#298 Mail-Right Show Special Guest Isaiah Colton

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We Discuss Super Local SEO For The Real Estate Agent Professionals

More information about Isaiah Colton

After building a successful business through our brokerage and referral program, I believed RAP Success System was the future. So, I put everything I could into it, including over a million dollars of my own money and a lot of blood sweat and tears. I made a few missteps along the way, many people lost faith in my vision, and I almost lost it all. I never raised venture money, but I had a few friends and family who took a chance on me and invested in the brokerage early on, even they lost belief. Things became hard at home too, I thought I should quit. I felt unworthy to serve anymore.

I reassessed, retooled, and stayed true to the mission and vision and now we are coming back stronger than ever….

Don’t ever quit on your convictions and your dreams!

298 Mail-Right Show

Jonathan Denwood: Welcome back folks to the Mail Right show. This is 298. We’ve got a returning great guest Isaiah Colton from, Real-estate nexus he came on a few weeks ago. We were so impressed with him and the conversation we asked him to come back. We’re going to be talking about super-local SEO, the things you need to know if you’re a real estate agent, and you’re trying to get yourself on top of your local search. I’ve got my great co-host Robert, Robert is not feeling very well so I’m going to do the leading these shows. So if you’ve got any complaints, that’s why.

Isiah Colton: I’m glad Robert’s still could make it. Cause we’re going to have a great conversation about SEO.

Jonathan Denwood: I know a reasonable amount, but I am not an expert like Robert and yourself Isaiah. So Isaiah would you like to quickly introduce yourself again to the audience the new listeners and viewers?

Isiah Colton: Yeah. my, my passion is to help real estate agents and loan officers, more effectively cultivate their database, and find better ways to generate listing opportunities, to scale their business faster. that’s kind of my, my mission in the industry. I have a strong background in sales and marketing for the most in the trenches, built the brokerage in, 2014. In our first year, we did 151 transactions, and then we created a massive referral network, that, has moved thousands of transactions through that referral network. and, recently on to a new adventure, helping agents, leverage digital marketing and technology, to scale their business. And, you know, I’m really, really excited about this topic because, from a digital marketing standpoint, my personal opinion is there’s a major shakeup happening with lead generation right now because of the move that Zillow is making. and so any chance I get to talk about that shakeup and how agents can take advantage of it, I’m really passionate to talk about it. So I’m very excited about the conversation we’re going to have here today.

Jonathan Denwood: That’s Great and like I said I’ve got Robert, but he’s a little bit under the weather, so it’s great that he’s still come on. He’s a real trooper. Robert, do you want to maybe introduce yourself to the new listeners and viewers.

Robert Newman: I’m a real estate SEO expert, which is really, I’ve been realizing lately that that SEO is wildly misunderstood. So I’m really a Google search engine optimization expert. I’m not a Yahoo expert, but I do know a lot about it. I’ve been doing it for 16 years. real estate is the vertical I’ve always focused on. And my understanding of the conversation today is we’re going to dive a little deeper into how hyper-local is really number one, changing the ability of real estate professionals to market themselves. And number two, giving Zillow a real run for their money in terms of competition, which is a topic that, we touched on with Isaiah and I think he and I are both equally excited about something that might be leveling the playing field as it relates to lead generation.

Jonathan Denwood: that’s fantastic. So let’s start the conversation. So Isiah, what do you think is the starting point? We should start this conversation that might be, we should start on what super-local SEO is and why it’s different maybe to regional and national. And what are the peculiarities when it comes to it, when it related to the real estate agent, is that a good starting place?

Isiah Colton: Yeah, I think that’s a great starting place. And, I want to, you know, I want to speak to the advantage that real estate agents have, I believe, over some of these big tech companies right now. And, and why hyper-local is such a powerful tool for them. So right now, what Zillow and some of these big tech companies are trying to do is they’re trying to take advantage of a situation right now, where they have a lot of money. They have a lot of resources and their whole pitch. So to speak to the home industry is you’re going to get better service if you come to us, instead of using a real estate agent directly, so come to us, and, we’re going to provide an all-in-one type of solution or service for them. And so that’s kind of their sell.

Now. We all know the reality is while. There are, competitive advantages to their model and it can, you know, with their big marketing budgets, it can get, it can be tough. What I’m excited about is I feel like given the fact that the shift that Google’s making, and if we focus to Robert’s point on hyper-local SEO, we can compete at that level because, I also believe that people want, hyper-local. now with a real estate agent in particular, there’s no homeowner on the planet that wants to work with somebody that really truly doesn’t understand their market, especially when it comes to listing their property. And so, because of the nature of the industry, I think that hyper-local is extremely, overlooked and, because of what’s happening with Zillow, becoming a brokerage and Google, really trying to give him a run for their money. There’s never a better time to refocus our marketing plan on this hyper-local conversation.

So that’s not a kind of a high level of why the agent that’s listening right now should take this dead seriously. in my opinion, so Robert, I don’t know if there’s anything you want to add to that, just kind of, you know, getting the conversation started off on a high level before we drill down into any of that, you know,

Robert Newman: In terms of high level I would, I would reiterate something that you’ve already said, which is, I’ve watched at a very direct level agents leveraging the hyper-local, algorithms, and they are easily, easily, easily, easily getting a better ROI on their money than anything that Zillow or Trulia offers them. Now it’s not universal, but no marketing is it’s always going to be independent to your individual marketplace, but my bad case studies are still doing much better than the bad case studies that I have with Zillow and Trulia, which in the very worst case studies they’re just basically wasting their money entirely throwing it right down the tubes.

I have not yet seen that kind of case study with hyperlocal and the numbers are smaller. The numbers are much smaller. You’re not committing three or four grand to a contract now that might change in the future. But right now hyper-local from a very global perspective. It’s not saturated the advertising bit Isn’t saturated the organic bit isn’t saturated. So when we start talking about what can we, as marketers try to clue you as real estate agents into that is exciting, low cost, high ROI, a high ROI potential. This is it. This is it. So listen up. This is the show for you.

Isiah Colton: Yea very well said. and that’s, that’s why I’m so excited about it is because I feel like, a lot of times what happens is agents, especially if they’re hustlers, what I would call somebody, who’s a go-getter and they’re trying to get to the next level, and maybe they got a budget to work with. But they’re competing with some other giant teams in the area. Sometimes that can be difficult too. And I think this is a way that with a good, decent budget that you can compete and if you’re offering great service can get you to that next level. And, you know, so I think, you know in my mind, at least Robert, where we can start off as I think that, we can talk about, maybe

Jonathan Denwood: Can I just interrupt? I just wanted to see if you agree. What I see as super-local really is giving Google the signals, that they want and require that you are the information source or the expert about a particular area. Would you agree with that?

Isiah Colton: Yeah, actually I think that’s where I was going to transition to. I’m glad you mentioned that because we’re talking, I was going to talk about, local search and the importance of the Google business page. And you’re, I agree because Google is all about the service they’re providing and their services information, and to make sure that they’re giving the best service provider based on what that homeowner or that buyer is looking for. And so, you know, I think Robert’s probably going to share some strategies. We’re going to share some strategies on how to do that in a minute, but, if we do that the right way, you can get some incredible results, you know?

So Robert, what’s your opinion. before we get into the new service with Google LSA, I still think the business page and how to optimize the business page to, you know, to get some results is largely overlooked. I think some agents don’t even have a business page, you know, you know, they only have one, some of them like have one, but haven’t been paying attention to. So what is your opinion on like where, where they should start in this business page world to start ranking it, and maybe just a few basic things if you would share some of your insights there?

Robert Newman: Sure. so in terms of optimizing your existing, Google my business page, or creating one with the thought that like, maybe the question is what would I have to do to create it and make it relevant? Well, there are two different sides to optimization, which is something that’s very confusing for people is there is the optimization that you do to rank your profile so that people see it. And there’s the optimization that you do so that your profile generates calls like actually gets people to physically call you. Some of these strategies are one strategy that would work well with both, which is, reviews. All right. now, most people, you already know leave reviews, but here’s a little-known fact that surprises me that people didn’t Intuit it, but they don’t. So I’m going to share it, which is you need to respond to your reviews.

So, once a review has been left, I think that people feel like they only need to get the review. That is all that Google is looking at. And I’m here to tell you that is not the case, that you can steer, Google’s understanding of your profile with the responses that you leave for people that are leaving your reviews. I always suggest organic responses, but detailed organic responses. So if you get somebody who leaves your review and you sold them a home in sugar land, Texas, you’d probably want to say, I’m super glad that you got your master plans home built by such and such a builder who I know you were really excited about because these homes have this, this, and this. congratulations on your new purchase. And thank you so much for leaving me a review.

Okay. That does three different things for you. One gets a deeper understanding of semantic keyword recognition on your profile, which is what Google is using for all keywords right now, which is Semantic. It doesn’t say that keyword stuffing is going to do anything for you because it won’t. But what it is saying is that the general topics that you’re talking about, you stand a higher chance to rank for especially in your responses. So they’re very powerful. 2 It’s a conversion strategy. Seeing that you care about the people that you’re detailed, that you know exactly what their interest was, and then repeating it, that really lets other people who are reading reviews understand that you’re what I like to call a conscious salesperson. Like you’re paying attention to what they’re saying.

Isiah Colton: It’s almost like a signal to Google If I’m hearing you right. That they believe you’re going to provide a better service because you’re there like you’re, you’re in it, you’re responding, you care. And so they’re going to put that in their algorithm for ranking, if I’m hearing you right.

Robert Newman: Ish, I mean, that’s pretty close. They’re just using semantic keyword recognition. So it really doesn’t- they’re not intuiting whether or not you’re like being-

Isiah Colton: But the interaction has weight is what you’re saying. The interaction has

Robert Newman: Absolutely, absolutely [Inaudible] about it,

Isiah Colton: Whether it gives them a signal of what it means or not has a weight, right.

Robert Newman: Yes, it has a weight. And absolutely.

Isiah Colton: I think that’s Huge because we push. I mean we offer optimization more for Google LSA. We do get into some of the [Inaudible 13:54] with these things, but I don’t hear that train often. Just for the viewers that are watching, I don’t hear, I don’t hear people talking about that. That is a huge golden nugget for everybody listening, because-

Jonathan Denwood: It’s similar Isn’t it? It’s similar to if you put a video on YouTube, what, what they’re looking for I understanding is people actually liking it, actually commenting on it actually subscribing, but not only subscribing to the channel but commenting on it. And the more likes and comments you get, the more that YouTube, which is Google shows that video to more possible people. So it’s not surprising when it comes to local search that they doing the same Isn’t it?

Robert Newman: John you’re using, the kind of intuition, which is why I love doing this show with you. What you just described is actually exactly what happens. Google is not using the different search or programmatic things in most of their, [Inaudible 14:56]. They’re using the same similar technology to decide relevance and importance. There are tweaks, of course, but not big ones. So one premise that might work on YouTube will probably track on hyper-local you have to think they didn’t write an entirely new set of code for hyper-local, but they did make some tweaks that they then called hummingbird. Like they make adjustments to their central core code and let it run as an autonomous silo. But it’s not like, I think right now that the Google search algorithm only has four-level layers. And it’s not as deep or as complicated as people think, but what is deep and complicated is how much time, like, if you watch the meetings that Google, has there is a lot of time that they spend talking about how are they going to run each one of these segments of search and what’s valuable.

And here’s one of the things that I picked up by watching those meetings. There’s no doubt that the way that they want to go with local business profiles is they want to make it a destination where somebody learns about the business, learns about the owner, learns about the customers. Okay. And gets feedback on all of those elements from the people that are using the business, which kind of-

Isiah Colton: As a destination, home to learn about all of those things. So the better that they do bring those things into the business page is going to help them rank better obviously. Right?

Robert Newman: Right. So here are some other things that are not commonly known because they’re still being changed and evaluated by Google. But if you’re going to ask me to guess, I’m going to tell people, this is what I believe. So Google has been moving in the direction with all of their properties on something called hang time or user behavior. And they’ve got other really

Jonathan Denwood: Actually, actually, Robert, can we go for our break? and when we come back you start on the things that Google’s looking at to some extent. We’re going for our break. The 15 minutes, roughly the 15 minutes is gone quick. We’re coming back and we’ll be back in a few minutes.

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Jonathan Denwood: We are coming back really this has being a very insightful and great value episode already. So just before we go back to Robert and find out before I rudely interrupted him, I think the other thing you need to know as real estate agents Robert hinted to this, that when it comes to Google and super local, they haven’t found the perfect. I feel that Google, know, that they haven’t found the perfect solution, or it’s not up to what because they’ve been changing

Isiah Colton: And they’re learning, they’re learning and seeing,

Jonathan Denwood: They’ve been Changing the mixture and rebranding and redoing this quite often. And I just feel that it’s still in flux, isn’t it Robert. And then I hope that you agree, or, and then go on to the point-

Robert Newman: Saying that Google is always changing stuff. They make 200 changes on average per month. So that’s, that’s kind of why I think the sky is blue.

Jonathan Denwood: I just feel that, I don’t know if I’m right. I just feel that yeah, you are totally correct but when it comes to super local, I just think that the change is even more because, and I think it’s super important for Google as well.

Robert Newman: Yes, I see that’s where everybody who’s listening to this show needs to apply their intuition and logic. It is not actually in Google’s best interest to let a dominant player like Zillow ride and dominate their search engines for everything related to real estate. Okay. Even though Zillow does provide them advertising dollars, the amount of transactions, which is in the billions now that they’re doing is not in Google’s best interest to let them literally game the system so that every single major search that you ever do, you come up with the same 10 companies over and over again, inside that space. that dilemma is literally why Google established hyper-local.

They don’t want searchers to not get something unique. And they want hyper-local providers to have a chance to compete against the Zillows and Trulias of the world, and this is their solution. Now what I was saying, because I don’t want to thank you Isiah for giving me a second here, because I don’t want to lose this train of thought. And I will because I’m, I’m super head cold right now.

But, Google Google’s last update, which was a huge one, was on something called core web vitals, which is just basically them saying page load times, interactivity, responsiveness, and visual stability. All of those things though are directions that Google is going to measure how somebody is engaging with the page. They’re trying to encourage people that own websites to make sure that they’re engaging with pages. And the way that Google encourages people to do s**t, sorry John, is to actually change the ranking factors. Cause they know people like me out there tracking it, and once they change, how pages are going to rank, we’ll change the way we’re building our pages. Well, they’re applying the same principles to their hyper-local. So what does that mean to everybody listening to this show? Google has made it possible recently to upload video into your Google, my business profile. They made it possible to add images.

Isiah Colton: I was just Going to ask you that I was going to ask you how valuable the video is. I’m glad you’re getting to this. And if you don’t mind, because I think if we could maybe come up with like a checklist of what they could focus on, I think that’d be very helpful for the audience if you’re cool with that. So we got reviews, website engagement. And then would you say video uploads to the, to the, my business page?

Robert Newman: Actually, I’m going to give out for the first time ever in a recorded way, I’m going to give out the biggest hack that there is on Google local, which nobody talks about. Nobody even knows, but I’m going to give it to the audience. So everybody better pay attention, bookmark this show and come back to it over and over again. Cause I promise you’re never going to hear this anywhere else. You know, what `affects hyper-local very, very much? actually, videos uploaded into the YouTube platform, that are location tagged. So you have one email address that is your Google, my business profile that is connected to your Google, my business profile, right? So that email address is what you upload that’s what you use to create your YouTube channels, what you use to create your other Google properties, Google views, all of the s**t attached to that one email address as an individual’s profile. And guess what? Of course, it should surprise nobody. They collect data from the email profile.

So if you’ve got videos that you’re uploading using, like mine is inboundrem@gmail.com. I have my brand channels actually under inboundREM@gmail.com. So every time I upload a video to my YouTube channel and I do it off my phone, which I don’t do often, but I do do it. There’s a location tag in the metadata. Okay. And the metadata says, I filmed and shot the video in van heights, California that shows Google beyond a shadow of a doubt that you’re boots on the ground inside the area that your hyper-local profile is built in. So video weirdly enough to YouTube impacts your rankings a lot. Does it? I would have to imagine the same principle would hold true if you uploaded it to Google, my business profile. But to be honest with you, Isaiah, Jonathan, I’ve done no testing in this category. I’ve only uploaded one video to my own profile. I don’t have any idea if the ranking I dominate on my profile, like for all of Southern California. So-

Jonathan Denwood: I just want to put to the both of you, I think this is the other pillar that our audience has to be aware of. And I just want to see if I’m on the right track and what your, both your feedback would be is the other thing you got to be aware, this is dominated by another piece of technology and that’s your smartphone because a lot of the people, I don’t know what the actual figures are now, but when it comes to super-local searches the majority of them are going to be done on a smart device either android or iPhone. and Google then has access to where that person is doing that search to the device, I would imagine. And then they want to give information to that user based on the search term and also on their location, which is to some extent different, from a regional or national search term. What do you think about that? Which one of you wants to answer that first?

Robert Newman: Give that one to Isiah, please.

Isiah Colton: I, I can’t, I can’t, I can’t help with getting out of my head that, that video is so important to this business page. And I’m kind of bouncing around a little bit because we’ve been talking, we’ve been doing case studies on the Google LSA because we’re still trying to figure out the patterns to why some clients are getting more calls than others. But the more videos that are associated with their business page is one huge indicator. I’m going to look and focus and see if we’re focused on that location tag, you know, and how that, and how that relates.

Jonathan Denwood: I think when it comes to posting images. And also the, on the other side, the people that doing the search is this tagging and location is a major factor in this whole conversation anyway.

Jonathan Denwood: Yeah, For sure. And then when it comes to the mobile optimization, you know, there’s no doubt like feeding into a video that if you’re going to have video and somebody scrolling through there, they’re, they’re going in and they’re clicking on their phone and there’s a video there to play. You’re going to catch their attention. You’re going to catch their attention. So I think, I think everything we’re talking about is, is something that’s relevant to whether you’re on your phone or your computer. I, I don’t know, just be upfront. I don’t know what Google does to make it look better on your phone if that’s in Google’s control for the business profile, or if it’s in the person’s control Robert. So I, you know what I mean, how that appears on mobile versus business because I know your website obviously can be optimized, but I don’t know if the business page can be optimized for mobile or not, you know, like I haven’t really studied that part of it. So,

Robert Newman: So I have the answer to that. the answer is, yes, it can, it’s not really optimized for mobile, but I will give everybody, and this was going to be my last hack and it should be number four on the list. Okay. Okay. So here’s, here’s what a good cheat is about using your Google, my business profile. guys, I just pulled mine up I installed it, I have a new phone. I ran over my old one and I just installed it, on my new phone. So this is my business profile and you can see it, hopefully there it’s backward for me. But anyway, it’s saying that I have 2000 views, 1800 searches, and 1,100, like activities. So, interactivity. So here’s what this is or what it does. You can go to the Google play store. And you should download the Google, my business app. And it makes it very easy to run managing your profile even as a super busy entrepreneur, which I’m sure that you are just like me, Isaiah. It really doesn’t take a lot of time to find out what’s happening on your profile. As long as you have the app on your phone as you could also shoot a little video of yourself and just upload it. It would take five, 10 minutes, and then it’s just going to be there.

So mobile-optimized there are more than one words to like one language for that. Google does everything so that it’s going to be mobile, visually optimized, but is it mobile optimized to be used for cell phones? The answer is yes. And that’s the answer is the Google, my business app.

Isiah Colton: I love it. How much easier to update your content when you got that app on your phone and to do videos and upload the videos.

Robert Newman: Yeah. And you can share your profile every time I come in here, honest to God I haven’t been in here in like, I don’t know, like, 60 days. And here’s the thing the Google ads is now there, it wasn’t previously. So now they’ve just added that they they’re accessing. They’re saying that I can get access to my camera roll. They hadn’t done that. So now I can just upload my video, my images straight from my camera roll. But yeah, they’re turning this into what is basically going to end up being like a highly social, like, a place for us, you and me, Isaiah and anybody else that’s listening to the show and sorry and Jonathan, everybody that owns a business, we’re really going to have this profile. And now it’s also, by the way, saying that we can share a profile with people directly. Want to, something about my business here is the link.

Isiah Colton: Right It’s almost like a business card, right.

Jonathan Denwood: But just before we wrap up the podcast, part of the show Robert we’ll have to go and we just continue the discussion with Isiah. So what did you think about my comment about that also people got to be aware when it comes to this subject is how important that the iPhone or the mobile I expect that, it’s a two way kind of, the loop isn’t it, that Google can- because people doing a lot of these super-local search is using their mobile device, that Google now has a much better idea where they, where those searches are coming from, and then their aim is to provide the most local relevant content based partly on where the person’s doing the search.

Isiah Colton: Yeah. I can, I can make a comment to that, Robert, as far as a recommendation, to make sure your hyper-local is your, and you know, this is a little bit, you know, everyone’s got a different opinion on this, but you know, if you work out of your home, if you’re a real estate agent and you’re working out of your home, and also, maybe you have an office that’s outside of your normal travel radius or that, you know, my understanding is that Google really likes to put, businesses up in front of people that are within about a 15 to 20-mile radius, maybe a 30. And so if you want to have the most coverage and you’re willing to travel further, you might want to consider adding multiple local. You want to make sure you add your locations. So you’re going to show up more frequently.

I see some, some of our clients have had success actually adding different profiles for two different branch offices. So that way they’re showing up, for, for that local, cause Google’s always going to serve up hyper-local over, you know, not always there, cause I know there are other factors. I shouldn’t, I gotta be careful in my language here, but they, if they give all the factors, they’re going to prefer somebody who’s local more local than somebody that’s outside of what they would perceive a travel radius that somebody might want to use. So, right. So that’s what I would say to that. Jonathan, that’d be my comment to that. And you know, there definitely strategies to make sure that you’re optimized. so for our local brokerage, you know, and some of our, one of our clients too, her name is Terry Byson and I believe she’s in Charlotte, she’s got two different locations. So she’s really focused on showing up for both because she doesn’t want to lose out. One of them is like 20 miles away from the other one. So she’s really focused on making sure she’s showing up for both of them as an example.

Robert Newman: So I’m just going to, I’m going to end the show with last nugget, which is playing off exactly what you just said. In my part, the guys are going to continue on. I’m sorry, everybody. I’m really not feeling well. It takes a lot to put me under the train, but I’m going to say, it is always related to your physical address now. Here’s the interesting thing about real estate and real estate offices. Most real estate agents actually work out of their homes these days. There are not that many agents that I know that actually really truly work out of a physical office. They check-in for sure, but they don’t necessarily work there. Okay. So strategizing, with your team and other people in the office about exactly which one of your multiple locations, the addresses that you could use for your personal profile. that is worth your time in terms of building a hyper-local profile.

By talking to other members of the sales office that you belong to deciding, do you want to, like, I live in van heights I didn’t really want to establish my business hyper-local profile in van heights, which is not Los Angeles proper it’s, kind of like a, it’s considered low blue crawler? It’s not the best city in the world. It would be much better to be on the west side or in Los Angeles for the services that I offer. But this is my physical location and I opted not to get a PO box someplace else and for better, for worse, I built my profile here. and I don’t know whether I did good or bad, to be honest with everybody, that’s listening to the show. I do get some calls, but I definitely think I would get more if I had built it on the west side.

Jonathan Denwood: Well, I think now it’s probably more, more about-, when it comes, cause your appeal to you are a national based company, Robert. So it’s probably more of a branding issue when it comes to that. And you know, if people do is search and they see where you, based, you know, whatever it wouldn’t bother me. But when it comes, when it comes to super local, I’m a great fan of- And I totally understand why an agent does when they share their home address. I also think if you can find not, I don’t know if I’m right in recommending it. I recommend that they don’t use the brokerage address, even if they can find a unique local address that, that Google will accept it’s better than sharing the address of your brokerage. Cause they get multiple signals from that address.

Isiah Colton: They’re getting the same signal from the same address. agree we recommend the use of separate address from their brokerage and maybe as a secondary if they want to start up another one, they could, or-

Robert Newman: That is the problem with using the brokerage. Especially if it’s a large regional brokerage that has 200, 300, 500 agents based from their office. You are getting multiple signals to some extent. And that’s the problem with doing that well we got to wrap it up, cause Robert has got to go off and get some, some treatment. hopefully, you will be better soon. So to wrap up the podcast Isiah. What’s the best I know you’ve got an upcoming event that you want to promote. Can you tell us a bit about that?

Isiah Colton: Yeah, sure. So we, if you, if you go to cash in, on your videos.com, you can, you can get access to this free digital marketing challenge. And we’re actually going to one of the segments we’re going to be doing is doing in-depth step-by-step training on how to optimize your business page, but also to how to take advantage of Google local service ads, which ties in with your business page. And, it’s really important because right now the timing of this is everything. It’s a first-mover advantage because there is going to be a saturation down the road and Google is going to get more strict on the review process. But it’s a weird dynamic because Google really cares about the optimization of the page.

Jonathan Denwood: Oh this is fantastic Maybe we can discuss this in more detail in the bonus content

Isiah Colton: Go Over there and check it out. Yep. That sounds good. So anyway, if you want to go check, it’s a free challenge. We’re going to walk them through the whole thing.

Jonathan Denwood: So we’re going to go in more detail in the bonus content, which you’ll be able to listen to the whole interview on the Mail-right YouTube channel folks and Robert, what’s the best way for people to find out more about you?

Robert Newman: Inbound REM Ladies and gentlemen, I’ve spent five years trying to post videos and talk about great ways to, create, results using inbound marketing and SEO all on my site all for free. So just go to inboundrem.com. I don’t even sell any courses. It’s all just free information.

Isiah Colton: Yeah. And if you want a great resource, go to the Mail-Right YouTube channel fixe, there are over almost 400 interviews conversations between me and Robert and also some of the leading experts on digital marketing with a focus on the real estate industry on that channel. It’s a great resource. We’ll see you next week where we have another great guest.

Isiah Colton: I can talk to you for like five hours thanks for the conversation.

Robert Newman: No, Isaiah, this has been amazing. Enjoy your trip. My friend, I’m super excited for you.

Jonathan Denwood: So we’re ending the podcast folks, we see you next week. Bye.