What To Do In Your First 30 Days As An Real Estate Agent
Have you ever wondered if there’s MORE to life? That there is something BIG out there waiting for you or you have something burning inside of you to inspire and make an impact?
Well, my name is Kyle Handy, and that was me back in 2013 as I sat behind the desk in my model home office waiting for the next buyer to come walking through.
As an outsider looking in, my life seemed pretty good. Good job, beautiful house, nice car, amazing wife but career-wise, I was stuck. It drove me crazy waking up each morning to work someone else’s schedule and someone else’s dream; being stuck at an office 12 hours a day, including nights and weekends was not how I wanted to spend the rest of my life until I was 65.
Handy Realty office
At the end of 2013, my wife and I spoke and decided it was time for me to do something great and start my career in general real estate. I had no kids at the time, I was 27, and I figured if I was going to create my ideal life, now is the time to do it.
Robert Newman: Welcome back to the Mail-Right show. This is episode 271. I’m here with my amazing co-host Jonathan founder of Mail-Right. And we are so, so, so happy to have Kyle Handy with us today. Kyle, welcome to the Mail-Right Show. If you would do us a favor and introduce yourself to our audience.
Kyle Handy: Yeah. Thank you so much. And I appreciate you having me on the show today. You know, Kyle Handy, I’m out here in San Antonio, Texas. I’ve been an agent for about 12 years now and have done just about everything you can imagine within the residential real estate space and just fell in love with real estate back in 2008. And now I’m excited to be able to help and teach a lot of agents. That’s kind of my passion now, I’ve got a YouTube channel, and I’ve got a blog, all that good stuff. And yeah, I’m excited to share some things with your audience today.
Robert Newman: So guys for those of you listening, those new users, and actually before I move on, John, why don’t you go ahead and introduce yourself?
Johnathan Denwood: Yeah. So I’m really excited that Kyle managed to join us. He’s had some business, been really busy on his business side. But Kyle’s got a fantastic YouTube channel where he really delves into some really great subjects. I’m the founder of Mail-Right. It’s a platform to help you the agent in your first, second, third year, get more quality leads. So you can build up that business to the level that you want for yourself and for your family. If that sounds interesting, go over to Mail-Right? You can book a free consultation with me and we can have a chat and I can show you how Mail-Right works.
Robert Newman: And I’m Robert Newman. I’m a long long-term vet of the real estate marketing industry. My specialty has always been inbound marketing and SEO, some of what Kyle is. And I can’t begin to tell you how excited I am for the audience to hear Kyle, because he’s going to talk about one of my favorite subjects, which is what to do in your first 30 days. And he’s also going to have an emphasis on content marketing, which is basically producing the way that I identify content marketing is if you feel like people at large, have a burning question that you can answer, then you should somehow present that answer to them.
Kyle has done an amazing job of that on his YouTube channel. So Kyle, why don’t you go ahead and tell our audience a little bit about that channel, how you got into it, content marketing. Because I think that’s the direction you’re headed and then maybe we go and talk about what you’d do if you were an agent your first 30 days or something like that.
Kyle Handy: Yeah, you bet. So, you know, it’s kind of a funny story, how I got started into content marketing and my YouTube channel and all that, but you know, it basically started my, you know, about 18 months ago that I kind of decided I was going to start up a blog, start up a YouTube channel. And it was because, you know, at that point in time, I really had just started to grow my team nationwide. You know, I’ve got now a team of about 360 agents that I work with mostly here in the United States. I’ve got agents in about 34 different States. And then also in three Canadian provinces that I work with and they were asking, you know, the same questions.
It seemed like over and over as I would, you know, get new agents, onboarding them in that site, that type of thing. And I was like, man, instead of me, you know, answering these questions one-off, why not start, you know, and make a video for each of the questions.
And that way I can just point people to these videos when I get that question and that’s kind of what started the YouTube channel. And then it started my journey down the content marketing path, which got me really excited about what the opportunities could be in, you know, not just the team-building side, but even just as being a real estate agent the opportunities that are available because there’s not a whole lot of realtors that are really tackling that side of the business. Most of them focus on kind of the more traditional approaches of getting clients and leads within real estate, you know, outbound prospecting, you know, buying leads on Facebook, buying leads on Zillow, all these types of things.
And I talk about, you know, one of the biggest ways, especially in our business of real estate, you know, it’s a people business, you know, you’re building relationships with other people and now with everybody being online if you can be that go-to resource for somebody that you’re answering their questions, and if you can do it via video, you can do it on podcasts. You do it on a blog. You’re going to be getting a lot more inbound leads versus always constantly having to prospect and cold call and do that kind of thing.
Robert Newman: Brilliant while you’re definitely singing my tune. Now, John, before I just launch into what I think that you meant because prior to the show, everybody we were asking we’re saying, Hey, what are we going to talk about? John was like, Hey let’s talk about your first 30 days. Did you mean his first 30 days doing content because it’s only 18 months old?
Johnathan Denwood: No. It’s Kyle did a fantastic video about what an agent should do in their first 30 days. And it was filled with I’m not trying to be disparaging here. It was filled with actionable advice, which you just don’t get from your training and from the broker. And it was just filled with practical advice. So I would love for Kyle to be able to share that Robert.
Robert Newman: Okay. So Kyle, yeah, I mean, he keyed that up pretty well, I guess. Hold on a second. I’m going to actually take a look at it. Those of you who are listening in your cars, and I know that’s a lot of you, you can’t see the channel, but I strongly recommend that you simply go to YouTube and Google got Kyle Handy and look at his channel. Some of his videos already have 16, 17,000 views. I don’t know if this particular video is one of them. I can’t seem to find the one that John is mentioning, but why don’t you go ahead and explain to us what the thought process was as you created the video and then what the content on the video was?
Kyle Handy: Yeah, so, you know, I guess, you know, I had to think back when I was making this video as to like what my recollection was of getting into real estate and, you know, obviously I think even when I was just getting started, I mean, there’s just so much that goes on in your head and there’s just so many things that are trying to pull you in different directions. When you’re getting started in real estate, because, you know, one person, one friend might tell you, all of this is working great for me. And then, you know, another person says, Oh, well, this works great for me. And then you’ve got your brokerage. That’s telling you a certain way to do things. And you’ve just got all these different, you know, things and it’s gotten harder now with, I mean, like all of the resources, like YouTube and Pocket, I mean, they’re great, you know, it’s amazing.
I mean, obviously, I run a channel and I mean I enjoy that people watch them and stuff, but sometimes too, I feel like agents you know, they just they’re overloaded with information. And so one of the reasons why I made that video is kind of, I just and this was kind of what I talk about in the video is, you know, I think when you get into the business, you’ve got to keep things as simple as possible because regardless things are going to pull you in different directions.
So if you come into the business for one, you’ve got to set a business plan, at least a defined one, like what you’re going to focus on for those first 30 days. And really, you know, even though I preach on content and creating, you know, great you know, inbound methods for people to get in touch with you typically those are in my experience, they take a little bit longer to take off, you know, it can take anywhere from six months, a year before really they start to produce some measurable results.
And so what I tell people getting out of the gate, you know because this is kind of a disclaimer to my channel is even though I talk about this, that is kind of like my background method, but when you’re first getting going, you’ve got to do you got to actually take some actionable, like prospecting type results, in the beginning, to get your plane off the runway, so to speak, you know? So it’s not just going to like, you know, unless you’re okay with maybe not getting some closings for six months or something like that, which most people aren’t, they need closings right away.
I tell you, I say, hey, you know, what you do in the first 30 days may look different than what you’re going to do a year from now. But in the beginning, you’ve got to pick one lead generation source that you’re going to become an expert on. In the majority of your day, especially, you know, in the very beginning of the day, early on between I say from seven o’clock until noon, 7:00 AM until noon, you need to be prospecting.
You have got to figure out, are you going to be like, do you have a big sphere of influence in your local market? And if so, then that’s who you’re going to prospect to for the first, you know, four hours or so you work on scripts the first hour your day, you know, whether it’s with a partner that’s in front of a mirror, just figuring out what you’re going to say, kind of, you know, getting yourself ready for those calls. And then you’re on the phones for the next four hours. And so it can either be to the sphere of influence. It can either be to, you know, fizz up for sale by owners or expired. It could be to other new home builders or other agents. So you can start hosting open houses for them if that’s going to be your strategy, but whatever it is, you’ve got to pick a strategy and you’ve got to feel good about it.
And you’ve got to go all in. You’ve got to become an expert as much as you can be in those first 30 days about that subject. And you can’t be afraid to fail and make mistakes you know, early on in the business because we’re all going to make mistakes. But I think what agents do is for one they, you know, they try a few different things and you know, they might say, Oh, I’m going to try, you know, Facebook ads. I’m going to do a little bit on social media, which, you know, who even knows what that means. I’m going to do something on social media. It’s like, it’s so vague, you know? And like, but you have got to again, figure out it’s usually going to be prospecting based because whatever moves the needle, especially early on is you being on the phone with somebody you know, a potential person that you can set an appointment with.
And you’ve got to have that be your end, all be all goal then in the afternoon. And I actually prescribed this kind of throughout that video. But in the afternoon, you know, I talk about, there are just, you know, general things that sometimes we’ve got to do as agents to kind of get through a transaction if maybe it’s, you know, going and showing properties or it’s going to a listing appointment. I always try and schedule that stuff for the afternoon. So it doesn’t muddle my morning up with prospecting because prospecting always has to come first.
And it always, you always have to do it especially in the beginning of your business. And I think so many agents, they, you know, they’re thinking they’re staying busy because they probably are. They’re probably doing a lot of things, you know, maybe they’re taking other training, you know, and they’re just, I don’t know, you know, doing their marketing, they’re maybe making posts on social media they’re doing all these things.
So it’s not like they’re lazy. It’s not like they’re not doing work, but they’re not doing the work that moves the needle, which again when you’re trying to get that plane going, it’s got to be prospecting at first. And then eventually as you’re, you know, kind of growing your business and you’re becoming more established, you’re learning more things. You’re kind of creating content and building some funnels and things like that. Then you can, you know, back off the prospect and like today I don’t do any prospecting. I don’t do any outbound prospecting.
All the business that I do comes from my website, comes from my content, people reaching out to me, but it took me, you know, I’ve been in the business 12 years now. So I mean, it doesn’t always come that way. But again, now that you know, more people are starting to understand how content marketing works. I’ve got an agent in my group. He started a YouTube channel and now within about six months or so, I mean, he’s getting about eight to 10 leads and these are good leads. They’re actually reaching out to him because he’s creating content specific to San Antonio on YouTube. And so anyway, I mean it doesn’t have to take 12 years, but I just say that it’s not going to happen in month one. If you need business month one, month two, month three, you’ve got to involve yourself with some type of outbound prospecting.
Johnathan Denwood: Hey, wasn’t Robert, wasn’t that a fantastic way of explaining it. Kyle, you know, you’ve just done a great job, isn’t he?
Robert Newman: Yeah. I mean, he kind of summarized our whole, the whole year of Mail-Right up into a 20-minute dialogue. This is brilliant. And for those again for those of you listening, you know, and we all have our Kyle, you know, John and I speak to different audiences, he’s a Facebook guy. I’m a Google guy, but which, by the way, you touched on, in a weird way, something that John and I actually talk about in the show with each other often, you should pick even professional marketers like John, and I, we pick areas of expertise our companies, we’re not big enough to be specialists in everything. I am not trying to be a specialist on Facebook. He is not trying to be a specialist at Google. These are huge.
Johnathan Denwood: Oh, I’ve got to make it clear, I’ve actually got a partner now that is the expert on Facebook. He actually builds the campaigns, I would say, Oh, I’m a more WordPress marketing, Jen and Lisa, but I know a hell of a lot about WordPress. I have. Adam. Adam is my part that over the past year has been producing the actual Facebook campaigns, Robert. So just want to make it clear.
Robert Newman: Fair enough, well fair enough. Your business, your core philosophies are centered around Facebook. Like right now, part of it is, and my core philosophies are centered around Google, but what Kyle was touching on, I feel like, is he saying, Hey, pick something, focus on something, whether it’s, it doesn’t have to be digital. For those of you listening to the show, he touched on a number of non-digital sources and his YouTube channel touches on a ton of them. Are these videos that are on your channel? Are they tutorial kind of videos? Because I have only watched a couple and it was a while ago.
So, are these all like, can somebody that does not know, let’s say I’ll read one of these off if somebody doesn’t know about now is that beer is a bad example. Real estate, open houses, tips, sales tracker. So if I’m a new agent and I don’t know anything about new open houses and I click this video, am I going to learn how to market at open houses?
Kyle Handy: Yeah. I mean, that’s the one thing that I did find with, you know, a lot of other realtors, YouTube channels out there was that, you know, a lot of them and not saying anything bad about them, but they’re very just, you know, kind of like high level, like general ideas, you know, but there wasn’t like, Hey, let me share my screen and actually show you, these are the physical scripts that I’m using. This is how I type it out. This is how I give it to people. And that’s what my channel is. You know, I basically, I go through step-by-step and I say, Hey, this is the exact way that I do it.
There`s no need to reinvent the wheel, so to speak. Like, watch the videos go do what’s in there. And if it fits your business, you know, obviously I talk about a lot of different topics and I’m not telling everybody, and that’s one of the things, again, keep it simple.
I don’t tell everybody to go out there and do everything that I say, but if one of the videos that I’m talking about speaks to what you’re doing in your business, then absolutely, you know, you should take that in and try that out for you and for your business. But yeah, and then, you know, speaking to about, you know, like the content thing and the Facebook thing it’s funny because, you know, here’s my general philosophy with that because I’ve done a lot of Facebook ads back in the day. And now, you know, obviously, I’m on kind of more on the content side is we all know.
I mean, Google’s the number one search engine in the world. YouTube is the number two ranked search engine in the world. If you look at the average length that your content stays, you know in front of viewers on each of those different types of platforms outside of, of course, if you’re paying to promote these posts, but like, let’s just say you put a post on Facebook.
How long is it really staying in front of somebody, you know, versus you create a blog post, you create a, you know, a YouTube video. And I mean, I get people that have watched my videos for, you know, a year ago or 18 months ago when I first started my thing that is reaching out to me today to kind of work with me as an agent. And that just doesn’t typically happen, you know, with other social media platforms. And so I think, you know, the reason why I’m such a, like, you know, I pushed that onto people as far as the content side is I think as agents, one of the things that are so frustrating is the fact that we always feel like we’re kind of on this hamster wheel, you know, for one it’s kind of how our compensation is built.
Like you have a closing, you get paid you’re on top of the world and then you wake up the next morning, like, Oh crap, I got to go do it again. You, know? And you feel like you’re, you know, you’re starting back from zero, and most agents, that’s how they run their marketing side of the business. Right. They are, like, active on social media. They make a post on social media, on Facebook, on Instagram, whatever it might be. And then they’re like, Oh crap. You know, I have got to go do it again three days later, two days later. Right. Whereas I try and tell people like, hey, you know, tap into the power of Google, tap into the power of YouTube, make a video, and let it work for you for a year, for two years.
That way, you know, as you’re creating new content, your new content is going to, you know, bring you some success along with the content that you built a year ago, two years ago, as you start to build on top of that. And that’s how you begin to scale your business and not feel always kind of like beholden to, you know, constantly having to create more and more content to stay in front of people.
Johnathan Denwood: Yeah. We need to go for our break Robert, and then we can continue after we come back.
Robert Newman: It’s been an excellent first section ladies and gentlemen. We’re going to be right back after these commercial messages.
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Robert Newman: Welcome back to the Mail-Right Show folks. We’re on the second half of our amazing interview with Kyle Handy, Kyle Handy is many things. He’s a real estate vet. He is a content marketer. He has been an amazing guest. We’ve been talking about how he’s been leveraging YouTube and other forms of Google tools, such as a blog in order to educate and create enduring value for you. The consumer, the people listening to the show as well as for himself as both an agent and as an EXP, what is your title there? Is it a team leader or a broker? How do you title yourself inside that system? I’m a team leader here at EXP.
Robert Newman: Okay. So as a team leader at EXP has 386 agents worldwide working with him which makes him by far and away, one of the larger individual broker types that we’ve had on the show. But I know the EXP system is a little bit different.
Johnathan Denwood: Yeah. I just want to, I’d love if it’s okay with you, Rob, I’d love for Kyle to talk about his latest YouTube video EXP against Keller Williams. And just to say, I think Keller Williams, you know, he’s Redbook how to become a, it’s still a fantastic book, even though it’s a bit cheesy. I listened to the audiobook, I’ve listened to it three times and it is a bit cheesy the audiobook, but it’s still filled with enormous insight and actionable content.
Robert Newman: Which audiobook are you talking about?
Johnathan Denwood: The book.
Kyle Handy: Millionaire Real Estate Agent.
Johnathan Denwood: Yeah.
Robert Newman: Oh okay.
Johnathan Denwood: His book I still figure it’s an excellent book. What are your feelings about that? And I’m sorry to butt in Robert, but I just couldn’t resist it.
Robert Newman: You, butt in, during one of my sentences that never happens.
Kyle Handy: I’ll tell you. I mean, that was the first book I ever read getting into real estate. And I still read it, you know, I haven’t read it probably in the last year, but I usually would read it, you know, a few times, like I’ve probably read it through probably four or five times as you know, my experience in being in real estate. And it is a fantastic book. It’s actually kind of the book that, you know, the concept of having a seventh level business, where essentially you build your business, you know, throughout those first six levels to where, you know, eventually you get out where you can step out of the actual production role and just kind of manage and, you know, see things from a higher view.
And that was, you know, always like after I read that, I was like, that’s where I want to get to. So that’s kind of what motivated me, but, you know, that’s just one section of the book but the other six sections are all like, how do you get started? How to do, you know, in very actionable things too, and find like, it talks a lot about finances and like, you know, how to structure, like, you know, what to spend on your marketing budget, you know, what to spend you know for just different, you know, aspects of your business.
And I think that was very helpful to me to at least know, you know, some of that stuff, and now it’s funny because Robert had mentioned like, one of the things he found out from me was that I do an income report on my blog at Kylehandy.com. And basically on that what I do is I just go through exactly what I spend and what I, you know, what I earn and the reason why. And I think it started back with, you know, The Millionaire Real Estate Agent book, outside of that book. I didn’t see anywhere else that people shared, like what a realtor could or should make, what a realtor could or should spend you know, in different aspects of their business. And sure enough, ever since I started that, I’ve gotten, that’s probably the one thing of my blog that has gotten the most recognition.
Like people thanking you know, thanking me, Oh my gosh. You know, that’s so amazing to see, you know, exactly what it is, you know, that, you know, you spend your money on or that, you know, you earn your money from. I’ve done that over the last five years, since 2015. So you can kind of see how my business has evolved since 2015. And it’s really interesting because you know, back in 2015, I was a broker-owner, you know, here in San Antonio, I had a brokerage with about 15 agents. And I went from that from having those 15 agents. And you know, and I did that all the way up through 2017, which is when I ended up joining EXP and partnering here.
But people can see that journey why I kind of started going down the idea of like looking for something different and then what has transpired since, you know, making that move and also what’s transpired and just in my general real estate business, because now finally I can say, I mean, as of 2020, this year, just about three months ago, I’ve now been able to fully step out of production.
I’ve finally hit that seventh level business where now I can, you know referral my deals, you know, to agents in my group and earn, you know, all these, you know, referral fees, so to speak from the agents that are in my team. So it’s been a really amazing, you know, deal. The Millionaire Real Estate Agent kind of started it all. And so I definitely recommend it as a book for people to read.
Johnathan Denwood: Anybody should read it seriously because the reason why I kind of butted in, because it deals with building a sphere of influence it’s about having a database. It’s not, I think they updated it recently and it does deal with the digital world to some extent, but the basic core fundamentals that we were talking about in the first half of the show are totally explained in that book can’t they and then he delves further. As you build your business to say kind of deals with the first steps all the way on to hopefully what you’re doing in the last three months. Basically, there are not many books that go through the whole fin, is there?
Kyle Handy: Not at all. Yeah, I know. That was a very, very cool book just to, like, open my eyes from the beginning as to like what, you know, I should be focused on right away, but then also what the potential in the future could be. And it just was kind of like that carrot dangling out in front of me, like, Hey, one day I want to get to that part of my business. I mean, I went through all sorts of, you know things that I made mistakes on and things that I learned from to get to where I am. But ultimately I always knew that in the back of my mind, within real estate, that was possible.
Johnathan Denwood: So that’s an actionable thing you should do listeners and yours. I’ll make sure there’s a link that goes to the book on Amazon. And either get the physical book or listen to the audio version you’ll be doing yourself a big favor. Back over to you Robert.
Robert Newman: Well, here’s well, let’s follow up on the original question. Because we went, two directions there. He asked you a question about EXP Realty versus Keller Williams. Now here’s Joe and I sometimes have to have separate thoughts at some point I would kind of like to address here’s something we’ve never ever asked on the show to any guest. And we’ve got 200 of them. We’ve never asked them if using YouTube or content marketing is effective for recruiting agents. And we do have brokers and people like yourself or people like the person you used to be when you had your 15 people.
We have those people listening to this show. So at some point, I’d like to get that question addressed, but I’d also like to follow up on John’s original question and ask you EXP versus Keller Williams, which should you choose? Like just real quick, why don’t you, we’re giving you a chance to have a platform, here we have about, we have a few thousand people that listen to us. Well, eventually kind of sort of. So you’re getting in front of a lot of real estate agents when you answer this question, which of these, we know what you chose, but why did you choose it?
Kyle Handy: Yeah, so great question. I mean, you know what it, I guess kind of boiled down for me, you know, when I really looked at it was, you know, what was the value that the brokerage could bring back to me? Right. So like, and, you know, because I think a lot of times, you know, we are you know just kind of like going day to day, like, you know, out there grinding and kind of, you know, the brokerage kind of it’s there, but you know, what long-term benefits? What can the brokerage provide back in the sense of, like, building a business? And you know, when I looked at both Keller Williams and EXP, you know, EXP has something called revenue sharing Keller Williams has something called profit sharing. And so the biggest difference between the two is that profit sharing is kind of what you earn for bringing in agents, building a team within the Keller Williams structure.
But it’s what you receive after all of the expenses of that market center are paid out. Whereas with revenue share, it is paid off the top gross commission income. So it’s a significantly higher number. I mean, I’ve talked to numbers of Keller Williams’s agents that have been both at Keller Williams and at EXP. And they say it’s anywhere from six to ten times higher with the same amount of agents in your group. And I knew that I wanted to build a business beyond just what I could do myself. And if I was going to do that, why would I not want to team up with, the company that was going to benefit the most from that standpoint? And then the second part of that is the fact that EXP Realty, our business model is just so much different than not only just Keller Williams but any other real brokerage out there.
We’re not a franchise-based model. We are one independent brokerage, you know, globally now at this point. And there are so many cool things that can happen from that. If you think about it, you know, for one, because we’re one brokerage we are publicly traded, that’s the other idea behind it. You can do a quick search for our publicly traded stock. It’s EXPI it is the ticker symbol on NASDAQ. We’re trading at about $60 per share. Right now I joined three and a half years ago. The stock was at $3 per share. Okay. We had about 3,800 agents today. We’re at about 38,000 agents. And what’s amazing is that EXP for just selling real estate. Here’s the thing, because EXP is not the only publicly traded brokerage Remax is publicly traded, Realogy, Redfin. I mean, there are other publicly traded brokerages, but EXP is one of the only ones that, gives agents stock compensation for doing what we’re already doing.
And so that to me, because again, you know, I was a producing agent. I wanted two things. I wanted to be able to receive additional compensation when I sell and I wanted to receive additional compensation as I chose to build a team. And what happened was as a canned EXP, I still sold all the same amount of homes that I had sold previously to being at exp. But when I did it here they’ve got a great program called the icon program where literally once you cap, I pay my $16,000 in for the year. And then I do an additional 20 transactions for the year. They give me my $16,000 back in stock. And so what’s really unique about that is I’ve not sold a single share of my stock since I joined the first time that I hit, icon, the stock was at $6 a share.
So I got $16,000 worth of EXP stock at six bucks a share today it’s $60 a share. So that 16,000 is actually worth $160,000 in all total from me being here for the last three and a half years, I’ve got over 13,000 shares of EXP stock, which, I mean, you do the math on, that’s over $750,000. And what is just to me you know, I didn’t change anything in my business. I just still sold real estate, but I understood that if I did that over here at EXP you know, and I obviously, you know, it was a long-term hold, which in all my investments, you know, I’ve got, you know, rental properties and things like that. I’m always kind of a long-term person I’m young. So I know I got plenty of time ahead, right. I’m just going to hold on to things and sure enough, you know, that ended up panning out.
And I still think, you know, we’re still just in the early stages of this. As far as you know, we’re going globally we’re, again, what you EXP is looking to do at some point is built like a global MLS where, you know, because we are one independent brokerage, we’re already a part of like 420 MLS systems in the US and so we can combine and pool all of these, these listings together and really compete with, you know, the Zillow’s and the Redfin and things like that. And so I think there was just so much to EXP I’ve been, you know, in multiple conversations with the founder now, Glenn Sanford, and I know where the visions heading and that I truly feel that, you know, when you compare it against, you know, Keller Williams, albeit a great company, and even still today, they’re a great company.
I think what the difference for me was, was that Keller Williams. They’re great. They’re great at training, right? So if you’re like a brand new agent or, you know, you’re just kind of getting started. Again he wrote the book on getting started in real estate. The Millionaire Real Estate Agent, they’ve got bold, they’ve got, you know, all these, you know, maps coaching. They’ve got a lot of great things for newer agents. They offer an office, you know, so you’ve got like a physical office space that you can go walk into and actually talk to somebody in person if that’s something that you need.
But for me, what I found is I would rather have all these extra opportunities and kind of be as a kind of like what Wayne Gretzky says, go where the puck is heading versus, you know, where it is. And so I just felt for my business and what I wanted out of real estate you know, EXP was going to be able to provide that a lot easier than trying to do the same thing within kind of a franchise-based model of Keller Williams.
Johnathan Denwood: We need to wrap up the podcast, sorry, Robert, I’m terrible. We need to wrap up the podcast part, of the show, Robert, and then hopefully Kyle can stay on for another 10, 15 minutes, and I will shut up and give it all to you.
Robert Newman: So ladies and gentlemen, we’re going to go for our final break. For those of you who are listening to the show, you’re going to want to tune into the Mail-Right YouTube channel. Here John and his team are more consistent than I am. You can find the episodes on my website and you can find some of them on my YouTube channel. But I have not done as good of a job. So if you want to watch the last bonus content, which I am going to hold Kyle, first of all, are you available for another 10, 10, 15 minutes?
Kyle Handy: Yes, absolutely.
Robert Newman: Okay. And so I’m going to hold Kyle to the answer that I was looking for, which is, has this content marketing stuff been good for him? And I have a comment which John cut me off on, but I’m going to give it about EXP versus a Keller Williams. I have some of my own thoughts. So thank you for tuning in John. If people wanted to reach you, how would they go about doing that?
Kyle Handy: Yeah. So, you know, the easiest way to do that is on you know, either Facebook or Instagram you can search for @realKyleHandy. And just send me a message on there. That’s probably the easiest way or head over to my blog, Kylehandy.com and you know, put in the ‘Contact Us,’ there’s a little message form. You can put a message in there and I will get back to you that way.
Robert Newman: Lovely. And sorry. I said, John, I did kind of mean Kyle, so thank you for picking up on that, Kyle John how, but now I really do mean John, John, how can people reach you if they want to?
Johnathan Denwood: Just go to the Mail-Right website and you can contact me really very easily. It’s got the phone number, email it’s all on the website.
Robert Newman: And the same is true of me. Inboundrem.com is a great place to go to learn digital marketing. I focus more on the lead generation side, like the digital lead generation side. I think that Kyle’s channel. If a lot of people, I feel Kyle kind of listened to me for, because I point them in a direction that has nothing to do with me. It’s what I’m kind of known for. And so Kyle is a really good resource for boots on the ground. Year one through three, trying to figure out how to do marketing. I’m looking at all those tutorials. They all look solid. I’m more. You’ve already got some of that figured out.
Now you’re wondering which lead generation system is best. You can use inboundrem.com for that. And also for some real high-level strategy stuff like creating a digital marketing plan, things like that, go to inboundrem.com. And if you really, really feel like it, you can enter your information into my contact form and I’ll reach out and help you personally, direct. So we’re going to go for our final break here.