#430 – The Mail-Right Show:ChatGPT & AI Mastermind For Real Estate Agents

#430 - The Mail-Right Show:ChatGPT & AI Mastermind For Real Estate Agents

ChatGPT & AI Mastermind For Real Estate Agents

Empower your real estate business with ChatGPT & AI mastermind. Revolutionize client interactions and boost sales with cutting-edge technology.

Experience a paradigm shift in real estate dynamics with ChatGPT & AI Mastermind! Witness firsthand how intelligent automation is reshaping the way agents operate in a competitive market landscape. Gain valuable insights on leveraging AI for lead generation, market forecasting, and personalized client experiences. Elevate your real estate game by embracing the future.

#1 – Writing Property Listings

When creating property descriptions based on fundamental details about a property, including its location, the number of guests it can accommodate, and other essential qualities, ChatGPT real estate can be a huge time-saver. Input this data into the chatbot, and its artificial intelligence (AI) algorithms will highlight the property’s advantages like a human would.

#2 – Creating Email & Social Media Marketing Campaigns

The real estate ChatGPT is an excellent listing description writer and can also construct fascinating email marketing journeys for your real estate leads. The same method applies: you provide some essential characteristics about the client—such as the sort of property they are interested in, when their lease expires, or any other information you would like to emphasize in the email—and ChatGPT for real estate takes care of the rest.

#3 – Personalizing Property Listings & Emails

Every potential buyer or tenant has different requirements and tastes regarding the property. While some people prefer natural light and space, others might emphasize proximity to facilities like subterranean stations. However, you only have one listing for a property that, with the right marketing, you know would work for both of them. And ChatGPT for Real Estate can help in this situation.

#4 – Improving Your Emails & Texts

Real estate brokers can use ChatGPT’s capabilities because, if your initial attempt fails to yield the intended outcome, you can always ask the chatbot to modify your copy by providing additional context or explicit instructions, such as “Your email is too long.” “Your copy is too wordy and formal. Please keep it as short as possible.” Could you keep it shorter and more informal?

#5 – Writing Scripts

Before Chat GPT on the scene in 2022, one of the most time-consuming jobs in real estate was writing scripts for films and virtual tours.

ChatGPT can write a screenplay for you in seconds, whether for a funny video, an engaging advertisement, or a formal corporate presentation.

In response to my prompt, ChatGPT real estate produced the following for me: “Write a two-minute script detailing Chat GPT’s applications in the real estate industry.”

#6 – Generating Ideas & Topics

Apart from writing compelling copy, Chat GPT in real estate can help agents brainstorm fresh ideas for their social media marketing, YouTube videos, blog posts, and newsletters.

#7 – Drafting Legal Documents

Thanks to its extensive knowledge base and natural language processing capabilities, ChatGPT can save you time and effort by helping real estate agents create various legal documents, including contracts, lease agreements, and rules.

For example, the gpt-3 real estate produced a quite convincing-looking contract in answer to my request that it “draft me a tenancy agreement”:
Lease contract ChatGPT

#8 – Summarizing Long Documents into Short Abstracts

Asking ChatGPT to condense a lengthy text, such as an article or document, into a manageable abstract is another excellent way to use it in the real estate industry. Here’s what the chatbot produced for me when I asked it to summarize the article that contrasted Dynamics AI advancements with Salesforce:

#9 – Translating Emails & Texts

Another ultimate benefit of using Chat GPT in real estate is that realtors and brokers can easily translate their correspondence or property listings into another language. For example:

#10 – Enhanced Customer Support

Customer assistance is another area where ChatGPT for real estate can benefit clients and realtors alike. Here, I see two primary strategies:

ChatGPT can assist with copywriting by crafting tailored responses to clients’ questions. When a client submits a request, a complaint, or feedback, ChatGPT may promptly provide an intelligent, customized response that considers their particular issues.

Episode Full Show Notes

[00:00:05.360] – Robert Newman

Welcome back, ladies and gentlemen, to episode number 430 of the MailRight Show. John and I were having a lively conversation about this subject, and here’s what the subject is. Chatgpt, an AI Mastermind for Real Estate Agents. Now, Mastermind is It’s an old Napoleon Hill concept that John may or may not know, and it is definitely something that he probably pulled out of a keyword titling thing. But a mastermind generally takes people with different parts of expertise, puts them together in one room, and discusses it. Right now, the mastermind will be John and I, but we’re hoping that all of you will make this a more live, robust conversation wherever you see this content, wherever you listen to it, which is a podcast tool or like YouTube. We will ask you to do us a favor and join this conversation. We want to know about your experiences with ChatGPT as it applies to practically applying it to your real estate business. Right, John? Yeah, sure.

[00:01:15.240] – Jonathan Denwood
[00:01:16.280] – Speaker 1

No, not yet. Sure. Go, yes. Go, yes. We would really love to hear from you.

[00:01:23.980] – Jonathan Denwood

Well, I was going to tell them how they can join us. Okay, go. We do this every Thursday at 2:00 PM Pacific Standard Time. You can ask us questions if you go to the Mel-Right YouTube channel or the Mel-Right Facebook page. You can be part of the discussion discussions. We’re quite open to answering any questions during the show, and you can be part of the discussion. So remember, join us at 2:00 PM every Thursday.

[00:01:56.590] – Speaker 1

Brilliant. What John said, agreed. As John constantly says in the show notes, we will both say, actually, he does the donkey work on the show. It’s just his English way of saying he produces the show. And so most of this stuff is on his channels because I’m not putting it on the Inbound R&D.

[00:02:18.380] – Jonathan Denwood

I don’t mind being classified as a donkey, folks.

[00:02:21.620] – Speaker 1

You classified yourself that way. I like donkeys, especially if you’ve got carrots in your pockets.

[00:02:30.000] – Jonathan Denwood

But Rob and I are not puppy killers. That’s the main thing.

[00:02:37.310] – Speaker 1

Wow, that was a tangent. But yes, we’re not puppy killers. All right. Ladies and gentlemen, we’ll open up this conversation, but before we do, there’s an English bloke whose voice you hear, and some of you may not know this gentleman. I’m going to ask that gentleman to introduce himself. If you’d like to know him a little better, you have a way to do that. Go ahead, John. Introduce yourself.

[00:03:01.800] – Jonathan Denwood

I just want to know, Rob, who publishes a book and says they shot their puppy and then they kill a goat?

[00:03:09.040] – Speaker 1

I have no idea what you’re talking about. I don’t keep up with popular culture, so you’re referencing something really popular. I have no idea.

[00:03:17.100] – Jonathan Denwood

There’s some crazy lady who’s a governor, and she wrote a book where she said she shot a puppy dog. Also, she got rid of a goat she didn’t like. That’s horrible, isn’t it, Rob?

[00:03:35.920] – Speaker 1

Well, sounds like a psychopath to me, but whatever. That is what it is.

[00:03:40.210] – Jonathan Denwood

I got my thoughts, Rob, but I’m an animal lover at heart.

[00:03:45.210] – Speaker 1

Well, us poor, soft West Coast Liberals, not wanting to kill animals and stuff like that. Yeah, we’re big old wimps out here. I’m going to go with you on not killing a puppy dog with your own two hands.

[00:04:04.370] – Jonathan Denwood

She has done it with her rifle. She shot it right between the eyes as you do.

[00:04:09.230] – Speaker 1

Okay, well, at least she made it quick. I don’t know. All right. John, you haven’t introduced yourself yet. You were really on one today. Can you please tell everybody how to find you if they want to?


[00:04:24.290] – Jonathan Denwood

Yeah, thanks, Rob. I’m the joint founder of mail-right. Com. We build really great-looking websites on WordPress. Plus, we’ve got a CRM, a lead-generative platform, text messaging, email, a social media calendar, and a way of getting better reviews for Google and for whatever platform you need your reviews on. It’s a great system, folks, at a great price. Back over to you, Rob.

[00:04:56.230] – Speaker 1

All right, ladies and gentlemen, my name is Robert Newman. I am the founder of Inbound. I am another founder, no surprise. I do SEO and search Engine Optimization, meaning we can find videos on YouTube. I can get your hyper-local profile ranked against your competitors. For Google, my business is Google Maps functionality. I could get you found in traditional search, and I also build websites just like John does. But I am a different classification. I am more of a marketing company that builds websites than a website company that markets. If any of you are interested in any of that, go to inboundrem. Com. And true to the inbound marketing bit, we have massive amounts of information to teach you how to do all this stuff for free. You do not need to hire me. So if you’re interested in learning about real estate SEO, go to my website, YouTube SEO, go to my website, Hyperlocal, go to my website. It’s all there. It’s all free. Most of it is written by me, and I’m touched by me as my team writes it. Okay, with that said, let’s jump right into our meaty subject, which has taken us a grand total of six minutes to get into today, which is a record.

[00:06:12.540] – Jonathan Denwood

It is. It’s all my fault, isn’t it? You’re going to blame me anyway, aren’t you?

[00:06:18.250] – Speaker 1

Experience a paradigm shift in real estate dynamics with ChatGPT and AI Mastermind. Let’s talk about automation. John did a whole bunch of notes on this here today, and he’s got a number of subjects which I’m just going to briefly encapsulate for the audience. Property listings, email and social media marketing campaigns, personalizing emails, Property listings, again, emails and property listings. Again, emails and text, script writing, ideas and topics, drafting documents, legal documents, summarizing long documents into short abstracts, translating email and text, enhance customer support. Effectively, these are the areas that we’ve heard a lot about AI improving. I’m just going to give this disclaimer. John and I had a long conversation about AI before the show started. John was saying how useful it was for a person that has dyslexia. I was saying how I haven’t actually managed to find a completely perfect application yet for it. I use it, but it barely saves me money because we have to edit every page that we write with it. It is so far a little bit tricky if you’re trying to make sure that your voice sounds authentic. However, we do both believe that there are some strong applications.


[00:07:42.110] – Speaker 1

We may come at this slightly differently. Having said that, number one, writing property listings, why don’t you share with me what you were thinking when you said to use AI for property listings?


[00:07:54.770] – Jonathan Denwood

Well, I think it’s the blank page syndrome, as I’ll put it. If you got to knock out some listings and you got the blank page, you say, Oh, I just can’t do this. I just cannot face this today. So you leave it for the next day And then something comes up because you’re a real estate agent, and then the next day comes up and you still haven’t done it because it’s the blank page syndrome. Well, using AI, it can really help if you’re suffering from the blank page syndrome, as I call it. You’re facing that word document or Google, whatever you’re using to write. And it just gets you over the hunt using AI. But you’re You are going to have to edit it because it could get fax wrong, basically. So you are going to have to check it. But I think it’s a really great thing if you’re suffering from that blank Page syndrome.


[00:09:00.130] – Speaker 1

I don’t disagree with you. I think there’s a lot of limitations and things of that nature in terms of I just… You know what? I think you have to be very, very, very cautious.


[00:09:30.240] – Jonathan Denwood

Well, for those of you- Yeah, sorry, I’m in to… I think the problem with it is you start knocking it out and you don’t check it and you send it out. That’s the main problem, isn’t it?


[00:09:45.390] – Speaker 1

I wouldn’t disagree with that. Listen, blank page syndrome, as it was just described, I’m in agreement with that. Okay? My hesitation, the reason I’m sitting here is I haven’t had very many clients that really read this stuff. So making that recommendation So maybe you read it, John. And I believe that if you’re going to say, hey, I read it, I’m going to go, of course you read it. But to say, I’ll give you all an example. Some of this could have been written by AI, some of it absolutely positively wasn’t. Let’s see if everybody in the audience can guess what’s what. So here’s a listing that was for one of my favorite agents that I follow, Christoff, too, and this is what he wrote. We just listed this stunning new home, Embrace the Pinnacle of Beverly Hills Luxury Living on one of the best streets in the Coveted Flats, introducing a mesmerizing, newly constructed masterpiece listed at 23,950,000. Just completed in 2024, this architectural marvel boasts seven opulent bedrooms, 10 lavish bathrooms across an expansive 11,446 square foot floor plan. Nestled on a substantial 15,580 square foot lot, every inch exudes contemporary grandeure, blended with timeless design.


[00:11:07.550] – Speaker 1

From the Integriate Pathways leading to serene outdoor lounging areas to the bold lines and soaring ceilings within, each space captivates with its blend of elegance and state-of-the-art amenities. This residence is not a statement of luxury. It’s a canvas where your most cherished memories will unfold. Discover the epitome of Beverly Hills Elegance, a home where every detail caters the pinnacle of high-end living. What do you think?


[00:11:31.510] – Jonathan Denwood

You sold it to me, Rob. It’s a bargain at 23 million, isn’t it?


[00:11:39.630] – Speaker 1

Exactly. I would say that less than 10% of that could have been written by AI, had you wanted to. When you’re putting it on the page and saying, Let’s use AI to get a conversation started, I feel like you would have probably mostly rewritten that. Is it still a good tool? Yes. Would it work for a certain set of people? Super ADHD, super ADHD, Super neurodivergent dyslexic. Yes, it would. It would probably allow your creative juices to trigger. But for everybody else, I think it would mostly be confusing, in my opinion. There’s no way that Christoff used AI for this or could even use AI for something like this.


[00:12:18.520] – Jonathan Denwood

We have to agree to disagree there. I see where you’re coming from, though. It’s not that I’m-How would AI even come close to getting any of those details right? Well, I thought it was a bit too wordy anyway. I think most people are going to look at the images, going to look at the video, and I think you could half that in size. It was pretty good writing, but it was going on a bit for my taste.


[00:12:44.920] – Speaker 1

Got you. Well, for ladies and gentlemen, this is one of the very, very, very rare occasions where John and I strongly disagree. We occasionally disagree. We don’t usually strongly disagree. I think that when you’re competing for a $24 million property, things like, It’s a canvas where your most cherished memories will unfold. Like, John’s laughing because he’s not- Well, I’m a dickhead.


[00:13:12.440] – Jonathan Denwood

I’m a cynical English dick.


[00:13:14.540] – Speaker 1

I think that a certain level of person is going to appreciate the poetic flourish. The level of person that I mean is somebody not necessarily educated, much more as driven, who’s going to appreciate the creativity of somebody like Christoff. Seeing as how Christoff is traditionally- I love the guy.


[00:13:35.230] – Jonathan Denwood

He’s been on the show. He’s a great guy. I really enjoyed the interview. Hopefully, you might come back on it. You have to rustle him up, won’t you? All right. But Yeah, it’s just not that language isn’t my cup of tea. It’s just shorter the better. But everybody’s different.


[00:13:55.520] – Speaker 1

Fair enough. Number two, creating tend. And ladies and gentlemen, right there is probably the defining difference, the defining debate between you and AI. It’s going to depend on who you are. Probably also explains for everybody listening to show why I’m not using it very much, and John is, which is not to knock anything. If you’re a nuts and bolts, up in your face marketer, pure and simple, AI can do a fantastic job for you and it can save you a lot of time. If you’re already somebody who is probably leading or creating the ideas or creating a thought leader, whether that’s for real estate or anything else, then AI is probably actually going to lower the quality of your work output and you’re going to be like…


[00:14:42.650] – Jonathan Denwood

I’ve been using it for over a year now. I was an early doctor, and I’ve got my suite of tools now, my AI tools. It took over a year of trying different tools, and I spent a bit of my money on AppSuma. It’s a website, folks, where you can buy new technology at a discount price. Some of the tools I bought didn’t really work out. They were rubbish, didn’t really work for me. Other tools, I’ve got enormous of value, but it’s taken me over a year of different trying, different things, different processes. So that’s my experience. You So you got to play around with it, and you got to find different tools for different scenarios. But I think it’s made a big difference in my output.


[00:15:44.110] – Speaker 1

Beautiful. All right, so number two, are you using it to do email and social media marketing campaigns? You got that on number two on the list, creating 10 email and social media marketing campaigns. Do you use ChatGPT for these things?


[00:15:59.400] – Jonathan Denwood

Yeah, for my newsletter, parts of it, I do utilize it, but I read it, I edit it, I humanize it, as I call it humanized. I’m not sure if that word actually exists, but it should do, shouldn’t it, Rob? It’s not a bad word, is it?


[00:16:14.710] – Speaker 1

It does exist, yeah.


[00:16:16.840] – Jonathan Denwood

Humanized. I insert my humor. Well, some Americans don’t think I’m very humanized, do they, Rob?


[00:16:26.940] – Speaker 1

You are very English, I will say that.


[00:16:29.520] – Jonathan Denwood

Yes, I am very English.


[00:16:31.460] – Speaker 1

Go ahead, but you use it.


[00:16:34.440] – Jonathan Denwood

Is that dramatic? You think it’s helped you? Well, because you’re my associate, we’ve never met in person, have we? No. But one day we have to, won’t we? But I think you appreciate some of my comments, but other people think I’m a total dick. I love English humor.


[00:16:58.230] – Speaker 1

Yeah, you do. But But I’m a dick, too. So what does that say for either one of us? All right, so we’re going to go to break, ladies and gentlemen, because John has… I have twice asked him the question about his email and using it, and he’s only answered it once. So we’re just going to come back from break and jump into number three, which is personalizing property listings and emails. I do not use ChatGPT for any of our emails or social media marketing campaigns. I find the editing process tedious. Yes, I can produce something in a second. I’ve done it many times, and then I completely rewrite it, which drives me crazy. I just don’t use it. But that’s, again, just the defining difference between us. I can make a social post, though, in under 20 seconds. It has some value. There are some areas I do use Chat2PT, which don’t appear to be in John’s email, but I will cover them in the bonus section at the end of the video, I also have a high level of hope for some technology that is related to AI that is John didn’t cover here, and I’m going to cover that, too.


[00:18:11.190] – Speaker 1

We’ll go to break. We’ll be right back. Three, two, one. Welcome back, ladies and gentlemen, to the MailRight Show. We’re coming back from a very long, heated discussion. No, I’m just kidding. We’re not. It was two seconds after I said break. But we’re going to jump right back into the subject matter for the show today, which is personalizing property listings and emails every potential tenant or has different requirements of taste when it comes to the property. While some people prefer natural and light space, others might prefer the importance of subterráumacy stations. All right, so This is one area where I would agree with John. I don’t know if that’s what he intended or not, but I’m going to jump in here because I’ve been handing this off to John many times. But there is something called tone. Very few clients of mine in real estate I’ll never talk to you about tone. You can do personalized, folksy, happy, upbeat, clinical, technical. There’s all these tones that you can hit. Tools like Grammarly and other tools that we do use inside our business oftentimes can alter or change the tone of something for you. Now, I don’t get this often in my business.


[00:19:22.070] – Speaker 1

We don’t oftentimes getting somebody saying that they want to change the tone. However, every once in a while, you come across an English major or something like that, or a lawyer, or somebody who’s got some very high pedigree degree that I do. And every time, they tend to be extremely time consuming clients.


[00:19:48.330] – Jonathan Denwood

That’s very helpful.


[00:19:51.400] – Speaker 1

I struggled with that one. So some of the time, you want to make sure that you’re nailing the writing that they want. In this one circumstance, ChatGPT could do an incredibly fast, efficient job of producing three or four tonally different things above without what they were asking. In that one case, I could see ChatGPT saving me many hours of time, and I really like it for that. John, when I read this statement, that’s what I heard, that’s what I saw, that’s what I wanted to comment What do you think? What did you mean when you put this on here?


[00:20:35.030] – Jonathan Denwood

Well, basically what you’ve outlined, but I use Grammarly. It’s a great tool. Then I use another product called Hemingway. Hemingway really helps. It depends on how important I think the piece because Hemingway… Well, Hemingway is very different, folks, to Grammarly. You’ve probably heard of Grammarly. I would highly recommend it. I’ve got the pro-version. Grammarly and Hemingway. Hemingway, the free version is pretty good, but I’ve actually got the paid version on both. Hemingway, you put stuff in and it tells you the tone. And also, Because most people read, the recommendation is you write most of your material at a grade seven level, and most people, their writing style, and I think I’ve got somebody in front of me on what that might write a bit sophisticated. You actually need to tone it down to a grade seven level for it, but it just depends on the target audience, obviously.


[00:21:45.000] – Speaker 1

No, you’re right. For SEO, John is 100% correct. Actually, for search engine optimization, John has touched on one of the very few things that I don’t follow exactly along. Neil Patel, who’s a guy that I’ve read extensively, and one could say, argue that he’s been my mentor in SEO. He’s certainly been one of them. I’ve referred to countless of material, attended countless webinars. Neil has been fantastic, and he doesn’t know me. Never met me, doesn’t know who I am. But he says, Do sixth, seventh grade. So does Nathan Gotch, the only guy that doesn’t necessarily go along with everything is Brian Dean. In terms of major influence- Brian Dean’s turned me down three times to go on my other podcast.


[00:22:39.320] – Jonathan Denwood

I pursued him over about 10 years, and he said, No, three times. Gosh, he’s the only person that’s done that?


[00:22:50.230] – Speaker 1

I love… There’s probably reasons for that. But so, ladies and gentlemen, listen, John’s right. Your reading is supposed to be easy and understandable, and I tend to drift towards the theatric. That’s probably because in my personal life, I’m somewhat of an artistic, goth-like poetry guy. And so I do use a lot of flowery words. My lead writer does, too, is a degree from Oxford in writing, which is probably why you appeal to me so much. He’s not a native SEO guy. Technically, neither am I. We’re more like writers, writers. And Now, that probably creates a lot of the tonality that you’re getting from me on ChatGPT, and you really should take my thoughts about it with a grain of salt. If you’re looking for sixth or seventh grade stuff, you’re looking for something to save you some time, you’re not dealing with… If you’re anywhere where your audience, Virginia, and I can go on and on, where your audience is not sitting here trying to check your work for its creative license or flair, ChatGPT is going to be amazing. Gamechanger is great.


[00:23:56.100] – Jonathan Denwood

Yeah, it’s not meant for… And when it comes to long form, I produce a lot of content, and I normally add video to almost all of it where I put across my personality. But that’s why you have to use something like Hemingway, because it would chat with these AI writing tools, folks, when it comes to medium to long form, it tends to be wordy. Almost all of it, I have to do a strong edit and remove quite a bit of it and then add a bit of my own, put it in him in a way, clean it up and add video and other bits to it to make it a more unique resource that Google’s looking for. But most people, they tend to over Their writing style is too sophisticated for their target audience. But that’s a generality, but that is generally the situation.


[00:24:58.960] – Speaker 1

Just a quick note for everybody, including John, ladies and gentlemen, if you’re not doing some of these high degree of edits, and I’m just going to say from an SEO perspective, I’ve spent an entire year watching Google pummel what they’re calling low-quality content. It’s another way of saying, if you’ve written something that widely resembles somebody else’s content and you don’t have video or something on there, separating the page from other people, you are not going to do shit inside the SEO world. So please Please don’t look at this as that. If you’re looking to do some technical writing, fill a website up and have it be useful and informative, but not necessarily ranked for SEO, by all means, proceed forward with ChatGPT and other tools. It is almost taking a professional designation to understand what you could and could not do with ChatGPT and rank for SEO safely. That’s probably a whole show unto itself, John.


[00:25:54.910] – Jonathan Denwood

Well, it might do that next week. Shall we do that next week?


[00:25:57.750] – Speaker 1

Yeah. Let’s keep going with this one, though. Improving your emails and text. Now, here, finally, is likely someplace we would agree heavily. So go ahead and share your thoughts here.


[00:26:08.140] – Jonathan Denwood

Oh, sorry. Which one we’re doing?


[00:26:09.670] – Speaker 1

Improving emails and text. Is that not where we’re on?


[00:26:12.240] – Jonathan Denwood

Well, it’s… Shall we move on? Sure.


[00:26:15.510] – Speaker 1

Writing scripts. Writing scripts.


[00:26:18.170] – Jonathan Denwood

Yeah, I think that really can… Especially because you got TikTok, you got Instagram, you got Short Form on YouTube. We’ve covered this. We’ve actually even covered the tools that can help you put in a long form video and then cut it up. I haven’t done it, really, because I’ve been focused on about three Pacific social media platforms, and I’ve been just individualizing the content on these different platforms because they’re targeted at slightly different audiences. Audiences. The three that I publish a lot to YouTube, I publish a lot to LinkedIn, and I do a lot of SEO writing articles. But they’re aimed at slightly different audiences. So that’s what I concentrate. But I think for real estate, doing video and then utilizing these tools tools and enable you to write scripts. There’s even a tool that a lot of people, they can’t… It took me a long while to be able to look straight into the camera and just yack, basically, and write bullet points and memorize them. I’ve always had a good memory of memorizing a lot of information, so I don’t find it difficult. Other people that really difficult. So they have their notes and they write the whole thing out.


[00:28:05.050] – Jonathan Denwood

So you’re moving back and forth. Well, this actual technology, you’re looking at your notes, back, notes, back. It actually forms the video, so your eye is always at the camera. It’s amazing. So there are technologies that are really in the AI space, especially around video script production. Production that are really quite useful, Robert.


[00:28:33.890] – Speaker 1

Copy you. My team is using ChatGPT for metadata, which I didn’t realize. I just logged into our ChatGPT account to do some support research for this show that we’re doing right now and discovered that they’re seemingly using some ChatGPT stuff for what they’re calling a CTA. Home, which is like click through language. And so, discover the serenity of all the Caliente Ranch estates in East two back, explore spaces, properties, nestled in breathtaking natural surroundings. Don’t wait. Visit us today. The click-through was, visit us today to find your dream home. It’s not bad. As a matter of fact, I would argue it’s probably as good as anything that my junior SEO guys would do. So it’s probably improving our overall quality at a certain level as it relates to massive work that we’re doing on the client side. I feel like it would do the same thing for you guys, the people listening to the show. Writing scripts is another thing. Write a script about Caliente Ranches in Tubak. Caliente Ranch. In Tubak, it’s probably not going to be descriptive enough. I I need to make it like what script. Sure, here’s a script for a video.


[00:30:07.230] – Speaker 1

Drone footage at the expansive landscape surrounding… So opening shot. So it’s drone footage, narrator, Welcome to Caliente Ranch, a hidden gym, nestled in the heart of Toubac, Arizona. Here’s the promising tranquility. Seen transition, aerial view of the Ranch properties in the morning sun, casting a gleaming light. Narrator at Caliente Ranch, each home is a masterpiece designed to blend seamlessly. And what the large What language models are doing is they’re looking around for other people who’ve already done content on Caliente Ranch. Now, Toubach is a very small town, but somewhere, somehow, ChatGPT has pulled this language or is extrapolating. The problem with the tool is the extrapolation part. It may or may not have homes that blend naturally into the landscape and call it into a ranch. I have to check that. I have to check that right now. That’s what I have noticed about AI and writing scripts. However, it just did pull out a massive scene thing. It even told me what to use a drone. It could theoretically be saving me hours of time, just depending upon your level of experience and where you’re at as a human being. For that, I deeply think that writing scripts and things like that, like something more complicated that you require ideas for, I give this It’s a 10 of 10.


[00:31:31.470] – Speaker 1

It’s a great tool for that, John. Maybe you need to get clever about the way they’re putting in words, but great tool. Generating ideas and topics, I feel like we just covered. Would you agree? Okay. Number seven, drafting legal documents. We certainly haven’t talked about that yet.


[00:31:47.710] – Jonathan Denwood

You lead into this. I don’t think that’s a good idea.


[00:31:52.520] – Speaker 1

Jesus fucking Christ. Okay, we’re going to skip past that. John’s the one who put this topic here. He probably meant AI. Write the description for the show.


[00:32:02.820] – Jonathan Denwood

I got these on general. I got from various websites. I don’t agree with everything else. It’s probably written by AI. But no, I think That’s the area that could get you into some really hot water very quickly. I agree.


[00:32:24.420] – Speaker 1

If you’re going to use something to go to a website like Legal Zoom, where they’ll charge you a pittance, but they could take responsibility for the result. I would not use AI to draft legal documents personally. I would absolutely take the shortcut of going to legal zoom or something similar and spend a few dollars or a membership fee and get my documents templated by them, no problem. I would do that in a heartbeat. Number seven or number eight, summarizing long documents into short abstracts.


[00:32:59.780] – Jonathan Denwood

I think it’s great for that.


[00:33:02.750] – Speaker 1

So do I. Let’s move on. Number nine, translating emails and text. Hit me with that one, John.


[00:33:08.460] – Jonathan Denwood

Well, I think we mentioned that in the first half of the show. If you got a strong Spanish-speaking population, it will make mistakes. I’ve got a lot of experience in websites, in multiple languages, because my other business, and WordPress is really strong. There are some technologies, some specific plugins. Translate Press is one that we use a lot, but then we don’t recommend Google Translate. We utilize another language system. It’s called DeepL, I think it’s called. We’ve got an agency plan with DeepL, and we found it does a better job than Google Translate. And we use that quite successfully with a number of clients.


[00:34:06.710] – Speaker 1

Beautiful. I’ll tell you what, ladies and gentlemen, I pay $20 for a master ChatGPT license. For that $20, I get access to ChatGPT for and I get lots of interesting things. Right now, I’ve just gotten a complete script, including ideas for what was wrong. I said, Give me an an idea for a real estate marketing video, and they took it to me in real estate, like real estate marketing for you guys. I meant real estate marketing for me. Chatgpt didn’t understand the difference. But it doesn’t matter. I got a cool idea Great. But I will say this, it’s a very good tool for shortening a lot of different timelines for real estate agents. I will probably cover some of the ones that I like, and I will show you what you get for your $20. For many of you, that $20 would be the greatest savings that you’re ever going to find inside your career as a real estate agent. You could save yourself the money for a high-level creative resource. You could do any number of different things. You can get an idea simply and put forward, including voiceover ideas, scene fours. This could shorten the timeline dramatically, even using services like Fiverr.


[00:35:28.730] – Speaker 1

You could save yourself so much time and money. I don’t have words for it, depending on where you’re at with your career. But if you’re brand new, ChatGPT could be worth tens of thousands of dollars for the $20 that you’re spending per month. That I love ChatGPT for. I love it for that, especially for those of you who are brand new. Now, last but not least, translating emails in text is, John, is absolutely correct. Enhance customer support. Talk to me about that for a second, and then we’re- Well, it’s not as bad as the legal thing.


[00:36:04.600] – Jonathan Denwood

But what I mean by it, folks, is that this is going to apply to chat on your website, basically This was pushed. There are some specific services aimed in the real estate industry. Got a lot of track. I do get a lot of flow by having a chat, but It’s one of my team that answers, or it’s mostly me that answers. It pops up on my computer, so you get a reply from me. When it’s automated, I know what this is going to be used for. I know how it’s going to be pitched in the real estate industry. It’s already been pitched in the way I thought it was going to be pitched. I think this is only to my view of it, is be a bit cautious about this, because the fundamental thing, just be a bit cautious. But if you’re on the road, then it could stop a client. It could get a client’s details, and so you then can bring them up. It swings aroundabouts. But I’m just a little bit reluctant in this area by the way it’s been talked about and pitched, if you know what I mean, Robert.


[00:37:34.040] – Speaker 1

I do. I do. Doing chat bots for customer support. I’ve experienced more than I built. I have hated every single one with a burning passion that defies my ability to communicate it to you on this podcast. I always figure it out.


[00:37:55.980] – Jonathan Denwood

We want to keep it semi-clean, don’t we?


[00:37:59.630] – Speaker 1

Oh, my God, I hate it. The second I figure out I’m speaking to a bot, big, giant companies now have your online experience, the first minute or two, all served up by chatbot. And even though it’s reasonable because they usually ask a set number of questions, I wouldn’t say I like that, too. And when I found people trying to do collaborative customer service through a chatbot, most of the time, they lost my business instantaneously, regardless of the personal cost to me. I don’t care. You’re going to put me on with an AI bot or something like that? I’m sorry. F you. I would say that for those weird humans out there, I’m not alone. I may be a little unique. I don’t think I’m the majority. I think I’m 10 to 20% of the world. Unfortunately for all of you, though, I’m the 10 to 20 % that has means, and you don’t want to piss me off if I’m your customer. So I will tell everybody listening to the show, Hey, listen, use that with an incredibly high degree of confidence. I would say use it only if you’re positively stuck, have no other choice whatsoever, and need customer service.

[00:39:24.400] – Jonathan Denwood

And it’s been pushed by… I won’t name names because I’m just the one of the Agro, but it’s been pushed. Ai, this particular area has been tried hard.

[00:39:37.750] – Speaker 1

By every single major real estate marketing company out there, you don’t have to name names. They all are doing it for the most part. There are only a couple of exceptions. So you and I can remain the anachronist that we are and go; we wouldn’t do this. Everybody listening to the show, decide for yourself. But if you’re a significant broker, maybe you’ve got to consider Chat AI because you don’t have 5, $10,000 a month to do proper customer service across a huge database. Certainly, in that case, you need to look John up, Jonathan Dinwood, at Mailright. You can Google that or Robert Newman or robert@inboundrem.com to get some creative ideas about your other solution. Because honest to God, you’re probably going to lose customers. But if you don’t care, if you’re doing property management as an example, property management might be an area where I would reluctantly consider this because so many renters have such time-consuming and minor questions. But you’d have to have a way for them to get to you for significant property damage considerations. But all the random stuff people ask, why wasn’t the hedge trimmed correctly?

[00:40:47.690] – Speaker 1

Yeah, I think you don’t need to put a real, live human being on the phone for that. Now, ladies and gentlemen, we’re going to wrap up the show and I will say I have some high hopes for voiceover technology. I have quite a few people in my database already using voice samples to create complete and totally accurate voice translations on top of video scripts using AI-related tools. I have a client, a guy that I’m consulting with whom I have massive, huge respect for, who has talked to me about this extensively. His name is Joe Manny, USA. He’s one of, in my opinion, only in my opinion, a top 10 digital marketer in the US. Nobody’s heard of him because he’s in Tallahassee, which is a small, super-small market. He doesn’t have an outside. He has a very big reputation in a very tiny, tiny, tiny little marketplace. All sorts of people are thought leaders in real estate who are starting to use AI applications like that. Now, the one I’m most excited about that we are very close to doing is a complete and total representation on video.

[00:42:01.110] – Speaker 1

You can already do deep fakes. The only reason that I’m not talking about them yet is that they’re a little too time-consuming to produce properly for real estate. If you’re doing a montage where you’re going to get 2 million views and use a famous person, that all makes sense based on the result. If you’re trying to do it, I want to take you, John, out of a video, but I want to produce a video for your site, thing, but it’s for a little real estate market, it still hasn’t quite caught up to us. That’s But we’re not that far away. We’re close. And the minute that we get there, instead of worrying about plagiarizing every other human on the planet, what I’m super excited about is being able to take all of my clients who don’t want to get on film and being able to use this to potentially at least put their feet in the water as it relates to leveraging video correctly. What you had to say, you got super excited.

[00:42:58.630] – Jonathan Denwood

Well, I’m just thinking, can it be horrendous for a virtualized video version of me, Robert?

[00:43:09.230] – Speaker 1

I use you as the foil to my comments.

[00:43:13.960] – Jonathan Denwood

Can you imagine it? It’s like a weapon against Russians. You could use it as a virtual weapon, could you?

[00:43:20.310] – Speaker 1

Don’t get me even started. I’ll start singing, sing to you. All right, ladies and gentlemen, we will wrap the show-up. I think we’ve said a lot of good stuff. And there are a few other areas that I’ll have to research a little bit deeper before I say them live on a podcast format. Ai is very high on my list. Just a matter of fact, I’m going to get off this show, do an AI video for Inbound REN, and talk about ChatGPT. For those of you who are maybe my followers that listen to the show, go to the YouTube channel. You’ll see something coming from me on that. YouTube channel, you can just Google Inbound REN on YouTube. You can Google Inbound RM to find out how to reach me. You can also contact robert@inboundrem.com. If you’d like to email me, feel free to contact me. Just go to my website. You’ll find all the info about me and everything else you didn’t need to know right there. John, take it away, sir.

[00:44:15.650] – Jonathan Denwood

Yeah, and if you have any questions, we’re trying to answer them live. To join us, go to the Melright YouTube channel or the MailRight Facebook page. And like I say, we do this show religiously every Thursday at around 2:00 PM Pacific Standard Time. We love you to join us. Do you have any questions for Robert or myself? Like I said, we’re answering during the show. Back over to you, Rob.

[00:44:45.010] – Speaker 1

All right, ladies and gentlemen, thank you for joining the MailRight show today as we talk about we start to dig into these AI subjects. We’re going to tackle another show next week where we’ll talk… What did we decide? And it’s going to be how we can properly apply… What was the subject?

[00:44:58.350] – Jonathan Denwood

It will come to me. I can’t remember it at the present moment.

[00:45:01.490] – Speaker 1

We’re great, aren’t we, guys? We came up with it super hot. He’ll look at the video notes and develop the subject matter. But next week, we’ll also probably be talking about the proper application of AI.

[00:45:10.990] – Jonathan Denwood

Using AI in SEO in a more concentrated focus.

[00:45:18.620] – Speaker 1

There you go how you could do it. Click through. Cta is a great place to start. Metadata is a great place to start. Tiny, specific things where ChatGPT is, I’m literally taking from hundreds of possible examples and mixing it up slightly, which is the simpler stuff it does, and it does very well. I’m excited to get into how you can use it, where it is efficient and can be used for SEO. The answer to these questions is often yes, but only in particular tasks. All right. Thank you so much, everyone. John, turn us off.

The Hosts of The Mail-Right Show

Jonathan Denwood a

Beautiful IDX real estate websites. Identify lead behavior and automate follow-up and ad management tools.



Robert Newman




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