006: Marketing Has Become a lot More Complicated For Real Estate Agents

Marketing has become a lot more complicated for real estate agents and brokers in the past five years.

In this episode we discuss what are the things you need to keep in mind when you are looking at what areas you are going to use your money on connected to marketing and lead generation. Also, what works in a hot market doesn’t normally work in a semi-dead market. The key word in this show is diversification.



Some agents and brokers are spending from $5K to $14k per month with Zillow and they are getting great results.

However, we are in a semi-hot period and it will be dangerous to rely on just one method of lead generation. What you should have is a mix of different ways at different price levels. Also, still remember this industry is fundamentally a belly-to-belly business.