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The main discussion points during this interview are around how agents should use paid Facebook marketing to really boost their local outreach and get really good quality leads.
We have a great conversation with Grant that covers a lot of really interesting information regarding why so many successful brokerages are telling and training their new agents in methods that increasingly can’t and won’t work.
We also go in some detail about what it really takes connected to Facebook paid marketing connected to landing pages. There is a slight difference between Grant and me when it comes to the importance of agents having their own website.