7 Email Marketing Mistakes Real Estate Agents Need to Avoid

Introduction

Email marketing can be an amazing tool for Realtors, as long as you’re avoiding these common email marketing mistakes!

Email marketing is a cost-effective way to connect with your audience. Here are some tips to help you improve your email marketing campaign. Don’t send too many emails. If you have something important to say, say it once and say it well.

Don’t use only links in your email content. Links should be a secondary component of the message conveyed through the body copy of an email. Use personalization as much as possible. Personalize your subject line based on who is receiving it and what they’ve been doing with their time on your site recently (e.g., if they’re looking at property listings or just emailed you).

Monitor how people interact with your emails.

If someone doesn’t open or click one of your emails, the chances are good that person isn’t interested in hearing from you right now — so look at why this may be happening and try not to repeat the same mistakes again next time around! Keywords: Real Estate Agents Email.

#1 – Do Your Subject Lines Suck? (either underpromise or overpromise)

#2 – Do your emails offer any real value? (value is a semi-complicated measure)

#3 – Are you overly relying on email marketing automation without really understanding it? This will limit your results! Create strategic email lists like a highly personal touch list, a mid-level touch list, and a totally automatic marketing list (generic list). This is all linked to one word, “segmentation.”

#4 – Are your emails mobile-friendly? Email is being dominated by mobile device usage, and you need to make sure that your email is “mobile-friendly.”

#5 – Do you randomly send out your emails on different days and hours and at random times during each month? Timing is all-important and connects to sending the right email at the right time, even on the right days.

#6 – Are your emails segmented? This is all linked to one word, “segmentation,” and how important it is not just to use one generic, random list.

#7 – Are you using a CRM? We have another video where we talk about different CRMs, but sending mass emails from an Outlook or Google account can get you into trouble because of the lack of unsubscribe tools and options. Protect yourself and your business by using an established CRM like what’s part of Mail-Right’s plans.

#1 – Does Your Subject Lines Suck? (either under or overpromise)

If you’re not writing good subject lines, you are losing money. Subject lines make or break your open rates and click-throughs. And if that is low, then your campaign performance will suffer too. Don’t be the victim of a bad subject line. ‘Good’ is relative. Your audience may define good differently from someone else’s audience.

Figure out what works for you and make it the norm. To do that, you can learn a lot from your competition (you know — those people who just don’t seem to be as smart or hard-working as you). Try to figure out why their emails get more opens and click-throughs than yours. Did they use an attention-grabbing subject line? Did they offer a discount?

Or maybe, in some way, did they connect with their audience on a personal level? With every email campaign you run, ask yourself: ‘What worked well here? Why did this work so well?’. Then, apply those insights to future campaigns. When your subject lines consistently outperform the others, you know that defines ‘good’ for your audience.

#2 – Do your emails offer any real value? (value is a semi-complicated measure)

How many of your emails do you open? How many are read in full? This is difficult to answer because there isn’t any accurate way to measure it. For example, you could create an automated email that says, “click here if you opened this email,” and that would count as being opened.

However, we know from experience that people will click on links even when they don’t want to, so the annoying message goes away! So how can we get a more accurate measurement of what percentage of our emails are actually read by our audience? Your best bet is to ask for feedback from your customers or potential customers.

You can also look at other ways your customers interact with you via social media or through customer service channels. While these aren’t as direct, they can give us clues about what works and what doesn’t work with regard to our marketing efforts.

#3 – Are you overly relying on email marketing automation without really understanding it?

This will limit your results! Create strategic email lists like a highly personal touch list, a mid-level touch list, and a totally automatic marketing list (generic list). This is all linked to one word, “segmentation.”

Automation is all the rage in marketing. So many tools help you automate email messages, social media, and more! But without segmenting your lists (and following up with them), it can be a waste of time and money. Here’s how to create strategic email lists like a highly personal touch list, a mid-level touch list, and an automatic marketing list (generic list). This is all linked to one word, “segmentation.”

We’ll also cover how to set up an autoresponder series and how to follow up with each list. Readers of this blog post will know: 1) How to segment lists for a specific audience 2) How automation can help reach multiple audiences, 3) How to create personalized emails focused on one customer or automated like a newsletter, and 4) What tools exist for email marketing automation.

The post is also targeting bloggers who are hoping to expand their business into other industries. Searching for the keyword “real estate” and the word “blogging” will give you specific help on starting a blog for your real estate industry or expanding your business by moving into blogging.

#4 – Are your emails mobile-friendly? Email is being dominated by mobile device usage, and you need to make sure that your email is “mobile-friendly.”

It is essential to market your products and services in today’s business world using all available means. Mobile devices are the fastest-growing way to access email, and it is important that you make sure your emails look good on these screens.

The use of responsive design is the best way to ensure that your email marketing messages are viewable by all. Your audience will appreciate you taking the time and effort to ensure they can read your emails clearly and easily. Use this tactic: Place keywords in your blog post, title, subheadings, image alt tag, and so on. Use a keyword density checker to make sure you’re using them often enough (but not too much).

Include a summary of your content at the end of each blog post that lists all keywords you used in it (use anchor text links for internal linking). Add a listicle at the end that includes 5-6 bullet points with hyperlinked keywords using anchor text links for internal linking. This is an effective technique to drive traffic from social media platforms such as Facebook or Twitter through hashtag searches.

#5 – Do you randomly send out your emails on different days and hours and at random times during each month?

Timing is all-important and is connected to sending the right email at the right time, even on the right days.

What are the best days and times to send out your emails? Are you scheduling them randomly, or are you actually analyzing your email marketing data and sending out emails on the most effective days and times?

What is the best day and time to send emails? According to the data in this chart, Mondays are a great day for email marketing.  The best time of day to send an email is 11:00 a.m., with the highest open rate being from 11:30 am – 12:00 pm.

It seems that Tuesday through Thursday has pretty similar open rates, so if you’re not able to send on Monday due to travel or other commitments, I wouldn’t worry about missing out on a big chunk of leads. Also notable is Friday’s lower open rate; perhaps sending emails at 1 p.m. (with a slightly shorter subject line) may be more effective than 2 p.m.-4 p.m.

What does all of this mean? When you look at your own email marketing results, pay attention to when and how people open your emails and use links within them.  You want your emails to get read, so tune in weekly.

#6 – Are your emails segmented?

This is all linked to one word, “segmentation,” and how important it is not just to use one generic, random list.

There are a lot of misconceptions about email marketing. People assume that it’s old-fashioned, ineffective, and time-consuming. If you’re running an online business or if you have an e-commerce site, then this post is for you!

I’ve compiled a list of the best email marketing tools that you can use to boost your sales. I will also show you how to use these tools in detail. So without further ado, let’s get started! No matter what industry you’re in, email is an invaluable resource for every business. In fact, it accounts for $40-60 billion of revenue worldwide every year! But if used incorrectly, it can also lead to serious problems and lost customers.

And that’s why we want your business to succeed – so here are our top 10 tips on how to use email marketing effectively: 1) Add personalization 2) Know your customer 3) Build an audience 4) Track results 5) Automate 6) Include images 7) Start with cold emails 8 ) Personalize again 9 ) Send creative subject lines 10 ) Use the appropriate tone

#7 – Are you using a CRM?

We have another video where we talk about different CRMs, but sending mass emails from an Outlook or Google account can get you into trouble because of the lack of unsubscribe tools and options. Protect yourself and your business by using an established CRM like what’s part of Mail-Right’s plans.

It is important to have CRM (Customer Relationship Management) software in place when doing email marketing.

If you intend to use email marketing in your real estate business, then it is important that you have CRM software installed. Use the most popular names –lead generation and property management software.

Lead generation and property management software are the best in terms of CRM. Use the title to address your audience informally. Use the “Content” to define what you are offering, then use the “Keywords” to incorporate those keywords throughout your blog post.

How to Find and Buy a Home in Your Budget. Keywords: house buyer, home buying, buying a house. Content: Buying a home is an important life decision, and it can be very stressful –there are so many things that you need to consider when buying your first home. It pays to learn as much as you can about the process before you start looking for your dream home. Use the most popular names –home loan calculator, mortgage calculator, and city comparison website.

Use these sites to help you find out how much you can afford to spend on your next home purchase so that you will not go beyond your budget range when making this important purchase. The more prepared you are with information on the subject, the better it will be for your pocket –after all, knowledge is power! Use the title to address readers informally, then use the “Content” to define what you are offering them.

 

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