4 Ways to Get More Real Estate Listings with Your Listings

Agents Get More Listings By Using The Ones You Already Have

Real estate agents are always looking for new listings. After all, the more properties they have to sell, the more money they can make. However, many agents overlook a valuable resource they already have – their current listings. Using the ones they already have allows agents to get more listings and grow their business.

 

 

One of the most effective ways to get more listings is to leverage the ones you already have. By staying in touch with current clients and using their listings as a way to market yourself, you can attract new clients and grow your business. This approach is particularly effective because it allows you to tap into the power of word-of-mouth marketing, which is one of the most effective forms of marketing available.

You can use your current listings in many ways to get more. For example, you can send out newsletters or emails to your current clients, letting them know about new available properties. You can also use social media to promote your listings and attract new clients. By using these and other strategies, you can leverage the power of your current listings to grow your business and attract new clients.

Instagram Reels

Real estate agents can use Instagram Reels to create engaging, short-form videos that showcase their listings and services. One feature of Instagram Reels that can help agents create unique and eye-catching content is Hyperlapse.

Hyperlapse is a time-lapse video technique that uses high-speed photography to create a video that appears to be in fast motion. With Hyperlapse, agents can create videos that showcase their properties uniquely and dynamically.

To create a Hyperlapse Instagram Reel, agents can follow these steps:

• Decide what they want to shoot before they get started.
• Open the Instagram app and access the Instagram Stories camera.
• Once the Stories camera is open, they’ll see the “Reels” option near the bottom of the screen, below the record button, and next to “Story.”
• Choose the speed: they can speed up their video up to 12x.
• Use Hyperlapse to stabilize the video automatically, making for a less shaky shot.

Agents can use Hyperlapse Instagram Reels in various ways to showcase their listings and services. For example, they can use Hyper lapse to create a fast-paced tour of a property, highlighting its best features quickly. They can also use Hyperlapse to showcase their services, such as a fast-motion video of themselves staging a property or meeting with clients.

Overall, Hyperlapse Instagram Reels can be a powerful tool for real estate agents looking to create engaging and dynamic content that showcases their listings and services. By using this feature, agents can create unique and eye-catching videos that stand out on social media and help them attract more clients.

Facebook Market and Craigslist

Real estate agents seeking more listings can use Facebook Market and Craigslist to promote their current listings. Facebook Market is a free tool that allows agents to create listings for their properties and share them with their followers. It is an excellent platform for promoting properties to a local audience, and agents can use it to reach potential buyers who may not be actively searching for a new home.

Craigslist is another free platform that agents can use to promote their listings. It is one of the most visited websites in the world and is an excellent place to advertise properties for sale or rent. Agents can post their listings on Craigslist and share the link on their social media profiles to increase exposure.

When creating a listing on Facebook Market or Craigslist, it is essential to include high-quality photos and detailed property descriptions. Agents should also include information about the neighborhood, such as nearby schools, parks, and shopping centers. This information can help potential buyers better understand what it would be like to live in the area.

Agents can also advertise open houses and other events using these platforms. They can create Facebook events and share them with their followers to generate interest. They can also post about upcoming open houses on Craigslist to attract potential buyers.

In conclusion, Facebook Market and Craigslist are two powerful tools that real estate agents can use to promote their listings and generate more leads. Agents can increase exposure and attract potential buyers by creating detailed listings and sharing them on social media.

YouTube Commercials

Real estate agents can use YouTube commercials to reach a wider audience and attract more listings. YouTube commercials are essentially advertisements that play before, during, or after a selected video on YouTube. There are different ad subtypes available, including stoppable commercials and non-skippable commercials.

Skippable commercials allow viewers to skip the ad after five seconds. This format utilizes a cost-per-view (CPV) bid strategy, so the advertiser only pays when a viewer watches 30 seconds of the video or the full duration if it is shorter than 30 seconds. On the other hand, non-skippable commercials force viewers to watch the entire ad before the video they want to watch plays.

Real estate agents must carefully target their audience to create a successful YouTube commercial. They should research their market and create a commercial that speaks directly to their potential clients. For example, if an agent specializes in luxury properties, they should create a commercial that showcases the luxury lifestyle their clients can expect when working with them.

Real estate agents can also use YouTube commercials to promote market updates or other relevant information that can help attract more listings. By providing valuable information to potential clients, agents can establish themselves as experts in their field and build trust with their audience.

In summary, YouTube commercials can be an effective way for real estate agents to attract more listings. By targeting their audience carefully and providing valuable information, agents can establish themselves as experts in their field and attract more clients.

TikTok Ads

Real estate agents can use TikTok Ads to promote their listings to a wider audience. TikTok Ads is a paid advertising platform that allows businesses to create ads and target specific audiences based on demographics, interests, and behaviors. Here are some benefits of using Tiktok Ads for real estate agents:

• Increased visibility: TikTok Ads can help real estate agents reach a larger audience and increase the visibility of their listings. By targeting specific demographics and interests, agents can ensure that their ads are seen by people who are more likely to be interested in buying or selling a home.

• Cost-effective: TikTok Ads can be a cost-effective advertising option for real estate agents. The platform allows agents to set their own budget and only pay for the clicks or impressions their ads receive. This means that agents can control their advertising costs and ensure they get the most bang for their buck.

• Engaging content: Tiktok is a highly visual platform encouraging users to create engaging and entertaining content. Real estate agents can use this to their advantage by creating visually appealing ads that showcase their listings in an interesting and unique way.

• Easy to use: TikTok Ads is a user-friendly platform that makes it easy for real estate agents to create and manage their ads. The platform provides a variety of ad formats and targeting options, making it easy for agents to create ads that are tailored to their specific needs.

Overall, Tiktok Ads can be a valuable tool for real estate agents looking to increase the visibility of their listings and reach a wider audience. By creating engaging and visually appealing ads, agents can showcase their listings uniquely and interestingly and attract more potential buyers and sellers.

Geotagged Landing Page

One effective way for real estate agents to get more listings is by using geotagged landing pages. A geotagged landing page is a web page that is optimized for a specific location. It is designed to attract potential clients who are searching for properties in that area.

Geotagged landing pages can be used in various ways. For example, an agent can create a specific neighborhood or community landing page. This page can include information about the area, such as local schools, parks, and amenities. It can also feature listings that are currently available in that area.

Another way to use geotagged landing pages is by targeting specific keywords. For example, an agent can create a landing page that is optimized for the phrase “homes for sale in [city name].” This page can include information about the city, as well as listings that are available in that area.

One advantage of geotagged landing pages is that they can help agents to establish themselves as local experts. They can build trust and credibility with potential clients by providing valuable information about the area. This can lead to more listings and more sales.

Also, geotagged landing pages can help agents target specific audiences. For example, an agent can create a landing page that is optimized for first-time homebuyers. This page can include information about the home-buying process, as well as listings that are suitable for first-time buyers.

Overall, geotagged landing pages are a powerful tool for real estate agents who want to get more listings. By creating optimized pages for specific locations and audiences, agents can attract more potential clients and establish themselves as local experts.

How to Rank Above Everyone on Google

Real estate agents must rank high on Google to get more listings. The higher the ranking, the more likely potential clients will find them. Here are a few tips to help real estate agents rank above everyone on Google:

1. Optimize Google My Business Profile

Google My Business is a free tool that helps businesses manage their online presence across Google, including search and maps. Real estate agents can optimize their Google My Business profile by:

• Claiming and verifying their business listing
• Adding accurate and complete information about their business, including their address, phone number, website, and hours of operation
• Uploading high-quality photos of their business and properties
• Encouraging clients to leave reviews

Real estate agents can increase their visibility in local search results by optimizing their Google My Business profile and improving their chances of ranking higher on Google.

2. Create High-Quality Content

Creating high-quality content is key to ranking higher on Google. Real estate agents can create content that is relevant and useful to their target audience, such as:

• Blog posts about local real estate market trends
• Videos showcasing properties and neighborhoods
• Infographics about the home buying and selling process

By creating high-quality content, real estate agents can establish themselves as experts in their field and attract more website traffic.

3. Build Quality Backlinks

Backlinks are links from other websites to a real estate agent’s website. The more high-quality backlinks a website has, the more likely it is to rank higher on Google. Real estate agents can build quality backlinks by:

• Guest posting on relevant industry blogs
• Participating in local business directories
• Partnering with other businesses in the community
• Creating shareable content that other websites will want to link to

By building quality backlinks, real estate agents can improve their website’s domain authority and increase their chances of ranking higher on Google.

Real estate agents can rank above everyone on Google by optimizing their Google My Business profile, creating high-quality content, and building quality backlinks. By following these tips, real estate agents can increase their visibility online and attract more potential clients to their businesses.

Add a Pros and Cons Table

One way to evaluate the benefits and drawbacks of using your current listings to get more listings is to create a pros and cons table. Here are some potential pros and cons to consider:

 

Pros	Cons
You already have a relationship with the homeowner	The homeowner may not be interested in selling
You have access to the property and can easily show it to potential buyers	You may need to invest time and money to prepare the property for sale
You can use the current listing as a marketing tool to attract new clients	You may need to negotiate your commission with the homeowner
You can leverage your knowledge of the property to provide potential buyers with valuable information	You may face competition from other agents who are also interested in listing the property
You can potentially earn a double commission if you represent both the buyer and the seller	You may need to balance the interests of the buyer and the seller

 

Of course, these are just a few examples of potential pros and cons. The benefits and drawbacks of using your current listings to get more will depend on various factors, including your relationship with the homeowner, the condition of the property, and the level of competition in your local real estate market.

If you decide to pursue this strategy, it’s important to approach the homeowner with a clear and compelling pitch. Be prepared to explain why you believe listing their property will benefit them and you. Additionally, be sure to communicate your commission structure clearly and transparently to avoid any misunderstandings or conflicts down the line.

Ultimately, using your current listings to get more listings can be a powerful way to grow your real estate business. You can attract new clients and earn more commissions over time by leveraging your existing relationships and local market knowledge. However, it’s important to carefully weigh the potential benefits and drawbacks before deciding whether this strategy is right for you.

Frequently Asked Questions

Q: What is the importance of real estate listings in the real estate industry?

A: Real estate listings are essential in the real estate industry as they provide valuable information about available properties for sale or rent. They help real estate agents get more listings, generate more leads, and make more sales.

Q: How can I get more real estate listings?

A: There are several ways to get more real estate listings, such as using a real estate CRM software, sending out postcards, targeting expired listings and FSBOs, hosting open houses, and getting referrals from satisfied clients.

Q: Can a homeowner sell their home without a realtor?

A: Yes, a homeowner can sell their home without a realtor. This is known as a For Sale By Owner (FSBO) transaction, where the homeowner takes on all the responsibilities of marketing, showing, and selling their property.

Q: How can a realtor generate more seller leads?

A: A realtor can generate more seller leads by focusing on lead generation strategies such as sending out postcards, targeting expired listings, hosting open houses, and getting referrals from satisfied clients.

Q: What is the importance of a home valuation?

A: A home valuation is essential as it helps homeowners and realtors determine the asking price of a property. This information is crucial in today’s market as it can mean the difference between a successful sale or a property that sits on the market for months.

Q: How can a new real estate agent get listings?

A: A new real estate agent can get listings by focusing on lead generation strategies such as door knocking, sending out postcards, hosting open houses, and networking with other professionals in the industry. They can also partner with more experienced agents to gain more exposure.

Q: What is the importance of a successful listing appointment?

A: A successful listing appointment is crucial as it helps realtors establish rapport with the homeowner, showcase their expertise, and secure the listing. It is an opportunity for the realtor to talk about real estate and demonstrate why they are the best choice to sell the property.

Q: Can a buyer’s agent also help a homeowner sell their property?

A: Yes, a buyer’s agent can also help a homeowner sell their property. While their focus is on finding properties to buy for their clients, they can also assist homeowners with marketing, staging, and selling their property.

Q: What is the importance of a sphere of influence for realtors?

A: A sphere of influence is essential for realtors as it includes people who already know and trust them. These connections can generate listings and referrals, making it a powerful resource for realtors looking to grow their business.

Q: What is the “make me move” feature on Zillow?

A: The “make me move” feature on Zillow is a way for homeowners to list their home for an asking price without actually committing to selling it. It allows potential buyers to see what properties are available in their desired area and price range.

Top Takeaways

Real estate agents looking to get more listings can benefit from using the ones they already have. Here are some top takeaways to consider:

• Stay in touch with past clients. Maintaining relationships with past clients, even after completing a transaction is important. Keep in touch with them through regular follow-ups, newsletters, and holiday cards. This will help keep you in mind when they or someone they know is ready to buy or sell a property.

• Leverage your network. Your network can be a powerful tool for generating new listings. Reach out to friends, family, and colleagues to let them know that you’re looking for new business. Consider offering referral incentives, such as a discount on commission or a gift card.

• Use social media to your advantage. Social media platforms like Facebook and Instagram can be great tools for reaching potential clients. Share your listings on your social media profiles and consider running targeted ads to reach a wider audience.

• Partner with other professionals. Partnering with other professionals in related industries, such as mortgage brokers or home stagers, can help you generate new business. These professionals may be able to refer clients to you or collaborate with you on marketing efforts.

• Attend networking events. Attending networking events can help you expand your professional network and generate new business. Look for events in your local area and consider joining industry associations to connect with other real estate professionals.

By following these top takeaways, real estate agents can increase their chances of getting more listings and growing their real estate business.