#451 – The Mail-Right: Tips And Insights On How To Work With A Property Developer

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Tips And Insights On How To Work With A Property Developer

With Special Guest Ron Jones, Property Developer

Tips and insights on collaborating with property developers. Unlock the secrets to successful partnerships in real estate today.

Are you looking to navigate the complexities of working with property developers? This show offers invaluable insights and practical tips to empower you in your real estate journey. Learn how to communicate effectively, assess developer credibility, and negotiate better deals that align with your goals. Watch our video today for expert guidance to equip yourself with knowledge that can transform your investment experience.

Episode Full Show Notes

[00:00:04.500] – Robert Newman

Welcome back, ladies and gentlemen—episode number 451 of the Mail-Right Show. We’re here with Ron Jones, and today, we’ve got an exceptional treat for you because we’re going to touch on a subject that many of you have been asking for, but we have not found the right person to have that conversation with. Today, we think we might have with Ron Jones. He is a property developer specializing in the fix and flip genre. We’re going to cover a lot of really cool subjects related to that. For those of you who have an investment side of your business, this is the podcast episode for you. Ron, you are the guest, and John and I do this every week. Most of our listeners are return listeners, so why don’t we let you introduce yourself first?

[00:00:52.820] – Ron Jones

Sure. My name is Ron Jones. I’m based in Honeyton Beach, California. If you don’t know where that is, it’s about an hour south of Los Angeles. I’ve been flipping properties for about 15 years. I could give you some further background: I was a real estate appraiser for 20 years, and then 2008 happened, and there was no more real estate appraiser industry. I started using my skills as a market valuation expert to find opportunities to flip, basically buy, improve, and sell properties. In 2008 and 2009, the market didn’t climb enough to meet that model. We bought real estate notes nationwide, buying them at discounts and solving their problems. But when the market started climbing, we started buying properties at foreclosure sales, short sales, and REOs. Then now, we do speculation, which is to go into a house and see how we could add value, either through removing and replacing, making lovely, or reconfiguring a floor plan, or solving a structural issue like a cracked foundation or mold or something like that. Then, we identify what we could sell it for and how much it will cost to get us to finish the product and sell it for a profit.

[00:02:10.220] – Robert Newman

Very cool. Well, you’ve had a lot of challenging years, but right now, If I were to guess and just make a very broad stab, I would say you’re going to be walking into a golden era for your business. Because of the proliferation, Right now, amongst real estate agents, the chatter is almost exclusively about listings. How do we get in touch with people? How do we try to get existing homeowners that are not selling to sell? What’s the mechanism to convince them? Improving and getting out at top value is a compelling discussion at this exact moment in history. Before we get into that, though, or any of my fearless co-host questions, this show was founded and created by an English bloke. For those who don’t know, his name is Jonathan Dinwood. And Ron, if you don’t know, because you might not, John is a legend in the WordPress world, which is a-I would use the word infamy. Okay, so John is infamous in the WordPress world.

[00:03:20.300] – Ron Jones

Is that good? Is that bad?

[00:03:22.060] – Jonathan Denwood

I don’t know. Some people, it’s not very good, Ron, but others are okay with me. When you get to our age, Ron, part A lot of you don’t care anymore, do you?

[00:03:33.570] – Robert Newman

All right. John has established a show called WP-Tonic, one of the top three shows about WordPress. He has had every guest relevant to the WordPress world on his show, including the guy who created WordPress in the first place. WordPress powers 22% of the websites on the web to give you an understanding. It is a massively dominant platform. John has a tremendous amount of development and grassroots connections, and one of his side ventures is Mailright, an all-in-one platform for real estate agents. That is how we got into doing this particular podcast. With that, wind up, John, why don’t you say what I’ve left out and introduce yourself to somebody who may not have heard of you before?

[00:04:21.340] – Jonathan Denwood

I think you’ve done a fantastic job. I have to hire you to be my promoter, Robert. But it’s just a great platform, folks. You have a CRM landing page, automatic email and text sending out, functionality, a built-in calendar, and a couple of other things all in one platform at a fantastic value price. We love you to go over to mail-right. Com. Have a look and book a chat with me. We love you to become part of the family. Back over to you, Rob.

[00:04:56.350] – Robert Newman

Ron, I say this to you because it’s easy to talk to a single person, but I’m really saying it to everybody. I am a very niche specialist, but I stand almost alone. I am probably one of the world’s leading residential real estate SEO specialists in the entire United States. I have an agency that I’ve also founded. We do websites and SEO campaigns, but we’ve gone in a different direction. We focus on content and high-quality answers to people’s questions, and we take a long-term view, which when you talk about lead generation, is not popular in residential real estate. But I, too, might be walking into a golden age because with all the challenges as it relates to the buyer side, more and more people are starting to scratch their chins and go, maybe a longer term view is necessary. Let’s dive right into this. One of the questions, and I agree with John, it’s always good to know the who, what, why, when, where of every guest that we have on the show. Property development, you gave us a small windup in the beginning of the show. You did tell us how you got into it.

[00:06:07.180] – Robert Newman

Sure. I would love to know, give us a little bit of… Let me ask you a question. You get in front of somebody and you’re talking about property development, how often do you actually leverage your 20 years of experience as an appraiser inside those conversations?

[00:06:23.920] – Ron Jones

Inside the conversations that are social? Not much because usually the recipient, the person I’m talking to is I’m not of that level. I’ll talk to a real estate agent, but real estate agents and appraisers think, and investors think differently. To answer the question of how much do I put my knowledge of valuation into a conversation, very little, but the component of valuation to the business model that I have is enormous. That was a huge advantage I had getting into it because a lot of people struggled getting into flipping properties because one of the major components is really being able to be in with what you’re going to be able to sell that property for when you go to put it online. I was an expert at it, and it helped. That’s not to say you could do it. It just gave me an advantage.

[00:07:09.740] – Robert Newman

Gave you an edge. I was actually asking about your business edge. You would say, specifically as it relates to business, you felt your 20 years gave you a leg up.

[00:07:26.160] – Ron Jones

An edge, absolutely. I When I started going to foreclosure sales and buying properties there, I got approached by… Associate, we’ll call him that I used to play basketball 20 years prior, and he calls me out of the blue, and he says, I’ve been going to the foreclosure sales for a year, and I haven’t come up with any. You’re getting them for fairly regular. What are you doing different? One of the biggest things is he really couldn’t get a feel for what the exit value was. He was bidding incorrectly. He wasn’t putting his model together I helped him with it. I helped him buy properties. This guy who approached me had been a real estate expert his whole life, but he was in other facets of real estate. He wasn’t in residential. I had something he didn’t have, and yet the fact that he was a real estate professional.

[00:08:17.600] – Robert Newman

That’s really fascinating. You, by the way, Ron, and I did some research on you, but I look at your LinkedIn profile, and I didn’t really see if you have a YouTube channel and such, I don’t I know that, but I’m going to tell you right away your level of expertise in the market that we’re in, if you are taking a pass on making evaluation statements on YouTube, you are missing a massive opportunity to promote yourself and become a leading expert. This is such a hot topic right now, and it requires really detailed, disciplined voices. I lived in Huntington Beach. I know where your home base is. That is a tricky Everything on the shore is so expensive. You better have an incredibly good eye because it would be easy to go underwater by a couple of million if you picked the wrong property. Without question. Yeah. So, John, I’ve got a little bit of the who and why. Do you have anything you’d like to add or ask?

[00:09:19.630] – Jonathan Denwood

I’ll go on to questions. So, Ron, what do you think of some of the biggest misconceptions that real estate agents have in working with you or approaching you or when they find you on your radar? There must be a couple that regularly come up. Do you like to share those with us, Ron?

[00:09:42.390] – Ron Jones

Yeah. Let me give you a long answer to that question, if you allow me.

[00:09:45.860] – Jonathan Denwood

Well, I normally do. Robert will go-I’m long-winded. Yeah, right.

[00:09:51.210] – Ron Jones

The back story to this, and I’m going to get to your answer, Jonathan, is that I am a teacher, and I got To becoming a teacher, when the appraisal industry collapsed, I started investing in notes, as I mentioned, and flipping. I kept my real estate appraisal license going by taking continuing education. In so doing, the teacher who knew I wasn’t appraising anymore says, Well, what are you doing? I said, Oh, I’m buying real estate notes, which I was at the time. He said, Oh, have you considered teaching how to do that? I go, I’m not a teacher. I appreciate it. Thanks very much. Then two years later, I have to take more classes, and he says, What are you doing now? I said, Oh, I’m buying properties at foreclosure sales. He goes, Tell me about it. I did. He goes, You need to teach this stuff. I said, Thank you very much. I’m not a teacher. I appreciate you saying so. Then I wrote these newsletters on teaching real estate appraisers how to use their skills to invest and flip properties in real estate. I sent them to him and he calls me up. He goes, You need to teach this stuff.

[00:10:54.900] – Ron Jones

I said, Okay, what are we talking about? We got the class approved with the Department of Real Estate Appraisers in California, and I taught it for 10 years. Now I’m leading up to the answer to your question, Jonathan. I was at a Christmas party for this continuing education school, and I was talking to the owner of the company, and he said, If you were to develop a new class, what would it be? I said, We need to teach real estate agents how to think like investors because what they will do is I would be at a social or something, and they would say, What do you do? I said, I’m a real estate investor. They would say, Oh, I wish I knew you. Three weeks ago, I had this property worth $500,000 that I could have gotten to you for 460. They’re thinking that they would have gotten me $40,000 in equity, but they don’t understand that that’s not enough margin to make sense for us. If they did understand how we think and what those margins are, they would be much more efficient at working with investors. Agents, when they become agents, they and they go work for Keller Williams or these agencies, the first thing that they tell you is, Go tell your cousin, go tell your uncle that you’re a real estate agent, and when you look to buy or sell, please use me.

[00:12:10.160] – Ron Jones

Well, those are one offs, and that’s fine. But if you work with a real estate investor like myself, I do 20 properties a year. When they bring me something that they understand I’m looking for, my next thing is great. Bring me another one, bring me another one, bring me another one. Bring me another one. So if they efficiently were able to understand what we are looking for as investors, and they bring us properties that fit that buy box, not only can they represent us on the acquisition, but then they can list the property when we sell on the back-end. So arguably two commission checks on one project, and you have a client that keeps wanting more and more and more properties.

[00:12:48.350] – Jonathan Denwood

Yeah, I get the impression that because of your background and Ron provided a very… It’s one of the reasons that I thought he would be a good guest, because Ron provided a very detailed PDF that goes into the whole process in quite a lot of detail. I get the impression that you don’t, like you said before you went live, that you don’t deal with… Gravit. Yeah, it’s wrong. You deal with properties that are still… The structure is still there, but You’re prepared to take on projects that other, let’s use the term, I don’t particularly like it, flippers wouldn’t take on because of your background and your knowledge, you’re prepared to take on more properties that might have more structural, bigger problems. Would I be correct about that?

[00:13:56.730] – Ron Jones

That’s one of the things. So think in terms of add value, Jonathan. So some add value. In California, if you don’t know, the tenant laws are very challenging for landlords. And in so doing, we get a lot of opportunity that say, We will sell you this house, but you have to take the occupant and you have to deal with them. So a non-cooperative occupant. We’re creating add value in that scenario by being able to take the problem away from the seller. Well, obviously buying it at a price that makes economic sense for us, but we create some add value. So either it being by making the house nice with a new kitchen, new bathroom, by taking on a house that has a non-cooperative occupant that we will deal with, by taking on a house with a cracked foundation, some add value is what we target and measure what it’s going to take to cure the issue versus what the profit margin is and is it worth the risk taking it on?

[00:14:52.200] – Jonathan Denwood

Back over to you, Rob.

[00:14:55.070] – Robert Newman

Guys, we’re going to go to break about 30 seconds early because we have a great question coming up, and the question that we’re going to ask, ladies and gentlemen, is what’s a good deal and what isn’t, which I feel is loaded and super broad. But I feel like a guy like you should have a couple of pat answers that you can probably deliver. And I know our audience, the ones that are interested in this subject, will definitely probably want to stay tuned. So with no further ado, we’ll be right back. Stay with us. Three, John, what episode number is it again?

[00:15:34.540] – Jonathan Denwood

It’s 451.

[00:15:37.730] – Robert Newman

Okay, 3, 2, 1. Welcome back, ladies and gentlemen. We’ve just come back from break. It’s episode number 451. We’re here with Ron Jones, who’s unquestionably a property valuation expert. He’s got a lot of other things that he focuses on beyond that, but that is where his history is. Right now, we are going to ask him a question that directly relates to his history, which is if I was I’m looking at a property and I’m trying to figure out, let’s just put this in the shoes of an actual realtor who’s going out with a client to show them a property. I’m going to use your analogy about learning. Let’s say they walk into this property and the client, the person who’s viewing the home, turns to the realtor and says, Is this a good deal or not? How do we What is a good deal or not?

[00:16:33.870] – Ron Jones

It’s going to be comparable, driven. Well, the first thing any agent would say, if their client asked them that, they would say, Is it good for you? Does this fit your desires? Are the finishes Satisfactory is the garage Satisfactory? Whatever. You’re asking me as an investor, what we do is, one, we never want to be the most expensive house in a neighborhood. So we size up a neighborhood and say, Okay, where are we? Are we going to fit in this area to be a good, attractive, desirable house. So my quick answer to that, Robert, is comparables. You’d measure it against other comps, but you’re never going to get, especially in Southern California, you’re never going to get every house to be exactly the same. So the desirabilities of the typical buyer changes, but we try and capture what be either a friendly floor plan, a view, a big yard with space. It depends on the neighborhood. So I’m giving I do a very broad answer because it is varies by neighborhood and it varies by buyer and it varies by demographic and it varies on a number of levels. But it really is we size up what is the hottest selling house in the neighborhood?

[00:17:42.560] – Ron Jones

What is it about that house that made it the hottest selling house? How do we capture those virtues of that house?

[00:17:51.370] – Robert Newman

Let me give you an example because I think I understand an application of this question. I live in a very small house in Van California, which you probably are familiar with Vanhize because you live in Huntington. Okay. But the owner of this property, who’s an immigrant, has taken incredibly good care of the property. He installed a pool, he installed a Jacuzzi, he’s actually done the paint, much Many more times than my neighbors. The home next to me listed at 890. I felt like if I was able to offer 890 to the owner and buy the home at 890, that I’d be getting a great deal because this house feels like it should be worth 10 or 20 100% more than anything else in the neighborhood. Is that a reasonable explanation for what you’re saying?

[00:18:35.910] – Ron Jones

Well, it sounds like I think what you keyed on is that you feel it’s a good buy, and that’s really what it boils down to because you might feel it’s a good buy, but Jonathan might think it’s, No, that’s not a good buy. So it boils down to… It’s like walking into a clothing store and say, I really like that shirt. Oh, that shirt’s ugly. I like that shirt. It’s really what your desirabilities are and what your needs are and what your buy box, but it really is comp-driven. The thing about single-family residences is that they sell on emotion. That’s a very big thing. We try and capture emotion with a really sexy kitchen, sexy bathroom, whatever. When you start getting into apartment buildings or commercial properties, those are numbers. You just look at the balance sheet. You almost don’t even have to look at the building. You just look at the balance sheet or the rent roll or what have you. Single family residents sell on emotion. If they’re going to sell on emotion, everybody’s emotional The figures are going to vary. You try and capture what the most desirable of that neighborhood is, but you’re not going to appeal to every single person.

[00:19:39.900] – Ron Jones

You try and check all the boxes the best you can, but you’re not going to check everyone’s boxes.

[00:19:44.760] – Robert Newman

Got you. All right, John, why don’t you take number 4?

[00:19:47.710] – Jonathan Denwood

I don’t know if you look at properties nationally or if it’s just in the Western states. If it’s national, this take Florida, though, because of the terrible hurricanes they’ve recently had. But I think the My impression of the Florida housing market, statewide, it looks to be getting really ugly, really quickly, and there seems to be various elements linked to that That’s the statement I just made. So first of all, do you deal with properties nationally? And how does that affect you, like a Pacific state, like Florida, in your How do you see the market going in the next year or 18 months? Because they’re all interwined, the things I’ve just asked you in a way. You got regional differences, and then you got a national outlook. What’s your thoughts, Ron?

[00:21:05.690] – Ron Jones

I don’t know anything about Florida, Jonathan, but I have recently bought houses out of state in Indiana, South Bend, outside of a University in Notre Dame for rentals, just building a rental portfolio there. I can’t speak specifically to Florida, but if you’re asking me what my opinion is going forward of the housing market, I’m bullish on it. I’m bullish on it in California because I have my ear to the ground in California. But insofar as it’s trace, as you know, it’s just softened, they’re not getting the response in California to the lowering of the interest rates as much as I thought they were going to because I think it’s because elections coming up and people are in a holding pattern. But I think I’m pretty confident the Fed is going to lower the rates again in December. Then when we go into the housing market or go into the buying season, which is what? End of January to probably end of April, I think we’re going to see a flourish. Again, that’s mostly I can’t speak to Florida. If you want me, real quickly, I’d like to talk about the South Bend properties. We are buying out-of-state to buy rentals that cash flow, and we’re buying in areas that have a constant rental demand, outside a university, like the University of Notre Dame.

[00:22:18.720] – Ron Jones

They’re very appealing. I buy a house for $100,000 and I put 25% down, and I could get close to $1,500 a month rent. The cap rate on that is 11%. There’s a constant demand for housing because of something as positive as the University of Notre Dame. I hope I answered your question. I can’t speak specifically about Florida, but I am bullish about the housing market moving forward, and we do look for rentals in areas that have constant demand for rental properties.

[00:22:54.380] – Robert Newman

I’m just going to add a little addition. It’s a tough question because you pointed this Ron, and I agree with you. One of my monikers of success, one of the ways I built my reputation is I’ve already had three conversations with realtors today. I have them every single day, one to one, person to person, just like this meeting. I hear a lot of boots on the ground information. I’m probably one of the only CEO and founders that still talks to individual realtors one at a time on a regular basis, and I’ve been doing it a long time. What I’ve definitely noticed is that real estate conditions are really regional and local. I agree with you with what you just said about California. If you start pointing out certain cities in California, I think that the circumstance changes place to place. You go to Beverly Hills, they’re getting regulated into the ground, taxed into the ground, and more people are moving than not. Has Beverly Hills itself changed in terms of lifestyle or quality? Not really. But all these external things have definitely impacted the market and people with wealth are starting to go, It’s not worth it anymore.

[00:24:00.620] – Robert Newman

So the next question, which I’m going to take is, what are the… Oh, wait, no, sorry. I was looking at the wrong question. This is an interesting one. Do you see John put down AI, and I’m really prickly. Large language models is not yet autonomous intelligence. So I’m going to go, do you see behavioral intelligence or large language models currently changing what you do in some way, any way? Do you see it impacting your part of the real estate world?

[00:24:39.520] – Ron Jones

Yes. I’m glad you brought that up. I just finished reading a book called Co-intelligence About AI and large language models. If you would have said large language models a month ago, I wouldn’t have any idea what you’re talking about. Large language models is the premise of AI. I do. One of the things we do is we try and get a crystal I have virtual assistants that contact real estate properties that are in escrow. They haven’t closed yet. Once they close, they become public records and everybody knows what it’s sold for. We get to the agent before it closes to find out what it’s going to close for, sell a concession, things like that. I’m confident that we could develop a model using AI to do that. It’s either calling directly or finding out other ways of doing it. Another thing is that we track zip codes, and in those zip codes, we could design an AI to go into a zip code and see the volume of the What is selling? Is it two bedrooms? Is it three bedrooms? How much above or below asking? We could put in formulas that could totally tell us what trends are happening before anybody else sees those trends.

[00:25:56.470] – Ron Jones

I definitely see a place for AI in that. I’m not smart enough to develop that yet, but it’s definitely someone’s doing it as we speak, I guarantee it.

[00:26:07.750] – Robert Newman

John, I find that answer fascinating. John, do you have something to add?

[00:26:11.880] – Jonathan Denwood

No, I haven’t. I think that was quite insightful. I’ll go on to the last question. If you had your own time machine, Ron, and you could go back to the start of your real estate developing career, is there one or two things you’d love to have been informed of that you know now that you didn’t know then?

[00:26:37.780] – Ron Jones

No, now you didn’t know. Okay, I’ll answer that second one because I was on the questionnaire and I was thinking about that going, That’s a great question. What would I do? One of the things is way back when in the early 2000s, I started buying as many rentals as I can. If you guys recall, the early 2000s, properties were going up in value like crazy. I was locking them in as fast as possible. Because the lending was so loose, I was able to do stated income loans and buy as many as I could. I got up to 17 rentals. Over time, just for various reasons, either having partners that wanted to get out or what have you, I’ve sold many of them. I still have some, but I sold ones that I really wish I never sold. I knew when I started doing it, the premise of never selling real estate, always holding real estate, and I went against what I knew not to do, and I regret that. One of my answers is that I really wish I didn’t sell those properties. I wish I would have fought some of my partners and said, No, we’re keeping the damn things, what have you.

[00:27:38.180] – Ron Jones

To your audience, if you buy real estate and you own real estate, keep it as long as you can because real estate is a given. When you talk to our grandparents, they’ll say, I bought this house for $77,000, and today’s it’s worth 1.4. I guarantee you guys, 20 years from now, somebody’s going to come back and say, I bought that house for a million dollars 20 years ago. And look at it now, it’s $5 million. It’s going to happen. The great thing about real estate is that you can leverage your acquisition. You could buy it for a percentage down, call it 10%, maybe 20%, and you own that whole entity. You own the whole real estate. If you buy something just to use simple numbers for $100,000 with 10% down $10,000, and it goes up $10,000, you just made 100% return on your money. This is how a lot of people make money. My answering going back in the time machine was, I I wish I would have held true to never selling real estate, always keep it and try and get as much as you can in your portfolio.

[00:28:40.730] – Robert Newman

I’m going to ask a follow-up question. It’s going to cause you a great deal of pain, and I apologize in advance, but I really want your point that you just made to sink in for the entire audience.

[00:28:52.800] – Ron Jones

Okay.

[00:28:53.610] – Robert Newman

If you hadn’t sold, have you ever just taken a glance at the numbers gone, I would be this much wealthier if I hadn’t sold? Can you give us a ball, right?

[00:29:06.530] – Ron Jones

You’re right. That is painful. You did hit a nerve. I did. I did, Robert. I really tried to lead life to look forward and not back. You learn from the past. It shouldn’t define you. I definitely feel that we’re all on the path we belong on. But yes, to answer your question, I have. And yes, my networth would be significantly higher. How about a percentage?

[00:29:34.130] – Robert Newman

Without giving us any numbers, how about you just put a percentage to it?

[00:29:37.670] – Ron Jones

Percentage on how much more?

[00:29:39.320] – Robert Newman

Would it be worth 30% more, 40% more, 50% more?

[00:29:44.500] – Ron Jones

I would say 200 to 300% more. Because I was up to 17 properties. Keep in mind, guys, let me give you some gist of the numbers. I bought a house in Ratcha Cooca Munga for $200,000 that I sold it for $400,000. I’m going off a memory here that’s worth probably a million today. Multiplied that times 17. That’s about what it is. They all cash flow. That’s another thing I kick in myself. It’s not like I was writing a check every month. I wasn’t. I was still making money just for various reasons like, Oh, okay, I could get out from underneath this one. It was a mistake, and I regret it. But again, no regrets. Just look forward.

[00:30:25.110] – Robert Newman

No. I agree with you a thousand %, and everything is not the zeros. But for the people listening to the show, I wanted to make sure that they had some financial tune in to what that would mean. And in this particular case, let’s even take a number off that. Let’s just say 200%. You’d be worth Whatever the number is, you’d be worth 200 % more, which would mean you’d have 200 % more options to do whatever it is you want to do. As a business owner, I always have ideas for other businesses, and I want to reinvest in this business, and Of course, I wish I had whatever, 10 million extra dollars to do it. I wish, and I didn’t have to call a bank or whatever the story is. Anyway. All right, so we’re into bonus time. Do you have five extra minutes to give us?

[00:31:12.630] – Ron Jones

Of course.

[00:31:13.590] – Robert Newman

Okay. I have a different question for you. Let’s just pretend that your business was John and I’s, which is our business is marketing. We help people market themselves. You have your skillset. If you had a piece of advice to help a realtor get marketing value out of your skillset, do you think you could come up with something? How would you apply what you How would you do and maybe try to provide value to people that don’t know the realtor? How would you do that?

[00:31:51.580] – Ron Jones

You mean education? You mean to- Yeah, sure.

[00:31:53.800] – Robert Newman

What would you learn? What would you tell them to learn? How would you do? What would you say?

[00:31:57.660] – Ron Jones

Okay, so if you’re a real estate agent and you were to… Okay, so let’s back. I have an e-book. I think I may have mentioned it to you guys. I have an e-book, and the e-book is… Not you? Okay. I think it was in the questionnaire. I have an e-book. It’s called Think Like an Investor, Double Your Income. It’s specifically for real estate agents to understand, just like I was speaking earlier, what it is, how we think. It’s a quick read. I did that on purpose. It’s only 33 pages, but it’s very, very impactful. I would highly recommend I’ll give you my email address and anybody can reach out. It’s free. But if an agent got one nugget out of that thing and it was inspired on one level to go out and find a real estate investor, which in the book, it tells you where to find them, then it’s a win. The whole book gives you how we look at ROI, which is return on investment, how we reconfigure floor plans, how if we were to do a buy and hold, what is it we’re looking for to buy and hold, what margins do we need to see?

[00:33:04.120] – Ron Jones

Everything we’re talking about, how I ended up on your podcast, was me saying that real estate agents don’t understand how investors think. If they did, they’d work so much more efficiently and make more money, and honestly, they would work less. This book will help get you there. It will inspire you. I chose not to write a $ 200-page book because a 200-page book tends to sit on people’s shelves, and they never get to it. This book you can read in one to two sit-downs, and it will likely inspire you to find intelligent real estate investors to work with and make more money and work a lot less.

[00:33:45.740] – Robert Newman

Let me ask you a question. I’m going to save it. If you would hold on to… If you would stay for about 60 seconds after the show, I have a question we don’t need to do on air. Okay. John, I think that was a great answer. I hope that people do go and check your book. Where would they find the book if they wanted to see it?

[00:34:03.950] – Ron Jones

They could email me directly, ronjones, R-O-N-J-O-N-E-S at PWne. Peter, Walter, Nancy, Eric, Capital, C-A-P-I-T-A-L, PWnecapital. Com. And Pwnecapital is my company, just to explain that. Ron Jones@pwnecapital. Com. Email me. I’ll send it for free. If you ask for it, just read it and give me feedback by saying, Yes, I like it. No, I don’t, and any critiques you might have of it.

[00:34:46.470] – Robert Newman

We’re wrapping up the show now, everybody. Unless John has something else to add, is that also the contact information you’d like to use if somebody were to reach out to you for an inquiry to try to hire you as a consultant? Anything. Yes.

[00:35:03.270] – Ron Jones

I have Instagram, which is Ron JonesFlipsomes. I think it is. Excuse me for a second because I think we might have changed it, but I’ll check it quickly. Yeah, Ron_pwnee_capital. If you put Ron Jones on Instagram, you’ll find me. I’m not very active on LinkedIn; my website is PWNE Capital.

[00:35:38.680] – Robert Newman

Okay. John, is there anything you want to add? Or if you don’t have anything to add, why don’t you tell everybody listening to this show how they could reach out and ask you some questions about WordPress for your areas of specialty, the MailRight system for realtors, or any of that stuff?

[00:35:54.530] – Jonathan Denwood

Yeah, thanks, Rob. I just want to say that we get a lot of properties from developers approaching the show, but I was impressed with Ron’s PDF, and I will attempt to have it in the show notes so you’ll be able to download it and I will have Ron’s email content Contact details in the show notes. However, I think Ron and Robert clearly showed their knowledge and experience in this episode. That’s about what I got to say, Robert. Back over to you.

[00:36:28.970] – Robert Newman

If anybody should like If you’d like to mention me or get in touch with me, I’m at inboundrem. Com. You can go to my services page and the About page to find many different ways to contact me. I’ve got YouTube, I’ve got all the channels. Find me in any of them; just search for Inbound where I am, but primarily, we educate realtors in marketing. Yeah, this has been highly educational, Ron. I am deeply grateful that John decided to… John handles all the mechanics of the show. I just come on and do the hosting bit. You’re the brief face—something like that.

[00:37:11.170] – Ron Jones

Jennifer disagrees.

[00:37:12.550] – Robert Newman

No, we don’t. We get on each other about this all the time. Anyway, he’s the one handling the PDF. I didn’t see it; I didn’t read it. I sent it to you.

[00:37:24.240] – Jonathan Denwood

It was attached to the email, Rob. It was in your email.

[00:37:28.060] – Robert Newman

I’m going to read it now. All right. Anyway, ladies and gentlemen, boys and girls, thank you so much for tuning in. I hope you’ve enjoyed the show as much as John and I have this time, and we’ll see you next time or hear you next time. All right.

[00:37:43.490] – Ron Jones

Thank you, guys.

[00:37:44.870] – Robert Newman

Yeah.