#429 – The Mail-Right Show: Best Real Estate Website From ThemeForest And Other Online Recourses For 2024

#429 - The Mail-Right Show: Best Real Estate Website From ThemeForest And Other Online Recourses For 2024

Best Real Estate Website From ThemeForest And Other Online Recourses For 2024

Discover the top Real Estate Website themes on ThemeForest for 2024. Elevate your online presence with these stunning designs today.

Explore the top Real Estate Website ThemeForest themes for 2024 in our latest video. From sleek and modern designs to user-friendly features, these themes are perfect for showcasing properties in the digital age. Stay ahead of the competition by choosing the best theme for your real estate website. Watch our video now to discover the future of online property marketing!

#1 – Houzez – Real Estate WordPress Theme


Prices $69

Has 35.000 Active Customers

#2 – Residence Real Estate WordPress Theme


Prices $69

Has HubSpot Integration

#3 – Quarter


Price $39

#3 – Realestate7


Prices $129 | IDX plugin $79

#4 – HomePress


Prices $59

Integrates With IDX Broker and iHomefinder

#5 – Estatik


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Episode Full Show Notes

[00:00:03.960] – Robert Newman

Welcome back, ladies and gentlemen, to the Mail-Right podcast. Today is episode number 429, and we’re continuing with a somewhat similar topic to our last one: do-it-yourself website builders. Now, we’re moving on to a review of Theme Forest and other online real estate do-it-yourself theme builders. We’re basically going to continue our conversation and review some of the places and themes from which you can get a do-it-yourself product. Do you agree with my description there, John?


[00:00:42.920] – Jonathan Denwood

I do. I do a little bit.


[00:00:44.730] – Robert Newman

Today. We’re going to talk about some of the best real estate themes from Themeforce. This is a subject we’ve never covered before. It’s highly specific for some DIY-wise. We’re covering this subject because if there was ever going to be a time, now I was going to be it. Many people will be looking to cut budgets and bunker up while still trying to maintain the idea of owning their own website. This is your path to do that. John is one of the best guys to discuss this, so I’m incredibly excited to get into it. Before we do, though, John, why don’t you go ahead and introduce your sofa to the handful of people who might be tuning in for the first time?


[00:01:25.710] – Jonathan Denwood

I hope they are. I hope we’re getting some more listeners. I think we’re doing reasonably well. I’m the joint founder of Mel-right. Com. We build websites on WordPress, provide themes, and then offer semi-customized and full-customized options, plus a platform, a CRM, and a load of other digital tools that can help you get leads. Back over to you, Robert.


[00:01:50.180] – Robert Newman

My name is Robert Newman. I am the founder of Inbound R-E-M, which is another real estate marketing company. We are actually a real estate marketing We focus on content and SEO, but we consider ourselves a marketing company first and a real estate website development company second. That makes us very different from most of the other companies out there. Anyway, if you want to learn more about us or what we do, just go to inboundrem. Com. It’s all over my cap. It’s in the background. You can see plenty of places. You can learn so many good things on our website. Without any further ado, let’s get drilled right into this really meaty, exciting topic for those who are looking to do it yourself. Number one on our list to talk about is a WordPress theme that I believe, if I say this correctly, is pronounced Houses, but with Zs, H-O-U-Z-E-Z. Is that right?


[00:02:42.790] – Jonathan Denwood

Well, I was hoping you could have put me correctly, but that was my assumption as well.


[00:02:48.720] – Robert Newman

Okay, so for those of you who think we’re going to do something here, John, if John gives me the authority as my co-host, I would like to share the screen and look at this theme. Are you okay with that?


[00:03:01.830] – Jonathan Denwood

Yeah, sure.


[00:03:02.880] – Robert Newman

Okay, so I’m going to share my screen. I’m going to go over here. Go here. There we go. All right. $69. Talk to us about this theme. It’s got 2,200 reviews, mostly five-star. Why don’t you let us know what your impressions are, John?


[00:03:23.280] – Jonathan Denwood

Yeah, it looks pretty good. I think what I’m going to say applies to most of the solutions. There are a couple here, one of which is not Theme Forest, that came to my radar. It’s supposed to have about 35 active customers, 35,000 active that bought this theme, and it’s $69. But I think you got to understand what you’re getting involved with. And as long as you know what you’re getting involved with, you’re going to be happy. If you don’t, I think you could be a little bit unhappy. And what do I mean by that? What they’re offering for $69 is quite unique because they’ve got a lot of different looks, and it’s a good value proposition. And they use Elementor as the page builder. That gives you a certain degree of flexibility. But the other factor is you’re going to need good hosting. You need to go with something like WPEngine, Kinster, LiquidWeb, Converseio, or something like that. Don’t go GoDaddy or Bluehost, because this is a theme, and it needs really good resources. And as long as you have those resources, you’re going to be reasonably happy. The other thing I would say that applies to all these is You’re getting fantastic value.


[00:05:18.360] – Jonathan Denwood

The tricky bit is, yes, you can customize them to a certain degree, but don’t go over the board with it because that leads down a warren, and you’re going to get… Don’t utilize the layouts they’re providing and do a bit of custom, changing images and moving things from the left to the right. But if you decide you’re going to start… It does provide some IDX integration with IDX plugins, but this is where things people make the mistake. If you’re going to… I don’t remember with this particular theme, which if they offer a list of IDX plugins that they reckon they work with, some of the others they do. But don’t go over bored with the IDX integration. This is a good starter idea, or if you don’t want a load of customization, you’re satisfied, you’re going to do some minor modification. And as long as you accept that and don’t spend ages trying to knock stuff around, you’re going to be happy, and I think it provides pretty good value. What do you reckon, Robert?


[00:06:47.030] – Robert Newman

I mean, I agree. I do agree. We looked at an example, everybody saw me clicking around. Ben Stevens opted to use this theme, and then what he did is he had a design company, Unplug the Theme. Okay, and why would you do that? Because there are a lot of things that happen in website design that people don’t understand happen intuitively. A great example is that one of the places the web development team got in there and probably customized it is this little thing right here, this thing in the middle. The digital market of the year, the client testimonials. It’s not necessarily true that this theme is going to have this as the layout. As a matter of fact, they say on the store websites designed by our customers. So in those cases, you’re talking about, so here’s one in the US that’s relevant to us, rianmelcher. Com. And so what he did is he figured out how to take the house’s theme and plug in a video into the background, probably using Elementor, as you already said, to do this. And then he created this whole entire site. And in terms of $69 for a theme, hell, yeah, I like that.


[00:08:08.750] – Robert Newman

That’s a great price. If you can unpack it and design it, if you have any skills whatsoever working with WordPress, then it’s a hell of a price. But if you don’t have skills, you’re going to spend that money on assistance to unpack this thing and customize most of these things.


[00:08:31.270] – Jonathan Denwood

Yeah, you’re so right. It’s difficult to explain, folks. If you can… It’s known when to stop. Accepting that this is a bridgehead, this is a way to get a reasonably good website up and running for $69 plus your hosting. And if you want IDX, we’ll start doing a lot of customization. I think you want to hire somebody like Robert or come to MailRight or whoever you choose and find out the options. I wouldn’t recommend that if you have budget, that you don’t find what the options are rather than going down, which can turn out, I’m not saying about this particular theme, but can, with these theme forest themes, can turn into a little bit of a nightmare if you push it too far? Based on my experience, Robert.


[00:09:37.360] – Robert Newman

I used to build out other people’s themes, and we created our own. I went through this whole experience where you think when you’re looking at this, you look at the pages that are being designed and being offered a listing metacomposer, a property details page, a half map page, and you think to yourself, this should do the trick. Then you discover there are 10, 15, 20 other pages that are maybe small pages, contact forms I can go on, little pages you don’t realize you need. And by the time you get into those pages, you start to understand no matter what, you probably have to hire assistance unless you are a reasonably skilled online person, which I thought I was and I couldn’t do it. Full stop. I thought I was reasonably skilled and discovered that I could not get what I wanted to do with these themes. I ended up having to hire people to roll out of… Or let me rephrase, I could do it, but what took me 16 hours would take somebody else 30 minutes.


[00:10:37.810] – Jonathan Denwood

True story. I think also with page pages coming online, the situation has got a little bit But also the sophistication of what… What happens, folks, is you choose one of these, and then you see about three or four other people’s websites, somebody in your office or somebody in your region. And it’s a semi-complete different look, and you try and modify this look to match the look of something else, or there’s one particular theme in look in this theme because they provide a load of different layouts. And you get one that looks semi, but not really. And then you go down the warren where you’re trying to customize it all to look like this one that you really like. I can tell you, folks, don’t do it. You’re going to waste a ton of time. Listen to Uncle Jonathan, don’t save yourself a load of money in that, bro. Don’t go there. You’re better off hiring somebody or hiring an agency. I don’t care who it is if you want that, rather than thinking you’re going to customize something like this.


[00:12:01.720] – Robert Newman

Another tricky thing that is still tricky because it’s tough to cover the subject adequately in a short little thing, but the House mentions briefly, Oh, hey, the best way to set these websites up is to integrate MLS data. Here’s the list of MLSs that we support, from what I can see here, about 50. There’s 800 MLSs in the US. Eight hundred. Fifty are covered, 5%. Not all the big ones are covered here. I can tell you already they’re missing one of the main MLSs out of Houston. So you got to, which is massive. That is a gigantic, Oh, it’s not included.


[00:12:39.570] – Jonathan Denwood

I noticed that. They don’t really talk about using IDX plugin solution which some of the others, they’re doing direct, and you’re totally right. Don’t do that, folks. Don’t go there because… Yeah, except what it is and accept it’s good value, and it’s a good start, but control your enthusiasm. Shall we go on to the next one, Rob?


[00:13:07.690] – Robert Newman

Sure. Number two, residents, real estate, WordPress theme. So, John, talk to us a little bit about this one, please. I’m going to put it up on the screen for those of you who are following along.


[00:13:22.470] – Jonathan Denwood

I think it’s very similar to Hosez, whatever it’s called. One thing, it’s around the same price. I think it’s one of them. I don’t know how many downloads they’ve got, but I think it’s one of the more popular ones. So it’s probably in the tens of thousands. I quite like the look of some of their layouts. The interesting thing is a bit… When you read the… I did have a read of their documentation and that, they hammer away… This is They’re hammer away. They’re quite proud of their integration with HubSpot, Robert. I don’t quite get that because if you’re… But the truth is, folks, is that there’s a lot… This is another bit of advice here, folks. You’re better off going to Melright or going to Robert or going to some agency that specializes in real estate rather than going to a regional digital marketing agency. Because I know for a fact, because I used to work with the second largest digital agency as their web developer in Northern Nevada. And they know about online marketing, but they don’t know anything about the real estate industry. And if they get a real estate client, they actually buy one of the these themes, and then they get somebody like me to customize it, and they have a front person that works with the client, and you have to talk to your colleague, and you hammer away at it.


[00:15:15.040] – Jonathan Denwood

But they actually utilize these themes, and I worked on a couple of these projects, and you hate it as a developer working with one of these themes and hammering So be aware of that because you can be charged a lot of money and you don’t really know what you’re getting. And so I think the HubSpot thing is geared at a regional agency that has a HubSpot account that’s actually running campaigns, and they’re not this up for somebody that’s approached them. Is that make sense, Rob?


[00:16:03.640] – Robert Newman

Relatively so. For those people listening to the show, HubSpot is another CRM option. It integrates incredibly well with WordPress, which is why this theme would hammer away at the idea that it integrates. It’s not very useful for most real estate agents because in general, unless you’re using your CRM to do emails and things like that, it’s probably killing a mouse with a bazooka. For a very small set of tech-forward real estate agents, a WordPress-themed combo with HubSpot, which is exactly what I use, is going to be incredibly efficient. It’s just a big learning curve for most people, not all, just most. If you’re thinking, Oh, I know tech, I know CRMs, then this might be exciting for you. In terms of what John said as a general God, do I agree? The last thing in the world that I wanted to do, John, was build my own theme for Inbound R. E. M. That’s the truth. I didn’t want to do it at all. It was so much work and so much money. We spent over two years building and revising our theme, and I wouldn’t even be able to tell you how much money I spent keeping my developer employed full-time, basically working at The problem was that every single time we came across something that we felt like we needed to do to do well for SEO, we discovered that we had to custom develop it into the theme, like threading IDX broker search results into the theme so that we can get some pages read with property data on it automatically so our clients didn’t have to automatically upload properties.


[00:17:53.310] – Robert Newman

It’s probably one of the first biggest things that we did. None of these themes allow for that, and none of the themes allow you to break into the code the right way to integrate that idea into the theme. And that’s just the biggest thing. But we’re talking all sorts of things, like how does mobile work, how does responsive work? The answer is for a novice, for a basic person, they work just fine. But if you were ever an advanced person spending, let’s say you did call me to hire me, now that’s a $20,000 decision. Do you put 20 grand on top of a theme like this? Not in my opinion.


[00:18:30.920] – Jonathan Denwood

That’s the whole point I was making. If you go to a regional professional marketing agency and you’re prepared to spend 20,000, there’s a lot of them that are going to be utilizing these themes. I know for a fact.


[00:18:47.750] – Robert Newman

And that would be problematic to everybody that’s listening to the show. You’d be much better served if you find yourself in that position to call John or I, or if you happen to know anybody, other experts that specialize in real estate, by all means call them. But John and I are probably the best bet, especially if you’re listening to our show.


[00:19:07.420] – Jonathan Denwood

Do you think I’m right in saying that? Because I’m basing it. It was about eight, nine years ago when I gave up working for your job. I think so, yeah. I think probably the same thing still applies now, don’t you think so?


[00:19:21.340] – Robert Newman

Yeah, because to customize and develop a theme from scratch, if you call an agency, you’re talking like 20 grand. Other than that, we’re all regurgitating either off our own our own themes or somebody else’s, for sure, you know how much time and energy it takes to develop one of these things. It’s a pain in the ass. Not only do you have to design the pages, everybody, you have to design the code, the hooks that are going to integrate into real estate-specific functionality. Like MLS and IDX data is the easiest to point at, but there’s lots of other ancillary features that you might look at, such as calendars, weather widgets, all sorts of other things that you might try to integrate. Do you want to build a property module? That’s a big one. The list goes on and on. But anyway,.


[00:20:05.290] – Jonathan Denwood

You just got to know what you’re getting involved for $69 like the other one. It provides a lot. But just understand what you should use, utilize it for, in my opinion. Yeah, on to the next one. Shall we go?


[00:20:19.180] – Robert Newman

Well, before we go, before we do that, we’re going to go to break really quick. Ladies and gentlemen, listen, do us a favor, bookmark this, share this, go to the MailRight YouTube channel, wherever you find this content. Give it a thumbs up, a thumbs, a like, if it’s on a Facebook page, same there. Have any questions for us? Please drop those questions on the Facebook page. Or you can… John, if somebody wanted to email you, how would they do that? You can email John directly.


[00:20:46.460] – Jonathan Denwood

Yeah, sure. Go to jonathan, Jonathan@mail-right. Com.


[00:20:57.860] – Robert Newman

Honestly, everybody listening to the show If you have very specific single install questions about WordPress or WordPress questions in general, I, honest to God, feel like John is the better resource between the two of us. If you have SEO questions, you’d want to reach out to robert@inboundrem. Com. I feel like I’m one of the better resources that you could talk to about that stuff. If you have a blend of questions, pick either one of us. Probably can each do as equally of a good job getting into the other person’s expertise. We’re going to go to break. We’ll be right back. Three, two, one. Welcome back, ladies and gentlemen, to the MailRight Show. It’s episode number 429. We’re doing a deep dive on a couple of places that you can buy, do it yourself, The best places, best real estate websites from Theme Forest and other online recourses is the exact title of this show. We’re going to dive right into it with number three on the list, which is And I’m going to pull it up for those of you who are viewing this. I’m pulling it up on a screen share. So, John, go ahead, jump in.


[00:22:08.370] – Robert Newman

Quarter. Yeah, I got quarter..


[00:22:11.550] – Jonathan Denwood

Yeah, it’s not that many, but it’s $39. But like you say, 83 sales on Theme Forest isn’t a lot. It looks okay to me, but I think it depends if the looks they’re providing, because like I said in the first half, it’s all right If you’ve played around with WordPress, you think you can get one of these themes set up. They do provide a lot of these themes with one click, and it will put dummy content up. They have elements that make getting the website up and running a lot easier. And you do have to change the copy that they provide. You’d be highly recommended to do it. A lot of it’s Latin. And then they also suck in other free plugins, get the whole thing set up for you. And if you’ve played around with WordPress before, I think you can stand a good chance of getting up and running. If you’re a complete beginner, I think it’s going to be a learning curve. And if you think you’re not interested in any of this, I wouldn’t bother because you’re going to get frustrated. But it does depend who you are. But like I say, like you pointed out, it’s not bad, but they haven’t got many downloads, have they?


[00:23:35.560] – Robert Newman

No, they haven’t got many downloads. I personally would look at that with… I would examine my options very carefully is how I would treat that. We’ve got quite a few. As usual, we salted through some comments earlier in the show. For those of you just joining us after the break, you really need to listen to what we said about number one because we really had a lot of comments that are going to absolutely we apply to every single one of these themes on the list. But let’s jump into the next one. It’s Real Estate 7. I’m pulling it up on the screen for those of you who are following along. John, why don’t you share your thoughts about this one?


[00:24:13.620] – Jonathan Denwood

Yeah, I didn’t get this from It was a dream for us, but I got it off a few websites, and I watched some videos that have been done in the past six, seven months about recommendations. And one of the recommendations was this. And it’s a mixed bag, really, because it’s a bit like… They’re often a bit like Mel Wright, but Mel, I pitched. It took me a couple of years to work out what I was doing with Mel Wright, probably a little bit longer than that. But it’s a WordPress competitor to real geeks, really, with a bit of Agent Fire thrown into the mixture as well. So that’s our two main competitors, because we can do nice-looking websites, and we offer a lot of the functionality that real geeks provides. This is a competitor to Melright, but I don’t think it offers all the stuff that we offer, because they offer their own IDX plugin for $79, and they offer to… You can buy a one-time license for $59, but then they offer a subscription which is $129 per year. I’m not too sure what you’re getting for that. I think you’re getting more designs where If you just buy the ’59, you just get the designs that they’re offering that particular purchase.


[00:25:51.760] – Jonathan Denwood

That ‘129 doesn’t include the hosting. But then they’re offering this ‘IDX’ plugin for ’79. I would be cautious about that because I think building an effective IDX plugin is a bloody lot of work. I’ve never used it, so I can’t comment on it. What do you reckon, Robert?


[00:26:19.170] – Robert Newman

I recommend… Like with most of these services and themes, here’s what I really think. Most of you, almost 90, 78% of you will need some help to make money, an ROI off any of this. If all you’re trying to do is teach… Here’s who I think has just got the sweet spot. Let’s say you’re a younger tech-savvy agent who has some money to spend, but not much, and you’re trying to save money, but also prepare for a bright future in your real estate career. Getting to know WordPress and building a WordPress site and investing this money in this time, strikes me as an incredibly savvy investment because most likely you’re going to find either a partner like me or John, or you’re going to figure out how to do it yourself. But one way or the other, you’re going to make a very good decision to learn WordPress. This is as good of a start as any. I do not like the CRM extension’s bottle for $399 a year. I’d be hesitant to spend the CTIDX Pro Plus for $79 a month. The real estate seven WordPress theme at $129 a year with the reviews I briefly read It seems to be a good deal.


[00:27:32.160] – Robert Newman

I don’t like all of the add-ons unless, of course, you’re really knowledgeable about what you want and what you need and you think this is going to suit you. I doubt it’s going to, is my opinion. But CMS messaging, you can get it from $1.99 yearly. All of this stuff that they’re adding in or throwing in so casually, you can just easily integrate with HubSpot for $50 a month, and they’re charging you per year. So right off the top, without even looking too deep into this, I think that if you’re just sticking with the theme, you’re going to be well-served. They’re also saying it’s SEO friendly. That is a particular pet peeve of mine, John, is that people who, because it’s a keyword, because they know people are asking, they’re like, It’s SEO friendly. What the fuck does that mean?


[00:28:26.600] – Jonathan Denwood

I don’t even know. It’s a political statement. It means Everything means nothing.


[00:28:31.800] – Robert Newman

It looks to mean with what they’ve got over here, like, Oh, we’re going to show listings on the site, which means that you might get a small boost in your local. And that is true. Negligible. Every single person that has a real estate website If the listing is on, it is going to get the same boost. So is it really going to do you much of anything? No. But hey, it’s SEO friendly. I don’t know. Don’t like that language, but whatever. They’ve got to put it. I think they’re required. Let’s move on, though, because we’ve got a few more to cover and a little bit of time to do it. Home press number 4 is on your list, and I’m once again pulling it up and sharing it.


[00:29:09.480] – Jonathan Denwood

Yeah, very similar price to the first two, 59 I don’t know how many downloads, because I think this is a theme for us as well. So I don’t know how many download. But they do talk about IDX plugins, and the two they talk about-3,541. Yeah, it’s not bad, is it? No. It’s not 30,000, but it’s respectable, isn’t it? They do talk in their blurb about integrating with IDX plugins, IDX Broker and i Home Finder. They’re the two that we only work with. We prefer IDX Broker, but I have got a couple of sites where they wanted to keep utilizing what they had, which was i Home Finder, and it’s okay. And they do talk about it, where the first two, they don’t actually talk about it. And then you got, or the first three, and then you got this Reer State 7, where they’re providing their own IDX plugin, which I know nothing about. And the layouts, they don’t look bad, do they? I don’t think.


[00:30:23.330] – Robert Newman

No, they look okay. Again, I think that when you find something that looks good to your eye in any of these designs, you’re probably going to be doing well.


[00:30:35.330] – Jonathan Denwood

Yeah, the other problem, unless you’re this young type agent, people look at these setups, which you can automatically input, and you’ve got no decent photography of yourself. You’ve got no decent photography of your team. Your logo is crap, and you’re not prepared to spend even $500 or you can’t on a decent logo. I think that’s improved because there are AI and other low-cost logo producers that can produce a reasonable logo. It won’t have the eye and the consultancy of somebody that actually knows what they’re doing. But you get a lot of agents that will… Or you’re just better off just using text if you can’t, but just don’t get your nephew that reckons he can knock something up for you because it will look awful. And they also haven’t got the photography, or the photography is really crap because you know and I know to hire… You can hire a photography student or somebody that’s on a course. There’s ways of reducing the cost. But if you’re in If the stuff you’re importing to customize it is rubbish, the outcome will not match these examples that they’re giving you because… And you can, but there’s ways around it.


[00:32:15.880] – Jonathan Denwood

You can use the livestock photography as well. There’s AI-generated photography. There’s a lot more choices. But that’s the other problem. A lot of people, they Because they haven’t got the budget or they just don’t understand, when they start adapting it, putting their own photos up, blah, blah, blah, it ends up looking messy, if you know what I mean, Robert.


[00:32:46.140] – Robert Newman

Yeah. Here’s some thoughts. So far, guys, the place I’ve been most impressed by was the real estate seven theme that pulled us off the site because the reviews were a little bit easier to access. They We said a lot more important things in the brief time I read them, such as immediate response. When you are using one of these themes, I think it’s important to point out that you’re almost always going to have questions. Either one, there’s a lot of tutorials and documentation that’s provided. Envato, which is too big to be super custom, may or may not have the proper support for your specific theme available, videos. Getting a hold of somebody specifically might be a little tough. Making Real Estate 7, so far, my favorite of all these things, not because I have an opinion about the theme, the design, the pictures, or any of the things you’ve really talked about, but because there were a couple of reviews where people said that they got a hold of Richard, the guy who designed the theme, in minutes, and there was more than one review that said that. That could be important, but it just depends on you.


[00:33:52.840] – Robert Newman

It’s to the images and everything, of course, you’re correct. This is your Baylywick. Do I have a lot of opinions? It’s too custom. I would go client to client, make recommendations about images. Images can be a major SEO signal. What John says, really, I cannot emphasize enough in terms of marketing a good picture, just like everybody, I think, instinctively knows, a good picture can be worth a lot of money to your business. On your website, on your properties page, on your listing page, if you take the time or hire a good partner, it could really pay you back. There is some very small work that you need to do to make that investment payoff, though, that falls directly into the SEO bucket. For that, go to my website and look up optimizing images, and you’ll get all the answers for free. All right, number 5 on the list, esthetic. I love that name, Static. You once again pulled this off a separate website, correct?


[00:34:52.920] – Jonathan Denwood

Yeah, it was one of the recommendations of the research I did. Do you want to get it out? Do you want to get it out?


[00:34:59.620] – Robert Newman

I dropped in. It dropped out.


[00:35:08.680] – Jonathan Denwood

Oh, dear. Well, I quite like this one as well. Hold on.


[00:35:16.080] – Robert Newman

Let me delete some of these options so I can find it easier in terms of tabs.


[00:35:23.520] – Jonathan Denwood

Yeah, I quite liked it. I’m getting it up on my end. Yeah, a lot of layouts. The Layouts looked a little bit dated, a little bit, but they got maps and other things. It’s just that the themes looked They’re… Yeah, it just looked a little bit dated look. A lot of white space, but I think it’s It’s designed for somebody that can customize it a bit, so they left it a bit bare-bone, if you know what I mean. I think they got reviews, It’s like- Another one being built with Elementor, which I find to be a positive.


[00:36:20.970] – Robert Newman

We use Elementor. It’s not that it’s the only tool out there, but it is a good one. There are others, Bricks, others that I’ve read about, but I like I’m a mentor, personally.


[00:36:32.640] – Jonathan Denwood

Yeah, there’s nothing… I’m not one of these Elementor heaters. I’m not at all. They actually got a free site, a small site, and then they got a pro for 89, and then they got 649. I think that’s 12 months, one site. I don’t know exactly what you’re getting for that.


[00:36:54.750] – Robert Newman

Mostly it’s a RETs integration.


[00:36:57.370] – Jonathan Denwood

Yeah. They got this those rats. You want to explain quickly what that is?


[00:37:04.810] – Robert Newman

Well, it’s an older standard that is… All right. It used to mean that there was a It was the type of real estate website data that was being fed out into the world at large, that if you could read that data, it was absolutely going to give you the ability to have more of your property data be recognized as original and on the page of the website. Essentially. So Rets feed was originally, but it’s not being supported universally anymore.


[00:37:37.890] – Jonathan Denwood

And then you got this other one, Rets go Web API, which is the more up to date version, isn’t it?


[00:37:47.090] – Robert Newman

Yes, it is. I’ll read you what it says on the page. The Reso Web API is the modern way to transport data in the real estate industry. Transport data, okay? That That just means that we want to give data to the website. This reso oftentimes goes to the MLS. To do it directly to your site means that you would be using the same data transfer technology that your actual MLS is using. There are rare cases in which this makes sense. I don’t think that building it out with a theme provider would ever make sense, but they could easily sell it to you in such a way that it’s going to sound like it makes sense. Because you could take IDX data and make a stab at making that data look proprietary to your website. Now, that’s actually trickier than it sounds in my experience, John.

[00:38:39.070] – Jonathan Denwood

Just a bit.

[00:38:41.590] – Robert Newman


[00:38:42.210] – Jonathan Denwood

That was a little bit of English sarcasm.

[00:38:46.300] – Robert Newman

It’s easy to sell and incredibly difficult to deliver. I love what the website looks.

[00:38:56.860] – Jonathan Denwood

Do not go down that route by buying this, Phoebe. If you’re going Don’t go down that route; hire Robert or come to Melright or go somewhere else that knows what they’re talking about. Do not go down that route. Accept these solutions for what… There is a sweet point for a particular type of person, which can give you a lot of value. If you’re not the person that Robert described, or you expect too much, there’s a difference in you taking a theme and just customizing it a little bit. There’s a difference between that and semi-full customization. What does that mean? That is taking a framework or a theme and then an agreed number of pages or elements you customize, that’s semi-customised. Then there’s full customization: you consult the client, and it’s a white screen, and you give them whatever they want. That’s fully customized. Just understand these are good value options if you’re the right person at the right moment, because it’s best to utilize one of these rather than what the brokerage will provide. But understand the limits. If you know the limits, you will be a happy bunny.

[00:40:29.410] – Jonathan Denwood

If you don’t, this could turn into a very frustrating experience.

[00:40:35.790] – Robert Newman

We’re running out of time. Well, we’re 39 minutes into this. We have one more name on the list. I would typically add some stuff I’m not going to anymore. Let’s go to number 6, WP Rinsals, the last one on your list, John, and I’m going to pull it up.

[00:40:52.430] – Jonathan Denwood

Oh, it’s not there.

[00:40:54.080] – Robert Newman

Yeah, okay.

[00:40:57.010] – Jonathan Denwood

We won’t talk about that one because I made a mistake, maybe. So shall we wrap? I think we’ve gone on in 40 minutes. Can you wrap it up, Robert?

[00:41:09.170] – Robert Newman

Yeah, absolutely. So ladies and gentlemen, boys and girls, I understand, and I think that John does as well. Doing it yourself is somewhat complicated. It inherently involves learning. You’ll have to look at some people, probably not John or me; neither of us produces long-form, tutorial-based content about unpacking and creating a real estate website. You may need to watch a few of those videos to make this a doable thing for you to even do it. The only advantage to all of this is you really could, with a little bit of learning and time, unpack a reasonably high-quality fee for under $100 and get a website live on WordPress. org, and then maybe $8 a month. Theoretically, you could do the whole thing for $250. It would probably be like 100 or $200 of your time, but you could do it for a very low outlay of capital. That’s who this is aimed at. Anything further, I strongly recommend that you probably reach out to John first, me second, If you have a sub interest in SEO, maybe me second. Just the idea of doing this in general. John’s the guy who’s been doing this for years.

[00:42:24.060] – Robert Newman

Like he already said, he’s been contracted by local agencies. He’s got another WordPress-based company that he does for learning management systems, so he has a vast degree of experience and years of experience now in real estate specifically. With that wind-up, John, if somebody did want to reach out to you, how would you like them to do it?

[00:42:44.200] – Jonathan Denwood

I’ll just go to the Mail-Right.com website, and you can book a chat with me there. Back to you, Rob.

[00:42:55.030] – Robert Newman

I’ve built about 200 high-end real estate SEO projects, so a real estate website, and then we focus on SEO. They’re obviously not doing it yourself. There’s a reasonable price tag attached to it. You can find out all that information on inboundrem.com if you’re curious. If you want to, you can email me directly at robert@inboundrem. com. Thank you so much for tuning into the show. We appreciate it. There’s nothing more important than trying to be helpful. If we can do that better, you can email me or call John or either email John. Thank you so much for tuning in. John, take us offline.


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