#404 – Mail-Right Show: Real Estate Agent Google My Business Profile Things You Must Do in 2023

Real Estate Agent Google My Business Profile Things You Must Do in 2023

Discover the secrets every real estate agent needs to know about optimizing their Google My Business profile in 2023. In this week’s show, we’ll walk you through the step-by-step process of maximizing your online presence and attracting more clients. From creating an eye-catching profile to leveraging reviews and photos, we’ve got you covered.

#1 – Introduction

#2 – Do not use your broker business address if possible.

#3 – Selecting the right main category but also a load of targeted subcategories is now important in 2023.

#4 – Use the brokerage name in the title of your Google My Business Profile,

#5 – Use Realtor instead of “real estate agent it gets 3x more activity.

#6- Questions and Answers section is powerful and important.

#7 – Reviews are all critical.

#8 – Photos and videos tag correctly.

#9 – Other business directories are still important.

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#10 – Final Thoughts

Episode Full Show Notes

[00:00:10.700] – Robert Newman

Welcome to episode number 405 of the Mailwright Podcast. John and I are going to talk about a Google business profile and real estate agent Google business profiles. Now, the title of the show is real estate agent, and that should be about what 90 % of you are interested in. But there’s also a real estate broker, real estate office, real estate marketing center, if you’re a Keller Williams person, so on and so forth. It doesn’t matter. It’s Google My Business, what you need to do to set it up correctly, and why you want to bother with this. John, before we get deeply into this, why don’t you go ahead and introduce yourself?


[00:00:54.590] – Jonathan Denwood

Thanks, Rob. I’m the joint founder of mail-right. Com. We have a lot of CRM, IDX, and a host of other digital marketing tools that you get in one great package. Back over to you, Rob.


[00:01:13.110] – Robert Newman

Ladies and gentlemen, I was just discussing this with John, and I was telling him, Inboundrem, the company that I founded, is making big moves into the Google business profile space. We’re partnering up with BrightLocal, and we’re offering a full-service package. We’re spending about 20, 30 % of our resources moving into this space. Now, what I want to share with you in terms of the introduction is a little bit of a windup. So, John, if you’ll do me a favor, I don’t know if you’re aware of this, but Google has been investing all of its top talent and a lot of its resources into the local space for about a decade. Marisa Myers, for those of you who remember, came from building out The Local. She was one of the first people who hit the first home runs, and then she went on to be the CEO of Yahoo. She was a rising talent inside Google, and then they moved her into the hyperlocal space, which at that time I think they’re referring to as Google Maps, and then they transitioned into turning that into a local services space for the search algorithm.


[00:02:24.200] – Robert Newman

Then, as if all of that wasn’t enough, Google decided to roll up the wind-like… Roll everything back with Google Plus, which was their social network for those people who remember. What the social network was being used for by most SEO experts, myself included, were links that related to your business. There was a very healthy business audience on Google Plus. They didn’t need to shutter it. What they realized was that everybody was using it for business, not social, the original intent of the network. So what they decided to do is take that entire team and roll them up into their local services. Now, the results that we’re all seeing these years later, including the fact that they just started doing sponsored advertising at the beginning of this year inside their local services packets, that’s all hundreds of millions, if not billions of dollars of investment by Google, because they want to dominate the local business space. They want to serve the 11 million business owners, including all you real estate agents out there, and they want to dominate your advertising dollars. They wanted to dominate, and they weren’t with Google AdWords. There is still a huge category of ads that were being sent to people like the White Pages, Yellow Pages, Yelp, Zillow, Trulia, and so on and so forth.


[00:03:40.330] – Robert Newman

Google is making a stab at taking that business, and they’re doing a much better job of it, in my opinion, than Zillow, Trulia, or anybody else. The thing is that all of the advertising and the options available to you as an agent are new as of the beginning of this year. So you don’t know them as well as you know Zillow or Trulia. You don’t know that they’re using performance pay to give you leads and that your leads are going to cost you 10 times less than the ones that you buy from Zillow. But I know that, and John knows that. And this is why we decided to do the episode today and do a deeper dive. You can spend less on your advertising. Your organic rewards for doing well inside the local space are literally more ROI-centric than anything else I can think of. In other words, you’ll make more money from ranking number one, number two, or number three locally than anything else I know about the real estate marketing industry. Any other company, any other service, YLOPO, OpsCity, you name it; your ROI is going to be the highest if you can rank in these top three spots.


[00:04:44.600] – Robert Newman

I can’t be any more clear about it in my experience and with the numbers that I have available to me. I say all that. I’m going to say, I’ve given it a big wind-up, John. Is there anything that I said that you disagree with?


[00:05:01.490] – Jonathan Denwood

No, not really. I think this show… I did my research on it to find out if there were any changes that people were talking about for 2003. This show is to confirm some things that we’ve said before. I think the main thing, the research I did, that subcategories have got a little bit more important about selecting them. But the main factors we have gone through before, I just saw these shows and maybe a refresher about what we’ve already discussed in previous shows.


[00:05:44.040] – Robert Newman

Okay, so we’re going to cover the basics, everybody. At the end of the show with John’s permission, I’m going to do a lightning round, and I’m going to give you guys about five or 10 wildly valuable hacks that I use for my clients all the time for hyperlocal. Stuff that you won’t hear about on any other podcast, on any other show. Nobody has the experience that I have specifically in the hyperlocal space getting results for clients the same way that I do. I’ve done it for my own business. So if you’re curious, just go real estate marketing in Los Angeles. Let’s see what you pull up. Anything that I have even vaguely wanted to rank for locally, I’ve ranked for. And I do it as an experiment just to prove that I can. So, John, why don’t you go ahead and jump us into… I’m hoping that this would serve as the introduction, so we’d be on number two. If you could just start walking everybody through that and explain how you’ve used it or how you’ve coached your clients to use it, I think that would be a great way to kick this off.


[00:06:59.870] – Jonathan Denwood

I think number two is don’t use your broker business address. I think it’s pretty concrete now. The research I did on some of the other leading websites that are seen as authoritative properties in this area, and they all seem to be saying is that they’re going to send you a card. The card’s going to have to claim your Google property. They’re going to have to send you a card and they’re going to send the card to the business address that you put on. For this to be effective, you really don’t want to put your broker’s address on it. But it’s difficult. Obviously, especially if you’re a female, you probably don’t want to put your personal address. But there are things you can do. There’s ways of getting around that, where you get a unique address. If you really want this to work, I would advise that you don’t use your broker address. Do you agree, Robert, or have you got a different drift to this?


[00:08:11.130] – Robert Newman

If you are going to use a broker’s address, you’re going to raise the difficulty of getting results. However, many of my top clients do use broker addresses. You’re just going to have to understand that you’re going to have to be on top of your local game in terms of external optimization into the local profile. You can’t just expect that you and every other person in your office set up your profile correctly and you’re going to rank number three. Simply isn’t going to happen. So John is correct. If you want to have a slightly higher chance, one other thing I’m going to say that is incredibly relevant when you start looking at where you want your address to be, please understand that your ranking is going to be the physical distance from the office that you list. One of the guys that’s the best at doing this to me that I know about, over five years, I’ve got about an 80-mile radius now that I rank in from my office. That took five years, and I know what I’m doing. I think the average person is going to rank within 5-10 miles of the office address you list.


[00:09:15.090] – Robert Newman

So wherever it is that you want to rank for local searches is like, realtor near me or the best realtor in, you need to make sure that your address reflects that decision.


[00:09:27.140] – Jonathan Denwood

Yeah. So number three, this seemed to be the main difference people were saying in 203. You’ve got to choose your main category correctly at your real estate agent. And like before, people say the subcategories really didn’t matter that much. They seem to be saying now that selecting the right subcategories does have an effect. What’s your view on that, Rob?


[00:09:57.570] – Robert Newman

Subcategories have an effect in my experience. I’m not saying that definitively I know all these answers, John, because Google does change the way that they look at these things. But what I have found that subcategories really seem to affect is the keywords that you rank for as you do them locally. Like most of my top clients, when you say, what do they rank for? Literally almost in every market, without exception, the keyword that these local profiles keep tracking is just realtor. Somebody is doing a search like realtor, and I don’t know if Google is simplifying the search and not giving us the exact answer. It seems weird to me. I have so many clients that were… Because I don’t know why somebody just put in a realtor, but maybe they’re subcategorizing the search, and then all the long tail searches that link into the profile, those are definitely subcategory things. 100%. They’re subcategory things. So if you want to pick up that random search for real estate notary, something like that, you’re going to need to list it on your profile to have even a hope of ranking for it. If you’re thinking that the subcategories matter a lot for your broader business category, I haven’t seen proof of that.


[00:11:14.140] – Jonathan Denwood

Well, Incern. They said that if you’re a member of a national brokerage franchise or a very large regional, you really should combine the title that you’re using for your Google, my business profile, and combine it with the name of the brokerage. I don’t know. That’s what they seem to be suggesting in the research I did. Appreciate that. What was the resources that I did? I’ve got my list here. I’ve got the links here. Sterling Sky, they seem to be saying that. Whosequest? H-o-o-q-u-e-s-t. It was one of those. Sterlingsky, I read up a few of their blog posts when I was doing my research and they seemed to be suggesting that.


[00:12:25.730] – Robert Newman



[00:12:27.030] – Jonathan Denwood

Don’t agree with that at all then?


[00:12:29.160] – Robert Newman

I mean, if you’re going to say RE/MAX realtor, and you’re affiliating your address with the RE/MAX office, the answer would be absolutely. You need to list the broker’s name along with the… So it corresponds correctly to the address that you’re using. So yes. But in a normal… Like if you’re using your home address or some external address, you’re not going to want to… What you’re going to want to do is identify that external address as your personal place of business and that you are a realtor. So it’s a 50-50, I guess my answer is it’s circumstantial. I certainly wouldn’t be making that as a broad recommendation for all realtors that I don’t even know that it suits 20 % of realtors.


[00:13:15.890] – Jonathan Denwood

Yeah, they seem to suggest because of the search volume, that’s what they seem to be suggesting. That’s why you should… But you’re more of expert than I am in this specific sector. Well, fair enough. Do I will send you the links afterwards. On to the next one. Well, it’s funny. You just mentioned it before. Used realtor instead of real estate agent, they seem to suggest it gets three times more activity.


[00:13:56.470] – Robert Newman

Which does? Real estate agent or?


[00:14:00.200] – Jonathan Denwood

Realtor. Replacing real estate agent with Rea tor.


[00:14:03.780] – Robert Newman

Realtor is the way to go? Yeah. Okay. That I’m not sure. Obviously, I am certain on that. It’s just 100%. I’m trying to fix my bandwidth here. It’s not working. Anyway. Sorry. Go ahead, John.


[00:14:19.530] – Jonathan Denwood

Yeah, you’re frozen, but we can hear you. You’re slightly moving. That’s great. You would agree with that, Reata. It’s just the amount of search terms people are searching. It’s Reata rather than real estate agent that they put into search.


[00:14:44.940] – Robert Newman

I don’t know. You know what, John? This is time. Ladies and gentlemen, I’m going to come back and answer this question. This frozen screen is driving me crazy. John, I want to leave the studio. I’ve shut down a whole bunch of things, and I’m thinking that maybe at this point it would work if I just log back in. Why don’t we take our break? We’re going to come back from break, ladies and gentlemen. When we do, I will jump into… Well, basically, I’m going to agree with John, so maybe I won’t jump into it. All right, we’ll be right back. Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need mail write. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no-question-asked 30-day money-back guarantee. So don’t delay, get started today. Go to mail-right. Com. Ladies and gentlemen, thanks for sticking with us. We just took our break and we were talking about… We were running down a list. John, repeat the question just so we can pick this up the right way.


[00:15:48.720] – Jonathan Denwood

Yeah, before we went for our break, we were saying that utilizing realtor instead of real estate agent, you should do that. You confirm that with your.


[00:15:58.490] – Robert Newman

Own work. Correct. So titles inside your profile. I’m going to give everybody the longer, more detailed answer. Just like everything else that Google has done, they do take very direct signals from the keywords that you’re using inside your profile. One of the largest signals that you’re ever going to find is the title of your business or the business title. So use the word realtor because 100 % and 85 % of the markets that are listening to this show right now, the number one keyword that people are going to look for that you care about is going to start or end or just be realtor.


[00:16:29.100] – Jonathan Denwood

Fair enough. On to the next one, which is question and answer session. It’s powerfully important. I would agree with that. I think that’s a little gem there. I don’t know what you think, but they have a section, folks, where you can put in the most popular questions that you’ve been asked. You can do some basic SEO research anyway to find topics. But I think filling that in is a great idea. What do you reckon, Robert?


[00:17:05.560] – Robert Newman

I think that in the most cases, filling out everything that you can possibly fill out on your profile is a good idea. If they suggest that you should provide it, you should provide it. Now, if you want to know what my guiding principle is, John, it always is this. With Google, 100 % this. Ask yourself the question from the perspective of doing the searches. Do you… There’s a Q, the Q and A that you’re referring to is do people ask you questions? So you can ask a question and then answer it. That’s what John is referring to. I haven’t filled out those FAQs for my own service. I probably should. What the answers to the question should be is like your top three most requested things that you ever get, like how much are homes? Like if that’s theIf that’s the question that everybody is asking you right now, how much is a home in the neighborhood that you most presently service? You ask that question, you give the answer. I would do the top three. Anything that Google is providing you the way that you want to perceive it is, how can I be useful to the audience?


[00:18:17.600] – Robert Newman

And you do not want to apply these old school logic. Well, isn’t it better if I just get these people to call me? Because if I give all my information away, they have no reason to call me. That’s not the way that the Information Age works anymore, ladies and gentlemen. You need to give the information away upfront and earn their trust before they call you. Would you agree with that, John?


[00:18:37.180] – Jonathan Denwood

Totally. I think the more questions and answers you can provide, as long as they’re relevant, as long as you’re not going too far in the weeds, I think it goes down a tree, but that’s my point of view. On to the next, which I think it’s one of the areas that a lot of real estate agents really fall on the ground on in general and particularly with this platform. Reviews are critical. I think it’s a strong signal for Google, but I’d be interested to see what you think. It’s a bit like the question and answers. It has a duality. It also provides credibility and reassurance to your target audience as well. What’s your feelings here, Bob?


[00:19:25.560] – Robert Newman

My feelings are that Google is once again, listen, it’s in their best interest to make complicated algorithmic decisions. Here’s how I think reviews. Do I think that reviews are a powerful signal? Yes. If you ask me to make a guess, I’d say they’re worth 10-15 % of your overall local score, maybe a little bit more. So that’s good. But what do reviews really do? They probably key into what would absolutely be the strongest signal that Google is using across all search platforms right now, which is user behavior signals. How long do people stay? How many reviews do they seem to look at? Do they click on anything? Do they call you? Do they message you? Do they click on your photos? Do they click on your videos all off your Google profile? And if the answer to those questions are yes, remember, it’s very hard for them to make algorithm changes for all the different divisions of Google. So most likely, they’re using the same signals on your local profile as they are on your website, which means that they are going to look at what pictures you click. They are going to look at what videos you watch.


[00:20:28.190] – Robert Newman

They are going to look at how long you stay. And every professional SEO I know is weighing somewhere between 20-25 % on how powerful the user signals are. So if you add that on.


[00:20:41.250] – Jonathan Denwood



[00:20:42.380] – Robert Newman

Of the reviews, which are 15-20 % is what I estimated, but they grab people and make them scan your profile, reading through all your reviews. Now you’ve really got a 35 % signal on reviews, because people are staying longer. They’re reading more reviews. It may inspire them to interact with the rest of your profile correctly or more. That means that reviews become, through those various reasons, probably the strongest single thing that you can do that you’re in charge of, that you control, is getting them, making sure they’re big reviews, long, detailed, helpful, speak to the who, what, when, where, how of either the transaction or the customer service interaction you had with the person. I can’t emphasize it enough, but it’s really important that people understand. It’s not as simple as you can’t just get 55-star reviews with no words on it and think you’re going to rank locally. You will not. I cannot be clear about that. You will not. All right, John.


[00:21:51.420] – Jonathan Denwood

Yeah, totally agree. They’ve got to be legit, folks. There’s ways that can encourage people to give you having a process. It’s one of the things that I’m really proud about Mailright. One of our elements of Mailright is we’ve got a platform that you can utilize that helps you get more reviews and gives you a platform to do it. I’m really quite impressed what we built in Mailright there. Photos and videos. It’s really put a lot of photos up, put some videos up, and you’re probably going to use your phone. The great thing of using your phone, they’re going to be location tagged and it should match. You need it to match with the address that you put in to get your postcode. If it does, Google loves it. It’s another duality, isn’t it, Rob? That it matches up, but it also gives the… This needs to appeal to actual possible clients and they love it as well. They love it. The more video you put up, the more photos, they just love it, don’t they? What do you reckon, Rob? I reckon I.


[00:23:19.360] – Robert Newman

Agree with everything you just said. I’m going to emphasize the following. You have a lot of options to enhance your local profile. With most of these, most of options relating to Google, your best option is always going to be using your cell phone if you want to rank for images. Video is a little bit different. You want your… Google has offered the ability to add a latitude and longitude tag into your video or location tag. The reason that they do that is directly related to hyper local ranking. I don’t know why people don’t get this. Why does Google ask for your location of the freaking video? Think about it, everybody. They’ve been collecting that data for a very long time. Why? Because they want to know in a trackable, scientific way who is producing good information for their local business audience. If you think about it, it’s a beautiful, completely authentic tracking method. If you stick with the video whose title is, Top 100 things you need to know before you move to Austin, and then that video gets watched 100,000 times for 3,000 hours, and you know that the video was connected to an email address that belongs to a licensed real estate agent, and you’ve got another agent with no video, no anything.


[00:24:45.850] – Robert Newman

Who do you think if your Google is providing more service to the local audience? Think about it. It’s got to be the guy that did the 100,000 hours of people moving to that city. Who does Google want to reward with ranking, with positioning? It serves them better if you are producing information that helps them in their algorithm. Honestly, it serves all of us better because somebody is going out there and doing the hard work to answer all our questions. It’s a win, win, win, win, which is why I do what I do for a living, because it’s a win, win, win, win. The people that get left behind are the people who don’t embrace technology. Don’t be one of those people. Go ahead, John.


[00:25:29.140] – Jonathan Denwood

In the last one, it makes sense. I thought it was more to do with the older type of local search. You have all these directory folks like yellowpages. Com, Yelp, Bing, Superpages, MacQuest, and a thousand others. There’s tools. I think there’s one that’s still running from SEO, MOS, where you give them a certain amount of money and you fill in a form and it will push your details to all these directories. Because it’s coming from one central place, it makes sure that all the details are correct. I think it’s important because I presume, I don’t know if you agree with this, I’m just presuming that Google looks at all these other directories and they get signals and that’s why maybe it’s still important. Correct.


[00:26:31.710] – Robert Newman

Ladies and gentlemen, directories are still incredibly important technical signals. Google knows that people are gaining the system, but directories are probably still only 10-15% of the overall score. They’re very important score, though, because anybody that’s in listed in 100 directories and you have another person that’s not, it really can… And there’s lots of tools out there, Bright, Local, Easy, the list goes on and on, people doing local marketing companies based on this local directory deal. You’re probably going to discover that competition is too tight for directories to matter as much as they once did, but it is still a strong technical signal that Google looks at that you should look at. We track it. We optimize it at inbound, rem. We do a lot of things with it. But I know for a fact that it’s just a diminishing signal, because Google doesn’t like signals that we can gain. What they would really like is just to be able to figure out a way to measure value based on the information you provide on your profile, and then reward the people who provide the most value. It’s that simple. But this is still a technical signal that can move the needle for your ranking.


[00:27:48.040] – Robert Newman

And if you’re going to compete at a very high level, what do I mean by that? Are you in a major Metro market? Okay, you’re competing at a high level. You have 10,000 licensed agents in your city or county, you’re competing at a very high level, okay? It doesn’t matter what you think because there’s always going to be a handful of digitally-forward agents. There’s not many in the country, but when you start talking about 10,000 competitors, yeah, I’m sorry, you got a few, but they’re going to be out there.


[00:28:18.070] – Jonathan Denwood

Yeah, I think the great news, though, Rob, just to finish before you go into your lightning section to finish off the show, I think the great news is I think the bulk of the competition, unless they listen to this podcast or they are hired by you or they approach me and Adam or similar enterprises, I think the bulk of agents just don’t do this. They don’t evenI still get that feeling that the bulk don’t even fill in this or claim their Google My Business profile. They don’t even claim it, the bulk of them. Would you agree with that?


[00:28:57.450] – Robert Newman

Hundred %. Hundred %… It’s that simple. Hundred %. And I know that for a fact because I talk to these people all the time every day and the best agents in the world have oftentimes barely filled out a profile, and they oftentimes have an assistant managing it and running it and things like that. But I was an excellent way to close down the show, ladies and gentlemen, get ready. We’re at 30 minutes on the nose, and I’m going to walk into lightning round. Everybody who’s listening to the show, save this one, record it, go to the YouTube channel, mail-right. If John gets me over the recording, I will add this to my channels as well. Here we go. First of all, there’s a hack for that very small percentage of you that own a real estate website, or you feel like doing this work on a site that you don’t own it, don’t recommend it, but Google Maps has a plugin. The plugin can be installed on your website. That plugin, Google Maps, is a direct connector to the local algorithm. When you create a map, which I do for all of my clients, three things happen.


[00:30:19.230] – Robert Newman

One the map, if you do custom work on the map, you do some custom work on it, notate things that you like, highlight the neighborhoods that you service, and make a couple of notes on the map. The tool itself allows you to do that. People can start to find that custom map inside the hyper-local search profile. That’s number one. So you can get a whole new stream of traffic through another way on Google that very few people know about. Number two, if you have that thing connected to a website, Google absolutely correlates the map signals to your local website and goes, Oh, my God, this is a person that’s sending a lot of signals to the hyperlocal. So it’s a massive way for Google to identify you as a local expert. If you highlight neighborhoods, and talk about neighborhoods as part of your map that you built, now you definitively, number one, you add those neighborhoods onto your local profile search radius. So you add extra keywords, you add extra reach. It’s beautiful, beautiful, beautiful. And then number three, and this is the best part, your audience loves maps. Take my word for it. So if you install it on a website, you’re going to extend the hang time that people spend on your site.


[00:31:36.100] – Robert Newman

What does that mean? That means that if you buy into what I’m telling you, and I’m telling you, I’m right, that user signals are one of the main SEO signals. So if people are staying on your site longer because they’re fiddling around with the map that you created, guess what? You get ranking for SEO. It’s a triple-win, a super powerful hack. Okay, it’s a Google Maps plugin. You can just do, I think, that search, and you’ll find it. Okay, number two, hyperlocal is deeply impacted by video, by YouTube. Please, for the love of God, use the same, and this is the hack. You may have heard me already say YouTube video affects local ranking. Here’s what you won’t hear. The number one mistake that Robert Newman sees on hundreds, if not thousands of profiles, is that people use a different email address from their hyper-local profile and other elements across their marketing platforms. For you, use a different address from local to your YouTube channel, things like that. Like you’re using all these different email addresses. Major mistake. Don’t do it, okay? I can’t be any clearer. Use the same email address on your YouTube channel and your local profile.


[00:32:54.770] – Robert Newman

All your Google tools should be referenced using the same email address. You don’t.


[00:33:01.470] – Jonathan Denwood

Want Google to-? That’s why you want your own domain. Don’t use the domain that your brokerage gives you.


[00:33:10.660] – Robert Newman

See, shit like this is what happens when two ADHD guys run the same podcast. Listen, you don’t want your… You jumped in when I was trying to say something critical. You don’t want Google to think that you’re two separate people. You make them do the work to verify two different email addresses and try to identify that you’re the same person. You are doubling up the work. You are absolutely positively opening the door to huge mistakes that you don’t want to have happen with your ranking. I cannot emphasize this more. One email address across all profiles. All right, next things next. Last thing, because I have 100 of these, but I’m not going to give them all away. I’m going to give one more big one away. All right, this is the most common mistake behind the email address on local profiles. I can’t get this one, John. I’ve never gotten this. It’s another triple-win. It’s another triple, three-in-one win for all realtors that hear me on this. Respond in-depth to your reviews. I don’t care if a client comes on and gives you a five-star review and doesn’t say a word. Your response is, Mary, it was so amazing finding you that home in Huntington Beach.


[00:34:38.650] – Robert Newman

I know we looked at 10 properties and made offers on five, and your patience was nothing short of miraculous. The home that we found, which was on the shoreline, was exactly what you described to me when we did our first consultation call. If you just did what I just said, you would rank for new and different keywords. You’d have a better conversion of the people who visit your profile. They would call you more frequently. They will schedule an appointment with you. They will use the calendar link that you install on your profile. Why? Because they want a consultative call with the person who is the medical worker from Mary, who didn’t even bother to give any information on the review. I can’t tell you. I’m going to keep saying it. Respond in-depth to every review that you get. Do not just say, Thank you, Bob. You’re wasting $100,000 marketing opportunity. Stop it. Everybody, stop it. It makes me insane. Do you not read reviews? Everybody should be… Do you read reviews, John? I do. Yeah, I do. Every time I buy anything, I pretty much read reviews. All right, that’s it. Those are the hacks that I’m willing to share on the show.


[00:36:06.590] – Robert Newman

Now I’m going to do something that I oftentimes don’t do. Ladies and gentlemen, if you would like to get a full list of all the things that relate to Local, like all my hacks, all my tricks, you have to schedule a call with me. You go to Inbound rem, you look under the About page, you will find a link to my calendar, and you schedule a call with me. Inbound, rem, com/about. I will change your world in terms of local. All right, John, roll with me.


[00:36:44.770] – Jonathan Denwood

It’s the change of your world. I agreed with what you outlined there. The review side is really fascinating, but replying to… They just give you five styles, don’t say anything; you can reply. If they can’t be bothered to say you reply and you put all the details, giggle, love it. That’s fantastic. If you want to have a look at what Mel Wright’s got to offer, just go to mel-wright. Com. We’ve got a great platform. It’s fantastic value, it does a ton of functionality, and it can be your digital hub. Back over to you, Rob. I think it’s time to wrap this up.


[00:37:31.170] – Robert Newman

All right. I don’t have anything else to say. I rolled this out. Ladies and gentlemen, thanks for listening to the show. I will say this, I am curious on this. This is the biggest market opportunity. There is a clock on it. Don’t sit on it. Most of you are slow or doing less business this year than last. It’s a great time to learn a new thing related to digital marketing. And if you’re going to focus on one thing in the next year, this is it. That’s it, John.


[00:37:58.880] – Jonathan Denwood

We’ll see you next week, folks. Bye.


[00:38:01.610] – Robert Newman


The Hosts of The Mail-Right Show

Jonathan Denwood & Robert Newman



Robert Newman



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