#403 – Mail-Right Show: Is Your Realtor Monthly Newsletter Really Boring?

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The Best Real Estate Newsletter Engagement Strategies

Are you struggling to grab the attention of your real estate newsletter subscribers? Look no further.

This show is packed with practical tips and tricks to boost engagement levels like never before.

From crafting irresistible headlines to leveraging interactive elements, we delve into proven strategies to captivate your readers and keep them coming back for more.

 

#1 – Regularly Scrub Your Email List – This is important and really affects your newsletter inbox derivability rates.

https://www.usebouncer.com

https://www.mailercheck.com

#2 – Create a Recognizable Newsletter Template – Design matters when building trust and authority.

#3 – Subject Line – The subject lines of your emails to a scrub list really do affect the opening rates.

#4 -Compelling Content – This is king; none of the other measures listed will work without it.

#5 – Analytics – This is important; you need an email-sending platform that can give you some insights on opening and other analytic data.

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The Hosts of The Mail-Right Show

Jonathan Denwood & Robert Newman

https://www.facebook.com/mailrightusa

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Robert Newman

InboundREM

https://inboundrem.com

 

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Episode Full Show Notes

 

[00:00:10.320] – Robert Newman

Robert Newman

Welcome back to The Mail-Right show, ladies and gentlemen. This is episode number 403. And today, what we’re going to talk about is, essentially does your real estate newsletter suck? And hey, newsflash, if you don’t have one, the answer is it really sucks. So we’re going to get into this subject. We’re really looking forward to it. It’s literally as long as I’ve been in the business almost 20 years now, not me, but in general, newsletters have always worked. They’ve always worked. They work for everybody that does them in terms of keeping in touch and getting business. And before we get into exactly how you would go about doing that today, John is going to introduce himself to you. So buckle up, and listen closely. Here you go.

 

[00:01:00.040] – Jonathan Denwood
Robert Newman

Thanks for that, Rob. I’m the joint founder of mell-right. Com, and we’re a CRM, a lead generative platform. Plus, we provide a really lovely website built on WordPress with IDX functionality, all combined in one great package. Back over to you, Rob.

 

[00:01:23.560] – Robert Newman

Robert Newman

Ladies and gentlemen, for those of you who don’t know, newsletters are mostly done by email. Back in the day, before email was such a thing, people used to hand stamp, hand mail, and send out newsletters and bulk email, sometimes for as low as ten cents per piece of mail. And these newsletters used to look like something called the Pennysaver, which only the older of you listening to this show will remember what the Penny Save is. John, who’s from England, probably doesn’t even know what the Penny Save was, but it was a little throwaway-like coupon cut sheet that used to get mailed out to everybody. And this was back in the days when coupons were just super popular. You could literally send somebody a book of coupons, John, and people would keep them and use them. And people like realtors would advertise in the Penny Save. And that gave some realtors the idea to send out their own newsletter with their own little coupons from local vendors and things like that. Well, today, newsletters are going to be a lot more about the lifestyle, a lot more about how you are capable of being a newsy resource, a teacher, if you will, of your local area.

 

[00:02:33.180] – Robert Newman

Robert Newman

That is what’s really going to work today because we’re inundated with marketing now. I open up my email box. I don’t keep one piece of mail, but my stack is about this high—every time. No exceptions. So I think we’re all really, really marketed to. John put down as the very, very first thing to talk about is he was definitely… When you wrote this together, we were discussing the modern-day newsletter, which is sent by email. Is that correct?

 

[00:03:04.370] – Jonathan Denwood
Robert Newman

Yes.

 

[00:03:05.290] – Robert Newman

Robert Newman

Okay. One of those things that John wrote in here, which I’d like you to take away, is to regularly scrub your email list. So why don’t you talk to us a little bit about that, John?

 

[00:03:16.400] – Jonathan Denwood
Robert Newman

I was really quite negligent with my own business email list. I had one that had over 4,000 people on it, but I hadn’t scrubbed it for quite a while, and I wasn’t that well educated in it. I’d kept on sending it out every month, but I wasn’t that educated in it. I don’t think I got the knowledge level that you have, but it’s definitely got a bit better. I didn’t bother, and I didn’t realize it really affected how the end of my newsletter, which was SendGrid, really viewed it and its chances of getting into the inbox of the target audience. Scrabbing, in the show notes, there will be a couple of resources. There are particular services where you can upload a list, and it will test that list, and it will tell you if the email is being utilized in a way that bounces; you should remove those emails from your list because they will affect the sensibility or the possibility of your email newsletter actually getting into the inbox of your target, it will affect it the wrong way. Every year at least, you should utilize one of these services and cleanse your list, your database list that you’re utilizing as the backbone.

 

[00:05:12.000] – Jonathan Denwood
Robert Newman

If you’ve got a larger list and probably Robert, he’s got a team and he does a lot of emailing, you probably do this a lot more regularly than once a year, I surmise. But you really do need to scrub it and cleanse it.

 

[00:05:30.010] – Robert Newman

Robert Newman

You surmise correctly. I’m just going to log in to my email service right now. Usually when I log in here, we’ve sent out a few hundred thousand emails a month. That may or may not be the case right now. We’re at 213,000 delivered this month so far. But there is a lot of that that is scrubbed automatically by the service that we use. In other words, if an email is not opened a certain number of times, we stop sending emails to them, and it’s automatic. We’ve got 1,000 new contacts that have been added to the list, which is coming from the website, and then we have 337 people who have unsubscribed. All of this is done automatically through our email provider. It just depends on what level and how deep you are going to go down the rat, like an email rabbit hole. I’ll say this once, and I don’t usually say it all that often. The service that I use from an entrepreneur that I really trust and have been enjoying watching just blow the doors off email marketing is Robley. Com, R-O-B-L-Y. But it’s not for the faint of heart. It’s not for the average casual email person.

 

[00:06:46.020] – Robert Newman

Robert Newman

If you guys are just brand new getting into email, go ahead and use Mailchimp. They do a lot of really cool things, too. Robly is a marketer’s tool, as are most of the tools that I really use. People that are paying attention to their statistics who have lists are trying to make very, very large lists trying to really do something in this space. That’s when you’d use Roblox. So create a recognizable newsletter template. So that is something that’s interesting because when I first created my first newsletter template, John, I actually copied Neil Patel, who doesn’t have a template. He has a plain old typography with no background, no anything, just a couple of lines of text like, you send me for the mail-right show, the notes. That’s basically all he does for his email. And I copied him when I first started doing email. Now, since then, I’ve turned my email over the head of my brand and content teams, and he’s done a formatted email and branded it and all that. I never did. Never. I stuck with white background, title, date, and a couple of lines and a link to what I was sending you to, which the only reason I did that is because that’s what Neil Patel was doing.

 

[00:08:12.930] – Robert Newman

Robert Newman

And I figured if it was good enough for one of the country’s best marketers, it was good enough for me. But we’re doing a different thing, you and I. We’re messaging realtors. Realtors are messaging consumers and creating a nice background, especially for a lifestyle letter, I would agree with. If you’re going to do a lifestyle newsletter, if that’s the direction you go, I agree 100 % with creating a brand template. Now, if you were going to design a brand template, do you have any ideas who you’d be designing it with?

 

[00:08:46.770] – Jonathan Denwood
Robert Newman

Well, I think depending on the service, a lot of them offer templates that you can adapt and you can hire somebody to do that. There’s a number of services that you can hire or your VA, or if you’ve got somebody, they might be able to adapt one of the templates. But it’s all linked, and I’m sure you have these discussions with your clients. It should match in with the website, the logo. If you’re sending out a weekly or monthly newsletter. I think what you were talking about, there’s two sides of email, folks. Well, this is how I divide it. There’s somebody that signed up for your list and you’re sending out a general newsletter, weekly, monthly newsletter to them. I think that should be branded. Then there’s somebody that signs up on a landing page for lead magnet and you’re sending them marketing email. But in that circumstance, I would keep it to a bare bone until they also have agreed to sign up for your monthly or weekly newsletter. There is a bit of divide. I think when he was talking, it was when Google was introducing their marketing folder with Gmail, and that this bare bone outlook, as how I describe it, was a mythology to avoid getting triggered and placed in the marketingin folder, but NetService is one of the one that you mentioned or Mailchimp and others.

 

[00:10:55.120] – Jonathan Denwood
Robert Newman

You don’t have to be so concerned that your email is going to be entering the marketing folder so much. Is that making sense?

 

[00:11:03.980] – Robert Newman

Robert Newman

Yep, it does indeed. Ladies and gentlemen, I’m going to say this. John titled this thing, this subject that we’re talking about today, the best real estate newsletter engagement strategies. Let me say the same thing in a drum that I’ve been beating lately with my clients, my team, everybody, and I mean everybody, John, right now is coming to me and going, Let’s use AI for this. Let’s use AI for that. Let’s use AI for this. I mean, my own team is talking to me about it so much. I want to throw my computer out the window. And the reason that I want to throw my computer out the window and throw… I’ve had AI come up twice from clients today. That’s true. My level of frustration is very high. Why? Well, with newsletters and everything else that we do in this world, a newsletter is one of your opportunities to communicate to your audience at broad, people that you’ve already spoken to, and communicate your thoughts on what’s happening in the marketplace, your thoughts about hyperlocal, why everybody is racing to be the same as everybody else and give a lower-quality marketing experience. I don’t know.

 

[00:12:24.680] – Jonathan Denwood
Robert Newman

Isn’t that always… That’s always been the case, isn’t it? They’re whatever, wanting results, but…

 

[00:12:37.540] – Robert Newman

Robert Newman

Not wanting to put in the work?

 

[00:12:39.030] – Jonathan Denwood
Robert Newman

Well, you hire other people, but you’re not even… You can’t afford to hire people, but you can’t accept. That’s fair enough. You can’t hire somebody of a certain quality level to do it for you. But in some ways you’re not accepting it. The reason why you’re not accepting it is you’re not accepting that you’re going to have to do the work yourself until you get to the level where you can hire somebody to do it at the quality level to replace you.

 

[00:13:08.260] – Robert Newman

Robert Newman

Yes, an experience I’ve already had at Inbound, I am. I know this pain. I’m going to tell everybody the hacks that I used when I got started, which is number one, if you can stomach talking to a camera like John and I right now, this is a recording of your thoughts, especially if you used to just talking to your computer screen like this is another person or share your real honest thoughts. Let somebody else write them down onto a piece of paper for you. I would do 10-minute little video blurbs. I built my whole business around them. I did not write countless emails or countless processes. I let other people do that. But I had to be the one giving the brain food into the business because it’s built on my ideas. I can’t just assume everybody else knows what those are. I had to express them at some point. What I didn’t have to do is build out the spreadsheets and build out the emails and build out all that stuff. I talk to my people, my people record my thoughts, and they send it out. For those of you who are real estate agents, get used to having a virtual assistant, even if it’s for five dollars an hour in the Philippines, let them record your thoughts down, but make sure that you spend the time to tell somebody how you’re really feeling about the market.

 

[00:14:25.470] – Robert Newman

Robert Newman

Lend, let them create the piece based upon your own real thoughts. That’s a hack for this. It should take no longer than 10 minutes.

 

[00:14:33.490] – Jonathan Denwood
Robert Newman

There’s great tools now that can take audio, file a video, take the audio bit and give you a transcription. You do have to check it. You do have to check it because there will be mistakes in it, but it does really reduce the amount of time. You can just do it on video, use one of these services, get a transcription, edit it a bit and it will save you an enormous amount of time, or you hire VA.

 

[00:15:02.080] – Robert Newman

Robert Newman

Absolutely. Moving on to the next subject here, ladies and… Actually, hold on, let me check the time. We’re going to go to break. When we come back, ladies and gentlemen, we’re going to be digging into the last half of the show. That’s going to be creating compelling subject lines, some great content ideas, how to examine your results once you start getting them. All of that and more when we come back from break. Do you want quality leads from homeowners and buyers right in your own neighborhood? Then you need mail write. It is a powerful but easy to use online marketing system that uses Facebook to generate real estate leads at a fraction of the cost you’d pay from our competition. We stand behind our work with a no-question-asked 30-day money-back guarantee. So don’t delay, get started today. Go to mail-right. Com. Welcome back, ladies and gentlemen. I hope you had a good break. We certainly did. We had all the coffee and conversation. It’s episode number 403, and John and I are talking about email newsletters. Now, subject lines. I’m going to give out one recommendation, two recommendations, then, John, the rest of it’s going to be you.

 

[00:16:11.560] – Robert Newman

Robert Newman

Number one, my favorite, and I do have a favorite on this, my favorite place to go to see subject lines is a post that HubSpot did that is 157 of the best subject lines we’ve ever seen. They have a very good content team, somebody who actually reads the content, writes the content, who’s a marketer, and actually has interesting subject lines that are really cool to chew on. There are other people like Optin and Monster that have 184, Constant Contact has 12, Science of People has 67. To be honest with you, I don’t know that those people are really marketers. Hubspot definitely is. I follow along with HubSpot. And then the other place that I’ve still started to test is anyword. Com, which has an email subject line generator, which is pretty goddamn cool. But I haven’t really used it more than a couple of times, but it has been successful the couple of times that I’ve used it. Those are my two recommendations for email subject lines. What do you want to recommend to everybody, John?

 

[00:17:19.490] – Jonathan Denwood
Robert Newman

Well, a good tool is use AI, really, but it’s just a tool. There’s an AI tool that I utilize for that helps me out. I’m going to blank what it’s called. Just giving you a second. I use something called Word Hero, but it’s only a tool. Really, basically, you got to put yourself in the shoes of the person receiving the newsletter, the email. Now, if you were scanning your list of email and you saw it, would you open it? You’ve got to be honest. Would you open that or would you just trash it? Would you put it in junk straight away? Because that’s what I do. I have a folder structure. I have urgent go back to get rid of, because I follow the zero inbox morphology. I always have done. But that’s how I classify them. If it’s not going to be open straight away, unless it’s a really, really… You would hope that you would get it in to look at again, and at the end of the day or whenever a break, I open it and I look at them. But you’ve got to be honest with yourself. If I got that title, would I save the email or would I open it?

 

[00:19:03.790] – Jonathan Denwood
Robert Newman

If the answer is no, do you need to think of a new title? Just got to be honest. Then you can utilize what Rob or the tool that I’ve suggested. There’s a lot of others that will help you write a engaging title.

 

[00:19:22.740] – Robert Newman

Robert Newman

I think that that segue is really nicely into the next thing. Now, I’m starting to generate a pet peeve from content guys just like me and John, because everybody always says, Compelling content, compelling content, create good content. Okay, everybody. John and I say it. Everybody says it. John wrote it down on this email that he sent to me. Compelling content. Compelling. Okay. All right. What is-.

 

[00:19:55.280] – Jonathan Denwood
Robert Newman

Can you say it again?

 

[00:19:57.470] – Robert Newman

Robert Newman

Compelling content. Compelling. There you go. What is compelling? Compelling is going to share the who, what, when, why, where of something that is close and personal to the people that you’re sending the email to. And generally speaking, the first and most underrated part of being a content producer, a blog writer, a podcast producer like John and I are, it’s research. It’s actually keyword research or looking at Google Insights or whatever tool you’re going to use, but usually there’s a minor amount of marketing, or for those of you who have no marketing chops whatsoever, then here’s your informal market research tool. Talk to the people that you are talking to real estate about, even if you’re not selling them real estate. Talk to your friends and your family and ask them when you’re out looking for a home, what are the things that you’re looking for? Can you walk me through the way that you did your search process? Did you use the internet? Did you not? If you did use the internet, what are the various things that you looked at? That’s it. Informal is good. Formal is better. Both are best. Formal is where you actually use marketing tools that support the research process.

 

[00:21:22.390] – Robert Newman

Robert Newman

We’ve mentioned those tools in other podcasts that we’ve done, such as Semrush, Ahrefs, Ubersuggest, from Neil Patel? The list goes on. You search for the things that other people are searching for, and that gives you an understanding of what you might write about from both the email perspective. Keyword research tells you clearly what everybody is using the internet for as it relates to Google. Don’t use a hashtag research tool because what people care about on social media and what people care about on high intent search engines are different. We use our Instagram platforms more for amusement and brand awareness efforts than intent-based searches. That doesn’t mean we don’t buy off those platforms. We do. But we don’t necessarily go on them to do deep research. Nobody does. What happens is you back into something and make an impulse decision based on a cool video that you saw, something like that. With Google, you actually go on there with the intent to research something. Would you agree with that, John?

 

[00:22:29.700] – Jonathan Denwood
Robert Newman

Yeah, totally. I approach it this way. I’ve been doing a newsletter for about eight years and I think the key is linked to our previous discussions, Rob. If you’ve got a niche, it’s going to be easier. But I combine the niche with curation. What I mean by curation, I normally focus on the niche for the main content, but then I have a sidebar or area where I, if I was age and my newsletter would be about my niche, but then I would have local stories. If I was doing a newsletter every month, I would have a created list of news stories that had some relevance to property. I would go to the local news resources during the month and I would bookmark any news story that had some property relevance in a subfolder and keep them. Then when it came to writing it, I would take about three or four of those stories and I would just have the title, the link, and the first paragraph or less to you and I would act as a curation. Then in the main copy, I would have a bit which I would write or which would be focused on the niche.

 

[00:24:07.690] – Jonathan Denwood
Robert Newman

Is that making sense, Rob?

 

[00:24:09.190] – Robert Newman

Robert Newman

Pretty much. Here’s the way that I would go about it. I’m actually not going to mention them by name, but I’m going to give everybody a couple of ideas from top agents who actually generate business from ideas like this. I have one agent who records down case studies and gets permission to use these stories, but he’s a very good person who wraps up a case study in story format. Now, what’s a case study in story format? It’s an experience a client had doing the business that you’re doing, such as buying or selling a home, who agrees to let you share their story and then you are a compelling storyteller in the sense that maybe you make it funny, you make it interesting. Saying that somebody looked at 12 homes and then I finally found them home that they bought. Yeah, I can say that in one sentence. It’s not very compelling. Instead of saying, these are the… The first home that we submitted an offer to the client was up against 35 other people. They offered 25% cash on a million-dollar home and the home was sold within an hour. The second home was something similar, the third home.

 

[00:25:14.650] – Robert Newman

Robert Newman

Stories involve details and sometimes really eye-opening, eye-watering details that make everybody interesting. Facts, figures, and statistics really move the needle in capturing people’s interest when you write about them or when you say them on video, especially if they happen to be true. There’s something about truth that resonates off all of us. So in the case of sharing somebody who really did look at 35 different properties, the story becomes more about perseverance than it does about buying the home. It comes about, Okay, well, the second offer, we upped our offer to 50 %. We got beat by somebody who did full cash over 30 % over asking within two hours of the offers being submitted. Most of what I’m telling you all is true. That’s the market that we’ve come from. Notice how compelling that is other than more so than we made 12 offers and finally bought a home. It’s more compelling. You always do compelling case studies with the client’s permission. What happened with this customer, by the way, for everybody listening to the show, is eventually what they did is they went out and they took a second loan. They thought they were fine when they first got into the process.

 

[00:26:28.150] – Robert Newman

Robert Newman

They realized that in order to make a deal, they’re going to have to have a complete cash offer and likely come in above list. And eventually that is what they did. They rearranged all of their financial circumstances in order to be able to do that and then finally managed to buy a home at the height of the 2022 housing bubble. John is making faces that you cannot see. But that’s compelling content. Now, one more for everybody. I have another client who’s actually world-famous for this strategy. She sends out, she spends the year finding artists that work out of the area that she works in, which is two cities that are both very small by population. There are suburbs in New Jersey, and they each have population of under 100,000. She has business in two cities, and she finds artists that work out of those cities that she likes. She collects their art all year long. At the end of the year, she takes the art that she liked the best from the year prior and she turns it into a postcard. She has the artist sign the postcard and she sends out the postcards to all of her customers who oftentimes keep the art on the refrigerator because she’s only targeting these two communities.

 

[00:27:44.030] – Robert Newman

Robert Newman

That’s it. She doesn’t send it out to the whole county, just the two communities that she does business in. She’s received attention from Coldwell Banker from Global. Everybody has heard about this strategy. It’s an incredibly compelling strategy that generates her 50% of her business. Just this one 20,000 postcard drop. It’s not a newsletter, but she oftentimes does write a lot on the postcards, and she oftentimes… She spends weeks or months writing out these postcards. It’s her main strategy, and that’s what she does, and it generates her a massive GCI every year, like massive. What the cost of the strategy is, is more like just the time to make the note and find the cards. But it’s not costly in terms of dollars. It’s not expensive. It’s just simply a little time-consuming.

 

[00:28:43.430] – Jonathan Denwood
Robert Newman

I think what you’re pointing out with that last example is somebody that’s thinking a little bit outside the box, which I think is great. If you can think of something that really works that’s out the box, that’s going to be more defendable to some extent than some of the other ideas that we’ve expressed. But I think this has been excellent. I know I’m saying it, Rob, but hopefully you feel the same. I think this has been an excellent episode. I think we’ve given a lot of value here.

 

[00:29:21.230] – Robert Newman

Robert Newman

The last little subject here… Actually, we talked about this a little bit, but analytics. Most of the services that you can do business with is tracking the emails. I’m just going to quickly give you a little data because I opened up my email for part of the show. I’ve got three emails that I’ve sent out. A podcast, interestingly enough, we went through another cycle where we promoted these podcasts or our podcasts, along with a number of others, John. We once again promoted the Mailwright podcast on Inbound IEM. That one got sent out to 62,000 people and 21 % of them opened up the email and 2.6 of them clicked on the link. The paid advertising strategies was 23,000 people got sent the email, 51 % of them opened them, and 2.1 % clicked on the link. Best real estate shows and movies, 3.1 % clicked on the link because everybody likes to be entertained, but only 18.4 % opened the email, but out of 35,000 people that it got sent to. You should know your numbers. The numbers speak a lot. I am never surprised when we send out something that’s meant to entertain and it does better than when we send out something that’s meant to educate and make people’s careers better.

 

[00:30:37.540] – Robert Newman

Robert Newman

Everybody universally would prefer to be entertained than do the hard work. That’s just a fact of human nature. If every single person was always going to put their head down, learn what they needed to learn, do what they know they needed to do, every single person that was listening to this show would be a millionaire. It is hard to create discipline for yourself. So we, as content producers, send out stuff that’s to be entertaining and universally, John, it is always like, that’s what people open. That’s our big emails. That’s what draws a lot of attention. We’re not even talking about direct real estate marketing stuff. But I wouldn’t know that at all unless I was tracking the analytics.

 

[00:31:17.520] – Jonathan Denwood
Robert Newman

Yeah, I think you’ve got to get up to a certain level, but if you don’t measure something, it’s really hard to get the result that you’re looking for. I’ve lost a ton of weight over the last two years, but I weigh myself every day. If there’s any period where I’m not weighing myself, it reverses. While we’re at weight reverses, I slowly introduce bad habits. But by weighing myself every day, I’ve managed to keep the 120 pounds that I’ve lost off. But I have inbuilt habits now that have become real solid changes in operation, but I still have to weigh myself every day.

 

[00:32:23.850] – Robert Newman

Robert Newman

You still have to check your analytics. Ladies and gentlemen, this has been a show that we’re hoping that you find valuable. I think that what I’d like to leave everybody with is email marketing, and newsletter marketing is literally a back stone. It is a cornerstone of InboundREM strategy. The idea of hand-writing somebody omissive, for me, goes all the way back to Benjamin Franklin. I’m a big reader of biographies and historical stuff. And back in the day, people did very long, pin-pally notes. Just about every single famous person that you can think of. Jung, Benjamin Franklin, Jefferson Thompson, all those guys. Long, written messages. Benjamin Franklin went so far as to create a newspaper, and he had one of the very first, if not the very first, column on it, which was basically him writing his thoughts about what was going on. Just writing in a long format. When I started in BoundAR-EM, I was already in the habit of doing that for my 800 or so contacts that I had at the time that I built up over ten years. Every once in a while, I’d just write already a blanket email. And there was no real reason to it, John.

 

[00:33:37.750] – Robert Newman

Robert Newman

It was just like I get in a punk about something in the industry, and I’d say I got to share this, and I’d write it all down and send it out to all these people. Well, later, I discovered that it kept that group of people really connected to me so that when I started Inbound, rem, we started with a big, like a boom because I sent out one letter saying I’m doing a thing, and I had my first six or seven or eight or nine or ten clients from one letter because of that one strategy, the strategy that we’re talking about right now. When you’re moving, like for realtors, if you move to another market, engage your audience, get used to the idea that everybody you’ve spoken to is part of your customer family, everybody. Everybody. That’s the brand you should be building. Every single person that you talk to, if you’re creating a high-quality branding message, which should be informational, email is going to be the backbone of that entire strategy where you get a chance to communicate to everybody you’ve ever spoken to, but you do it through email or you do it through video updates, you do it through both, and I do both.

 

[00:34:47.500] – Robert Newman

Robert Newman

That’s all I have to say for today. John, if people wanted to reach out, or that’s all that I wanted to close out the subject with. John, if people wanted to go ahead and reach you, how would they do so?

 

[00:34:59.250] – Jonathan Denwood
Robert Newman

Thanks for that, Rob. I’d like to just quickly add something to what you said. I also am a lover of history, and they say history doesn’t repeat itself well. That’s true, but it definitely rimes. It’s a bit like people talk about social media and some of its woes. Well, it’s very linked to Hearst, Rudolf Hearst, when he got popular newspapers and tabloids, and he developed a style of journalism that’s called Yellow Journalism, which was the bedrock of popular journalism. He had really social media, and really has a lot of linkage to yellow journalism and populism. Definitely history, rimes, because I agree with you there. To get hold of Mailwright, just go over to mell-right. Com and book a chat with either me or my co-founder, Adam, and we have a chat. We’re trying to help you out. Let us show you some of the benefits of using MelRight. Back over to you, Rob.

 

[00:36:16.870] – Robert Newman

Robert Newman

Ladies and gentlemen, I’m going to share one of my favorite marketing strategies with all of you. I love it when I see people that I think are talented marketers, and I go and sign up for whatever the marketing thing is that they’re teaching. I’ve done it with Neil Patel; I’ve done it with countless people. I have hundreds of emails that come in, and some of them are from marketers that I appreciate, and I always keep track of what they’re doing. I read 40% of them. Go to my website, inboundREM.com, and subscribe to my email marketing list, and this show will resonate deeply with you because I do practice what I preach. So if you want to see what that is exactly, sign up for my email newsletter, and I’ll be happy to share it with you. All right, ladies and gentlemen, thank you so much for tuning into the show. We really appreciate it. From the bottom of my heart, I wish to thank you. I’m working on No Sleep and Insomnia, and hopefully, everybody will forgive me for that. All right, thanks a lot. John, please sign us off before I say anything else stupid.

 

[00:37:24.480] – Robert Newman

Robert Newman

Bye. Bye.