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What an informative episode we share here with our special guest Tracey Franks who is a professional writer, editor and ghost writer. Her career experience includes marketing the services of a national stock exchange, trading stocks and options for institutional clients and creating award-winning marketing campaigns for financial advisors.
Several top institutions (U.C. Berkeley, Walter Cronkite School of Journalism) provided Tracey with unique training for writing and editing. Not only does she understand the mechanics of language, but she also understands how to tell a story.
In this episode we discussed:
o Persuasive writing vs. telling a story.
o Having a true understanding of your audience.
o Why editing is important and the 3 second rule.
o Content delivery differences between Websites, Social Media, Newsletter, Brochures, Presentations and more.
o And what is arguably most important, the need to follow Marketing Plan the value of scheduling your marketing pieces and posts in advance to create a flow and theme with your content.
Tracey Franks offers content marketing strategy to clients in a variety of industries. She also helps clients develop valuable and compelling content to share across digital platforms and in print. Her writing has appeared on web sites, brochures, social media, and in thought leadership articles and whitepapers. Tracey also edits existing content to bring out the ideal message in a clear and concise way.