well, monthly.

 

[00:40:16.400] – Jonathan Denwood

I think one of the services that you provide to your clients, you’re a prominent provider of templates and content to your clients for producing a monthly report, aren’t you? Because I’ve seen some of them, you and your team spend a lot of time on it, don’t you?

 

[00:40:38.230] – Robert Newman

Yep, absolutely. We spend a tremendous amount of time. So, like many, a few hundred hours each month. But we’re teaching and training. So, we spend a ton of time on our content most of the time. Every once in a while, we cut corners, but most of the time, we don’t. Because my driving force, like John, I’ll spend money on the value of a message. I am good with it. I want things to be valuable to the people consuming it, and I overspend on all content-related items. But having said that, if you’re going to be like me and focus, quality is essential to you, and you’re very anal about your informational brand, it’s probably one of the only things I am anal about.
Ladies and gentlemen, a monthly is going to work great for you because it works great for me, John. As long as the value is there, people do tune in. I learned that from Neil Patel, by the way. As long as the value is there, people will tune in. If you ever do deep research pieces where you spent years gathering data and then you put a lovely spreadsheet, little like Maaz, Neil Patel, and everybody ever who’s created SEO has been wildly successful.

 

[00:41:55.080] – Robert Newman

The problem is, of course, that it takes a long time. But All right. That’s a good place to stop. We have added… We are strictly about 10 minutes past the bonus content. Ladies and gentlemen, I hope you enjoyed the show. I’ve been Robert Newman. I’ve been leading the… Well, my voice has been the one guiding the podcast. John is the one who produces the podcast. But if you’d like to talk to me about anything online marketing, digital marketing, or SEO related, you can still reach out and get a free consultation from me at inboundrem. Com. I hope that you’ll do that. John, how would you like people to reach out to you?

 

[00:42:35.220] – Jonathan Denwood

I’ll go to the mail-right. com website, look at some of our services, and you can book a free chat with me. I chat about anything, and I’ll try to help you. Back over to you, Rob.

 

[00:42:49.440] – Robert Newman

Lovely. Well, ladies and gentlemen, we’ve been Robert and Jonathan. We are collectively the MailRight Show. We appreciate you tuning in, listening, and giving us some of your time. We respect and value your ears. If there’s anything we can do to help you, let one of us know. That’s it.

 

038: Good Quality Photography With Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

We discuss with our special guest Greg McDaniels the importance of quality photography connected to being a successful real estate Read more

039: Why Agents Need To Blog Regularly
038: Good Quality Photography & Video is Important! 1

Agents need to do more than blogging to get results in 2016. We discuss this during this show with our two Read more

040: We Have Special Guest Greg McDaniels
038: Good Quality Photography & Video is Important! 1

Greg McDaniel literally began his career at his father’s knee. It would not be an exaggeration to say he has Read more

041: Personal Agent Photography With Preston Zeller
038: Good Quality Photography & Video is Important! 1

Personal agent photography is really important but usually semi-forgotten. We have a great guest "Preston Zeller" on the show who recently Read more