018: In this episode we discuss our enjoyable interview with Toby of Super Agent Live.

We talk about the three main things a real estate professional really needs in 2015:

1. Marketing face to face or online.

2. Having a database of leads and people in your local community.

3. You must have a website.

Bill and me have a slight disagreement on IDX integration and its importance. Any agent that is really serious about having a local brand needs a great personal website that offers IDX search ability. However, this is an investment in money and time. So, if you are not yet in position to go down this road–why not consider just a small WordPress-powered small branded website that allows you to show your great testimonials from your really happy clients with a really nice About Us page?