Author Archive

#422- Mail-Right Show:What Does CRM Mean In Real Estate in 2924

Tuesday, March 19th, 2024

#422- Mail-Right Show:What Does CRM Mean In Real Estate in 2924

What Does CRM Mean In Real Estate in 2924

Discover the future of real estate with our video on What CRM Means In Real Estate in 2924. Dive into the advanced technology shaping customer relationship management and its impact on property transactions in the distant future. Watch this insightful video to stay ahead of the curve and gain valuable insights. Click now to uncover how CRM is revolutionizing the real estate industry in 2924.

#1 -Why You Should Use a CRM System

It is crucial to update and manage your database to effectively maintain it consistently. As individuals come and go within your network, new potential leads will emerge, some of which may be more promising for generating referrals. This ongoing maintenance involves extensive manual data input. Utilizing a CRM system can streamline this process, saving you time and facilitating your business’s growth.


#2 – How To Pick the Right CRM System For You

You can find a CRM solution that fits your financial constraints. Available choices range from as low as $20 per month to as high as $1,000 monthly. Some real estate CRM platforms are even complimentary. Upon joining a brokerage, you may gain access to a bundled CRM service as part of your membership benefits.


#3 – CRM Features to Maximize Your Database

Numerous CRM platforms include both front-end websites and back-end databases that work in harmony to convert website visitors into potential leads. These systems enable you to customize user experiences based on their preferences. For instance, you can track the properties they view on the website’s front end and then establish a saved search for their desired market in the database, ensuring they receive relevant property listings directly to their email inbox.

Front End Website

Saved Search Emails

IDX Integration

Keep Track of Your Touches in One Place

Automated Texting And Email Marketing

Lead Generation

#4 – Final Thoughts

Episode Full Show Notes

[00:00:00.370] – Robert Newman

All right, we’re back to back with Lucky Numbers today, ladies and gentlemen. It’s episode number 423. The last episode was 422, which, as I mentioned, is lucky if you’re in numerology. This one’s just easy to remember. All we’d have to do is to add one to it, and it would be super simple. It’s episode number 423 of the MailRight podcast. Today, we will talk about how you can succeed in a challenging market in 2024. Prior to the show, John creates show notes. This is probably the first time in 6 months to 12 months that I’ve asked John to go off script over anything that he’s ever submitted to us, and he has actually agreed, which is very him. We’re going to throw you some curveballs over what the show notes will be. John will decide whether or not he pivots. If the show notes that you see is a little different than the show itself, you’ll know why. It’s not John’s fault. In other words, it’s mine. All right. Having said that, I really want to dive right into this. But before we do, we’re going to do this thing that we always do, which is where in case you don’t know who we are, we’re going to introduce ourselves.


[00:01:11.930] – Robert Newman

John, why don’t you start first?


[00:01:14.140] – Jonathan Denwood

Oh, thanks, Rob. He’s got me worried, folks. I thought we were nervous there. I’m the co-founder of Mail-Right. Com. We’re CRM, a marketing platform to get real estate agents’ lead through having great landing pages, a great website, great email and text messaging inbuilt into the system, and much, much more. Back over to you, Rob.


[00:01:45.920] – Robert Newman

All right. Ladies and gentlemen, my name is Robert Newman. I am the founder of InboundREM, which is, as far as I know, the only inbound marketing-focused real estate company in the United States. There are plenty of people that are calling themselves Inbound Lead Generators. I am proud to say that I have had the name Inbound Real Estate Marketing for well over a decade, so long before anybody else had really decided to use it in connection to real estate. There’s a lot that goes into that. If you want to learn more about me or what Inbound really means or what the difference between this and other marketing ideas are for real estate, go to inboundrein. Com and the website will answer all your questions for you. All right.


[00:02:29.580] – Jonathan Denwood

Robert, you’re You’re the Daddy of real estate inbound marketing.


[00:02:33.400] – Robert Newman

Oh, I love that. I’m your daddy, your inbound marketing daddy. I might actually use that somewhere. I’m going to remember it.


[00:02:43.040] – Jonathan Denwood

I’ll follow you by the way. I do.


[00:02:47.100] – Robert Newman

All right. So, ladies and gentlemen, we’re going to start off on our list here. And the first thing that John was kind enough to write down and put on the list was practical time walking. And honestly, while I could guess what this means, I’d rather have you explain it to me, John.


[00:03:00.420] – Jonathan Denwood

Yeah. I think unless you’re going to block off a period of time every week, 2-3 hours, they’re blocked off. I don’t mean if something really urgent comes up, you have to have some degree of flexibility because we’re in real estate, and things happen. But there’s got to be some parameters, and you got to have the ability to know what’s essential and what isn’t. But unless you block off some time to have a calendar system, which I like to point out that the MailRight system has built, a social media calendar system, so you can pre-populate a certain degree of your social media outreach, and also work on your newsletter, and also produce some video, maybe, or you should be. It basically isn’t going to happen. Things will turn up or everything’s going to be done in a rush. Having an effective block is realistic and blocking off so much time, which is basically a lead generation. I think any real estate coach that you approach or firm is going to talk about blocking time off for Well, lead generation. Well, this is digital lead generation time. That’s my insight into this. What’s yours, Rob?


[00:04:41.050] – Robert Newman

I’m going to throw some curveballs and some tangents, and John’s going to have to make some additional bullet points on this list or whatever he’s going to do. But I’m going to say this. Effective time blocking certainly is something that every single real estate coach has probably talked to their client about ever. I agree with you. Anybody Everybody that works for any agency, whether it’s one of the ferry organizations or anybody else, is always going to talk to you about time management. That’s essentially what John’s talking about, whether or not you do it for digital or not. I’m going to add a spend to the show that’s going to remain my theme for this show, How to be a Successful Realtor in a Difficult Market in 2024. This is the title of the show. I’m going to focus on what is going to seem counterintuitive to everybody, including John, probably, which is as free as I can get recommendations for each one of these categories. John, when he’s talking about the MailRight system, he’s looking at challenges that realtors have, and he’s created a lot of systemic approaches inside a system. As far as systems go, MailRight is one of the least expensive that you can possibly look at.


[00:05:46.060] – Robert Newman

It’s at the very lower end of the stack and higher end on the functionality stack. If you have some money to spend, that might be something for you to look at. But there is going to be a lot of you listening to the show that have zero money to spend, especially in a down market. I’ve been getting a lot of calls from people like that, John, lately who just have zero, like no dollars, like worried about $10 if I say, go get VidIQ. What can you do for free that’s effective time block That falls into John’s comments. Well, there’s a lot of really cool apps out there these days. One of the ones that we’re looking at as a corporation are ones that relate to creating reels. We’ve talked about this in other shows. We’re going to talk about it later on, so I’m not going to cover too much. Video is king in 2024. But I’m going to say effective time blocking should also be categorically for researching apps that are low or zero cost, that do something cool for your business that relates to promoting yourself. Getting yourself out there is a very important thing.


[00:06:50.740] – Robert Newman

There’s two sides to getting yourself out there, creating content and then getting people to see the content. You probably want to go to inboundrem. Com and see our posts on how to use to get in front of new people for the content that you’re creating. That’s idea number one. Then number two, in terms of effective time blocking for learning, because you have to know how to do this stuff. Like social posts, which Ron just mentioned, entering things into a social calendar. While content creation is one skill, promoting that content organically is a second skill. I’ve noticed that realtors get stuck in an idea one or idea two. In terms of effective time blocking, when you have more time and less money, my opinion is very simple. Learn from the people that are willing to teach you for free, which is a proliferation of them online. Now, if you’re already listening to the show, you probably trust me or John. If you do, we both have a lot of content. Him on the mail, right, YouTube channels and the websites, me on the inboundareum. Com websites. You could go to either place and get our hot take on how to do some of this stuff for free.


[00:08:08.300] – Robert Newman

I strongly recommend that when you have more time than money, that you block an hour a day for learning. It’s part of this process that you teach yourself not only how to do it and when to do it, but what the most effective way is to do it. Many, many experts like me are going to producing more content in a slower real estate market because we’re not as busy. When we’re not as busy, we’re taking our own advice and producing more content. Because we’re producing more content, we might very well be producing content that helps you. All right, number two on your list, Weekly Quality Newsletter. Now, this I have all sorts of stuff to say about, but why don’t you jump in because you were the one kind enough to create the outline for the show.


[00:08:57.810] – Jonathan Denwood

Yeah, I think in the The age of AI, and I love AI, I use it a lot because I find it really helpful in various things that I’m doing. But there’s a place for it, and there’s a place not for it. And the place for not for it is your newsletter, because if you’re just going to utilize AI content and there are platforms that come with coaching as well that are really pushing AI to a lot of agents. They’ve got quite large Facebook groups, and they’re pushing this morphology out. When it comes to this particular area, don’t use AI, or use AI to help you initially write something and then edit it very strongly so it becomes more individual. Some of the topics, you’re probably thinking, Well, what am I going to write about in a weekly newsletter? Well, obviously, you’re a real estate agent, so property pick of the week. What’s a hot property? And also giving a commentary why it’s a hot property, because people really want to see your competence, and they will be able to see your competence by what you say about hot property. What do you see as the general where the local property market is?


[00:10:49.010] – Jonathan Denwood

What’s the news around property in your area? Giving a general outline, writing about particular services that are linked to property Obviously, giving some reviews, giving some interviews, which then hopefully they will share the content with their social media tribe. These are the things that should be going into your newsletter, in my opinion. Over to you, Robert.


[00:11:22.890] – Robert Newman

I’m going to give everybody… Do you mind if I share my screen? For those of you who are going to be on YouTube, I’m going to share my screen for a second because I’m going to give everybody one, how to, super fast, rock solid. Quality news updates are oftentimes a hot take on things that anybody can search. But me, I am not a realtor. I’m a real estate marketing guy. I have a lot to say about a lot of what John just said. For instance, you said, Don’t use AI. I’m here to drop a super fast update in the middle of the podcast that’s a little tangential. In March, Google handed out more manual penalties than any time in recent memory, like the last 18 months. What’s happening is a Google search quality people are really starting to hammer down on websites whose content appears to be made for SEO, and they’re not saying it directly, but it obviously is reflecting an idea that AI is generating a lot of lower-quality content, and they’re starting to hammer away at penalties. Now, they’re doing it manually so far, but all of their helpful content updates which have been in place for the last 12 months have been handing out penalty after penalty for websites that are really not customizing their information for the user and are really more customizing it for the search engines.


[00:12:42.250] – Robert Newman

I think this is a trend that’s going to continue, and you need to be really careful about where and how you apply AI if you have any interest whatsoever in SEO. Having said that, updates, newsletters. I’m going to share my screen here real quick, assuming I’m allowed.


[00:12:57.040] – Jonathan Denwood

Thank you.


[00:12:58.150] – Robert Newman

Okay, here we go. I did a quick search. That was real estate news updates, Vanhies. The very first website on the hit was Rocket. Rocket is a financial app. I use it. It’s free. If you haven’t used it, check it out. You’ll understand why it’s so important and relevant. They are doing an incredibly good job. They have probably a billion dollars worth of backing. What they’re doing is they’ve created a financial app where guys like me can, at a glance, to look at every single place they’ve ever spent their money on a free app. Cost me nothing. But the trade-off is they’re sending you updates like this into your inbox. This update is saying that we’re right on the edge of a seller’s market versus a neutral market. If I was a real estate agent doing a weekly or quarterly blog update or newsletter or anything, I would be in here going tab to tab, giving my particular take. I’m going to give everybody an example, including John. I’m noticing that this is saying that the price difference since one year ago is 4.4%. Now, I’ve looked in my local market and I’ve noticed that most of the prices are declining.


[00:14:10.970] – Robert Newman

The house next door to me was listed for $900 about one year ago. Today, it’s listed for $820. It’s an $80,000 decrease or 10%. Most people are saying that home prices are overpriced by about 25% in California. We’ve reached a place where 90% of all homes are deeply, deeply out of the price range of most people that make an income here. Even two or three people joining in tandem cannot buy a house in California. In other words, let me put this into perspective for you. An $836,000 house with a mortgage payment attached to it is about, even after $120,000 down payment, is still $4,000 to $6,000 a month. Now, I ask all of the people listening to this show, how many people do you really think can afford, net net, a $4,000 to 6,000 dollar house payment for a 1,300 square foot bungalow? It is extremely high. I could barely afford it, and I make way more than the average person does. Now, this would be an update that I would give. Because why? Because I deeply believe we’re about ready to slide into a neutral or buyer’s market. For those people holding on to homes who are trying to wait maybe for that last bit of value.


[00:15:34.620] – Robert Newman

A hundred % right now is the time in Vanuys to list that home and maybe make a small concession because we’re going to watch these prices dip, in my opinion. By 25 %. So you’re going to be stuck thinking that you lost 20, 25 to 25 % of your profit. This is the update that I would give if I was a real estate agent. That’s their advice I would give. I would do it on video, just like we’re doing it right here, and send a link out to all of my clients. Let them be the measurement of whether they agree or disagree. But that happens to be real, true things that I feel right now. I feel like maybe to a couple of people who might be holding onto a property, if they were to get that email, it might at least inspire them to call me and ask a couple of questions. I’m not saying they’re going to list their home. This is a tough time to consider doing that. But they You might at least want to ask me some questions. Would you agree or disagree, John?


[00:16:34.370] – Jonathan Denwood

Yeah, totally agree.


[00:16:38.790] – Robert Newman

That’s my only comment there because I want to get into the bigger topic, I think. Actually, you know what? We’re just going to go to a break right now. A really quick, folks. We really appreciate listening to the show. John and I come from the same spirit. We do this show for you. We want to be useful. Obviously, he wants to promote me all right, and I want to promote InboundREM. But at the same time, the way that we both believe promotion should exist is by trying to be super helpful to you. If we’ve done that, if we’ve made an impression, do us both a favor. Give us a little bit of interaction on some of our content. We’re not asking for you to call us. We’re not asking for your business. We’re just asking that you give us a like our stuff, like it on the Mel Wright channel. It gives us a little bit of encouragement to keep doing the show. We’ll be right back. Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need MailRight. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition.


[00:17:41.270] – Robert Newman

We stand behind our work with a no question asked 30-day money-back guarantee. So don’t delay. Get started today. Go to mail-right. Com. Welcome back, ladies and gentlemen, to the MailRight podcast. Today is episode number 423, and we are talking about how to be a successful realtor in a slow real estate market, effectively. That’s essentially what we’re talking about. The next thing on our list is the biggest subject that we’re probably going to tackle, which is video is king in 2024. Video has been king since you and I have started doing the show.


[00:18:14.000] – Jonathan Denwood

Yeah, we We’ve been harrying away for the past couple of years, haven’t we? Yeah, it’s just getting more and more important. If you really want to get any engagement or On most of the platforms, the social media platforms, if you really want to get engagement, you really got to produce video. And all these social media platforms, their main objective is that you produce content that gets engagement, and they want that engagement on their particular platform. They do not want you having links outside the platform, and they definitely don’t want you, like Facebook or Instagram, which I changed the spelling rod because I had Instagram spelled incorrectly on my list. But Instagram or Facebook, they definitely don’t want you sharing a YouTube video link because they’re taking people off their platform onto YouTube. And the same with YouTube. I don’t really think YouTube want you taking people to Facebook or Instagram, they’re all the same, these platforms. They want to see your material getting more and more engagement, which means more and more people are spending more and more time on their particular platform.


[00:19:49.200] – Robert Newman

True. Very true. Video. Everything that John is saying is correct. But I’m going to add a couple of things for I agree with it. I’m seeing a lot of stuff, people I follow, like influencers, whatever you want to call them, and everybody’s starting to move in the direction of audience creation and movement inside in the influencer world in terms of reels and very short takes on subjects. I would say that in terms of jumping lines in the water once you get used to creating them, and this is one way that one place, John, where I strongly feel AI is relevant. There are AI editors out there that will edit 60 seconds of video for you, just as part of the app. Since it takes you 60 seconds to film it, five minutes to process it. Then the app punches out something that’s already got a whole bunch of emojis and all this stuff on it. We’re using it for our clients and discovering that it’s wildly effective for views and grabbing attention. We are AI in that category. I am having a hard time seeing what the downside would be since it does all the cool effects on the video for you and edits it to a very small degree for you.


[00:21:11.300] – Robert Newman

It does it all in just a handful of minutes, which makes this reels creation process one of the easiest, most effective types of things that you can do. Anybody can learn how to do a 60-second video. You just have to figure out what you want to say. It’s like a hot take on something. It’s like, I I could do 60 seconds on the Rocket stuff that I just looked at, which is effectively, if you’re still a seller and you’re thinking about selling, now is the time. That’s it. I was juised up a little bit. Reels In terms of video, I’m just adding that little layer. Reels are where you want to be looking at. If you already have a YouTube channel, if you’re already doing content, do not ignore spending an extra five minutes at your desk or wherever you are, setting up your little phone and recording yourself. Just make sure that you still do that. All right? Excuse me, I’m still vaguely recovering from being sick. All right. Actually, that wasn’t as long as painful as I thought it would be. Objection sells scripts. Now, preplanned and practiced open-ended questions are important to deal with ongoing objections.


[00:22:25.710] – Robert Newman

Now, John is getting into what I said in number one, actual learning, coaching, the groundwork of being a salesperson. Why don’t you give your hot take on that, John?


[00:22:40.070] – Jonathan Denwood

I think I’ve got a bit better, and I think it was a Rejection, a psychic rejection, because you can overdo this and become robotic. But on the other hand, if you’re in a particular industry or Or you’ve got a particular set of services, which we have at Melright, which Robert has with his agency, which I have with my other business, WP Tonic. You’re going to get regular people that will engage in conversations with you, and they will probably have the same resistance because in any service sales environment, people are looking for reasons not to hire you or not, because that is the safest position. Obviously, involvement or engagement or hiring is when you are opening yourself the most to risk. So you’re going to come across the same objections time over time over time. And if you don’t practice what you’re going to say and how was the best way to answer those legitimate objections, your success rate is you’re not doing the best for yourself. And if you’re very good or you’ve got the right attitude, and you could be really useful to the people that are talking to you. You’re not even doing them a favor.


[00:24:36.700] – Jonathan Denwood

So you’re both not doing yourselves a favor. So you really need to practice this a little bit.


[00:24:44.790] – Robert Newman

So in the spirit of, listen, I’m a lifetime salesperson.


[00:24:48.300] – Jonathan Denwood

Yeah, you’re the expert. I’m not on this.


[00:24:50.300] – Robert Newman

I’ve done this all my life. And one of my favorite parts of running call centers, because people really underestimate the value of practicing the sales dribble. The sales dribble is just the basic introduction. In a lot of the call centers I was in, you really don’t get any farther than the introduction. Hi, I’m so and so calling from such and such a place. We spend a lot of time practicing tonality because getting somebody to say yes to a say yes question these days involves a lot of psychological or mood-based things based on the uptones that you have. Are you smiling? Are you having a good time on the phone or at least tricking people into thinking that you are? Because you have to be a really bright and pleasant personality. You’re interrupting somebody and putting them in a bad mood just by calling them most of the time in today’s market. So uptones and downtones and things like that are things that we really practiced a lot. The pace in which you speak, mirroring, modeling. These are basic sales principles that you do when you’re doing a lot of cold calling. I love the idea of practicing this over and over again.


[00:26:04.110] – Robert Newman

All of our shifts were far more effective when we did Hot potato at the beginning of the shift, which is where we practice, drill and rehearse objections that all of us have heard a thousand times. Why? It’s better to bleed in practice than die in war. You would always want to make sure that you… Like, John, you and I probably have dealt with the same objectives over and over. But if we were real serious about doing sales and really in that role all the I would suggest you and I get on the phone every other day and just go, what are the things that people are bringing up to you that you didn’t feel like you had a sufficiently answer for?


[00:26:44.100] – Jonathan Denwood

Can I just interrupt there? I think you’ve made us a fantastic point there, because what I’m suggesting is if you got a significant other supportive for somebody, is role model and just practice a discussion and just practice it and practice it and practice it and practice it. So you’re more comfortable. You are confident in the way that you answer the legitimate questions and objections that possible clientele will have. I don’t want to say that you got to become a robot, but if you can do some road play and practice, then I think you were spot on, Robert.


[00:27:35.730] – Robert Newman

I’m going to do one form of disagreement. Anybody that’s been in the sales game for a long enough period of time knows that the art of sales is often Sometimes saying the same precan thing to every single time you get the same question over and over again, which is very robotic. But just like a really great actor who’s practicing their lines, Shakespeare hasn’t changed in, whatever, 1,500 years. And whatever the number is, A thousand years, whatever the number is. Same script over and over again. Different people saying the same thing over and over. Breathe new life into it. Tonality, practice, drilling, rehearsing. It changes the context of not what you say, but how you say it and how it’s perceived and the greatest salespeople, the best, the ones with the highest numbers, the highest performance, are ones who actually practice saying the same things over and over again. The way I practice, John, is I take non-qualified calls all day long. When I want to try something new, I try on somebody I already know cannot buy my services. I use that as an opportunity to practice something different. They serve a purpose. I make more money in the long run because I take the time to drill and rehearse in non non-result moments.


[00:29:04.970] – Robert Newman

That’s something that all of you who are listening to this podcast should be practicing. If you’re in a slow market right now, my God, guys, for those of you who generally make a pretty decent amount of money and are sweating it a little bit. God, there’s nothing more important than discipline. Using this time to learn some stuff, practice the old stuff, get better at it, because when the market up swings, you have a chance to make twice as much. Literally, twice as much. Number five, having an effective digital hub and lead generation platform, having your own quality lead generating website in 2024. It is with this one, John.


[00:29:42.800] – Jonathan Denwood

Well, I’m talking my own book I’m not a business here, but I do believe it. I think any agent that really wants to be successful, you’re going to have to have your own website. I’m sorry. I think relying on what a brokerage provides or having a caned website. I think you need to have your own website and you should have as much ownership of it as possible. And you’ve got to invest time and money. If you haven’t got the money, you’re going to have to put more of your own time in it. And you really… I think if you’re going to be effective in the next few years, the idea that you don’t have your own platform and your own website and then have mechanism and tools that generate leads, I’ve I just don’t think you’re going to have a great time in the real estate industry. I just don’t honestly believe that. Back over to you, Robert.


[00:30:57.120] – Robert Newman

Well, I don’t disagree, but I think the real estate agent is going to fall into two buckets. There’s the bucket of agent that has been wildly successful. I have a client of mine who has been in the last 2021, 2022, has made about $700,000 a year. One could argue that that’s wildly successful. She is certainly the number one agent inside her very enclosed market. Because like most agents that I know that really make an extraordinarily large income, she focuses on a very small demographic. She She’s number one in that very small demographic. She’s slowing down her marketing spend as her income slows, which is at the level that she’s at, is the wrong move, in my opinion. I had an agent, Diane Williams, who when the market crashed and she was already pretty much independently wealthy, she decided to invest money when every single agent agent. There was all the news was saying that real estate was changed forever. Nobody was thinking that banks could loan, and she went the opposite direction in terms of her personal spend. She built a massive website, and she’s made probably about $10 million off $100,000 decision 10 years prior.


[00:32:15.660] – Robert Newman

No joke. That much money. She had no competition. There’s nobody out there trying to compete or build better resources or better websites. She was in the Palm Springs area. So great market, great strategy, applied at the right time when everybody else was dumping out. So when everybody finally caught up financially and started to put money in, it was literally she had a two-year head start on everybody. If you’re one of those agents where you have some revenue and you can scrape it together. Now is absolutely 100% the time you want to make a long-term bet inside your web marketing. There’s never going to be a better time. We’re going to have to wait another 10, 20 years before the market cycles like this. Everybody’s running for the hills. If you want to do the opposite and you have it, you can do it without breaking the bank or putting yourself out of business, you do the opposite. Now, there’s going to be a lot of our agents who are listening to the show who are not in that category, who are in the, I’ve already barely been making it. I got into real estate when the market was already super hot.


[00:33:23.380] – Robert Newman

I’ve never lived through, never survived a down market. I’m super terrified because all of my calls all of my referrals and everything I’ve been relying on up to this point has dried up. Now, for that agent, this market is actually probably building up your skills using tools that you’re not paying for, MailRight or InboundARM. Now, MailRight is significantly less than InboundARM. If you wanted to check something out and you’re in this category, check John out. I’m just telling you, I am for the latter person, the one I first described. The veteran agent, that’s when you call Inbound RMM. Now is the time 100% for sure. There’s not going to be a better time. Get off the fence if you’re still on it. But if you’re the other category and you want to spend something or maybe you have a credit card that you can load up 20 grand of debt on to, then maybe check out like Mailright. Now, one thing that you all don’t want to do, every single person listening to this show, where the greatest amount of risk for all of you is, is where you’re looking really pricey systems like Ylopo or really pricey leads like Zillow or Trulia.


[00:34:35.090] – Robert Newman

Those leads just aren’t closing the same way that they are. If you’re an inexperienced salesperson, you’re getting ready to spend a lot of money on leads, you are taking a massive risk that I personally would not take. If it was me, I would not do it. Even if I was a veteran, super experienced salesperson, I would be hesitating to spend two, three grand per month on a system or lead generation, anything, because you’re going to get a lot of at the end where people can’t afford it or they want to wait or people that are trying to list their homes or when they get out there and they review how much they’re going to have to spend to buy a new home, the prices are still so high. It doesn’t make sense for them to sell their home. I was just talking to a friend of mine last night who was sitting on $600,000 in profit on a condo in a okay area in Alyssa Viejo. I was like, God damn, you’re sitting on a gold mine. You bought this for 300 five, six years ago. You could sell it for nine today. Why wouldn’t you cash out?


[00:35:31.820] – Robert Newman

You’re about ready to watch a whole huge amount of that profit go away. Their answer was simple. Yeah, that’s all true, and I understand that, Robert, but I can’t get into anything that would even be remotely close to this for even remotely close to the price. They’re going to sit and wait it out. You’re going to deal with a lot of people who are going to have that objection. You’re not going to be able to move them because they don’t want to deal with the… Like, John, you’re savvy real estate investor. You don’t talk about it very often, but John is a real estate investor. I am not, which puts him way ahead of me in terms of his own personal knowledge in this category. Let me ask you a question. You probably are sitting on something, an asset that theoretically you might be able to sell right now for a huge profit. Would you do it?


[00:36:19.290] – Jonathan Denwood

Well, I might be. It’s really dependent because it’s cash-positive I might be looking to buy something else because I’m looking to cash out in 10 years time. Because realistically, I went through a really messy divorce 10 years ago and I was taken to the cleaners a bit because I had a joint business with the romantic partnership. Number one tip, folks, don’t do that. That’s not a good thing. She was much smarter than me. I’m not the bluntest tool in the toolbox, but I’m not the sharpest. She had an engineering degree from MIT, so she wasn’t a fool. These things happen, don’t they, folks? I’m looking to cash out in probably 6, 8, 10 years time if I’m still around.


[00:37:36.930] – Robert Newman

I’m still growing- You have to get us into the next cycle, but you’re not going to cash out in this cycle. That’s what I’m hearing you say. Yeah, probably not. That is my point. To everybody listening to the show, that is my point. The turbulent market that we’ve yielded right now, while it has created an on paper dearth of wealth, smarter investors are going to look at and go, Yeah, but I can’t buy anything that isn’t 50% inflated on the other side. Yes, I can sell out. And yes, I’ll make 600,000 over what I invested. Do you know how much $600,000 cash would get you in California right now? Nothing. Not a damn thing. You could cash out, just like my friend could, Melissa Viejo. But she won’t because she’s not wrong. She has a very nice condo in a very… It’s a good area with a park outside the window. It’s not a It’s not a bad thing. It’s not luxury by any means. It’s small, but it’s in a nice area. She couldn’t even come close to getting anything comparable. She’d have to turn around and invest 1.5 million, which is putting the six in and going 900 grand in debt, increasing her payment way through the roof.


[00:38:48.790] – Robert Newman

You see what I’m saying, John?


[00:38:50.110] – Jonathan Denwood

The other thing, obviously, you’ve got to wrap the show up, but I just quickly want to say, none of us knows what’s going to happen because you You really got to watch what’s happened internationally. When you see what is going on in China, it’s quite alarming. But the truth is, funny enough, what’s happened in Canada is the Canadian property market is in a much, much worse state than America. But also they manage to inflate property in Canada to a much, much higher level. And they’ve also managed to do this in Australia as well, inflate the market to an even higher level and a much more longer sustained period. So what I’m saying is this could go any direction because they have got the ability in this market to inflate it even higher. I know that sounds crazy, but they have got the ability, and what I mean, they, those key players that would benefit the most. In the long term, that would be disastrous. So it could go any direction. We’re in extremely volatile times for the next year or two years. It really could go any… And if anybody says they can give their opinion, It’s an honest opinion, but nobody really knows what’s going to happen, Robert.


[00:40:39.190] – Robert Newman

Exactly. With all of this uncertainty, those new agents, you guys, the ones that are the ones that are the tip of the spirit, experiencing the most upset. If history holds, a total of 30 to 50% of you will surrender your licenses before the end of the year. My belief is that only the smartest ones of you listening to the show are going to be the ones that stop procrastinating, dive deep into blogs like mine and John’s, learn the stuff that you can learn for free, create reels, don’t spend your money. I trust me. Despite that, John and I both promote, neither one of us would. I promise you, if things were callous and tight, we’d stop spending because you have to as a business owner. You’d cut and stop spending. Even though we all hate reading it and hate living through it, you can’t blame tech companies for tightening their belts during what they’re viewing as a rough period, coming off a high period. It’s the nature of business. It’s the nature of your business. So learn, learn, learn. Could you not take it as a?


[00:41:44.390] – Robert Newman

Do your best, meditate, run, do whatever you do, develop some inner peace, inner strength, and the discipline to take this time as maybe one of the best times to build your skill set and learn how to generate leads for free. That’s my thought.


[00:41:58.630] – Jonathan Denwood

I think That’s good news, Rob. If you’re listening to this podcast regularly, folks, you’re probably in the top % anyway because you are interested and you are educating yourself.


[00:42:14.290] – Robert Newman

Strong agree. Strong agree. Yeah.


[00:42:18.170] – Jonathan Denwood

That’s the good news because most agents don’t listen to anything. They only go with what the brokerage or someone they see as an influencer says. It’s really important that you really educate yourself in this type of climate.


[00:42:39.500] – Robert Newman

Agreed. Last thing, as we close off the show, a hidden tip for those that you view our The There are the superstars who make it and something that John was not prepped for. I am also noticing one other trend that has nothing to do with anything else: I’m watching, surprisingly, eXp deflate under the weight of expectations. There’s a new brokerage out there with a solid leadership team and a fantastic CEO creating some influencer-style content that blows the mind. That’s real. Real. It’s another digital brokerage. Their training is incredibly tight. I’m watching all my eXp people bail and go to Rio almost at an astonishing rate. Inside my client list, it’s three to four without me saying anything to anybody, which is how they got put on my radar. I just saw so many people switching Because our agency is required to change the branding on websites. Suppose anybody’s wondering how I would see that, agents just calling you over and over again. They’re changing. If any of you are looking for extra support, perhaps lower costs, or more income opportunities, that might be a spot for you.


[00:43:53.660] – Jonathan Denwood

Maybe we should discuss that next week, a comparison.


[00:43:57.370] – Robert Newman

If you’re down, let’s do it. Yeah, maybe that Tease this up nicely for the next show. Without any further ado, John, if anybody would like to take you up on your very salient recommendations and they fall into the category where maybe a platform, a guerrilla marketing platform like yours that does so many good things is going to be a fit for them at a price that they can afford. How would you like them to reach out to you?


[00:44:20.030] – Jonathan Denwood

I’ll go over to and have a look around, read the content on the website, look at some of the videos, and then if you’re up for it, book a discussion with me. We have a quick conversation. I’ll try and be helpful in them and see if they’re a good fit. Back over to you, Rob.


[00:44:39.260] – Robert Newman

If any veteran agents who’ve been thinking about switching their dependents on lead generation systems to something that you own, want to take a strategic shift in the way that they represent themselves online, become more valuable and helpful, and are willing to take a slightly longer-term view on it, then go to inboundrem. Com. Look at my About page and my Services page. I’ve got case studies, numbers, prices, and everything online. You can always reach out to me and set an appointment after reviewing that information. Thank you so much, everybody, for tuning into the show. John and I are ever so grateful for your ears your time, and your attention. Trust me, we do not take it for granted. We appreciate you. Thanks for tuning in.


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#421- Mail-Right Show – Real Estate Lead Generation Instagram For 2024

Thursday, February 29th, 2024

Real Estate Lead Generation Instagram For 2024

Real Estate Lead Generation Instagram For 2024

Elevate your real estate game with our exclusive video on Real Estate Lead Generation via Instagram for 2024! Learn how to leverage the algorithm, create engaging content, and convert followers into clients effectively. Don’t miss this opportunity to supercharge your lead generation efforts and dominate the market.


#1 – Create a business profile.

Please make sure you use a business profile rather than a personal one on Instagram. To transition your account to a business profile, navigate to Settings, then Account, and select Switch to Business Profile. A business profile on Instagram gives you access to valuable features such as contact buttons and post insights. Also, you can promote your posts as advertisements if you like. Opting for a business profile streamlines the process for individuals visiting your page to connect with you or discover more about your enterprise.


#2 – Use hashtags.

Utilizing hashtags is an effective method to engage with individuals who share similar interests. By incorporating relevant hashtags, your posts become visible in searches for those specific tags, increasing the exposure of your content to potential new followers intrigued by the subjects you discuss limiting the number of hashtags per post to 30, and maintaining a balance between popular and niche tags that align with the shared content. For instance, consider using hashtags such as real estate, open house, house hunting, and homes for sale when promoting an open house event.

#3 – Geotag your posts.

Using geotagging can effectively engage with potential customers in your area. Attaching a location tag to your posts makes them visible in the location’s feed and appears in search results for that specific area. For instance, users searching for NYC real estate will come across the most recent real estate content from New York City, including yours, if you have added the appropriate geotag. Geotagging proves particularly beneficial for targeting individuals within a particular city or neighborhood.

#4 – Post images and videos of properties you sell or rent.

If you’re involved in the real estate industry, ensuring that your Instagram profile showcases your properties effectively is essential. Share top-notch photos and videos showcasing the interior and exterior of your homes for sale or rent. This will attract interested buyers and renters and show your keen eye for detail and design aesthetic to potential clients who may want your expertise for their future properties.

#5 – Use Instagram Reels/Stories.

Use Instagram Stories to give your followers an exclusive glimpse into your daily activities. Showcase the properties you’re currently working on, offer previews of upcoming listings, and even take viewers on virtual tours. With a vast audience of over 500 million active users, Instagram Stories presents a powerful platform to engage with a wide range of people.

Embark on a creative journey with Instagram Reels, a fresh approach to content creation on the platform. These immersive full-screen vertical videos can span up to 90 seconds and are equipped with various innovative editing features such as filters, captions, and stickers. Dive into a world of audio tracks, including popular tunes from fellow users’ feeds, and effortlessly incorporate video clips into your reel. Access all these exciting tools through a seamless scrolling feed at the bottom of iPhone screens or within stories for mobile users.

#6 – Go live on Instagram.

Like Instagram Stories, utilizing Instagram’s live feature provides a unique opportunity to offer your followers an exclusive glimpse into your daily activities. Whether showcasing ongoing projects, providing previews of upcoming listings, or virtually guiding viewers through open houses, going live on Instagram allows for authentic and engaging interactions with your audience. Additionally, due to the preferential treatment in the Instagram algorithm, live videos are more prominently featured, increasing visibility among your followers.

#7 – Use Instagram ads.

Instagram provides various advertising options to help you connect with your desired audience. These include photo ads for showcasing properties, video ads for property tours, and story ads for promoting events like open houses. Additionally, carousel ads allow you to display multiple visuals within a single advertisement. Instagram ads are an effective tool for reaching individuals who may not be familiar with your brand but share an interest in the content you publish.

#8 – Partner with influencers.

In case you’re new to influencer marketing, it’s a strategy where individuals with a significant social media presence collaborate with brands to endorse their products or services. Utilizing influencers can expand your reach and attract attention to your property offerings. When deciding on an influencer partner, you can choose someone who genuinely appreciates real estate and whose followers are inclined toward the properties you have on offer.

#9 – Host a contest or giveaway.

Organizing contests and giveaways can effectively spark interest in your brand and encourage engagement with your content. For instance, run a competition to discover the most captivating real estate image or footage or offer a complimentary home inspection as a prize. It’s crucial to adhere to the guidelines and laws governing such activities when devising your promotional strategy.


#10 – Share your expert knowledge.

Utilize Instagram not just for promoting listings but also as a platform to showcase your expertise in the real estate sector. Share valuable insights such as home buying and selling tips, guidance for first-time buyers, and helpful information on the home purchasing process. This approach not only aids in attracting potential clients but also establishes you as a reputable figure in your industry. Instagram boasts over 1 billion active users monthly, making it a potent tool for real estate professionals seeking to expand their client base and business reach. Adhering to these strategies ensures that your Instagram presence is productive, allowing you to concentrate on other operational facets of your enterprise. Happy sharing.

————— ————— —————

The Hosts of The Mail-Right Show

Jonathan Denwood


Robert Newman




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Real Estate Lead Generation Instagram For 2024

Thursday, February 29th, 2024

Real Estate Professionals: Mastering Instagram Lead Generation in 2024

In recent years, Instagram has become an indispensable tool for real estate professionals seeking to generate leads and expand their online presence. With its visually appealing interface and dynamic features like Instagram Stories and Reels, the social media platform provides agents with numerous opportunities to showcase properties and connect with potential buyers. As the real estate industry continues to evolve in 2024, leveraging Instagram as part of a comprehensive online marketing strategy is crucial for agents looking to stay at the cutting edge of the market.

Table of Contents

The key to successfully utilizing Instagram for real estate lead generation lies in creating engaging content that resonates with your target audience. Agents can build trust and credibility with existing and potential clients by effectively showcasing properties, sharing valuable insights, and employing the platform’s numerous interactive features. Additionally, powerful analytics tools offer valuable insights into the effectiveness of marketing efforts, allowing professionals to refine their strategies for maximum impact continually.

Key Takeaways

Create A Business Profile

Create A Business Profile

By creating a business profile on Instagram, real estate professionals can unlock several benefits and opportunities for lead generation in 2024. With a business profile, agents can access valuable insights and analytics tools and leverage Instagram features tailored to their industry.

To set up a business profile, follow these simple steps:

  1. Download the Instagram app: Make sure you have the latest version of the app downloaded on your smartphone.
  2. Create an account: Sign up with an email address or phone number and choose a password. It’s essential to pick a username that’s professional and closely relates to your real estate business.
  3. Switch to a business profile: Go to Settings > Account > Switch to a Professional Account > Select Business.
  4. Add information: Complete your profile by adding a profile picture (preferably your business logo), a bio, and contact details (e.g., phone number, email, and address). Make sure to inject personality into your bio to connect with your target audience.

The Instagram for Real Estate Agents guide mentions 10 content ideas that agents can share on their business profiles. These include:

Another powerful feature Instagram offers real estate agents is Stories and Reels. These dynamic and interactive formats allow agents to create engaging content that disappears after 24 hours, like Q&A sessions, property tours, and behind-the-scenes looks3.

With nearly a billion active users, Instagram has become an indispensable tool for real estate professionals to enhance their online presence and engage with potential buyers5. Therefore, creating a business profile on Instagram is crucial in building a strong online brand, reaching a wider audience, and generating leads in 2024.

Use Hashtags

Use Hashtags

Instagram is a powerful platform for real estate professionals to showcase properties, connect with potential buyers, and build their brands. One crucial aspect of mastering Instagram for real estate is hashtags. Hashtags help categorize your content and increase its visibility to your target audience.

When posting content related to real estate, it’s essential to use relevant and popular hashtags to reach a wider audience. Some common real estate hashtags include:

In addition to general real estate hashtags, it’s important to include neighborhood-specific hashtags to target potential buyers and sellers in specific areas. For example, use:

Remember to research trending and local hashtags to make your content more discoverable by users likely to be interested in your services.

Formatting your hashtags effectively is equally important. Instead of clustering them together in your caption, which may appear unprofessional, place them in a separate comment or after a few line breaks, as shown below:


Using a mix of popular, local, and niche hashtags will make your content more discoverable and help you generate more leads on Instagram. Please remember to stick to 3-5 hashtags per post for the best results and make sure they are relevant to your content.

In conclusion, leveraging hashtags on Instagram is an indispensable tool for real estate professionals in 2024. By utilizing effective hashtag strategies, you can maximize your online presence, expand your reach, and attract potential buyers and sellers, ultimately leading to increased real estate success.

Geotag Your Posts

Geotag Your Posts

Real estate agents can benefit from geotagging their Instagram posts to increase visibility and reach potential clients. Geotagging is a feature that allows users to add location tags to their posts, making it easier for others to discover content based on a specific location source.

Why Geotagging is Important

How to Geotag Your Posts

  1. You can create a post: Compose your post with high-quality images or videos of the property, a compelling caption, and relevant hashtags.
  2. Add location: Just before sharing your post, select Add Location and type in the address or area of the property. Instagram will suggest matching locations, allowing you to choose the right one.
  3. Share your post: Publish your post with the geotag attached; it will now appear in searches based on that location.

Additionally, use geotags in Instagram Stories and Reels to increase your content’s reach further, attracting locals who may be interested in your listings.

Incorporating geotags into your real estate Instagram strategy is an effective way to connect with potential clients in your area and showcase your knowledge of the local market. By sharing engaging, geotagged content, real estate agents can position themselves as experts in their field and expand their reach in 2024.

Post Images And Videos Of Properties You Sell Or Rent

Post Images And Videos Of Properties You Sell Or Rent

One effective strategy for real estate professionals to generate leads and showcase their properties on Instagram is posting high-quality images and videos. Sharing visually appealing content allows potential buyers and renters to glimpse the properties and helps build trust and credibility.

When creating content for property listings, consider including the following elements:

Leveraging Instagram Stories and Reels provides potential customers with a more dynamic and interactive experience. Here are some ideas to create engaging content using these features:

Using analytics tools available on Instagram, real estate agents can gauge the effectiveness of their marketing efforts. You can keep track of the engagement metrics like views, likes, and comments to refine your content strategy.

By employing these tactics, real estate professionals can effectively leverage Instagram for lead generation and make it an indispensable tool for their businesses in the real estate industry.

Use Instagram Reels/Stories

Use Instagram Reels/Stories

In today’s digital era, Instagram plays a vital role in real estate marketing, becoming an indispensable tool for real estate professionals to engage with potential clients and showcase properties. One of the platform’s most notable features, Instagram Reels and Stories, allows real estate agents to create dynamic and interactive content to connect with their target audience.

As a short-form video format, Instagram Reels offers real estate professionals a creative outlet to produce engaging content and share valuable insights about their expertise and the property market. For example, agents can create reels showcasing virtual open houses, market updates, and Q&A sessions. These reels are easy for users to digest and can even go viral if executed well, making them a powerful lead-generation tool.

On the other hand, Instagram Stories allow real estate agents to post images and videos that last for 24 hours, fostering a sense of urgency and making them perfect for time-sensitive content. Agents can utilize stories to highlight important information, showcase property features, or offer behind-the-scenes looks at their day-to-day activities. They also have the option to save their stories as Highlights, extending their presence and building trust and credibility among their target audience.

Here are a few tips for employing Instagram Reels and Stories effectively:

In conclusion, leveraging Instagram Reels and Stories provides real estate agents in 2024 with an exceptional opportunity to generate leads, expand their reach, and attract potential buyers. Real estate professionals can harness the power of this popular social media platform for long-term success by staying consistent, showcasing properties effectively, and sharing valuable insights.

Go Live On Instagram

Go Live On Instagram

Real estate professionals should leverage the power of Instagram Live in their marketing strategy. It’s a feature on Instagram that allows users to broadcast live videos, enabling direct interaction with the audience. The live streaming capability helps real estate agents build a solid personal brand by engaging with potential buyers.

To make your live sessions even more effective, consider the following tips:

  1. Plan Ahead: Announce your live session in advance to give your audience time to plan accordingly. Setting a specific time and topic for your livestream is also essential.

  2. Interactive Content: Encourage audience interaction during your live sessions. Ask questions, run polls, or take the viewers on virtual tours of properties to make the experience more dynamic and interactive.

  3. High-Quality Images and Videos: Ensure your followers have a visually appealing experience by using high-quality images and videos when showcasing properties during live sessions.

  4. Go Behind-the-Scenes: Offer exclusive content that is not available on other platforms. You could give property tours, interviews with clients, or share valuable insights about the local market.

  5. Virtual Open Houses: Use Instagram Live to host virtual open houses, allowing potential buyers to tour a property remotely and ask questions in real time.

  6. Q&A Sessions: Invite your followers to ask questions during the live stream. Addressing their concerns and advising can help build trust and credibility with potential clients.

Leveraging Instagram Live, real estate professionals can engage with their target audience more personally and interactively, ultimately increasing their chances of generating leads and closing deals. Keep experimenting with different content formats, and remember to monitor the platform’s analytics tools to gauge the effectiveness of your live sessions. With consistency and creativity, Instagram Live can become an indispensable tool for real estate agents in 2024 and beyond.

Use Instagram Ads

Use Instagram Ads

Instagram ads are a powerful tool for real estate agents to reach a wider audience and generate leads. With over 1 billion active users, Instagram provides real estate professionals plenty of opportunities to target potential buyers and effectively showcase properties.

The platform offers various ad formats that allow real estate agents to share visually appealing, dynamic, and interactive content. For example, carousel ads are perfect for displaying multiple images of a property, capturing its unique features and highlights.

To create engaging ads, focus on high-quality images and videos that showcase the property and its features. Incorporate lifestyle elements that resonate with your target audience, such as nearby parks, schools, or cafes, to give potential buyers a sense of the community.

Another great way to leverage Instagram for lead generation is through Instagram Stories and Reels. These features allow agents to create short, captivating videos that showcase properties, host Q&A sessions, feature virtual open houses, or share valuable insights. These engaging content formats can help to foster a connection with potential buyers and build trust and credibility in your brand.

Instagram also offers various analytics tools to help real estate agents gauge the effectiveness of their ad campaigns. By monitoring key performance metrics like impressions, clicks, and leads generated, agents can optimize their marketing efforts and better target potential buyers.

When setting up your ads, use local targeting and focus on the demographics most likely to be interested in your properties. This will help you reach a relevant audience and maximize your online marketing budget.

In conclusion, Instagram ads have become crucial for real estate agents looking to generate leads and grow their businesses. Creating engaging content, targeting the right audience, and monitoring your campaigns can maximize Instagram’s potential for success in the real estate industry.

Partner With Influencers

Partner With Influencers

Real estate professionals should consider partnering with influencers to enhance their online presence and generate leads. Influencer partnerships are particularly effective on image-focused platforms like Instagram, where you can collaborate with high-profile individuals to promote your real estate services, showcase listings, and attract potential buyers.

By working with the right influencers, real estate professionals can target specific demographics and markets as well as increase brand awareness and build trust with potential clients. To identify suitable influencers, conducting thorough research and prioritizing authenticity, engagement, and relevance is essential.

There are several strategies agents can use to collaborate with influencers, for example:

  1. Property tours: Influencers can create content showcasing your listings, capturing the attention of their followers, and promoting your properties.
  2. Testimonials: Influencers who have used your services can provide genuine testimonials, as their endorsement can boost credibility and trust in your brand.
  3. Joint events: Organize virtual open houses or Q&A sessions, inviting influencers to participate and promote the event to their audience.

Influencers can engage their followers through dynamic and interactive content by leveraging Instagram’s features, such as Stories and Reels. This helps build a strong connection with potential buyers and generate leads on Instagram.

Incorporating influencer partnerships into your real estate marketing strategy will expand your reach on Instagram and position you for continued success in the real estate industry. As a result, agents looking to leverage Instagram as a powerful tool for real estate marketing in 2024 should consider collaborating with influencers to maximize their potential.

Host A Contest Or Giveaway

Host A Contest Or Giveaway

Leveraging Instagram as a powerful tool for real estate professionals involves creating engaging content that attracts leads and potential buyers. One effective strategy real estate agents can use is hosting a contest or giveaway on their profile. Not only does this increase engagement, but it also helps in building a personal brand and reaching a wider audience.

A contest or giveaway encourages followers to interact with the content and share their experiences for a chance to win prizes. This can lead to new followers and higher visibility on the platform. Here are a few ideas for hosting a successful contest or giveaway:

  1. Caption This Photo – Post an interesting or humorous property photo and ask people to create the best caption.
  2. Guess the Price – Share a property image and ask followers to guess its current market value for a chance to win a gift card.
  3. Tag a Friend – Request participants to tag a friend in the comments for an entry to win a prize or a free consultation.

When hosting a contest or giveaway, you should mention the rules and guidelines for participation. Use Instagram’s features, such as Instagram Stories and Reels, to promote the contest and keep your followers excited about the ongoing event.

Please follow Instagram’s promotion guidelines to make sure it’s a smooth and successful contest. Also, could you track the contest-related posts’ analytics to gauge the campaigns’ effectiveness?

In conclusion, hosting a contest or giveaway is a fun and dynamic way to use Instagram to generate real estate leads. By offering valuable prizes and engaging activities, real estate agents can connect with their target audience, showcase properties effectively, and ultimately achieve real estate success in the online marketplace.

Share Your Expert Knowledge

Real estate professionals can leverage Instagram to share their expert knowledge and valuable insights with their target audience. By creating engaging content, agents can establish themselves as a knowledgeable source in their market. This helps build trust and credibility with potential buyers and enhance their online presence.

One way to share expert knowledge is by hosting Q&A sessions on Instagram stories or reels. These sessions allow real estate professionals to connect with their audience while answering questions related to buying or selling properties. Additionally, agents can use Instagram’s analytics tools to gauge the effectiveness of their Q&A sessions and refine their approach based on audience response.

Posting high-quality images and videos of properties is another way to showcase expertise. Agents can present properties visually appealing by highlighting unique features and providing detailed information about their listings. This captures the attention of potential buyers and illustrates the agent’s competence in their field.

Real estate agents can also share valuable tips related to the industry by creating informative posts. This could include advice on home improvements, financing options, or local market trends. Sharing informative content demonstrates the agent’s in-depth knowledge and positions them as a reliable resource for potential clients.

Lastly, hosting virtual open houses effectively allows potential buyers to tour properties from the comfort of their homes. Agents can use Instagram stories and reels to provide a dynamic and interactive experience. These tours enable agents to demonstrate their understanding of the property while reaching a wider audience.

In conclusion, Instagram offers ample opportunities for real estate professionals to share expert knowledge and build their brands online. By posting engaging content and utilizing Instagram’s features, agents can generate leads, attract potential buyers, and pave the way for real estate success in 2024.

Frequently Asked Questions

Q: What are some practical real estate lead generation strategies for 2024?

A: In 2024, real estate lead generation strategies have evolved to include leveraging platforms like Instagram and TikTok and utilizing tools like social media management for successful lead generation.

Q: How can real estate agents leverage Instagram for lead generation in 2024?

A: Real estate agents in 2024 can leverage Instagram as a crucial tool for lead generation by creating visually appealing real estate content and utilizing features specific to the platform designed for real estate marketing.

Q: Why is Instagram considered an invaluable tool for real estate agents in 2024?

A: Instagram is considered an invaluable tool for real estate agents in 2024 because it offers features tailored for real estate marketing, provides a great way to generate leads, and helps in building a strong brand presence online.

Q: What are some key features on Instagram that real estate agents can use for lead generation?

A: Real estate agents can use features on Instagram like Stories, Reels, IGTV, and the Explore Page to showcase properties, share real estate content, and engage with potential leads in a visually appealing way.

Q: How important is social media marketing for realtors in 2024?

A: Social media marketing is crucial for realtors in 2024 as it provides a platform to reach a wider audience, engage with potential leads, showcase properties, and build relationships with clients in a digital landscape.

Q: Why is building your brand through social media platforms like Instagram essential for real estate agents?

A: Building your brand through platforms like Instagram is essential for real estate agents as it helps establish credibility, showcase expertise, and create a strong online presence that can attract leads and clients.

Q: How can real estate agents use tools like social media management to enhance lead generation in 2024?

A: Real estate agents can use tools like social media management platforms to streamline content creation, schedule posts, track analytics, and engage with followers effectively, ultimately boosting their lead-generation efforts.

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#420 – Best YouTube Real Estate Lead Generation Strategies For 2024

Tuesday, February 27th, 2024

Best YouTube Real Estate Lead Generation Strategies For 2024

Best YouTube Real Estate Lead Generation Strategies For 2024

Stay ahead with our comprehensive guide to YouTube real estate lead generation strategies for 2024. Uncover expert insights, tips, and techniques designed to maximize your online presence and capture valuable leads within the dynamic landscape of real estate marketing on YouTube. Take charge of your success by showing today that it’s time to elevate your business with strategic lead-generation methods.

Episode Full Show Notes


[00:00:18.360] – Robert Newman

Welcome back to the Mail-Right Show, ladies and gentlemen. I have now twice looked at John with a cocked eye, and I don’t think he’s getting it. Today’s episode number is 420. For those of you who indulge, happy 420. All right? Anyway, so John and I are going to talk about, we’re going to finish off the subject that we started talking about last week, which is, effectively, the Best YouTube Real Estate Lead Generation strategy. This is for 2024. This show should be called How You Can Optimize Your Existing Real Estate Lead Generation Efforts Using YouTube for 2024 because we will go deep today. We’re going to give you a lot of tips and tricks. John was kind enough to compile the list, and I have a lot to say about it. But before we go, before we do anything, for those of you who don’t know him, my young man, my companion that is the partner in the show, which he was gracious enough to add me to because it was his show, and then the founder of WP-Tonic, which he’s got on our little show today.


[00:01:41.040] – Jonathan Denwood

Oh, God, I got the wrong thing.


[00:01:42.820] – Robert Newman

He missed it. Please change that. There you go. There you go. Yeah, we’re going to really enjoy this time together. But before we do, John, why don’t you go ahead and give… And I would love it if you just maybe spend an extra second talking about your… Maybe two minutes about why there is a mail right in a WP tonic simultaneously. Because you’ve got two companies, and we constantly mention it. And if anybody checks you out on WP-Tonic, they will discover that that is a much bigger show with a much bigger audience, and they might wonder, Why did you branch off? Without any further ado, Jonathan Denwood, could you go ahead and introduce yourself with a little background?


[00:02:32.110] – Jonathan Denwood

Yeah, sure. Thanks, folks. Thanks, Rob. Basically, I’m the joint founder of mail-right. Com. We’re a WordPress-based platform, a CRM, marketing, optimization, email, and text. We provide landing pages, social media, calendars, and outreach, so you get more reviews bundled in one easy-to-use platform. We specialize in giving the power to people so they can run their own Facebook campaigns, or if you haven’t got the time, we can run the campaigns for you. Our CRM platform focuses on Facebook, which is getting fantastic results. And about WP-Tonic, that’s my other company where we specialize. It’s a hosting company, and we also help people build WordPress websites. Still, it’s in the membership learning management community area of websites, specializing in lifting LMS, LearnDash, and BuddyBoss, which help people build communities and also helps them build great businesses in the e-learning space, Robert. That’s what we specialize I’m always in.


[00:04:01.690] – Robert Newman

Copy you. And so we’re going to move on. But ladies and gentlemen, listen, John has been in the WordPress world for a long time, and he and I both come from the same school of entrepreneurship, which is Basically, in some ways, while we’re both, I think in our own ways, clever fellows, there’s also a lot of ways in which we were no longer following along with the vision of other people. John has a history of being an entrepreneur, so we each individually picked segments of the technology we thought we could do good in. He started with learning management systems, and then he moved into WordPress. I started in SEO 17 years ago after being a telemarketing call center manager. It was a highly different skill set. I picked SEO and real estate because real estate was the only place that gave me a job. Then I decided the SEO knowingly when I was still running all of the Girls Gone Wild call centers because I didn’t want to be doing… I thought the call center services were dying and SEO was- I have to say, that must have been a. It was an easy job.


[00:05:16.440] – Robert Newman

It was insane. It was insane.


[00:05:18.880] – Jonathan Denwood

It’s something to look back on, but it must have been bonkers stuff at the time.


[00:05:26.910] – Robert Newman

It was insane. It was absolutely insane. But it was fun but insane. I treasured all the people that I worked with there. But it was an unusual experience. All right, without any further ado, we will get into a continuation. If you haven’t already done so, please do John and me the favor of checking out episode number 419 of the Melright Show. I think you will get a lovely setup into this particular show because we’re just going to dive deep into really deep strategy dives. The first one on our list today is Leveraging Real Estate Trends. I have a lot of thoughts about this. I do much talking about it on my own YouTube channel lately. Why don’t you go ahead and start us off, John?


[00:06:17.540] – Jonathan Denwood

Well, I think it’s got some linkage to your background in SEO and blogging. A lot of people, it’s one of the 101 mistakes people make, is just not doing any research. Obviously, if it’s a very niche topic for a particular property type or a particular scenario in your local community, it might not get a lot of traffic, but it can still be worthwhile producing a piece of content. But in broader subjects, if you’re not doing any research about the topic you’re going to write about, it’s like I say, in my opinion, the 101 of SEO mistakes. And the same thing applies to your videos. We talked about a couple of tools that are not that expensive; where you can do some research about the title, but you can do some basic research about subjects that you should talk about in your videos, find the trends, and talk about things that people actually are looking for on YouTube is probably a better idea than just talking about things that people are not really that interested in.


[00:07:56.240] – Robert Newman

So real estate trends. I agree with everything you said, John. Doing some research when you’re about ready to do your YouTube content is probably one of the most essential strategies you can apply. We don’t spend too much time on it because research is subjective. The better you get at it, the better your content will be. Full stop. The better you get at understanding what the trends are in your local marketplace. And then an example is I did a consultation the other day where we were looking at a very dominant set of agents in Orange County, California, where they had a lot of videos up, but they had done some very unusual… They had basically done what I tell everybody not to do: they had produced little micro-commercials and thrown them on YouTube. It is really well-produced, mixed up between a drone and two people walking up to a script, and very scripted-sounding, much like the old Century 21 commercials for those my age. And their engagement their views were very high because there was very little competition in these neighborhoods, and their engagement was very low because the content felt like a commercial.


[00:09:13.030] – Robert Newman

So you’d have 13,000 views and four thumbs up. A good thumbs-up rate is one to 2 % of the viewers of the video. So this is a terrible, terrible, terrible engagement rate. And the only reason that Google was serving up the video was because nothing else was competing against them. Now, this very simple little information I gave you for the person that I just did the coaching with, that person can make a video that will get tens of thousands of views because we already know that people are hungry for the content. We saw it on the old video with the views. We know they produced a commercial, which is wrong. We know that the bar for the agent is probably just sitting down at a desk and telling a compelling story from his desk instead of spending $10,000 on the video. So for zero dollars, he could say something convincing. It will cost him only an hour of his time. And then maybe some money to optimize the video, maybe not. Perhaps you use VidIQ, so you spend maybe four or 5 hours of your time. If you’re a do-it-yourself, you pop the video up.


[00:10:18.940] – Robert Newman

And now, why am I saying all this? It’s research and real estate trends. You can see what the trend is. It’s right there in front of you. People are consuming the content. There’s no guesswork. None, zero. Are people watching this view? Yes, they are. With a little bit of work on reading content like mine and following influencers like me, of which there are none, but maybe John, too. But listening to us, listening to this podcast, you then get- I don’t think there’s…


[00:10:49.970] – Jonathan Denwood

I might be wrong here because I haven’t listened to some of the other podcasts in this area lately. I don’t think there are too many people talking about the projects we’re discussing, is there, Rob?


[00:11:02.820] – Robert Newman

No, not that many. There’s bigger people in the Ylopo success group and such that touch on very small segments of it. Tom Ferry will tell you to do video all day long, but he won’t dive in deep and say, Hey, use VidIQ, research video trends, go on to Google Insights, research there, click the Image tab, then click, and then do your query into Google Insights. These are all ways to get into trying to figure out what a trend is. But the most important thing is the tip I’m giving you right now. Go in your own backyard, get on YouTube, do a couple of big searches, find out what other people are talking about, if anything, and then get Just make something better. It’s really that simple.


[00:11:48.500] – Jonathan Denwood

Well, it’s the video of the skyscraper. Was it Troy Dean? Was it the skyscraper concept in SEO, isn’t it?


[00:11:58.300] – Robert Newman

Right. Well, the The guy that originally created it is here in California. But yes, many, many, many, many other people have talked about Skyscraper ever since then. But the guy that built out the Skyscraper is a local internet marketing guru that has an agency here in California. For those of you that are interested, I’m going to do something I never do. I’m not going to tell you who it is. You all just going to have to leave a comment on the video, and then maybe I or John will respond. All right, creating playlists. John, I know. Oh, I love this This one is so good.


[00:12:32.310] – Jonathan Denwood

Yeah, I’ve spent a bit more time on the WP Tonic website. I haven’t done it on the mill right yet, but I split the content into playlists, so into particular categories. I just think it… Because if people like your content, they like your first video they come across, they And the great thing about YouTube, and I’ve seen it in my own analytics, and the feedback I’ve got people when they’ve booked a consultation with me, I would say I would say between 60 and 70 % have said, ‘Well, I’ve watched a ton of your videos. ‘ They’ve been watched, don’t they? Because I do it myself when I come across a channel and I really like the content and I’ve got a spare bit of time. I’ll book the video, watch it, and then if I got a bit of time, I will look at a lot of the video content from that particular individual. And creating playlists helps with that. And also, I don’t know if you’re going to remark, does it really help in your channel being found? Or is it more of a usability Catterizing, that’s the benefit.


[00:14:03.160] – Robert Newman

That’s the funny thing, man. All of these things… So here’s the one thing I figured out definitively, John. If you can get somebody to watch more of your videos as an example, that is an excellent thing for you. That’s great for you. If you can get people to find your channel more usable, whether that’s using playlists or any other strategy, that is an incredibly good thing for you. Now, my experience is very similar to what you just said. My All my feedback is almost identical to what you just told us, and there’s something really critical in there for all of us to listen to, which is you go deep on a subject when you have the time. You’re not that different than everybody. When people are following creators like you and me, they’re trying to learn from a very specific person that they’re hoping has a very specific answer to a problem that they have. Playlists come deeply into that because if you make it easy for them to find all the videos, let’s say somebody is researching follow-up boss, right? And You’ve talked about it three times, twice in the Mailright show, and once on an independent YouTube channel.


[00:15:06.010] – Robert Newman

Well, if you put everything into one single playlist for them, all of a sudden, you give them the chance to dive really deep on follow-up boss, which means that you might get three times as much engagement because you have three videos, but maybe one primary one and two podcasts that you talked about it and you didn’t focus on it. But maybe they want to hear those ancillary ideas. Playlist become… It’s Very similar to silo content on your website. Do they usually matter? No. For 90% of people, they don’t. But for that one person that they do, you’ll get four, five times the engagement from that single user because you bothered to organize your content from them. I think that’s incredibly important from SEO’s perspective. Video SEO, traditional search. We need to stop talking about SEO in the sense that it’s like a one-trick pony. Seo is really all four quadrants of Google video images because it works It works the same no matter where you go. It works the same in YouTube. We increase our engagement on our channel. We get people there more often. We get them back to our playlist. We get them bookmarking, and it has the same powerful SEO impact as it would on a website.


[00:16:14.650] – Robert Newman

Okay, sorry. So create playlist, people. That’s the bottom line. The more specific, the better, especially as you increase your content count. Welcome feedback. John, I love it when you say welcome feedback. You just out there saying, Please talk to me?


[00:16:35.950] – Jonathan Denwood

Yeah, but it’s a bit tricky because real estate agents can get a bit… It’s a bit like asking for reviews, and they get some bad reviews. Hopefully, you’ve had your confirm. I’ve had a few chats with agents, and somebody’s left a bad review five years ago, and they’re still going on about it. It’s still, when they start talking about it, you can literally see the emotional reaction coming back to them. And so you’ve got to be prepared, folks, especially YouTube. This applies to all social media platforms, but there’s something about YouTube. I did interview a couple of weeks ago with Matt Mernwegg, the founder of WordPress, the joint founder and also the CEO of Automatic, which is the company behind WordPress. It has about 2,000 employees. And it was a very respectful interview, but I did ask Matt some very tough questions, and I got some implied feedback from some people saying I was too soft with Matt or I was too hard with Matt. I can’t I understand my English accent. I’m too old to do… I had some terrible things said. Totally unnecessary, really. I always reply to comments, and I Obviously, if they leave swearing and that, they get blocked, but anybody else will try and comment back.


[00:18:22.380] – Jonathan Denwood

But you don’t get too worked up and don’t reply to a negative comment too quick because just read it, and if you don’t like what they’re saying, leave it for a few hours and then go back to it. And just don’t sound like an asshole when you reply to somebody who maybe is an asshole. But don’t get too worked up about it. That’s what I got to say about it.


[00:18:53.200] – Robert Newman

Well, feedback, as John is pointing out, is tricky. It’s very tricky. Somebody doesn’t like the way you do an interview, somebody doesn’t like the way that you look, somebody doesn’t like the way that you sound. These are not substantial things to be talking about when you’re trying to be of service to an audience. John goes through all the trouble of booking a guy like Matt and gets him on a show, and then gets a lot of feedback about the way or how he asks questions or what his accent is. It’s really completely irrelevant comparatively to the high level of effort that it to get a guy like Matt on a show in the first place. But that’s not where the world is at. That’s not where the audiences are at. Everybody feels inclined to say whatever they want to say. I would say that we always want feedback. I would say that you’re going to have to probably spend a little bit of time. If you really want to get the most out of feedback, you’ve got to be an expert in managing the communication in a public arena. If you feel very unconfident in doing that, I suggest that maybe you ignore this particular recommendation or at least put it somewhere deep down in your back pocket.


[00:20:08.110] – Robert Newman

Communication in the public world is incredibly important. I can’t even begin to express it. You mess up just once and you could hurt your business badly. If you’re unconfident, don’t do it.


[00:20:21.070] – Jonathan Denwood

You also can build an incredibly impressive public business.


[00:20:28.080] – Robert Newman

I’ve seen many people it, including the founder of GetEmails, who’s one of the best public people I’ve ever seen. He’s doing all these Facebook ads, John, using remarketing and retargeting, and people are just blowing them up on the concept of scraping emails off. They had a lot of negative things to say. Every time somebody got in there and flamed him, his responses were so non-personal and light and confusing. I was like, This guy is going to build a multimillion dollar brand, and that’s exactly what he did. All right, use storytelling. Talk about this a lot. I talk about this a lot. You want to always, and I can give everybody the basic branches of storytelling in 2 seconds. Who, what, where, when, and how. Everybody just memorize that. Who, what, where, when, and how. That’s storytelling. The better you get at it explaining those things, doing so in an entertaining way, you’re going to increase your engagement a lot. Now, John, I’m going to ask you a question, but before I do, ladies and gentlemen, we’re going to go to a break really quick. We’re doing it a little bit late. But when we come back, John is going to explain how he would leverage storytelling in order to grow his real estate audience and get some real estate leads.


[00:21:49.430] – Robert Newman

Stay tuned. Three, two, one. Welcome back, ladies and gentlemen, to the Mailright Show. It’s episode number 420. And we’re going to…


[00:22:03.230] – Jonathan Denwood

John now- Have no idea what all this is about.


[00:22:06.110] – Robert Newman

You have no idea what I’m talking about. There’s a small handful of you that can laugh your your butts off. All right. So, John, without any further ado, why don’t you explain, tell us, how would you leverage storytelling to get some real estate leads?


[00:22:20.880] – Jonathan Denwood

Well, it’s funny you bring this up because I listen to a lot of podcasts because I’m a big walker. I walk in the morning I walk late afternoon, early evening, and it’s part of my fitness regime, and that’s when I listen to my podcast. I listen to the Professor G podcast, Scott Galloway. He’s a really interesting dude and highly successful individual. And he talks about storytelling and about how he sees it as one of the fundamental skills of the 21st century, and one of the skills will enable you to have a great career. I think the same thing… I don’t agree with everything Scott Galloway, Professor Scott Galloway says. I don’t agree with anybody. I don’t even agree with myself. But I think being able to do a good story and aim it at the end user, I think being able put yourself in other people’s shoes and be able to understand what their problems are and then do the story so it resolves or gives information that the other person, because you put yourself in their shoes, would find useful, is a really great skill. I I think empathy was the word that I was looking for.


[00:24:11.940] – Robert Newman

Good point. Good point, all right. I was thinking of maybe responding a certain way, but we’re getting deep into this list and we have a lot to cover, so I’m actually going to take a pass and we’re going to move on to the next one. John, I lost the email thread here really quick. Will you do me a favor and read the next subject out while I find it?


[00:24:30.040] – Jonathan Denwood

Yeah, well, it’s due, Kate, because it’s like, ‘welcome feedback’, I suppose, and then ‘respond to comments’. And I think we covered that in ‘welcome feedback’. ‘Welcome feedback’, but like I say, you got to be really careful about how you respond to comments. And if you get a bad response, I would not respond to it straight away. I would leave it for a while and then respond to it if it’s necessary. There There are some comments that you just don’t have to bother with and just block them. But in general, it’s best to respond to negativity, especially it’s around the… If somebody says they don’t like your voice, or they don’t like English people, or they don’t like people that live in LA that got beards and a ponytail, well, they’ve got every right to their opinion, haven’t they? But It’s their opinion, isn’t it? So there’s not much you can say about it and say, Well, thanks for the feedback, and that’s your opinion. What else are you going to say? I think we covered that. The next one is analyze your competition. What’s your thoughts about this one then?


[00:25:53.820] – Robert Newman

Okay, ladies and gentlemen, I’m going to do a whole video on this, but I’m going to give it to you fast. Everybody, pick up a pen a piece of paper and get this down. When you’re getting ready to produce YouTube content, you need to know if anybody is relevant, is doing any content in your market on YouTube specifically. Now, it’s helpful to know if anybody’s doing any content at all. The way that I would generally get into this is I would go on YouTube, I do a quick search, I would see if there was anybody that was a real estate agent that popped up, I would then Google their name, I would go to any website that they have, and then I would go into, usually towards their signature, most real estate professionals at least have gotten to the point where now they put all their social media icons onto a website. Now you get to go to all their platforms and see if they’re doing anything relevant. You’re also able to go to Instagram and YouTube. When you’re analyzing your competition, what you really want to look for is, are they making or doing anything that’s getting a lot of interaction from their audience?


[00:26:56.890] – Robert Newman

Remember, our ultimate goal is to tell compelling stories answer important questions. If somebody’s already getting some of that right, of course you want to see it. Of course you want to know it. You must see it. You must know it. Because the only way to really do really well in this is to make sure you’re answering questions or doing content that other people haven’t done, or you look at what somebody has done, you got check yourself and you go, Hey, can I answer this question better? Can I do a better job what they’ve given. Did they give an incomplete answer? Did they give no answer at all? Because a lot of agents have been taught to put a tricky title on a video and then not actually create a piece of content that connects into the title. Let me tell you, as a content consuming human, nothing drives me crazy more. If they’ve done that, you’ve got an easy in, especially if the video is popular, gets a lot of views. That would be the starter to how you analyze your competition. I will go deeper in a video dedicated to this subject. John?


[00:28:02.600] – Jonathan Denwood

Yeah, I think you covered the basics of it. But I was fascinating when you were saying you were doing this consultation with this agent in Orange County, because I would have thought that was the belly of the beast, as I put it. I would have thought video competition in Orange County was intense. But it’s fascinating when you did a bit of research in this consultation that the competition level when it comes to video isn’t that particularly high. It’s fascinating, really, isn’t it?


[00:28:36.630] – Robert Newman

It is. No, the answer to this is it is the belly of the beast in the sense that there’s a lot of people that have a lot of money. It’s not the belly of the beast in the sense of… The perception is that luxury agents in Houston, luxury agents in Florida, luxury agents almost everywhere have embraced video faster and with more effect than people here in LA. Some of the best, biggest agents in the world that work here don’t want to do video. The ones that do are like the Altmans or Josh Flag. What do they do? They do very A heavily produced video, which is what turns all the other agents off in the marketplace because they look at how much money they’re spending and what they’re doing, and they go, Oh, we don’t want to do that. Well, guess what, guys? The Altmans and Josh Flag are doing video wrong if what they’re trying to do is real estate lead generation. They’re just building a name brand, though. They’re not really trying to get leads, which is what most people don’t realize. They just want to build up their personal brand. It is for what they’re attempting to do, it works just fine.


[00:29:42.420] – Robert Newman

For you guys, everybody listening to the show, John There was nobody out there in Orange County doing anything credible in any of the markets we looked at. We looked at Dana Point, we’re doing it in the go. These are all really upscale coastal Orange County areas that have homes that range from 5 million to 50 million.


[00:29:59.170] – Jonathan Denwood

It’s fascinating, really, isn’t it? It’s fascinating, isn’t it?


[00:30:02.780] – Robert Newman

Very much so. It really doesn’t matter where you live or work, guys. The places that would surprise you, that are high competition versus low, are staggering. The number one place in the country right now for video and for people actually embracing these strategies is definitely Texas and mostly surrounding Houston and Austin. Those are the two places, John. That’s what my research shows. All right, guys, we’re going to… How do I keep losing this bloody fucking…


[00:30:28.760] – Jonathan Denwood

Why should I do it? Leverage email marketing?


[00:30:35.660] – Robert Newman

Guys, video strategies and leveraging Evergreen and email marketing, which are number seven and eight. Here’s how I have our clients do this? The most underestimated strategy in all of real estate is the talking head, I am a real estate lifestyle and news reporter, and I’m going to give you a market report that updates you what I feel is going on in the area that I work. Now, it’s crazy to me because real estate should be, and usually are, one of the most engaged professional types that works in an area. In other words, you’re traveling around, you’re driving on the streets, you’re talking to individuals that are moving in and out of a particular city.


[00:31:17.880] – Jonathan Denwood

Well, don’t interrupt, but you should be. There’s a lot of agents that aren’t, aren’t there?


[00:31:25.220] – Robert Newman

I’m going to just assume that you are. All right, guys, I’m just going to assume that you are. When you are, you have a very unique perspective that’s very interesting to people, especially people that might be not in that city, moving to that city, scaling up or scaling down out of that city. It creates this massive need for personalized market reports, which you can then leverage by sending out via email. You just talk for 5 or 10 minutes, you open up a report or Inman news or whatever you’ve got, something coming in from your MLS, and then you interpret, you extrapolate one to one, camera to camera. You don’t just send out the report to your client’s via email. Nobody likes that anymore. You talk about it, and that’s how you leverage. That’s the easiest, simplest way to leverage email that would take you 30 minutes or less, and it’s You customize your message, and it’s effective. You’ll get people following you, engaging with the email, and calling you for deals, which is what you want. This is the new era, the new medium to get results is leveraging both email and video at the same time.


[00:32:31.750] – Robert Newman

That’s my opinion. That’s my number one strategy for this. How about you, John?


[00:32:35.760] – Jonathan Denwood

Yeah, I think if you can do it, doing a video and having a link to an article that goes into a bit more detail and then having a lead magnet on it. It goes back to the Red Book, How to become a Million Dollar Reerstate Agent, which is the Bible, still has relevance. The money’s in the database, the money’s in the email list, so you should combine it. And also the video, you can take screenshots, put it in your newsletter, have a link to the YouTube video or to the landing page with a written content with the lead magnet. These are all… You can reutilise the content and generate your email list, and it’s really important.


[00:33:34.310] – Robert Newman

Agreed. Leveraging evergreen content, we semi-tort of talked about, but let me just explain this first. Most people don’t understand. We in the marketing business oftentimes use jargon that people aren’t familiar with. Evergreen just means that you’ve created something that should last a while, like whether it’s a blog post or a great example of evergreen in my world is you start talking about a topic that maybe you have to update that topic, But it’s going to be something that people are going to keep talking about for as long as you’re in the business. Like with real estate lead generation, it’s pretty sure that I’ll probably be talking about video for the next 10 years or so. If I do a really good video on video content or how to do a YouTube video, now maybe I have to I can get my knowledge a little bit, but I could probably leverage that blog post, leverage that playlist, leverage everything for 5 or 10 years, which is what we would call evergreen. That is why evergreen is so important. Can you think of subjects that are always going to be important, such as relocating relocating to Laguna Noguel?


[00:34:31.710] – Robert Newman

Then if you get really good at a vertical, it could be relocating to Laguna Noguel from Tustin as an example. Now that’s people scaling up out of a certain city into a coastal city and maybe retiring there. So you just start talking about the first, the broad subject, and then the more intimate details. But nonetheless, if you do a really good, really compelling video, you just update it every now and again. John?


[00:34:58.640] – Jonathan Denwood

Yeah, I totally agree Evergreen content. People just don’t… They struggle with this concept that you can have some blog content, and you just need to update it every six months or once a year, and it can generate a lot of traffic and a lot of leads if the investment is put into it to get it. So it really ranks, and it really has value. So it has engagement, it has clicks on it, all the things that Robert deals with when he gives these SEO consultations. It’s just fantastic, but you got to put some effort in and you got to have some knowledge, but it’s well worth it.


[00:35:43.280] – Robert Newman

Absolutely. We’re closing out our list, ladies and gentlemen. We’re easily into bonus time. This is going to be the bonus content as we finish off the list. What’s left is compliance and follow-up. I actually don’t know what you meant by compliance, so I’m going to let you-Well, don’t give financial advice in your videos because you’re going to get into trouble.


[00:36:11.100] – Jonathan Denwood

As a real estate agent, there’s some channels I do watch. Sometimes they got on the verge of giving financial advice without the disclaimer that they’re not giving financial advice. I know some people that have got into some tricky situations there, so don’t be tempted. And if you do, you got to make it very, very clear that you’re not giving financial advice.


[00:36:43.900] – Robert Newman

Fair enough. All right. Okay, I don’t have any much to say about that. I agree with everything that John said. Also, by the way, don’t try to tell people how to do heart surgery on your real estate channel. Pretty simple. Okay? Number 10, follow-up. John, again, I don’t know what you meant by this, so why don’t you jump out?


[00:37:08.090] – Jonathan Denwood

Well, it’s a bit like if they leave a comment, comment back. If they get some engagement, if you get out. You’d be amazed at the amount of people I talk to. Now, they get emails, they’re busy, so they just don’t answer back. They get people leaving comments on their videos, they don’t answer back. They don’t You got to be religious. Don’t matter how busy you are. If somebody’s left a comment on Facebook, somebody’s left on anywhere where you put your video, unless it, like I said, it’s something that’s getting you hot and bothered, and I would leave it for a while before you respond. But anything else, it’s really important that you respond quickly. So follow up. That’s what I mean.


[00:38:02.610] – Robert Newman

Okay. Ladies and gentlemen, from an SEO perspective, I will tell you what the most missed opportunity in all of this is. It is here in number 10. Now that I understand what John was saying, Every time somebody offers you a YouTube comment, Google looks at engagement on these videos and uses it as a ranking factor. It’s not a small ranking factor. It’s like 20 to 25% of your score on any piece of content that you produce. Engagement is how much people stay on the video and come back to the video. So, number one, a user coming back to make comments to you, is an engagement signal. Maybe a small one, perhaps a big one. It depends on the video. People forget, though, that somebody is adding substantial information to the subject that you started talking about. It’s like saying, I’m talking about follow-up boss, but somebody starts to ask me a whole bunch of questions about what I think the future of the follow-up boss is on my follow-up boss video. Then, when I respond, I add a substantial voice to the original piece of content, which now gives people a significant additional element to engage with if they choose to, and generally, they do.


[00:39:19.500] – Robert Newman

Videos that have comments that have responded to comments tend to rank almost three, 400% better. It’s not a tiny thing. It’s a huge right-in-front-of-you thing. Don’t just say thank you and somebody leaves you a comment. If they leave you any opening whatsoever, like I really liked when you talked about X. Bob, thank you so much. It took me about 30 hours to research X. I had to look at so and so’s website, so and so’s website, and so and so’s website to come up with the answer. I appreciate the fact that you just pointed it out. It was so much work. Do you see what everybody… Now everybody starts to understand you’ve very subtly painted the picture of how much effort it took you to create the content in the first place, which in turn makes people respect it more and engage with it more. I love this one. Follow up. Absolutely. Follow up. All right. Without any more ado, we will sign off, ladies and gentlemen, if that’s okay with you. It’s been exactly 40 minutes and maybe 38 minutes of air time on the show.


[00:40:29.730] – Robert Newman

It’s been super fun for me personally to talk about this. John humored me, and we did not one but two videos. Well, we humored each other and did not one but two videos on YouTube optimization to kick the year off. It remains one of my top three strategies. I think it would drop down to number two for the first time in a very long time. The bleeding edge strategy I am focused on is hyper-local, but it does leverage video. So leverage video is still a major play for everybody. That’s it. If you’d like to look me up, you can look me up at inboundrem. Com. You can see it on my shirt throughout the whole show, just out of. Come on to the end of that and then look under Robert or Services, and you could get into my calendar if you wanted to. John, how would people get in touch with you?


[00:41:22.230] – Jonathan Denwood

It’s straightforward. Go over to the mail-right. Com website and book a chat with me. I’m more than happy to cover any questions you have that we cover in the podcast. If you want to, I can show you and do a quick demo of the Mel-right system, and I’m sure you’ll be blown away by what we offer. Back over to you, Rob.


[00:41:46.280] – Robert Newman

Beautiful. All right, ladies and gentlemen, thank you for tuning in. We would appreciate it if you understand. Leave a comment on whatever channel you saw our content on. Give us some love. Go to my website and give me a comment. Go to the mail-right. Com website. Give him some love. Any love or support that you can show us in any way, I promise you, is appreciated a lot by me and John. All right, have a good one, everyone.


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Posted in Podcast | Comments Off on #420 – Best YouTube Real Estate Lead Generation Strategies For 2024

Best YouTube Real Estate Lead Generation Strategies For 2024

Saturday, February 17th, 2024

Lead Generation 2024: Real Estate Strategies for Success

As we approach 2024, real estate agents and professionals constantly search for the most effective lead generation strategies to stay ahead in the ever-evolving market. Generating real estate leads is a crucial aspect of any realtor’s business, directly impacting their ability to grow and achieve success. With the rapidly changing digital landscape and increasing competition within the industry, agents must be proactive and innovative in leveraging various methods of lead generation. By employing a strategic mix of traditional and modern tactics, agents can foster a steady stream of clients and increase their business opportunities.

Table of Contents

Whether you’re a seasoned real estate agent or a newcomer to the industry, understanding the best lead generation strategies for 2024 is essential for staying ahead in the real estate market. Some of the most effective ways to generate real estate leads include engaging in social media marketing, implementing search engine optimization (SEO), hosting open houses, and leveraging video content. By incorporating these approaches into your overall marketing plan, you’ll generate higher-quality leads and create a comprehensive strategy that supports the growth of your business.

Key Takeaways



Consistency is crucial when generating and converting leads in the real estate industry. It enables real estate agents to establish themselves as professionals in the market and attract potential clients.

One consistently effective strategy is investing in real estate lead generation companies. By allocating resources to these top lead-generation service providers in 2024, agents can ensure they receive a steady stream of new leads.

In addition to paid services, real estate agents should consistently utilize social media marketing, SEO, and content creation to grow their online presence. Platforms like Facebook and YouTube can drive traffic to agent websites and increase lead capture.

Real estate agents can also use email marketing to communicate regularly with their leads. Email newsletters can share valuable information about the local real estate market, upcoming open houses, and personalized tips for first-time homebuyers. Services like Constant Contact can help agents design professional email campaigns and track essential metrics.

Another way agents can achieve consistency in lead generation is through networking. Regular participation in local events, mastermind groups, and industry conferences allows real estate professionals to connect with potential clients and stay updated with market trends.

Here are some consistent lead generation ideas to consider in 2024:

By incorporating these consistent real estate lead generation strategies, agents can grow their businesses effectively and build a reliable reputation in the industry. Remember, it’s not about doing everything; it’s about finding what works best and employing those methods regularly.

Topic Selection

Topic Selection

In 2024, the real estate market continues to evolve, and real estate agents need to stay ahead of the game with effective lead generation strategies. This section will discuss various ways to generate real estate leads and grow your business.

VidIQ or TubeBuddy

As a real estate agent, utilizing online tools is crucial for lead generation, and among those tools, VidIQ and TubeBuddy are highly recommended for video content strategy on YouTube. Both platforms offer features that help optimize your videos, track your progress, and research trending topics in the industry.

Social Media Marketing

Leveraging social media platforms like Facebook, Instagram, and LinkedIn is essential for generating leads. Active engagement and targeted advertising, such as Facebook Ads, can help reach potential clients. Go live on video, share your success stories, and provide valuable local real estate news content.

Creative Lead Capture

Using lead capture tools, such as IDX driven Ads, can boost your online presence and generate more leads. I’d like to let you know that implementing dynamic remarketing, SEO, and a call to action on your website can enhance your outreach.

Open Houses

Hosting open houses remains a classic and efficient way to attract buyers, sellers, and potential clients. Use online listings, social media marketing, physical signage to promote your open houses, and engaging email marketing campaigns to invite potential leads.

Local SEO

Optimizing your online presence with local SEO can drive traffic to your website and promote your real estate business. This includes creating a Google Business Profile, gathering reviews, and consistently displaying contact information across all platforms.


Engage with other real estate professionals, attend industry events, and offer helpful advice to foster strong relationships with potential clients. Utilizing referral networks, expired listings, and joining local organizations can provide direct access to leads.

With the right mix of digital marketing tools and traditional strategies and staying up-to-date with the trends and changes in the real estate industry, real estate agents will be well-positioned to generate leads and grow their business in 2024.

Start with What You Have

Start with What You Have

To generate real estate leads in 2024, you can start with the resources and connections you have. You can use your network of friends, family, and colleagues to inform them about your real estate services. Letting people in your personal life know about your career as a real estate agent will help expand your reach and tap into potential clients.

Maintaining a robust online presence is crucial to success in the digital age. Start by optimizing your Google Business Profile as a real estate agent or realtor, including important information such as your contact details, types of services offered, and your area of operation. Use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to increase your visibility, engage with your audience, and showcase your industry expertise.

Creating and distributing valuable content is another way to generate real estate leads. Craft high-quality articles, blog posts, newsletters, and more that provide helpful information to potential clients. Share these on your website and social media channels. In addition, consider implementing video marketing, as it has been noted to be a goldmine for the real estate industry. Examples of video content include property tours, neighborhood highlights, market updates, and personal interviews.

SEO (Search Engine Optimization) can also be a powerful tool in generating leads. Effective SEO practices will improve your website’s visibility on search engines like Google and Bing, maximizing your chances of being discovered by potential leads. You can conduct keyword research, optimize your website structure and metadata, and leverage backlinks to improve visibility.

Here’s a list of additional lead-generation ideas and strategies to explore in 2024:

  1. Use lead generation platforms like Zillow
  2. Implement email marketing campaigns
  3. Expired listings targeting
  4. Attend or host local in-person events, open houses, and seminars
  5. Engage in online communities and forums related to the real estate market

Remember that consistent effort, creative thinking, and adapting to the ever-changing real estate landscape are crucial in growing your business and generating a steady stream of real estate leads in 2024.

Focus on Your Thumbnails

Focus on Your Thumbnails

Generating leads is crucial for growing your business in the real estate industry. To attract potential clients, providing value and making your content stand out is vital. One effective way to grab your audience’s attention is by focusing on your thumbnails for your online content, especially video marketing.

A well-designed thumbnail can significantly impact the click-through rate of your content. Here are some tips on designing compelling thumbnails while keeping it brief.

Remember that keeping your thumbnail visually appealing, informative, and attention-grabbing can be your key to success. Use tables, lists, and other formatting styles in your content to present the information effectively. When creating online content, consistently offering value through the information shared can help to generate real estate leads and convert potential clients into customers for your growing business. Stay up-to-date with the best real estate lead generation strategies to ensure your approach remains effective in the ever-changing industry.

Improve Your Titles

Improve Your Titles

In the competitive world of real estate, agents need to use compelling content to generate leads in 2024. Titles play an essential role in capturing the attention of potential clients. Therefore, improving their effectiveness can lead to a better lead generation strategy.

VidIQ or TubeBuddy

Using tools like VidIQ or TubeBuddy, real estate professionals can analyze the performance of their titles and optimize them accordingly. These tools also provide valuable insights on keywords, competitor performance, and more, leading to a more effective lead generation strategy.

To make your content more engaging and reader-friendly, consider incorporating the following:

Furthermore, real estate agents must leverage online channels like SEO and social media marketing to generate leads. Optimizing your website for search results will make finding you easier for potential clients. Also, regularly sharing valuable content on social media platforms can help engage and attract new leads.

Remember to experiment with various lead generation tactics, such as open houses, YouTube content, email marketing, and Facebook ads. Each of these methods can help grow your real estate business in 2024, ultimately bringing more potential buyers and sellers to you. As the real estate industry evolves, staying updated on the latest trends and technologies is crucial for success.

Have a Call-to-Action

Have a Call-to-Action

In the real estate industry, having a compelling call-to-action (CTA) is crucial for capturing potential leads and growing your business. A well-crafted CTA can motivate potential clients to take the desired action, such as contacting you, signing up for a newsletter, or attending an event, thereby increasing your chances of converting them into clients.

Implement CTAs on your website and marketing materials: Make sure your CTAs are prominently displayed on your real estate website and any marketing materials. This can include using buttons, banners, or hyperlinked texts for easy access.

Some examples of effective CTAs for real estate professionals include:

Leverage social media marketing and Google Business Profile: Utilize social media platforms and your Google Business Profile to share valuable content, promote your services, and encourage engagement through CTAs. This can help drive traffic to your website or capture leads directly on the platform.

Utilize video marketing: According to the Real Geeks article, video is a goldmine for real estate agents. Create informative and engaging videos for platforms like YouTube to attract potential clients. Include a clear CTA in your video, like “make sure to subscribe” or “contact us for more information.”

Email marketing: Incorporate CTAs in your email marketing campaigns to encourage recipients to take action. You can segment your audience based on their interests, past interactions, or location to craft more personalized messages and CTAs.

Remember that your CTAs should be concise, clear, and actionable. Test different CTA formats, designs, and placements to identify which resonate best with your audience. Regularly incorporating effective CTAs in your real estate lead generation strategies can increase engagement and drive results for your business.

Do Property Tour Videos

Do Property Tour Videos

Creating property tour videos is an effective way to generate real estate leads in 2024. Integrating high-quality visuals and engaging walkthroughs can help attract potential clients and showcase your skills as a real estate agent. This section breaks down the benefits of property tour videos and offers tips on creating them.

Property tour videos provide a virtual experience for potential buyers, allowing them to explore a property from the comfort of their homes. These tours have become increasingly popular in the real estate market as they cater to the growing demand for digital-first experiences.

To create effective property tour videos, consider the following:

In addition to producing quality videos, it’s essential to promote them through various marketing channels, such as social media platforms, email newsletters, and your website, to drive traffic and generate leads.

Here are a few tips for promoting your property tour videos:

  1. SEO optimization: Optimize video titles, descriptions, and tags to boost search engine visibility. Proper keyword research is vital for targeting relevant local audiences.

  2. Social sharing: Highlight your property tour videos on platforms like Facebook, Instagram, and LinkedIn to reach a wider audience. Please remember to add your posts with engaging captions and relevant hashtags.

  3. Email blasts: Send targeted email campaigns to your existing contact lists, showcasing your latest property tours and encouraging recipients to share the video or schedule a property viewing.

By incorporating property tour videos in your real estate lead generation strategy for 2024, you’ll enhance your online presence and showcase your expertise as a real estate professional. These videos also provide valuable information to potential leads, benefiting your business.

Create Testimonial & Case Study Videos

Create Testimonial & Case Study Videos

Real estate agents should consider the power of testimonials and case study videos to generate leads in 2024. These videos showcase previous clients’ success stories and experiences, helping build trust and credibility among potential leads.

In a testimonial video, satisfied clients can share their positive experiences with an agent, highlighting their professionalism, expertise, and communication skills throughout the process. Showcasing clients’ enthusiasm has proven to be an effective way to increase conversions and income for real estate professionals.

When creating testimonial videos, consider the following guidelines:

  1. Ask Permission: Reach out to your clients and ask for their consent before featuring them in the video. Respect their privacy and preferences.
  2. Keep it Brief: Limit each testimonial to 1-2 minutes for maximum impact and maintain viewers’ attention.
  3. Focus on Authenticity: Encourage clients to speak genuinely about their experiences and the benefits they received from working with you.

Case study videos, on the other hand, provide a deeper insight into how an agent has helped clients with their real estate needs. Case studies usually cover:

To create effective case study videos, consider the following tips:

  1. Choose Compelling Stories: Select cases that showcase your unique skills, expertise, and the solutions you have provided to clients.
  2. Structure the Video: Organize the video into clear sections, each highlighting a specific aspect of the case study, such as the problem, solution, and outcome.
  3. Include Visuals: Add relevant images, charts, or even video clips to support the story, making it more engaging and informative for viewers.

Using testimonials and case studies, real estate agents can generate qualified leads and grow their business effectively in 2024. Implementing these video formats in marketing strategies can help agents reach a wider audience, establish a robust online presence, and demonstrate their value to potential clients.

Collaborate with Local Influencers

Collaborate with Local Influencers

Working with local influencers can be a powerful marketing strategy for real estate agents looking to generate leads in 2024. Collaborating with influencers helps reach a wider audience, increase brand awareness, and establish credibility in the real estate market1. Here are ways to achieve this collaboration:

  1. Identify relevant local influencers: Research local influencers with a solid online presence and a following that aligns with your target demographic. Examples include home renovation experts, interior designers, and lifestyle bloggers.

  2. Engage with their content: Interact with the influencers by commenting on their posts, sharing their content, and discussing potential partnership opportunities. This helps build a relationship and opens the door for possible collaborations.

  3. Co-create content: Work with the influencer to develop content that appeals to both your audiences. This can include blog posts, social media posts, or video collaborations that showcase properties, design tips, or market insights.

  4. Leverage influencer’s reach to promote open houses and events: Partner with influencers to promote events like open houses, exclusive property tours, or community gatherings. This can help attract potential leads and generate buzz in the local market.

  5. Explore paid partnerships: Consider sponsored posts and campaigns with influencers with a proven track record of producing results for their partners. These collaborations can generate valuable leads and boost the credibility of your real estate brand.

By collaborating with local influencers, real estate agents can increase visibility and reach in their market and create valuable connections with potential clients. This innovative lead generation strategy is worth considering for those looking to grow their real estate business in 2024 and beyond. Remember to stay authentic, provide value, and maintain a strong online presence to keep the momentum going.

Regarding real estate lead generation in 2024, agents need to know their metrics to optimize their strategies. The best way to do this is by consistently monitoring your progress and using the insights to make better-informed decisions.

Dig into your data: Review your CRM to track leads and determine which strategies produce the best results. Look for trends in lead sources, time to conversion, and engagement levels. This data can help you identify the top-performing channels and focus your efforts accordingly.

Track online performance: Check the performance of your online presence regularly by monitoring website traffic, social media engagement, and email open rates. Make sure to analyze elements such as location, device, and demographic data to understand your target audience’s behavior better.

Here’s a brief table highlighting essential metrics to analyze:

Channel Metrics
Website Traffic, bounce rate, visit duration, conversions
Social Media Follower count, engagement rate, impressions
Email Marketing Open rates, click-through rates, conversions
SEO Organic traffic, keyword rankings, backlinks

Set Key Performance Indicators (KPIs): Establish clear goals for your lead generation efforts. KPIs such as the number of leads, conversion rates, and cost per lead can help you measure the success of your strategies. Make necessary adjustments when KPIs are unmet, such as refining your call-to-action or revisiting your video marketing strategy.

Test and iterate: In the constantly evolving real estate market, testing new tactics and adapting your approach is crucial. For example, you can use different Facebook ads or focus on personalized email marketing for better lead nurturing. You can stay ahead of your competition by continually iterating your strategies based on performance metrics.

I want you to know that the constant measurement and evaluation of your metrics will ensure that your real estate lead generation strategies remain effective in 2024. Regularly examining these data points will offer crucial insights that help grow your business, attract potential clients, and bolster your position as a knowledgeable and successful real estate agent.

 Frequently Asked Questions

Q: What are some effective YouTube real estate lead generation strategies for 2024?

A: In 2024, some effective YouTube lead-generation strategies include creating engaging video content with calls to action, optimizing videos for SEO, hosting virtual open houses, and utilizing email and video marketing.

Q: How can I leverage transcripts for my real estate videos on YouTube?

A: Transcripts can improve SEO for your real estate videos on YouTube by providing text for search engines to crawl, making your videos more discoverable to potential leads.

Q: Why do real estate agents need to focus on lead generation strategies?

A: Lead generation is crucial for real estate agents to attract potential buyers and sellers, grow their client base, and ultimately increase business revenue.

Q: What role does a call to action play in real estate lead generation on YouTube?

A: A solid call to action in your real estate videos on YouTube can prompt viewers to take action, such as subscribing to your channel, visiting your website, or contacting you for real estate services.

Q: How can real estate agents effectively use SEO on YouTube to generate leads?

A: Real estate agents can optimize video titles, descriptions, and tags with relevant keywords, use thumbnails and engaging titles to attract clicks, and create playlists to boost visibility on YouTube.

Q: What are some lead generation ideas for realtors looking to grow their business on YouTube?

A: Some lead generation ideas for realtors on YouTube include showcasing properties, providing market insights, offering virtual tours, sharing client testimonials, and hosting live Q&A sessions.

Q: Why are open houses on YouTube a valuable lead-generation tool for real estate agents?

A: Hosting virtual open houses on YouTube can attract potential buyers, showcase properties in detail, engage with viewers in real time, and generate leads for real estate agents.

Q: How can real estate agents utilize email marketing on YouTube for lead generation?

A: Real estate agents can build email lists, send newsletters with featured properties and market updates, share video content, and personalize emails to nurture leads and convert them into clients.


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