#420 – Best YouTube Real Estate Lead Generation Strategies For 2024

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Best YouTube Real Estate Lead Generation Strategies For 2024

Stay ahead with our comprehensive guide to YouTube real estate lead generation strategies for 2024. Uncover expert insights, tips, and techniques designed to maximize your online presence and capture valuable leads within the dynamic landscape of real estate marketing on YouTube. Take charge of your success by showing today that it’s time to elevate your business with strategic lead-generation methods.

Episode Full Show Notes

[00:00:18.360] – Robert Newman

Welcome back to the Mail-Right Show, ladies and gentlemen. I have now twice looked at John with a cocked eye, and I don’t think he’s getting it. Today’s episode number is 420. For those of you who indulge, happy 420. All right? Anyway, so John and I are going to talk about, we’re going to finish off the subject that we started talking about last week, which is, effectively, the Best YouTube Real Estate Lead Generation strategy. This is for 2024. This show should be called How You Can Optimize Your Existing Real Estate Lead Generation Efforts Using YouTube for 2024 because we will go deep today. We’re going to give you a lot of tips and tricks. John was kind enough to compile the list, and I have a lot to say about it. But before we go, before we do anything, for those of you who don’t know him, my young man, my companion that is the partner in the show, which he was gracious enough to add me to because it was his show, and then the founder of WP-Tonic, which he’s got on our little show today.

[00:01:41.040] – Jonathan Denwood

Oh, God, I got the wrong thing.

[00:01:42.820] – Robert Newman

He missed it. Please change that. There you go. There you go. Yeah, we’re going to really enjoy this time together. But before we do, John, why don’t you go ahead and give… And I would love it if you just maybe spend an extra second talking about your… Maybe two minutes about why there is a mail right in a WP tonic simultaneously. Because you’ve got two companies, and we constantly mention it. And if anybody checks you out on WP-Tonic, they will discover that that is a much bigger show with a much bigger audience, and they might wonder, Why did you branch off? Without any further ado, Jonathan Denwood, could you go ahead and introduce yourself with a little background?

[00:02:32.110] – Jonathan Denwood

Yeah, sure. Thanks, folks. Thanks, Rob. Basically, I’m the joint founder of mail-right. Com. We’re a WordPress-based platform, a CRM, marketing, optimization, email, and text. We provide landing pages, social media, calendars, and outreach, so you get more reviews bundled in one easy-to-use platform. We specialize in giving the power to people so they can run their own Facebook campaigns, or if you haven’t got the time, we can run the campaigns for you. Our CRM platform focuses on Facebook, which is getting fantastic results. And about WP-Tonic, that’s my other company where we specialize. It’s a hosting company, and we also help people build WordPress websites. Still, it’s in the membership learning management community area of websites, specializing in lifting LMS, LearnDash, and BuddyBoss, which help people build communities and also helps them build great businesses in the e-learning space, Robert. That’s what we specialize I’m always in.

[00:04:01.690] – Robert Newman

Copy you. And so we’re going to move on. But ladies and gentlemen, listen, John has been in the WordPress world for a long time, and he and I both come from the same school of entrepreneurship, which is Basically, in some ways, while we’re both, I think in our own ways, clever fellows, there’s also a lot of ways in which we were no longer following along with the vision of other people. John has a history of being an entrepreneur, so we each individually picked segments of the technology we thought we could do good in. He started with learning management systems, and then he moved into WordPress. I started in SEO 17 years ago after being a telemarketing call center manager. It was a highly different skill set. I picked SEO and real estate because real estate was the only place that gave me a job. Then I decided the SEO knowingly when I was still running all of the Girls Gone Wild call centers because I didn’t want to be doing… I thought the call center services were dying and SEO was- I have to say, that must have been a. It was an easy job.

[00:05:16.440] – Robert Newman

It was insane. It was insane.

[00:05:18.880] – Jonathan Denwood

It’s something to look back on, but it must have been bonkers stuff at the time.

[00:05:26.910] – Robert Newman

It was insane. It was absolutely insane. But it was fun but insane. I treasured all the people that I worked with there. But it was an unusual experience. All right, without any further ado, we will get into a continuation. If you haven’t already done so, please do John and me the favor of checking out episode number 419 of the Melright Show. I think you will get a lovely setup into this particular show because we’re just going to dive deep into really deep strategy dives. The first one on our list today is Leveraging Real Estate Trends. I have a lot of thoughts about this. I do much talking about it on my own YouTube channel lately. Why don’t you go ahead and start us off, John?

[00:06:17.540] – Jonathan Denwood

Well, I think it’s got some linkage to your background in SEO and blogging. A lot of people, it’s one of the 101 mistakes people make, is just not doing any research. Obviously, if it’s a very niche topic for a particular property type or a particular scenario in your local community, it might not get a lot of traffic, but it can still be worthwhile producing a piece of content. But in broader subjects, if you’re not doing any research about the topic you’re going to write about, it’s like I say, in my opinion, the 101 of SEO mistakes. And the same thing applies to your videos. We talked about a couple of tools that are not that expensive; where you can do some research about the title, but you can do some basic research about subjects that you should talk about in your videos, find the trends, and talk about things that people actually are looking for on YouTube is probably a better idea than just talking about things that people are not really that interested in.

[00:07:56.240] – Robert Newman

So real estate trends. I agree with everything you said, John. Doing some research when you’re about ready to do your YouTube content is probably one of the most essential strategies you can apply. We don’t spend too much time on it because research is subjective. The better you get at it, the better your content will be. Full stop. The better you get at understanding what the trends are in your local marketplace. And then an example is I did a consultation the other day where we were looking at a very dominant set of agents in Orange County, California, where they had a lot of videos up, but they had done some very unusual… They had basically done what I tell everybody not to do: they had produced little micro-commercials and thrown them on YouTube. It is really well-produced, mixed up between a drone and two people walking up to a script, and very scripted-sounding, much like the old Century 21 commercials for those my age. And their engagement their views were very high because there was very little competition in these neighborhoods, and their engagement was very low because the content felt like a commercial.

[00:09:13.030] – Robert Newman

So you’d have 13,000 views and four thumbs up. A good thumbs-up rate is one to 2 % of the viewers of the video. So this is a terrible, terrible, terrible engagement rate. And the only reason that Google was serving up the video was because nothing else was competing against them. Now, this very simple little information I gave you for the person that I just did the coaching with, that person can make a video that will get tens of thousands of views because we already know that people are hungry for the content. We saw it on the old video with the views. We know they produced a commercial, which is wrong. We know that the bar for the agent is probably just sitting down at a desk and telling a compelling story from his desk instead of spending $10,000 on the video. So for zero dollars, he could say something convincing. It will cost him only an hour of his time. And then maybe some money to optimize the video, maybe not. Perhaps you use VidIQ, so you spend maybe four or 5 hours of your time. If you’re a do-it-yourself, you pop the video up.

[00:10:18.940] – Robert Newman

And now, why am I saying all this? It’s research and real estate trends. You can see what the trend is. It’s right there in front of you. People are consuming the content. There’s no guesswork. None, zero. Are people watching this view? Yes, they are. With a little bit of work on reading content like mine and following influencers like me, of which there are none, but maybe John, too. But listening to us, listening to this podcast, you then get- I don’t think there’s…

[00:10:49.970] – Jonathan Denwood

I might be wrong here because I haven’t listened to some of the other podcasts in this area lately. I don’t think there are too many people talking about the projects we’re discussing, is there, Rob?

[00:11:02.820] – Robert Newman

No, not that many. There’s bigger people in the Ylopo success group and such that touch on very small segments of it. Tom Ferry will tell you to do video all day long, but he won’t dive in deep and say, Hey, use VidIQ, research video trends, go on to Google Insights, research there, click the Image tab, then click, and then do your query into Google Insights. These are all ways to get into trying to figure out what a trend is. But the most important thing is the tip I’m giving you right now. Go in your own backyard, get on YouTube, do a couple of big searches, find out what other people are talking about, if anything, and then get Just make something better. It’s really that simple.

[00:11:48.500] – Jonathan Denwood

Well, it’s the video of the skyscraper. Was it Troy Dean? Was it the skyscraper concept in SEO, isn’t it?

[00:11:58.300] – Robert Newman

Right. Well, the The guy that originally created it is here in California. But yes, many, many, many, many other people have talked about Skyscraper ever since then. But the guy that built out the Skyscraper is a local internet marketing guru that has an agency here in California. For those of you that are interested, I’m going to do something I never do. I’m not going to tell you who it is. You all just going to have to leave a comment on the video, and then maybe I or John will respond. All right, creating playlists. John, I know. Oh, I love this This one is so good.

[00:12:32.310] – Jonathan Denwood

Yeah, I’ve spent a bit more time on the WP Tonic website. I haven’t done it on the mill right yet, but I split the content into playlists, so into particular categories. I just think it… Because if people like your content, they like your first video they come across, they And the great thing about YouTube, and I’ve seen it in my own analytics, and the feedback I’ve got people when they’ve booked a consultation with me, I would say I would say between 60 and 70 % have said, ‘Well, I’ve watched a ton of your videos. ‘ They’ve been watched, don’t they? Because I do it myself when I come across a channel and I really like the content and I’ve got a spare bit of time. I’ll book the video, watch it, and then if I got a bit of time, I will look at a lot of the video content from that particular individual. And creating playlists helps with that. And also, I don’t know if you’re going to remark, does it really help in your channel being found? Or is it more of a usability Catterizing, that’s the benefit.

[00:14:03.160] – Robert Newman

That’s the funny thing, man. All of these things… So here’s the one thing I figured out definitively, John. If you can get somebody to watch more of your videos as an example, that is an excellent thing for you. That’s great for you. If you can get people to find your channel more usable, whether that’s using playlists or any other strategy, that is an incredibly good thing for you. Now, my experience is very similar to what you just said. My All my feedback is almost identical to what you just told us, and there’s something really critical in there for all of us to listen to, which is you go deep on a subject when you have the time. You’re not that different than everybody. When people are following creators like you and me, they’re trying to learn from a very specific person that they’re hoping has a very specific answer to a problem that they have. Playlists come deeply into that because if you make it easy for them to find all the videos, let’s say somebody is researching follow-up boss, right? And You’ve talked about it three times, twice in the Mailright show, and once on an independent YouTube channel.

[00:15:06.010] – Robert Newman

Well, if you put everything into one single playlist for them, all of a sudden, you give them the chance to dive really deep on follow-up boss, which means that you might get three times as much engagement because you have three videos, but maybe one primary one and two podcasts that you talked about it and you didn’t focus on it. But maybe they want to hear those ancillary ideas. Playlist become… It’s Very similar to silo content on your website. Do they usually matter? No. For 90% of people, they don’t. But for that one person that they do, you’ll get four, five times the engagement from that single user because you bothered to organize your content from them. I think that’s incredibly important from SEO’s perspective. Video SEO, traditional search. We need to stop talking about SEO in the sense that it’s like a one-trick pony. Seo is really all four quadrants of Google video images because it works It works the same no matter where you go. It works the same in YouTube. We increase our engagement on our channel. We get people there more often. We get them back to our playlist. We get them bookmarking, and it has the same powerful SEO impact as it would on a website.

[00:16:14.650] – Robert Newman

Okay, sorry. So create playlist, people. That’s the bottom line. The more specific, the better, especially as you increase your content count. Welcome feedback. John, I love it when you say welcome feedback. You just out there saying, Please talk to me?

[00:16:35.950] – Jonathan Denwood

Yeah, but it’s a bit tricky because real estate agents can get a bit… It’s a bit like asking for reviews, and they get some bad reviews. Hopefully, you’ve had your confirm. I’ve had a few chats with agents, and somebody’s left a bad review five years ago, and they’re still going on about it. It’s still, when they start talking about it, you can literally see the emotional reaction coming back to them. And so you’ve got to be prepared, folks, especially YouTube. This applies to all social media platforms, but there’s something about YouTube. I did interview a couple of weeks ago with Matt Mernwegg, the founder of WordPress, the joint founder and also the CEO of Automatic, which is the company behind WordPress. It has about 2,000 employees. And it was a very respectful interview, but I did ask Matt some very tough questions, and I got some implied feedback from some people saying I was too soft with Matt or I was too hard with Matt. I can’t I understand my English accent. I’m too old to do… I had some terrible things said. Totally unnecessary, really. I always reply to comments, and I Obviously, if they leave swearing and that, they get blocked, but anybody else will try and comment back.

[00:18:22.380] – Jonathan Denwood

But you don’t get too worked up and don’t reply to a negative comment too quick because just read it, and if you don’t like what they’re saying, leave it for a few hours and then go back to it. And just don’t sound like an asshole when you reply to somebody who maybe is an asshole. But don’t get too worked up about it. That’s what I got to say about it.

[00:18:53.200] – Robert Newman

Well, feedback, as John is pointing out, is tricky. It’s very tricky. Somebody doesn’t like the way you do an interview, somebody doesn’t like the way that you look, somebody doesn’t like the way that you sound. These are not substantial things to be talking about when you’re trying to be of service to an audience. John goes through all the trouble of booking a guy like Matt and gets him on a show, and then gets a lot of feedback about the way or how he asks questions or what his accent is. It’s really completely irrelevant comparatively to the high level of effort that it to get a guy like Matt on a show in the first place. But that’s not where the world is at. That’s not where the audiences are at. Everybody feels inclined to say whatever they want to say. I would say that we always want feedback. I would say that you’re going to have to probably spend a little bit of time. If you really want to get the most out of feedback, you’ve got to be an expert in managing the communication in a public arena. If you feel very unconfident in doing that, I suggest that maybe you ignore this particular recommendation or at least put it somewhere deep down in your back pocket.

[00:20:08.110] – Robert Newman

Communication in the public world is incredibly important. I can’t even begin to express it. You mess up just once and you could hurt your business badly. If you’re unconfident, don’t do it.

[00:20:21.070] – Jonathan Denwood

You also can build an incredibly impressive public business.

[00:20:28.080] – Robert Newman

I’ve seen many people it, including the founder of GetEmails, who’s one of the best public people I’ve ever seen. He’s doing all these Facebook ads, John, using remarketing and retargeting, and people are just blowing them up on the concept of scraping emails off. They had a lot of negative things to say. Every time somebody got in there and flamed him, his responses were so non-personal and light and confusing. I was like, This guy is going to build a multimillion dollar brand, and that’s exactly what he did. All right, use storytelling. Talk about this a lot. I talk about this a lot. You want to always, and I can give everybody the basic branches of storytelling in 2 seconds. Who, what, where, when, and how. Everybody just memorize that. Who, what, where, when, and how. That’s storytelling. The better you get at it explaining those things, doing so in an entertaining way, you’re going to increase your engagement a lot. Now, John, I’m going to ask you a question, but before I do, ladies and gentlemen, we’re going to go to a break really quick. We’re doing it a little bit late. But when we come back, John is going to explain how he would leverage storytelling in order to grow his real estate audience and get some real estate leads.

[00:21:49.430] – Robert Newman

Stay tuned. Three, two, one. Welcome back, ladies and gentlemen, to the Mailright Show. It’s episode number 420. And we’re going to…

[00:22:03.230] – Jonathan Denwood

John now- Have no idea what all this is about.

[00:22:06.110] – Robert Newman

You have no idea what I’m talking about. There’s a small handful of you that can laugh your your butts off. All right. So, John, without any further ado, why don’t you explain, tell us, how would you leverage storytelling to get some real estate leads?

[00:22:20.880] – Jonathan Denwood

Well, it’s funny you bring this up because I listen to a lot of podcasts because I’m a big walker. I walk in the morning I walk late afternoon, early evening, and it’s part of my fitness regime, and that’s when I listen to my podcast. I listen to the Professor G podcast, Scott Galloway. He’s a really interesting dude and highly successful individual. And he talks about storytelling and about how he sees it as one of the fundamental skills of the 21st century, and one of the skills will enable you to have a great career. I think the same thing… I don’t agree with everything Scott Galloway, Professor Scott Galloway says. I don’t agree with anybody. I don’t even agree with myself. But I think being able to do a good story and aim it at the end user, I think being able put yourself in other people’s shoes and be able to understand what their problems are and then do the story so it resolves or gives information that the other person, because you put yourself in their shoes, would find useful, is a really great skill. I I think empathy was the word that I was looking for.

[00:24:11.940] – Robert Newman

Good point. Good point, all right. I was thinking of maybe responding a certain way, but we’re getting deep into this list and we have a lot to cover, so I’m actually going to take a pass and we’re going to move on to the next one. John, I lost the email thread here really quick. Will you do me a favor and read the next subject out while I find it?

[00:24:30.040] – Jonathan Denwood

Yeah, well, it’s due, Kate, because it’s like, ‘welcome feedback’, I suppose, and then ‘respond to comments’. And I think we covered that in ‘welcome feedback’. ‘Welcome feedback’, but like I say, you got to be really careful about how you respond to comments. And if you get a bad response, I would not respond to it straight away. I would leave it for a while and then respond to it if it’s necessary. There There are some comments that you just don’t have to bother with and just block them. But in general, it’s best to respond to negativity, especially it’s around the… If somebody says they don’t like your voice, or they don’t like English people, or they don’t like people that live in LA that got beards and a ponytail, well, they’ve got every right to their opinion, haven’t they? But It’s their opinion, isn’t it? So there’s not much you can say about it and say, Well, thanks for the feedback, and that’s your opinion. What else are you going to say? I think we covered that. The next one is analyze your competition. What’s your thoughts about this one then?

[00:25:53.820] – Robert Newman

Okay, ladies and gentlemen, I’m going to do a whole video on this, but I’m going to give it to you fast. Everybody, pick up a pen a piece of paper and get this down. When you’re getting ready to produce YouTube content, you need to know if anybody is relevant, is doing any content in your market on YouTube specifically. Now, it’s helpful to know if anybody’s doing any content at all. The way that I would generally get into this is I would go on YouTube, I do a quick search, I would see if there was anybody that was a real estate agent that popped up, I would then Google their name, I would go to any website that they have, and then I would go into, usually towards their signature, most real estate professionals at least have gotten to the point where now they put all their social media icons onto a website. Now you get to go to all their platforms and see if they’re doing anything relevant. You’re also able to go to Instagram and YouTube. When you’re analyzing your competition, what you really want to look for is, are they making or doing anything that’s getting a lot of interaction from their audience?

[00:26:56.890] – Robert Newman

Remember, our ultimate goal is to tell compelling stories answer important questions. If somebody’s already getting some of that right, of course you want to see it. Of course you want to know it. You must see it. You must know it. Because the only way to really do really well in this is to make sure you’re answering questions or doing content that other people haven’t done, or you look at what somebody has done, you got check yourself and you go, Hey, can I answer this question better? Can I do a better job what they’ve given. Did they give an incomplete answer? Did they give no answer at all? Because a lot of agents have been taught to put a tricky title on a video and then not actually create a piece of content that connects into the title. Let me tell you, as a content consuming human, nothing drives me crazy more. If they’ve done that, you’ve got an easy in, especially if the video is popular, gets a lot of views. That would be the starter to how you analyze your competition. I will go deeper in a video dedicated to this subject. John?

[00:28:02.600] – Jonathan Denwood

Yeah, I think you covered the basics of it. But I was fascinating when you were saying you were doing this consultation with this agent in Orange County, because I would have thought that was the belly of the beast, as I put it. I would have thought video competition in Orange County was intense. But it’s fascinating when you did a bit of research in this consultation that the competition level when it comes to video isn’t that particularly high. It’s fascinating, really, isn’t it?

[00:28:36.630] – Robert Newman

It is. No, the answer to this is it is the belly of the beast in the sense that there’s a lot of people that have a lot of money. It’s not the belly of the beast in the sense of… The perception is that luxury agents in Houston, luxury agents in Florida, luxury agents almost everywhere have embraced video faster and with more effect than people here in LA. Some of the best, biggest agents in the world that work here don’t want to do video. The ones that do are like the Altmans or Josh Flag. What do they do? They do very A heavily produced video, which is what turns all the other agents off in the marketplace because they look at how much money they’re spending and what they’re doing, and they go, Oh, we don’t want to do that. Well, guess what, guys? The Altmans and Josh Flag are doing video wrong if what they’re trying to do is real estate lead generation. They’re just building a name brand, though. They’re not really trying to get leads, which is what most people don’t realize. They just want to build up their personal brand. It is for what they’re attempting to do, it works just fine.

[00:29:42.420] – Robert Newman

For you guys, everybody listening to the show, John There was nobody out there in Orange County doing anything credible in any of the markets we looked at. We looked at Dana Point, we’re doing it in the go. These are all really upscale coastal Orange County areas that have homes that range from 5 million to 50 million.

[00:29:59.170] – Jonathan Denwood

It’s fascinating, really, isn’t it? It’s fascinating, isn’t it?

[00:30:02.780] – Robert Newman

Very much so. It really doesn’t matter where you live or work, guys. The places that would surprise you, that are high competition versus low, are staggering. The number one place in the country right now for video and for people actually embracing these strategies is definitely Texas and mostly surrounding Houston and Austin. Those are the two places, John. That’s what my research shows. All right, guys, we’re going to… How do I keep losing this bloody fucking…

[00:30:28.760] – Jonathan Denwood

Why should I do it? Leverage email marketing?

[00:30:35.660] – Robert Newman

Guys, video strategies and leveraging Evergreen and email marketing, which are number seven and eight. Here’s how I have our clients do this? The most underestimated strategy in all of real estate is the talking head, I am a real estate lifestyle and news reporter, and I’m going to give you a market report that updates you what I feel is going on in the area that I work. Now, it’s crazy to me because real estate should be, and usually are, one of the most engaged professional types that works in an area. In other words, you’re traveling around, you’re driving on the streets, you’re talking to individuals that are moving in and out of a particular city.

[00:31:17.880] – Jonathan Denwood

Well, don’t interrupt, but you should be. There’s a lot of agents that aren’t, aren’t there?

[00:31:25.220] – Robert Newman

I’m going to just assume that you are. All right, guys, I’m just going to assume that you are. When you are, you have a very unique perspective that’s very interesting to people, especially people that might be not in that city, moving to that city, scaling up or scaling down out of that city. It creates this massive need for personalized market reports, which you can then leverage by sending out via email. You just talk for 5 or 10 minutes, you open up a report or Inman news or whatever you’ve got, something coming in from your MLS, and then you interpret, you extrapolate one to one, camera to camera. You don’t just send out the report to your client’s via email. Nobody likes that anymore. You talk about it, and that’s how you leverage. That’s the easiest, simplest way to leverage email that would take you 30 minutes or less, and it’s You customize your message, and it’s effective. You’ll get people following you, engaging with the email, and calling you for deals, which is what you want. This is the new era, the new medium to get results is leveraging both email and video at the same time.

[00:32:31.750] – Robert Newman

That’s my opinion. That’s my number one strategy for this. How about you, John?

[00:32:35.760] – Jonathan Denwood

Yeah, I think if you can do it, doing a video and having a link to an article that goes into a bit more detail and then having a lead magnet on it. It goes back to the Red Book, How to become a Million Dollar Reerstate Agent, which is the Bible, still has relevance. The money’s in the database, the money’s in the email list, so you should combine it. And also the video, you can take screenshots, put it in your newsletter, have a link to the YouTube video or to the landing page with a written content with the lead magnet. These are all… You can reutilise the content and generate your email list, and it’s really important.

[00:33:34.310] – Robert Newman

Agreed. Leveraging evergreen content, we semi-tort of talked about, but let me just explain this first. Most people don’t understand. We in the marketing business oftentimes use jargon that people aren’t familiar with. Evergreen just means that you’ve created something that should last a while, like whether it’s a blog post or a great example of evergreen in my world is you start talking about a topic that maybe you have to update that topic, But it’s going to be something that people are going to keep talking about for as long as you’re in the business. Like with real estate lead generation, it’s pretty sure that I’ll probably be talking about video for the next 10 years or so. If I do a really good video on video content or how to do a YouTube video, now maybe I have to I can get my knowledge a little bit, but I could probably leverage that blog post, leverage that playlist, leverage everything for 5 or 10 years, which is what we would call evergreen. That is why evergreen is so important. Can you think of subjects that are always going to be important, such as relocating relocating to Laguna Noguel?

[00:34:31.710] – Robert Newman

Then if you get really good at a vertical, it could be relocating to Laguna Noguel from Tustin as an example. Now that’s people scaling up out of a certain city into a coastal city and maybe retiring there. So you just start talking about the first, the broad subject, and then the more intimate details. But nonetheless, if you do a really good, really compelling video, you just update it every now and again. John?

[00:34:58.640] – Jonathan Denwood

Yeah, I totally agree Evergreen content. People just don’t… They struggle with this concept that you can have some blog content, and you just need to update it every six months or once a year, and it can generate a lot of traffic and a lot of leads if the investment is put into it to get it. So it really ranks, and it really has value. So it has engagement, it has clicks on it, all the things that Robert deals with when he gives these SEO consultations. It’s just fantastic, but you got to put some effort in and you got to have some knowledge, but it’s well worth it.

[00:35:43.280] – Robert Newman

Absolutely. We’re closing out our list, ladies and gentlemen. We’re easily into bonus time. This is going to be the bonus content as we finish off the list. What’s left is compliance and follow-up. I actually don’t know what you meant by compliance, so I’m going to let you-Well, don’t give financial advice in your videos because you’re going to get into trouble.

[00:36:11.100] – Jonathan Denwood

As a real estate agent, there’s some channels I do watch. Sometimes they got on the verge of giving financial advice without the disclaimer that they’re not giving financial advice. I know some people that have got into some tricky situations there, so don’t be tempted. And if you do, you got to make it very, very clear that you’re not giving financial advice.

[00:36:43.900] – Robert Newman

Fair enough. All right. Okay, I don’t have any much to say about that. I agree with everything that John said. Also, by the way, don’t try to tell people how to do heart surgery on your real estate channel. Pretty simple. Okay? Number 10, follow-up. John, again, I don’t know what you meant by this, so why don’t you jump out?

[00:37:08.090] – Jonathan Denwood

Well, it’s a bit like if they leave a comment, comment back. If they get some engagement, if you get out. You’d be amazed at the amount of people I talk to. Now, they get emails, they’re busy, so they just don’t answer back. They get people leaving comments on their videos, they don’t answer back. They don’t You got to be religious. Don’t matter how busy you are. If somebody’s left a comment on Facebook, somebody’s left on anywhere where you put your video, unless it, like I said, it’s something that’s getting you hot and bothered, and I would leave it for a while before you respond. But anything else, it’s really important that you respond quickly. So follow up. That’s what I mean.

[00:38:02.610] – Robert Newman

Okay. Ladies and gentlemen, from an SEO perspective, I will tell you what the most missed opportunity in all of this is. It is here in number 10. Now that I understand what John was saying, Every time somebody offers you a YouTube comment, Google looks at engagement on these videos and uses it as a ranking factor. It’s not a small ranking factor. It’s like 20 to 25% of your score on any piece of content that you produce. Engagement is how much people stay on the video and come back to the video. So, number one, a user coming back to make comments to you, is an engagement signal. Maybe a small one, perhaps a big one. It depends on the video. People forget, though, that somebody is adding substantial information to the subject that you started talking about. It’s like saying, I’m talking about follow-up boss, but somebody starts to ask me a whole bunch of questions about what I think the future of the follow-up boss is on my follow-up boss video. Then, when I respond, I add a substantial voice to the original piece of content, which now gives people a significant additional element to engage with if they choose to, and generally, they do.

[00:39:19.500] – Robert Newman

Videos that have comments that have responded to comments tend to rank almost three, 400% better. It’s not a tiny thing. It’s a huge right-in-front-of-you thing. Don’t just say thank you and somebody leaves you a comment. If they leave you any opening whatsoever, like I really liked when you talked about X. Bob, thank you so much. It took me about 30 hours to research X. I had to look at so and so’s website, so and so’s website, and so and so’s website to come up with the answer. I appreciate the fact that you just pointed it out. It was so much work. Do you see what everybody… Now everybody starts to understand you’ve very subtly painted the picture of how much effort it took you to create the content in the first place, which in turn makes people respect it more and engage with it more. I love this one. Follow up. Absolutely. Follow up. All right. Without any more ado, we will sign off, ladies and gentlemen, if that’s okay with you. It’s been exactly 40 minutes and maybe 38 minutes of air time on the show.

[00:40:29.730] – Robert Newman

It’s been super fun for me personally to talk about this. John humored me, and we did not one but two videos. Well, we humored each other and did not one but two videos on YouTube optimization to kick the year off. It remains one of my top three strategies. I think it would drop down to number two for the first time in a very long time. The bleeding edge strategy I am focused on is hyper-local, but it does leverage video. So leverage video is still a major play for everybody. That’s it. If you’d like to look me up, you can look me up at inboundrem. Com. You can see it on my shirt throughout the whole show, just out of. Come on to the end of that and then look under Robert or Services, and you could get into my calendar if you wanted to. John, how would people get in touch with you?

[00:41:22.230] – Jonathan Denwood

It’s straightforward. Go over to the mail-right. Com website and book a chat with me. I’m more than happy to cover any questions you have that we cover in the podcast. If you want to, I can show you and do a quick demo of the Mel-right system, and I’m sure you’ll be blown away by what we offer. Back over to you, Rob.

[00:41:46.280] – Robert Newman

Beautiful. All right, ladies and gentlemen, thank you for tuning in. We would appreciate it if you understand. Leave a comment on whatever channel you saw our content on. Give us some love. Go to my website and give me a comment. Go to the mail-right. Com website. Give him some love. Any love or support that you can show us in any way, I promise you, is appreciated a lot by me and John. All right, have a good one, everyone.