#338 Mail-Right Show Email Marketing Mistakes Real Estate Agents Need to Avoid
Email marketing can be an amazing tool for Realtors, as long as you’re avoiding these common email marketing mistakes!
#1 – Do Your Subject Lines Suck? (either under or overpromise)
#2 – Do your emails offer any real value? (value is a semi-complicated measure)
#3 – Are you overly relying on email marketing automation without really understanding it? This will limit your results! Create strategic email lists like a highly personal touch list, a mid-level touch list, and a totally automatic marketing list (generic list). This is all linked to one word “segmentation.”
#4 – Are your emails mobile-friendly? Email is being dominated by mobile device usage, and you need to make sure that your email is “mobile-friendly.”
#5 – Do you randomly send out your emails on different days and hours, and at random times during each month? Timing is all-important and connects to sending the right email at the right time, even in the right days.
#6 – Are your emails segmented? This is all linked to one word, “segmentation,” and how important it is not just to use one, generic, random list.
#7 – Are you using a CRM? We have another video where we talk about different CRMs, but sending mass emails from an Outlook or Google account can get you into trouble because of the lack of unsubscribe tools and options. Protect yourself and your business by using an established CRM like what’s part of Mail-Right’s plans.
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