#452 – The Mail-Right: Effective SEO Guide For Real Estate Agents For 2025

#452 - The Mail-Right: Effective SEO Guide For Real Estate Agents For 2025

Real Estate SEO: How to Rank in 2025

Practical SEO Guide for Real Estate Agents in 2025! Unlock strategies to boost your listings, attract clients, and dominate search results.

Are you a real estate agent looking to boost your online presence? Our Effective SEO Guide for Real Estate Agents for 2025 is here to help! This informative podcast/video delves into cutting-edge SEO techniques explicitly tailored for the real estate industry, including keyword research, on-page optimization, and link-building strategies. Transform your approach and attract more clients—tune in now and enhance your digital footprint.

#1 – Keyword Strategies

#2 – Content Strategies

#3 – Leveraging Local SEO

#4 – Technical SEO

#5 – User Experience

#6 – YouTube SEO

Episode Full Show Notes

[00:00:11.320] – Robert Newman

Welcome back, ladies and gentlemen. We will do episode 452 today, and we are deep, profound, deep, deep, deep in my comfort zone. We will talk about how to rank in 2025 for real estate SEO. This is literally what I do for a living. I eat, breathe, breathe it. I have hundreds of clients inside this space, and I’ve worked there for 16 years. Usually, we would call in an expert, but I probably am one of the better people to call if you are ever interested in this subject. So here we are doing an episode inside My Comfort Zone. Now, before we get started, though, my co-host is the person who’s been so generous in setting this up. He chose it. I had nothing to do with it. You can ask him. You know what? Now that I said that, John, please tell the audience, did I have anything to do with this subject?

[00:01:06.610] – Jonathan Denwood

I thought it was time that we touched it. We skim around it quite a bit, don’t we? I thought it was time we had a bit of a hardcore. But this will be an intro because we could do a series. We could do a whole season on this subject, can’t we?

[00:01:27.560] – Robert Newman

Yeah, absolutely. So, for those who may not be familiar with you entirely or may only catch one or two of our shows, why don’t you give a little wind to who you are and why we’re doing a Mel Wright podcast in the first place?

[00:01:42.410] – Jonathan Denwood

Yeah, thanks for that, Rob. Well, I’m the joint founder of mel-right. Com. We’re a very light platform, real geeks, but better, better value; you get better service from us. And we also can give you a fantastic website that you own based on WordPress. So if that sounds interesting, it should go to the MailRight website. I go over to you, Rob.

[00:02:08.120] – Robert Newman

All right. And my name is Robert Newman. I’m the founder of Inbound-R-E-M. I got my start in the real estate marketing industry working for Edge and Image. I had been running substantial call centers, and they hired me to lead a new sales division. They gave me my run of the place once we did a little trial, and I decided I wanted to do an online marketing division, and we built one out for Agent Image. So, since the first minute I set foot in real estate, I’ve been doing online marketing, specifically to real estate agents. And most of the online marketing I’ve been selling has been SEO or organic. There have been all sorts of offsets, social like you, John, and all sorts of other things I’ve done over the years, such as video and video editing and stuff like that. But it all comes down to the actual marketing part—real estate SEO, how to rank in 2025. Practical, and I’m reading from what John wrote here, Practical SEO Guide for Real Estate Agents in 2025. Unlock strategies to boost your listings, attract clients, and dominate search results.

[00:03:20.160] – Robert Newman

It’s funny because we have this exciting intro, yet the actual things we do don’t change much. The subjects and matters John wrote about are still the same; honestly, they will remain the same. It’s not going to be much different. Number one on the list is keyword strategy. Why don’t you talk to us a little bit about… John, you know I can just go. I could do all 30 minutes and barely breathe. I’m giving you a spot to jump in here.

[00:03:53.190] – Jonathan Denwood

I’m going to attempt to rein in your fascism because this could get techy. We lose most of the audience quickly. So, I’m going to try to control your enthusiasm. So, keyword strategy. Producing content where there’s no search intent, i. E. People are not searching for the content you’re making, which is, to some extent, going to be a waste of time, or you’re not going to get the results you’re looking for. So, you need to research what people are looking for. In a local region, that’s going to be a little bit hard because a lot of the tools, you just won’t have to search for you to make a choice. But on the other hand, you don’t have to be too sophisticated. You can look at the national trends, and I’m sure Robert will give you some tips about finding the correct keyword search terms and strategies. And because most of the people you’re up against, if they’re not hired somebody like Robert and his agency, they’re probably not going to… You’re going to be in the top 20 % anyway because you have listened to this podcast, and hopefully, you’ve listened to some others, and you’ve gone to Robert’s website.

 

[00:05:33.780] – Jonathan Denwood

Just knowing about this puts you in the top 20%, I think you would agree with that, would you? Yeah.

 

[00:05:42.510] – Robert Newman

I would agree with that. Let’s talk about some of the ways that the search is changing. I just did the search, best places to find a home in Los Angeles, and I got an AI overview at the very top of the page. I got a few links, attributes, attributions where all of the snippets are being taken from the AI. That’s the place that AI is improving is that there’s attribution for the content, at least in Google’s version, which is my favorite version because they’re actually honoring the people creating the content. But guess what? John said I was going to give you a hack for keywords, and I am. Because when you get past the AI snippet and you get past the areas to live in, which is the next thing that’s served up, you do get people also ask, which is something that’s featured in almost every single Google search that there is. Search has gotten so much simpler that because everybody was already trained on a more antiquated way of doing search, when I explain the new way, John, everybody gets confused. Search is now 100% semantic. That just means that Google has broad subjects that it throws most search into regardless of the keywords that you target.

 

[00:07:08.890] – Robert Newman

I can’t put it any simpler than that. We can say best places to find a home in Los Angeles, but also finding a home in Los Angeles will yield the same pages, basically. Google just decides what page is best for many subjects and sends everybody there. It’s been pushing for a long time for people to write longer, deeper content and the web complied. Actually, usually one blog post is a good answer for the top 10 places to live in Los Angeles. So people also ask is, where is the best home in Los Angeles? What is the best place to live in Los Angeles? How to get a house in Los Angeles? And where is the cheapest and safest place to live? The people that search best place to find a home in Los Angeles, those are the other keywords that they use. There is no reason for you to do additional research if you were a novice Content creator. There’s just not. You would just find broadly the topic that you’re interested. You type it in and you look at the subsection of subjects and make sure that you write or say or film something that falls into those categories.

 

[00:08:15.250] – Robert Newman

I can’t make keyword research any easier for those people listening to the show. Now, when you are a medium to advanced user of the search engine and you have some experience understanding how Google is going to send traffic into content, that is when tools that we could talk about become really useful. There’s many, many keyword research tools that fall into the useful category when it comes to doing research. Some of which will help train you the same way that I’ve done on the podcast. The problem with tools, John, and the problem with the information age in general, because I have 15 things on my list to study right now, and I have I studied none of them because I just want to hit my head against the desk about how much stuff I have to learn as a founder, and it is jaunting. So I haven’t done it. I I know many people are just like me. I’m not alone. So everybody’s like, head desk, when you say SEO, keyword research, whatever, whatever. So my advice is keep it to the simple strategy that I just told you, and that It will take you five minutes to apply it.

 

[00:09:32.740] – Robert Newman

You cannot, even I would say, Okay, if I could really do it in five minutes, I’m in. All right? Which leads us very seamlessly into number two, content strategies. I’m going to pick this up and let you go, John, because I’ve got something I’m hot to share right now. Content strategies. Listen, John is probably going to give you the technical version of content strategies. I’m going to I can shock everybody and not give you the technical version. Content strategies to me are like so much of SEO. Google has gotten so much better at rewarding people that make good content with good traffic.

 

[00:10:15.470] – Jonathan Denwood

Oh, actually, I was going to say something very simplistic, actually. I’m just throwing them, I apologize. I haven’t done that very often. Give me some slack, Rob. I haven’t got it. I didn’t need to do it. Just through it.

 

[00:10:38.520] – Robert Newman

So listen, we’re going to… Content strategy is about… So user engagement is where SEO is at. It is. That’s it. And Google has gotten so much better at rewarding people who are making good content with good traffic, which is what I was trying to say before John interrupted me. All right?

 

[00:11:00.570] – Jonathan Denwood

So- For the light comment.

 

[00:11:02.670] – Robert Newman

Okay, light comment. And here’s the thing about talking about stuff. You have to be passionate. And if you’re passionate about the subject that you’re talking about, it’s very likely that you’ll make a reasonably good piece of content. And if you like something that people can engage with that they want to hear or see, Krista Maysior and all these people have made a very good living off explaining how to be a funny person and then do funny videos and create interest that way. I never tell my clients to do that. What instead I focus on is what you’re passionate about, whether that’s walking your dog, the neighborhood that you live in, swimming, fishing, flying, boating. It does not matter because so much of real estate is lifestyle-based these days. That’s what people really lean into the realtor’s for. Really, what you’re looking at is, do I have any interests that I can talk about online in the area that I live in? If you have none, I would ask the question, why did you choose real estate? As your profession? Because you should have some interest in the local… And if you didn’t have them when you became a realtor, you should develop them as a realtor so that you then have something to, one, service your clients with better, and two, something to talk about online.

 

[00:12:33.940] – Robert Newman

There is so much every single one of you, even like little, teeny, tiny cities like Toubach, which is the smallest city that I serve. I have a client in a city of 5,000 people, and we have so much to talk about. It’s in the middle of nowhere. It’s desert town. You understand what I mean when I say that it’s close to you up there in Reno. There’s not that much to do unless you are a desert lifestyle person, like riding horses, taking pictures of snakes and cactuses, and I can go on and on.

 

[00:13:08.340] – Jonathan Denwood

No, I’m not kidding. I take pictures of our snakes all the time. Don’t ever go at me, So that’s my advice for content strategy, is find something that you’re really deeply into.

 

[00:13:21.930] – Robert Newman

And it does relate to SEO, because if you can talk about it with some passion like I can for SEO, you will have a very good chance of engaging your audience. All right, Tom, take it away. You’ve been bubbling up at this service. Let’s hear your very simple thing that you wanted to say.

 

[00:13:38.200] – Jonathan Denwood

Yeah, it’s called empathy, folks. It’s putting yourself in other people’s shoes. It’s not writing about your achievements. It’s about putting your mind in the mind of your clients and writing down half a dozen things that they would want to know about, and then putting those in search, and then looking at the competition, and then writing something that gives a bit more value than the competition. End of story. It’s a lot more to it, but fundamentally… Well, a lot more, but the fundamental piece is that, and a lot of people overthink it. But you got to put yourself into the mind of your clients. What are the things that they want to know?

 

[00:14:36.300] – Robert Newman

If you don’t know that, ladies and gentlemen, and there’s nothing wrong if you don’t, then my first exercise as a realtor would be getting into the mind of people that are buying and selling real estate. I would do that any way possible. I would go to open houses and not with the intent of generating leads. I go there with the intent of meeting people who are buying selling houses and developing a series of questions. For those of you that are younger in real estate, I envy you because you could get away with the, Hey, I’m a student and I’m doing a study. I’m just researching what home buyers are concerned with today. Can I just ask you a couple of questions as long as we’re here? Maybe you’ve got to get the permission of the realtor. I don’t know. But one way or the other, go to model homes, go to developers, go to places where people would be interested in even having a very young, inexperienced real estate salesperson there. Figure it out. Go, hang out on the floor of of your realtor brokerage and stay there and do your homework until somebody walks to the door and then you ask them the questions.

 

[00:15:37.630] – Robert Newman

Make sure that you have the opportunity to talk to people. If all of that fails, go to people that were recently bought or sold a home, which you can find. Instead of even trying to sell them a home, you just call them up and you say, Hey, I’m doing a survey. Can you tell me what your recent concerns were as you bought this home? There’s a thousand ways to break the nut of how do I get in touch with people who have bought or sold a home recently and figure out what their concerns are? Because once you know those, you have everything that you need. You can’t assume. You should just ask. If you ask and you figure it out, You’ll be way ahead of where most realtors are. We’re going to go to break, and when we come back, we’re going to talk about one of the most important types of marketing for a real estate agent, full stop of any kind in any vertical, paid or otherwise. So stay tuned. Three, two, one. Welcome back, ladies and gentlemen. It’s episode number 452, and I’m going to instantly deliver on my promise for the next form of SEO, which is local SEO.

 

[00:16:47.620] – Robert Newman

All right? Right below that, categorically, because John missed it here. No, never mind. He didn’t miss it. Never mind. I’m going to hold on to it.

 

[00:16:59.450] – Jonathan Denwood

You got me worried there. He’s getting his own back for me interrupting him in the first half. He doesn’t like it, folks. He doesn’t like it.

 

[00:17:08.820] – Robert Newman

I can’t keep my thought straight when you interrupt me. That’s why I’m not an entertainer. People would joke with me and I’d be like, And I don’t remember what I was going to say anymore. I can only adlib, but my adlib is nontangential. Actually, maybe I could do entertaining, but I certainly can’t try to do education. All right, so, John, we’re going to We’re going to talk about leveraging local SEO. We started talking about this before the show, ladies and gentlemen, and John was talking about how he has been doing some paid SEO and how it differs.

 

[00:17:39.450] – Jonathan Denwood

My partner has. I want to quantify that. But we’ve talked a lot, we’ve done quite a few episodes over the last year, haven’t we, about this subject, haven’t we? It’s linked to the other categories discussed in the first half, but it’s its own beast in its own right. We could do a whole series on SEO, and then we could do another whole series of four or five podcasts just on local SEO because it is a totally different beast. Google got a whole different department that deals with local search, and then a sub-department that just deals with real estate. It’s linked to your phone, them tracking your IP address, linking content more locally to your phone. It’s a whole world, isn’t it, Rob?

 

[00:18:46.780] – Robert Newman

It really is. It’s a whole world. It’s a whole new source of revenue. It’s a whole new source of development. They’ve been working on local for a long time, all with the intent of eventually getting to what’s called LSA, Local Service Ads. They wanted another vertical to sell, search into, and they wanted one more specific to local business owners because that particular type of business owner was advertising the least in AdWords because it wasn’t as effective to market your garment shop as a big brand or somebody who would put out something on AdWords. It made all the sense in the world, if you’re Sony or whatever, to do ads on Google. Not Not so much if John was still running his dry cleaning business, or I was still running my house cleaning business, which was for both of us 20, 30 years ago, everybody, so it was a long time ago. But still, those businesses Anyway, local service has fixed all that. And local SEO is such a big topic. It deserves its own space. I am not going to try to educate any of you right now on on local SEO. All I’m going to say is this, because it’s so important that you hear it.

 

[00:20:06.840] – Robert Newman

I don’t know of any type of search engine optimization, an organic traffic stream delivered to a tool that is as trackable, that is as monitorable, that is as monetizable as local service ads. And you can do what John and his partner do where they really sponsor ads. And we do that, too. We just don’t focus on it as much. It’s like we’ll get you into the ads, but we’re not trying to reinvent the wheel. We’re just getting you submitted, and then you’ve got to do the bidding process yourself and all that stuff. We’ll give you some advice. But honestly, you’re usually up there against 100 or 200 agents if you’re in a reasonably busy Metro market. You’ve got this long cycle of people that you’re sorting through. However, having said that, it’s one of the lowest costs of acquisitions for a deal that you’ll ever get, and each agent will probably get one or two per year. You really, just because I’m going, Oh, you’re up again, you still want to be there. That’s the problem. You want to be in the local service ads. You can either do it yourself, you can hire an agency to help you, it doesn’t matter.

 

[00:21:16.590] – Robert Newman

But local SEO, the organic ranking, wow, have I seen some agents make so much money? 10, 20 to 1 returns even after they’ve hired us at $500 a month with a set up fee. Massive returns because most people don’t know how hyper local is working. If you were going to focus on one type of SEO and you only had a very limited mindset and budget and all the different things, I am always going to say either local or YouTube. And local is easier because honestly, it’s easier to just hire somebody to do that for you. And it’s a much smaller kernel of SEO, your total knowledge that you need to have is probably two hours a month worth of effort, and you can dominate local. That’s what I got for local, John. Do you have anything you want to add?

 

[00:22:07.830] – Jonathan Denwood

No, I think you’re spot on there because I would say almost 90% of your agent competition will not be doing what you’re doing, what Robert’s just outlined. So the return you can get if you listen to this episode and then listen to some of our old episodes, It’s probably the biggest return you can get and the quickest return you can get for doing stuff yourself, isn’t it?

 

[00:22:39.370] – Robert Newman

Yes, it really is. Now, ladies and gentlemen, we’re going to talk about something that I have made a lot of money off of due to its complexity, which is technical SEO. And shoot, do I hate talking about it? Most SEO guys love talking about it because it gives us a to show you how complicated SEO is. There’s 200 things that Google looks at when it looks at a web page, 200 to this very day. Ai and other tools are definitely shortening that stream. There are things making that so that it’s easier. However, do those things still get looked at? Yeah, they do. They just get measured differently. Google has never stopped looking at the same things on a web page, ever. What’s happened is the way that they rank those 200 things has changed. I tend to stick to the basics. What is important right now? It used to be something called link building was very important, and it still is to us. It Its importance has decreased by about 80 %. It’s not that it’s not important, it still is. It’s just not nearly as important as it has been. User behavior is now the number one signal on web pages.

 

[00:23:58.170] – Robert Newman

That’s it. So make making it very easy to say, Hey, let’s do clickable content, and now, bang, bang, bang, bang, we’ll see our SEO skyrocket. We only need a minimal amount of link building, which is a technical signal. On page, internal linking, I can go on and on. There’s lots of stuff that Google looks at on a page, and they still look at it because the page has to be readable. When you look at technical SEO, 90% of it comes down to how readable are the signals. That That’s it. How readable are the signals? Even page structure and link structure and all the technical SEO stuff is really usually so that Google can get two ancillary pages on the website without losing track with the Crawler. So that That’s the link strategy right there. Technical SEO is a bother for you guys, for me, for everybody. My recommendation for those of you interested in technical SEO is to go to Maas or or to Neil Patel. Actually Neil Patel and Maas are beginner level. When you’re done with them, go to Brian Dean. When you’re done with them, go to Nathan Gotch and Adam White.

 

[00:25:12.390] – Robert Newman

Okay, that’s it. But that’s my learning Curve. That was my learning curve for the last 10 years. The people that I refer to are geniuses that work with major brands. You want to know how I got to where I’m at. I took what I learned, the little crumbs. I applied it to real And that’s why I keep saying I’m a real estate SEO expert. And one of the best is that I’ve worked on more projects of this kind than anybody that I’ve talked to in a long time. John, take it away. What do you think about technical SEO? You put it on the list. I’m almost a little angry at you because of that.

 

[00:25:45.880] – Jonathan Denwood

Oh, you normally are. One really big tip, folks, whatever site you are building, I think you should build it on WordPress because it’s inherently, if done in the right way, one of the best platforms for a real estate website to be SEO friendly. But a big tip is a free Google product that provides… It’s called Google Search Console. And you really, as soon as the website is built or you’ve built it yourself or you got something, you should link, you should set up a Google Search Console account. You will need a Gmail account, I think, to do it. And it’s free, and you set it up. And then you’ve got to put the UOR of your website in so Google can index the website. And then it will send, if If there’s any really major problems with the indexing of the website, they will send an email that’s linked to the Gmail account. And if you get one of those emails, you really want to look at and try and get it sorted out. But it’s totally free, and you really, really do need that, because if you’ve got a ton of problems showing up, and they’re really the red type that Google’s really shouting about, it’s really important that you sort them out, in my opinion.

 

[00:27:25.080] – Jonathan Denwood

I don’t know what you think, Robert.

 

[00:27:28.900] – Robert Newman

I I agree with that for the most part. Google has constantly moved the needle, and what they’ve done is they’ve educated people to the point that now they’re starting to talk about contentful paint and it’s either LFP or LCP stuff. And I’m not even 100% sure what that is.

 

[00:27:48.240] – Jonathan Denwood

I’m not even sure, right?

 

[00:27:51.070] – Robert Newman

They keep moving. So I don’t disagree with you. You use simple tools, and everybody’s got to understand I’m an SEO guy. These days, I do… It’s like, Listen, man, let’s try to get as much as the simple stuff right as we can. Let’s use a font that’s easy to read. Let’s link correctly on the pages. But when we start talking about images that are slightly the wrong side and giving us LCP, which, by the way, are yellow and red problematic areas, which is what you just said, here’s the thing. You got to figure You got to be a goddamn genius to go through and figure out exactly what Google is wanting.

 

[00:28:34.050] – Jonathan Denwood

I wasn’t really. I was talking about some of the basics because of the nature of this show, I saw it as a 101 introduction to the subject.

 

[00:28:48.270] – Robert Newman

All right. Well, then, yeah, I guess I’ll… Obviously, I’ll agree with quantifiers. So number five, because we’ve got two more subjects in the bonus subject for this show, I think is going to be YouTube, which a lot of people don’t put into the SEO category. But guess what? As you can tell with the drum roll that we’re doing here, we’re putting it into that category. It should be in that category. It’s always been in that category. And we’ll explain why. But before we get to that, we’re going to talk about user experience a bit. What does user experience mean to you, John? I mean, obviously, I go on and on and on about it, but what does it mean to you?

 

[00:29:25.430] – Jonathan Denwood

Well, you got to get people to the website, and then you got to provide them content. And it’s how easy is the website to navigate. If it’s really hard to navigate, they’re not going to go and look at other stuff on the website. And Google’s watching all of this. And if they found you in search, what Google wants to see is that they go to the Pacific bit of content that has drawn them to the website, and then And they go and have a look at the rest of the website. That’s what Google… And the longer they’re on your website, the more Google will give you credos, and the more Google will think that your website is a really great resource for those type of people. And so the other content goes up in search. So they’re watching all of this? How long somebody stays on the website? Do they go to other bits of the website? And they’re measuring it all. And so user experience, that’s how I judge user experience in the context of this 101 introduction to real estate SEO.

 

[00:30:59.050] – Robert Newman

And I I like that. And listen, ladies and gentlemen, I’m going to use an analogy, and then we’re going to move on. And this shocked me. I’m not going to lie to anybody. This surprised me when it happened. We took on an older client, an English lady that I had been talking to for a few years, and had always skipped doing any SEO work because it was too complicated and all the things that we talked about on the show.

 

[00:31:21.880] – Jonathan Denwood

Does she drive you as mad as I drive you?

 

[00:31:24.650] – Robert Newman

Yes. That’s good. Yes. But she’s also brilliant, just like you are.

 

[00:31:29.380] – Jonathan Denwood

All right. There you go. Okay.

 

[00:31:31.030] – Robert Newman

So yeah, but be honest, sometimes it’s maddening because she’s so particular in an odd way. She We took her on and she was really expressing a lot of doubt, but she’d reached her place in a career where every form of advertising that she had tried had failed. And she knew that she had to burn the ships behind her and just do what we told her to do. We discovered that while some of her content, like top 10 reasons to move to the city that she lives in Westfield, and she’s made a public case study for us now, so I know I can use this as an example. That content was received okay, but we discovered that she almost practically went viral when we started talking about 10 mistakes that home buyers do. It just the English accent and what you always comment on, John, like the persnickety behavior. People loved it. They loved it.

 

[00:32:40.430] – Jonathan Denwood

My dog, Kuba, she shares it, does she?

 

[00:32:43.440] – Robert Newman

Oh, God. And what’s more, it’s not just that they loved it. She actually got business almost immediately in the first few months because we’re posting these edited videos to her hyper local Google business profile. And this is where the user experience thing comes in. We posted the one video about five mistakes that buyers make in the city that she’s in, and all of a sudden, her profile just screamed up the ranking, just all the way to the top. That bang, just like that. She got calls, and one of those calls turned into a deal. It’s the calls that everybody wants who’s a realtor right now, John, which is listing calls. She got a listing call from another older lady who, just like her, who commented on, God, I’ve been waiting for somebody to basically be speaking my logic, things that people are going to hate to see in the house, because she got really persnickety about it. Clean the grout in your tile, no funky smells.

 

[00:33:54.080] – Jonathan Denwood

Yeah, it is a difficult balance because obviously, most people, if I understand the reasons, most marketing website content is very bland, very unopinioned, because it’s really easy. It’s finding that balance of being opinionated, but not so opinionated that you really rub up the majority of people the wrong way. But on the other hand, just so much content on not only real estate websites, but almost every website is a total-Washed it down. It’s total bull fest, isn’t it?

 

[00:34:34.550] – Robert Newman

Yeah, and that’s part of the problem with the internet, is that real opinionated content like the podcast do that causes all these problems. Listen, there’s a massive audience for legitimate and honest, but in order to be legitimate and honest, you oftentimes have to over-embellish parts of your personality to become something that people want to engage with. And I think that Jackie did a very good job, in case she’s listening to the show, of balancing her… She was saying it all with a smile, but she did have a lot of really like, and you do this and this and this and this. I was like, I could see very easily why the video was so popular. Okay, so moving on to the very last little piece of bonus content, and the show has gone long, no surprise. We’ve got about five minutes to make it 40 minutes long. Is It’s YouTube SEO. John, it is stunning to me how many people do not realize that this is an SEO thing. It is a property. It is a Google company. It is a marketing service like any other. It’s the second top search engine in the world.

 

[00:35:47.040] – Robert Newman

Eighty % of the content that was consumed last year was video. The only video platform in the world that competes with Netflix at this point is YouTube. So it is a massive platform where the vast majority of the world spends its time. I search for my music there. I search for my movies there. I search for commercials there. I search for knowledge there. I find every expert for every single subject that I look for on YouTube at this point. John, how about you?

 

[00:36:19.590] – Jonathan Denwood

Yeah, I don’t. I actually have a television, but it’s not plugged in. I haven’t watched American television for almost eight years, but I do watch stuff, and it’s YouTube. If I’m not working or socializing or outside, I’m normally looking something on YouTube or Twitter or some social media. But it’s just massive. It’s just the numbers are… I have a couple people I know that have got audience of about 200-250,000 subscribers, and I’ve got a tiny audience. I’ve got nothing like that. I’m envious of that. That’s in the WordPress space. I’ve got somebody I know that’s got audience of 250,000. But that’s still nothing. If you’re not in the Minion plus, you don’t even register in the world of YouTube. You got to be over three million subscribers to get into the top 200 list, I think. It’s just mind-blowing.

 

[00:37:42.460] – Robert Newman

It is indeed, because so many people are there and there’s so much money to be made on the platform, but all I will say is this, there are 13 to 14 critical things that you can do to a video in terms of allowing Google to categorize it better. The allowing it to categorize it better sets you up with a significant significant advantage over people who do nothing. That is why there is YouTube SEO. It exists, it’s real, and it is actually more complicated. Well, it’s not more complicated. It’s a harder set of work to optimize a video than it is to optimize a blog post. There’s more that goes into it, but there’s more probability of success. Because it is so time consuming to optimize a video, some of the The best YouTubers I know do not optimize, fully optimize video. They understand what they should do. They don’t do it because they understand how much time it takes, like manually closed captioning versus using a service like Rev to do it for you. Everybody uses Rev, but Google doesn’t give you any extra credit for using an automated tool. They give you credit for manually typing out what’s on your video, which, by the way, we at InboundR EM still do, which is why I I always say to everybody, Listen, man, if you want your video to rank, then we are the only game in town when it comes to real estate SEO, specifically, because we are the only ones that I know of that are not using any automation inside the entire process.

 

[00:39:17.640] – Robert Newman

It is a very long process. It takes you 30 minutes to shoot the video, and maybe you give us a 5 or 10 minute video. With Jackie, it took us 13 hours per video, John, to work on it. She does not spend 13 hours. It takes us far longer to do the support work than it does to post the video. Youtube SEO is a thing. Whether or not it’s for you is really a question of just how committed are you to the strategy, so on and so forth. For established YouTubers who have already gotten a lead or two off YouTube channel and you’re wondering if there’s some way to improve, YouTube, that’s when a YouTube optimo, like SEO is like, Oh, yeah, you’ll just make 10 times more money. Simple.

 

[00:40:08.860] – Jonathan Denwood

Anyway, John, do you have anything to add? What was the other two things apart from the caption? You said there was a couple of other things? What were they?

 

[00:40:16.310] – Robert Newman

Oh, there are 13 things. You want me to go? Okay, so it’s- You said about three.

[00:40:19.740] – Jonathan Denwood

There were three significant things.

[00:40:21.680] – Robert Newman

Three major. So, video captioning is one, and location tagging is the second. And I don’t mean location tagging because you can do a city or a latitude. Latter longitude is the bonus. Okay, so the city is relevant but not nearly as relevant to Google as the actual latitude and longitude, which connects directly to the Google Maps algorithm. Now, all they know is that they can connect it to the metadata on the video. If the two match, they know that you’ve been honest. That is a big deal. They’re trying to verify the credibility of the video. They throw these little, tricky, hacky things in there. They’re like, Hey, are you real? And are you trying to trick us?

[00:41:08.170] – Jonathan Denwood

Do you think I’m honest, Rob?

[00:41:10.390] – Robert Newman

No.

[00:41:11.040] – Jonathan Denwood

No, I don’t. What’s the third and final thing then?

[00:41:15.550] – Robert Newman

The third and final thing that would be hacky on videos is probably everybody’s already heard. But I’m going to say anyway, it’s video content like the text in the description. So, 80% of the people who watch your video do not read your description. You should know that everybody knows that. But once they do read the description, the hack that we have found, of course, for content that is current is if you have an Apple phone, specifically an Apple phone, and sometimes Samsung, but you have to install these apps. But installing emojis and making the video index engaging and readable is a massive ranking factor. Massive. So, if you’re doing some extra work inside the description, not just the standard cut and paste, these are all my other social channels, which is what every video producer I’ve ever seen does. Not just that. You handwrite a video description and use emojis and other exciting visuals so that when someone is glancing at it, they immediately notice it’s different.

[00:42:23.280] – Jonathan Denwood

So I need to become an emoji king, then, Robert.

[00:42:27.300] – Robert Newman

If you wanted to know How your videos rank on the Mailright channel, yeah.

[00:42:32.630] – Jonathan Denwood

Yes. That’s my fault for Grace, isn’t it? I haven’t become an emoji. I’m being sarcastic. That’s some of the dark English humor. Oh, for fuck’s sake.

[00:42:43.190] – Robert Newman

I just cursed. I just added 10 minutes to John’s editing work.

[00:42:46.920] – Jonathan Denwood

He said 40 minutes of this. It’s going to take him a whole week. It’s going to take him a whole week to recover, folks. That’s what it’s going to take.

[00:42:55.960] – Robert Newman

All right. Without any further ado, do you have anything else? Those are the three. Yeah. Okay, we’re going to wrap it up, ladies and gentlemen. Thank you so much for tuning in to us today. We appreciate it. John and I are eternally grateful for your ears and your eyes. We hope, more than anything else, that we have been helpful to some degree. It makes a big difference if we have likes, up, and thumbs up our content. Even if it doesn’t make a difference to our business in general, one, it helps us rank better, and two, it gives us a dopamine hit, which John and I both need because all content producers are super needy. All right, that’s it. Have a great day.

[00:43:33.230] – Jonathan Denwood

That’s bloody. Genuine words were never said.

 

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