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We talk about how agents/brokers can still dominate their local markets connected to their website. See, you can get great SEO for your website even in 2015 connected to letting it be a real local information resource.
I personally call this type of agent’s website a “power local”. See, it focuses on what your visitors really want to know. An example of this is the local history of the area, what its best schools are, and what particular local elements make the area different.
This will require investing quite a bit of time on your website or pay for others to produce great local focus content or a mixture of both. However, the good news is this strategy will work. We go in to some detail on the different elements that you need to develop connected to this strategy in this episode.