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In this show Bill talks about how he is helping his wife really break into the Reno/Lake Tahoe real estate market.
We also go back and look at one of my favorite subjects Facebook. We talk about a free online presentation that Gary Wise and his business partner Chris Scott, founders of the Paperless Agent, recently did about how they personally use Facebook paid advertisement to drive traffic to their own brokerage website GoodLife Realty.
I’m a big supporter of using Facebook paid advertisement and I just feel that most agents and local brokerages have no real idea of the missed opportunities and money they are leaving on the table by not using Facebook in the correct way. Gay and Chris go into great detail on the basics and then move on to more detailed on how they have used Facebook in their target areas of Austin, TX to get the type of clients and listing that they love to work with.