#417- Mail-Right Show: We Predict The Major Digital Marketing Trends of 2024

We Predict The Major Digital Marketing Trends of 2024

Curious about what’s next for digital marketing? Look no further! Our latest video unpacks the major predictions for 2024, covering everything from influencer-driven campaigns to data privacy regulations. Gain actionable insights that will empower you to adapt and thrive amidst upcoming industry shifts. Take advantage of this invaluable knowledge – hit play now and be prepared for success in 2024.

Episode Full Show Notes

[00:00:00.650] – Robert Newman

Welcome back, ladies and gentlemen, to episode number 417. John and I have done this 417 times. And today, on January 25th, 2024, we’re going to do one of my favorite shows that we ever do. We will talk about market predictions for digital real estate marketing in 2024. John, you feel free to adjust that title a little bit. But I think this has got to feel to the average real estate agent like this is just a massive time of change. Every time I turn something on, that’s what made me ask John if we could talk about predictions because every time I turn on any device, as any of mine from any providers, my email is complete, swamped with what sounds like new stuff in it. It says that way. John, before I go off on one that is more than just the intro of the show, I would love it if you would do me and the rest of the audience a courtesy and introduce yourself and share a little bit about yourself.


[00:01:27.980] – Jonathan Denwood

Yeah, I’m the co-founder of mill-right. Com. We’re a platform of CRM with a focus at real estate, plus much more. We provide a suite of marketing tools that allow you to do Facebook marketing yourself, or we can do it for you. Plus, we build beautiful websites. We have starter themes, or we can semi-custom or do full custom design on WordPress. You have the flexibility combined mind with the power of a CRM and a marketing suite. It’s a great platform. Back over to you, Robert.


[00:02:08.530] – Robert Newman

Beautiful. Ladies and gentlemen, boys and girls, I’m going to talk about a prediction that really isn’t a prediction. It’s already happening. But I’m going to make some predictions about it. We’re going to talk about AI for a second. John and I have already talked about AI in the year’s first show. We talked about some AI plugins, which, by the way, John, I have now dedicated a team member to going and researching those plugins and then sending me a report. Because there were some things that we were talking about, which I was fascinated by, I didn’t have the time to dive down those rabbit holes anymore. I sent somebody to go do it. Now, most of you won’t have that luxury. Most people listening to this show don’t have the luxury of sending somebody to dive down AI rabbit holes. So here’s my prediction. I think that we’re going to continue. I don’t think that anybody here that listening to the show is going to be able to turn on a phone or listen to a show without hearing the word AI I’m going to say this again. It’s not AI.


[00:03:19.140] – Robert Newman

All right, number one, that’s my first prediction. It’s not AI. It’s behavioral learning. It isn’t anything different than the search engine technology that’s been here, except for how the data is presented to you. What do I think we will continue to see done with behavioral learning, though? The difference also is the way that the code code is somewhat like an open source Google. In other words, you can tell the code, you can ask AI to do work for you. That’s where behavior learning has really garnered. That’s fascinating. You can say, write a blog post, and it’ll write a blog post, which Google won’t do. It’ll send you to a blog post that you could copy if you wanted. Ai will take the same information and write something for you that would be similar to a prompt or what you’re looking at. I believe that here’s a couple of ancillary predictions. Number one, I think that a lot of people are going to see a really fast head when it comes to plagiarism and AI. Ai is stealing content. All my SEO chat boards and rooms that I sit in are full of content producers right now incensed with somebody who, with an AI tool, went through their site map and basically took every single title and just recreated the same site map using AI and essentially effectively stole their traffic.


[00:04:47.460] – Robert Newman

Because a single human could ostensibly make a content grab in about five or six hours, which might have taken the website owner five or six years, it is ridiculous. That’s got to come to a head, and I predict that it’s going to happen in 2024 and going to continue in 2025 and 2026. Now, let’s get Coming to real estate. I expect that the behavioral learning tools, I think that somebody’s going to come up with a really good AI, real estate, assistance type tool. Somebody who answers your calls makes your appointments and basically manages your calendar. I think that’s all going to be done with a combination of scheduling and voice AI. I think somebody’s going to come up with the cool little tool that we’re all going to use, that it’s going to wash across the whole industry. And next year in 2026, when John and I are talking, we’re going to be mentioning this tool as if it’s like an industry standard. I have a few others. It’s nice to make. AI is a big topic, and I have a few other predictions that I’d like to make. But before I go any further, John, I want to break this up into bite size.


[00:06:07.620] – Robert Newman

Do you have any ancillary or retorts to my first handful of predictions as it relates to AI?


[00:06:14.430] – Jonathan Denwood

Well, if Can you comment about people producing mass blogging content? I’ve gone the middle way. I do use AI to create content for both properties that I run on a day on a daily basis, but it’s heavily edited. I add video and podcasting to that content to signal to Google that it has as more to give it proof that it has an element of individual insight rather than… I’ve seen some quite good results by that. That positioning. I think consistently, I think that’s what Google is going to be looking for during this year, next year is They’re just going to accept that so much content is going to be produced by this, still call it artificial intelligence, but I do agree. I think that’s a terrible term because I do agree with you. It’s a tool that mimics intelligence, but in no way or form do I think it’s intelligent. But who am I? I’m not a scientist that specializes in that field. There are a few that would disagree with me, but that’s my position. I think Google is going to be looking for signals around domain authority and specialization in a particular topic.


[00:08:10.270] – Jonathan Denwood

So it’s pretty linked to what we’ve said in previous shows. You need to find a niche, and your marketing needs to be around that niche if you can find one. Then you need to give signals to Google that it’s not all machine-generated, that you are an expert, and by video, by podcasting, by longer form, by editing the content, you give these signals that it has a higher value than pure generated AI.


[00:08:59.270] – Robert Newman

Good point, I’m glad that you’ve figured out a way to leverage AI for whatever you’re using it for. I’ve noticed that your content is a lot more prolific, and it covers some of the same stuff that we talk about here on the show. I’m glad to see it because there is a need for individual real estate marketing companies, like founders like us, voice, while we’re still small enough to have a voice and we’ve got the time. It’s very uncommon, which is why I used it as a strategy myself. For anybody, even with… Let’s say that expertise comes on a scale of 1-10. For anybody to be saying anything about real estate marketing that even has knowledge above a five is unusual. It’s like a lot of people talk about real estate marketing, and either they have a single area of expertise, quote, unquote, expertise. But oftentimes, it’s just like a young real estate agent who figured out how to do Facebook ads and then figured out that nobody else in his office knew how to do Facebook ads. Then he turns himself into a guru based on Facebook ads. There’s so much more to digital representation than just that.


[00:10:16.630] – Robert Newman

Anyway, I don’t want to poopoo anybody because from that one little expertise, you can make enough money to turn yourself into a full-blown expert. My experience, though, is that very few people do that. They figure out one little thing they can sell to a lot of real estate agencies, and then they take off with it. Here’s my next prediction, or I’m going to stick vaguely in the realm of AI. We’re also going to see a prolific amount of video coming from AI, and real estate agents are going to hear about video AI in some way, shape, or form before 2024 is over. Now, John and I already reviewed a tool called invideo. Io. I’ve got my team looking at it to see if we feel like we can leverage it effectively for real estate. Perhaps we can. Perhaps we cannot. It’s just going to depend. We’ll see.


[00:11:24.860] – Jonathan Denwood

I’m excited about it. It’s just one of me. There’s about half a dozen of those type tools. Me and Adam are looking at all of them because Adam is a professional video maker. That’s how he makes Facebook and video, his bread and butter. I think it could be really quite helpful because a lot of agents, they just don’t want to be in front of the camera. So these tools can help in making videos which they’re not required to be in front. But on the other hand, it will always be best if they are in front of the camera, if they can do it. But you just got to be realistic, haven’t you? I think so. Would you agree with that?


[00:12:21.070] – Robert Newman

I would agree with that. I would agree with that. And some of my predictions, guys, ladies and gentlemen, is that there’s going to be a different type of real estate marketing service. There’s already a lot of people making Oxford or all moves when it comes to real estate and video. My prediction is that somebody’s going to leverage AI and make yet another service that you as real estate agents can use as an independent marketing company. If I was starting from scratch and wasn’t committed to what inbound REN was already doing or had the finances just to start out a new division without thinking about it, I would do it. It is It’s a needed industry service for real estate agents. It really is a really incredibly important block to your marketing is to get video done. But somebody needs to make it easier. I mean a lot easier. I don’t mean like Levi or Krista Maysha or who’s just sitting there telling you how they used some good ideas about leveraging video and then went off to make $38 million in selling real estate using videos. Because here’s another thing that I think that most people intuitively know.


[00:13:31.760] – Robert Newman

It’s not a prediction, but it is a comment. It’s the very second you take a Krista Mayshaar who’s making $9 million a year as a coach, and she’s coaching hundreds, if not thousands of agents, is It’s the very second that the strategy starts to become less and less effective because everybody in every market is slowly but surely starting to leverage this coaching information. So, generally speaking, strategic things shift in real estate. They tend to the needle moves, which frustrates a lot of agents, which is why I don’t tend to move with trends, not needle moves.


[00:14:08.660] – Jonathan Denwood

Can I make a prediction on that? Please. Hit I think in the later on this year or the beginning of next year, I think there’s going to be tools where, well, they’re there anyway, but There will be a interface, a product where agent can put text in and their voice will be mimicked. It will be able to just take a facial picture or a facial video through either your iPhone or through a webcam, and then it would be able to mimic you on video. It It would look natural. It would look like the agent, and it would have templates of verbiage. All you would have is it could have a library of… And it just be you, our official you in video form. Can you imagine how of me? That’d be your renders, wouldn’t it, Robert?


[00:15:27.370] – Robert Newman

I love that idea, though, man. Good God, I hope you’re right. That’s what… It just took my breath away, John. All this talking about video in… I really… God, I hope you’re right. I could leverage that so heavily and deeply and well at Inbound R-E-M. Our consistent number one problem still isn’t… I just keep making moves as a business owner to try to handhold and and put people… But if you’re to say, Robert, what’s your number one business problem? It is that I still can’t get people to do video. And the level of commitment that people have made to the company, to me, it’s $20, $30, $40, $30, $40,000 sometimes. And you still, shockingly, can’t get them to do the thing. And when you do get them to do the thing, it is so time intensive for them because it takes a lot of mental preparation for most people. It’s not just getting in front of the camera, which you and I do, but it’s a lot of mental prep for the average agent. So they feel like, Robert, I did a three-minute video, and it’s like a year later after they hired us. You can sense the- Well, it’s not going to the dentists.


[00:16:51.490] – Jonathan Denwood

You know you need to go to the dentists for the cleaning, the deep clean. You know you need to go to the dentists on the regular checks. You know you should do it, but you don’t want to do it. And that’s their position around video. I think we’re coming to our middle break, Robert.


[00:17:13.260] – Robert Newman

Sure. All right. So, ladies and gentlemen, we’re going to go to a break. John just made a great prediction that I hope is true. We’re going to make some other predictions, and we’re going to come back at maybe the beginning of 2025 and review the show. We didn’t do that today because I’m lazy, but we We probably had another market predictions video. From what I recollect, we were probably about 50% right on our predictions. We’ll be right back. Stay tuned. Have a little bit of fun with us. See where our heads are going in terms of what’s going to happen in 2024 and slightly beyond. We’ll be right back. Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need MailRight. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no question asked 30-day money-back guarantee. So don’t delay. Get started today. Go to mail-right. Com. Welcome back, Ladies and gentlemen to the MailRight Show. I’m so excited to be here with my partner today, Jonathan Dinwood.


[00:18:21.970] – Robert Newman

We’re talking about marketing predictions for 2024, and we’re discussing We’ve used a lot of AI predictions. Now, I’m going to use a couple more. I’m going to leap out, John, and do a couple of predictions not related to AI, just related to the business. Now, I At the end of 2024, here’s what we’ve been seeing happen. There are so many marketing companies taking a massive punch in the mouth right now. I can’t even begin to tell you. I don’t have numbers because everybody is playing this stuff close to the vest, but almost every major real estate marketing company out there is laying people off. There’s more than just a little bit of panic going on. The numbers have diminished. We’re walking out of a very soft real estate marketing season. A lot of real estate agents have been investing money that they basically saved when the market was better and keeping their systems running. A lot of agents got out of their systems because it’s pretty rare that agents plan financially for their marketing. A lot of people bailed. Very few people were ever set up correctly when they took on marketing contracts to be thinking long term.


[00:19:41.050] – Robert Newman

Blissfully, InboundRM has been somewhat impervious to that because I take a lot of time with each individual client, which is just bizarre. It’s not a very good scale model, but it is a very stable model. Here’s one of my predictions, though. John, I don’t think that we’ve seen the end of the shakeout when it comes to real estate marketing companies, specifically. I think that we’re… And I don’t have any idea where it’s going to come from. But before the end of 2024, I think that we’re going to be talking about major real estate marketing shifts, like somebody big going out of business, more consolidation, somebody shuttering a division that they buy someplace else. The companies with really big pockets, this traditionally is Historically, it’s the time. If the guys at Ylopo are not getting a door knock sometime soon from somebody big with huge, huge pockets, I will be absolutely flabbergasted. I think the purchase of the follow-up bus- I was just about to say that it was a red for boy. Yeah, I think that was, say what you will about those guys. They’re not dumb business people, man. It was great timing. You hit a founder like you and me when we’re in the middle of what we know is a winter for our business, and you know that you have the financial bandwidth to just carry the business through, which you think is a good business, but it’s just a hard time.


[00:21:13.930] – Robert Newman

When is an entrepreneur more likely to say yes to some offer? Somebody comes through with a big enough number, I might think about it because you don’t want to just keep struggling through the day to day at times. You get frustrated. John, what do you think?


[00:21:30.170] – Jonathan Denwood

Well, yeah, I also think a lot of real estate marketing, you look at some of the established players, it’s a bit difficult. I don’t normally say this because it sounds like I’m trying to sell my own book of business. But you look at a lot of it. A lot of it is very mediocre, isn’t it? But it’s also around… And when you look at some of the prices, it isn’t particularly cheap. So that’s not really to give them some grace. But a lot of it is mediocre, isn’t it?


[00:22:10.290] – Robert Newman

Yeah. I’m going to make a quick little prediction for Mailright, just for funsies. John, I’ve noticed that your marketing pops up in my feeds, YouTube, other places. I’m now easy to find you, whereas previously it was hard to find you. Between that and the fact that I think that this is the time that nontraditional platforms run by a small business owner. Generally speaking, you and I have a very large headwind into making sales because we’re up against much more established players. Every agent’s heard of them. They have somebody in the office that’s using their shit. It’s very hard at any price to convince them to use something else. I think that this is going to be different, though. I think you’re heading into what’s going to be bad for many people, I predict will be good for Mailright. I think that your business is going to grow and grow well in 2024, whereas other years has not been quite as smooth for you.


[00:23:08.340] – Jonathan Denwood

Well, I didn’t quite know what I was selling, really. But I’ve had the same journey with my other business. My other business is really doing very well now. Melright is making some progress, but it’s my other business. Last year was a fabulous year for my other business, Rob. I’m not a mean there, but I did very well, actually. It was a bit of a shock, and I had a bit of a large tax bill, which I’m paying still. I was there, I’ve almost paid it off, actually, Rob. It was a bit of a shock, Rob. Well, not last year’s year. Well, I’ve had a good couple of years, but it was a bit of a shock, actually. Yeah, Yeah, but you’re right. What you say, I do hope… Because it’s been… It’s taken me… I just feel that I’m running out. Well, I’m 59 now, Rob. But on the other hand, I’m much fitter than I was. And I haven’t got the resources to have the retirement that I would because a lot of it had to go to my divorce. So But on the other hand, if I could retire, I’d be dead bored.


[00:24:35.710] – Jonathan Denwood

I’d be bored out of my skin, Rob. Running your own business isn’t like working for somebody. It is different. It doesn’t feel like… Sometimes the lones are so intense from the highs. You can have a really good at morning, and then you can have a really bad in interaction with a client and your afternoon just goes down into the pits. And every day can be like that with enormous ups and downs. But at least it doesn’t quite feel like work for me at any time. That’s why I work really crazy, funny hours. What are your hours? I don’t have any set hours, Robert. I take a few hours off and then I’m still working at 12:00 at night. But it doesn’t actually feel like work, if you know what I mean, Rob.


[00:25:34.920] – Robert Newman

Completely. And that’s… I mean, this is an off topic. But personally, John, everything I’ve read, seen, and believe in myself, this is I don’t believe in working all that hard. I like to work about 36 hours a week when I can get away with it. Sometimes that just means I’m on the phone, I get off the phone. That’s all I do because I’ll be on the phone for 8, 10 hours a day when we’re busy. But once I’m done, I’m done. I don’t do content production. I don’t do the rest because I balance. But this idea of retirement, stop working, stop contributing. I think it’s just the fastest road to death. Intellectual death, physical death. I just don’t believe in it. We’re not meant to be creatures that just sit still, not even when we’re old. We’re meant to reduce activity, sure, or focus our activity. But to say that we’re not taking long walks, experiencing the world. I would say that as we get older, it’s just work less and make sure that the activities that we’re doing are ones that we really enjoy that fall into whatever our professional expertise was. But that’s just my opinion.


[00:26:44.100] – Robert Newman

All right, a couple more predictions for 2024. Now we’re going to get into my direct area of expertise for me. John, feel free to throw a couple of these in for you for the areas that you really focus on. I focus a lot on SEO, search engine optimization. There’s a lot of changes happening in SEO right now, not in the core function of Google. Google has actually gotten to the point where user behavior signals is 23, 24, 25% of your score for your local, your video, your images, your traditional search. All of that is SEO. All those things are SEO. They’re controlled by Google who runs them by an algorithm. That algorithm, I understand better than most people, not better than everybody, but better than most people. Certainly, when it comes to that algorithm in real estate, now there’s very few people that could probably have as intelligent of a conversation as likely. Here’s where I think that AI has been or behavioral intelligence and monitoring has been in place at Google for a decade. What’s happening is the computing and processing power is eliminating a lot of the time. As their computing systems better and better processing information in real-time, we’re seeing massive changes hit the algorithm.


[00:28:07.250] – Robert Newman

Those changes relate to how Google in real-time can look at user behavior and adjust your ranking, adjust how you’re found. If you have a piece of content and people really enjoy it and they’re on it for a long time, they click on it, Google is getting better and better at ranking that content faster and faster. That’s the easiest way that I can put it. They’re doing the same on YouTube, they’re doing the same on hyper local, like profiles, everything. I think that we’re going to see an authorship thing come back. Now, it’s still there. It’s still in your profile. They never turned it off. The belief is that Google had this… Years ago, ladies and gentlemen, Google had what’s called the Google author profile, which connected you personally to content that you published. There was a lot of crying, though, when that happened, because obviously all the people like me who are professional content producers, were really running away with the rankings when they added factors into authorship. Because some people are dedicated content marketers and their stuff has engagement and links and they know what they’re doing and the list goes on. So Google mothballed it.


[00:29:15.920] – Robert Newman

But they didn’t turn it off and they didn’t remove it. They simply said, Until we can figure this out a little bit better, we’re mothballing it. Boy, in the days of AI, I can’t think of a time where authorship who’s really producing something and attaching your name to what you’re producing is more important. I predict that some version of authorship is going to come back.


[00:29:41.440] – Jonathan Denwood

It’s very uncanny you’re bringing this up. I’ll bring this side to the Because I’ve been thinking around the same way, but slightly different. You know what I think is going to happen? Is blockchain. Blockchain was pushed, 3.0 blockchain cryptocurrency. The cryptocurrency side, I think a lot of that was smoke and mirrors. I never invested any money in it, and I still do have very dubious feelings around a lot of the crypto community, and But when it comes to blockchain, I think that’s totally different. But it was a technology that was interesting but didn’t find real traction or a reason that it could be really useful. But I think if you mix blockchain as a way of identifying real ownership when it comes to digital content, because I think what you’ve just said is It’s going to become more and more, where did this bit really come from? Was it really made by the source that it potentially seems to have been made? This will become more and more critical. I think blockchain and having the ability to mark that in a unique way linked to ownership is going to become a powerful tool.


[00:31:30.570] – Robert Newman

I hadn’t thought about the blockchain bit, but that’s certainly a possibility. Here’s where my prediction lies, ladies and gentlemen. With the average person, me or John or anybody, really, with just a modicum of knowledge, can go out and produce 500 pages of content like we can. I could do it right now. Between the time I turn my camera off and the time it work starts tomorrow, I could produce 500 pages. It would take me a bit of time and that’s all I would be doing, but I could do it because all I’m typing out is prompts and then letting machines I can’t produce the pages that I’m reading them, but I can read a page every few seconds, which means that I can actually write, quote, unquote, write 60 edited things, probably within an hour. It would take time, but I could do it. That’s a problem, though, because we’re not really producing anything new. What we’re doing is we’re just taking, regurgitating, throwing it online. Now, not that many people have figured it out yet, but it’s going to be a wave of people figuring it out. People are going to learn how to use ChatGPT, and then they’re going to produce it.


[00:32:35.210] – Robert Newman

And those people are going to be basically a mix of lazy and bad actors, which is not what the internet is for or about. Not by Google’s eyes, not by my eyes, not by most people’s eyes. What makes Google interesting is conversations like this. John and I, we have made a suggestion for three or four thoughts that are unique to us. There are predictions AI cannot make them. We made them. So now you cannot copy that. You could, theoretically, but the original idea knowledge came from us. So you have to look at that and go, that’s the value of the internet. That’s the value of creating videos. If there are people following this podcast, I would surmise that our original thinking inside the digital marketing space is is the reason you should be following the podcast. I’m not saying these things are going to come true, but as a real estate agent, you need to be digitally savvy, which is why John and I do a podcast. There’s not that many people that focus strictly on digital that know what they’re talking about. Say what you will about John and I, we make our living in that space.


[00:33:50.150] – Robert Newman

This is us. I think that we’re going to see… There’s got to be a way. This prediction is based on logic. There’s got to be a way that you quantify who’s an original thinker and who’s just leveraging AI. There’s got to be a way because it’s going to become a problem and it’s going to become a problem fast. I like both of John and my predictions. Whether we’re right or wrong, this I guarantee you, there’s going to be something that steps into this hole.


[00:34:21.770] – Jonathan Denwood

I’ll just give you this example before we wrap it up. Sure. Over the last week, I’m working all these strange I took Tuesday morning off. I went skiing for the morning, right? Came back, didn’t do too much. But in the evening, I worked up to 12:00 at night. From 6:00 to 12:00, I caught up. But between that for 15 minutes, I just watched some quick YouTube stuff just to switch off before I go on to the next task. I just need a quick little break to calm my brain down. So I watched the most benign stuff on YouTube. And in my feed comes up this Filipino singer who was supposed to be on American Idol and The Voice, the UK Voice. It’s a similar program to American Idol, right? Or American Got Talent, those three. He was on He seems to have been on all three shows. I thought, that’s not possible. And he’s sitting away, he’s a funny-looking dude, right? And he said, it’s all been created in AI. I was intrigued. So I did some searches. He hasn’t been on any of this stuff. He’s just gone, oh, there’s actual video, YouTube videos of people showing how he done it or whoever’s behind it.


[00:36:02.180] – Jonathan Denwood

And it’s all been artificially made, Robert. Fascinating.


[00:36:09.650] – Robert Newman

Seriously fascinating.


[00:36:11.860] – Jonathan Denwood

I found it intriguing, but I also found it a lot of it at the same time, Robert.


[00:36:19.330] – Robert Newman

I’ve seen some videos with obvious movie stars and things like that doing things that they’ve never done. The renderings are very, very good. I think that I think that what we’re saying, I don’t know. That to me is not creation. It’s emulation. But it has its uses, emulation. Every time we figure something out, there are going to be some really bad actors that are going to use this emulation stuff and mess with people. What I love about emulation is exactly what you said earlier, though. I’d really like to see the average person be able to take a screen photo of them, type out a script, and have their self-avatar speak to the world because that would take away a lot of the camera fear that a huge amount of my clients have. And as long as it’s a representation of you at some point in your own life, you’re not plagiarizing anybody else. You’re taking your own image and putting it online. I think that that is not only fair, but if you have something good to say about your area, your lifestyle, your profession, your anything, I think it’s a great way to diminish the barrier between knowledge producers and knowledge receiver to get that information.


[00:37:49.640] – Robert Newman

The thing about online, and it’s crazy to me, is that I must educate people. People who’ve been selling real estate for 25 years, they sit here, and they come online, and they go, I don’t have anything to talk about. I’m like, how is that even freaking possible?


[00:38:03.880] – Jonathan Denwood

It’s a very odd situation because these people’s business is face-to-face communication. But put them in front of a camera and in order, They can’t bring together two coherent sentences. I just find it very interesting. You could understand an engineer or somebody highly technical That doesn’t have to talk to many people. But when you’re a real estate agent, it’s part of the essence of the job to have discussions with people. I’m not disparaging, but when you put me in front of a camera, many of them type me and look up.


[00:38:50.790] – Robert Newman

I agree. It’s just the shift in their mind is too significant for them. Just pretending that somebody’s there or trying to access their knowledge because somebody hasn’t asked them a question; they know what to say and how to retort, but they don’t know how to communicate on their own. The exercise, I say, is, Okay, take your top 25 questions. And then oftentimes, I’m still hit with, Oh, I can’t remember any. It’s like? What are your top 25 objections? You seriously can’t remember them? Come on, give them to me right now. And then once we get into that exercise where here’s the objection, here’s I’m like, guess what? They’re no longer called objections. They’re called freaking questions. People put them online. You answer the question. Can you answer the question? Because somebody will roll off their 25-year train response, and it sounds beautiful. It sounds natural. If you’ve been selling anything in real estate for 25 years and got some good responses to people’s questions, I need people to say that in front of a camera. And it’s crazy how they usually cannot do it. But we’re at the end of our show.


[00:39:58.870] – Robert Newman

We’ll have a lot of fun this year, ladies and gentlemen. It will be a crazy year to be in real estate marketing, and I’m super excited about it. Wherever there’s chaos and change, and there’s never been as much as the last couple of years, turmoil and change, there’s opportunity. I want to hit that note. There’s a massive opportunity in the digital space coming up here. For those of you who are young and new agents, I’m telling you, you have a natural advantage, and don’t let anybody else tell you differently. Get into technology, look at AI, look at this stuff, start to see how you can leverage it for mostly video production, which is where I would start, and then begin to look at how you might leverage that on your Google My Business profile. Those are two things that I have invested a lot of inbound RMS resources into, and I’m rock solid about the fact that this is going to go well, it’s essential to talk about in 2024. If you’d like to look you up, John, if you’d like somebody to set an appointment. And by the way, for everybody listening to this show, I want to be clear.


[00:41:07.560] – Robert Newman

This is the year you want to get directly on the phone with guys like me and John, if you can. It’s more complicated with me. It’s easier with John. I strongly recommend that you take a call with him, that you talk to him not only about his platform, which is what he talks about a lot online, but you see if you can get him to give you some input about what you would do strategically in general, because he does have a lot of knowledge. He’s been hammering away this show with me for three and a half years, and he was doing it before that, too. Plus, he’s got all the broad digital knowledge that very few people do. He’s the real deal, and he’ll probably take his time and try to help you. So, with no further ado, John, how would you like them to do that if somebody were to do that?


[00:41:46.990] – Jonathan Denwood

Yeah. Can I say, I had the privilege today to interview the Matt, the founder of WordPress and Automattic. And you find that on my other business website, folks,  WP-Tonic. And I think you should listen to that interview. So I did that this morning, but it’s up on my other business YouTube channel, WP-Tonic. So jealous, John.


[00:42:11.000] – Robert Newman

So jealous right now.


[00:42:14.360] – Jonathan Denwood

It was It was interesting. To say it was interesting. He’s had a lot of media training, put it that way. And it was an interesting discussion, to say the least. But if you want to contact us at Mail-Right.com, just go to mail-right.com and book a chat with me. It’s right in the top navigation. You can book a Zoom with me, and we just have a chat and see if Melriott is a good platform. I’m sure you get some value from the conversation. Back over to you, Robert.

[00:42:51.890] – Robert Newman

With both John and I, you can get a lot of value from both of us on YouTube. John has started to do similar videos to what I’ve been doing for years, like Wylope reviews and things like that. I strongly recommend you check those videos out and hear what John has to say. It could be a precursor to any calls you do with either of us. You’ll get some of that advice online regarding what we might tell you about various platforms. If anybody would like to check out InboundREM, you can go to the word Inbound.com. I’ve got a number of About pages and contact forms there. You can reach out to me directly using any of them. I recommend, though, that you spend time reading the content. Over the years, I’ve got a content writer trained and is taking up a partnership role at InboundREM. He’s becoming more of a team member, like a co-collaborator, than anything else. He started to do some incredible things, writing and researching Google My Business, doing long case studies, and figuring out some stuff that not even I knew.


[00:43:55.690] – Robert Newman

I strongly recommend that you guys check that out. It’s incredible stuff. I don’t think anybody else has it. Go ahead and read it and see why we believe that one of the anchors of your marketing should be Google My Business over the next one to three years. That’s it. Thank you for tuning in. John, it’s been a little longer show than I intended, but I love these marketing predictions. Why do you take us offline?

————— ————— —————

The Hosts of The Mail-Right Show

Jonathan Denwood



Robert Newman





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